Quiz From Commercial Roadshow

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  • 1/22 Questions

    We often refer to our strategic plan as our MTP - What does MTP stand for?

    • Meet the Parents
    • Medium Term Plan
    • Many things to prioritize
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Quiz From Commercial Roadshow - Quiz
About This Quiz

In February the Commercial Director and team members came by your office for a roadshow.

As promised then – you now have the chance to win one of these fantastic prizes if you fill in this quiz and provide us with your feedback. There is a prize to win for each office.
Fill in your e-mail address when you enter the quiz.
The quiz closes Thursday 1st of March and the lucky winners are announced on the intranet Thursday 15th of March.

NB! You can of course participate even if you were unable to attend in Trondheim.

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  • 2. 

    Which of the following initiatives is referred to as a "game changer"?

    • Holland

    • Platinum Cards

    • Consumer Loans

    Correct Answer
    A. Consumer Loans
    Explanation
    Consumer Loans are referred to as a "game changer" because they have the potential to significantly impact the market and change the dynamics of consumer spending. By providing easy access to credit, consumer loans empower individuals to make purchases they might not otherwise be able to afford. This can stimulate economic growth, drive consumer spending, and boost businesses. Additionally, consumer loans can also have a positive impact on financial inclusion, allowing individuals who were previously excluded from traditional banking systems to access credit and improve their quality of life.

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  • 3. 

    What is the role of the regional commercial team?

    • Make all the decisions

    • Create marvellous campaign material

    • Provide value adding support and advice to local commercial teams

    Correct Answer
    A. Provide value adding support and advice to local commercial teams
    Explanation
    The role of the regional commercial team is to provide value adding support and advice to local commercial teams. This means that their main responsibility is to assist and guide the local teams in their commercial activities, helping them to achieve their goals and objectives. They are not responsible for making all the decisions or creating campaign material, but rather focus on supporting and advising the local teams to ensure their success.

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  • 4. 

    What does MIO stand for?

    • Many Initiatives Overboard

    • Marketing Investment Optimization

    • Money Is Optional

    Correct Answer
    A. Marketing Investment Optimization
    Explanation
    MIO stands for Marketing Investment Optimization. This acronym refers to the process of optimizing and maximizing the return on investment in marketing activities. By carefully analyzing and allocating resources, companies can ensure that their marketing efforts are effective and efficient, leading to improved business outcomes. This term is commonly used in the field of marketing to emphasize the importance of strategic decision-making and resource allocation in achieving marketing objectives.

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  • 5. 

    What characterized Freddy's presentation at the Commercial Roadshow?

    • A dialogue about Commercial's targets and role in the organisation

    • A short and boring powerpoint show

    • Questions and comments were strictly forbidden

    Correct Answer
    A. A dialogue about Commercial's targets and role in the organisation
    Explanation
    Freddy's presentation at the Commercial Roadshow was characterized by a dialogue about Commercial's targets and role in the organization. This suggests that Freddy engaged with the audience and encouraged interaction, rather than simply delivering a one-sided presentation. This approach likely made the presentation more engaging and informative for the attendees.

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  • 6. 

    What is the role of Brand & Communications during Summit?

    • They sit back and enjoy the show

    • They outsource everything to external event company

    • They are the centerpiece of the Summit - and start preparations months in advance

    Correct Answer
    A. They are the centerpiece of the Summit - and start preparations months in advance
    Explanation
    The role of Brand & Communications during the Summit is to be the centerpiece of the event and start preparations months in advance. This suggests that they play a crucial role in planning and organizing the Summit, taking charge of various aspects such as branding, communication strategies, and coordinating with external event companies if necessary. Their involvement indicates that they are actively involved in making the Summit successful and ensuring that it aligns with the organization's objectives and messaging.

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  • 7. 

    What do we call a customer, that we try to activate?

    • A silent customer

    • A lazy customer

    • A dormant customer

    Correct Answer
    A. A dormant customer
    Explanation
    A dormant customer refers to a customer who is currently inactive or not making any purchases. They may have previously engaged with the company but have not made any recent transactions. The term "dormant" suggests that the customer is in a state of temporary inactivity and can potentially be reactivated through targeted marketing strategies or promotions.

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  • 8. 

    Which of the following can not be said about ComCo?

    • A strategic decision making committee securing positive performance

    • Focuses on portfolio and product development as well as partner value management

    • Proof-reads marketing material

    Correct Answer
    A. Proof-reads marketing material
    Explanation
    ComCo can be described as a strategic decision-making committee that focuses on portfolio and product development as well as partner value management. However, it cannot be said that ComCo proof-reads marketing material.

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  • 9. 

    Who is responsible for our brand strategy?

    • Nordic Marketing Management

    • Brand & Communications

    • External Brand Agency

    Correct Answer
    A. Brand & Communications
    Explanation
    Brand & Communications is responsible for our brand strategy. They are the team within our organization that is in charge of developing and managing our brand identity, messaging, and overall brand positioning. This team is responsible for ensuring that our brand is effectively communicated to our target audience and that it aligns with our overall business objectives. They work closely with other departments and stakeholders to develop and execute brand campaigns and initiatives that support our brand strategy.

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  • 10. 

    Which analysis is Commercial not responsible for?

    • Employee Opinion Survey

    • Competitor Analysis

    • Customer Satisfaction Survey

    Correct Answer
    A. Employee Opinion Survey
    Explanation
    Commercial is not responsible for conducting the Employee Opinion Survey. This analysis is typically carried out by the Human Resources department or an external agency. The purpose of the Employee Opinion Survey is to gather feedback and insights from employees regarding their satisfaction, engagement, and overall experience within the organization. It helps identify areas of improvement and measure employee morale. Commercial, on the other hand, is more likely to be responsible for conducting Competitor Analysis and Customer Satisfaction Surveys to gain insights into market trends and customer preferences.

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  • 11. 

    Which of the following initiatives is not referred to as an "added investement"?

    • Target Speed of Development

    • Digitalisation

    • Corporate Cards

    Correct Answer
    A. Target Speed of Development
    Explanation
    Target Speed of Development is not referred to as an "added investment" because it is a goal or objective to achieve a faster pace of development. It does not involve allocating additional financial resources or funds. On the other hand, digitalization and corporate cards are initiatives that typically require investments in technology and financial resources to implement and maintain.

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  • 12. 

    What is our Profit-Before-Tax (PBT) target for 2014

    • 1,001 bn SEK

    • 1,159 bn SEK

    • 1,311 bn SEK

    Correct Answer
    A. 1,159 bn SEK
    Explanation
    The correct answer is 1,159 bn SEK. This is the profit-before-tax target for 2014.

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  • 13. 

    What is the name of the strategic document that must be submitted annually for each portfolio?

    • Portfolio strategy

    • Annual forecast file

    • Product initiatives, plan and creatives

    Correct Answer
    A. Portfolio strategy
    Explanation
    The correct answer is "Portfolio strategy." This is the name of the strategic document that needs to be submitted annually for each portfolio. It outlines the overall goals, objectives, and plans for the portfolio, including the allocation of resources, target markets, and competitive strategies. It helps to ensure that the portfolio is aligned with the organization's overall strategic direction and allows for effective decision-making and resource allocation.

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  • 14. 

    Once a campaign is approved in MIO, which department leads the campaign planning and execution with the support of other functions?

    • Marketing Strategy & Analytics (MSA)

    • Nordic Marketing Management

    • Marketing Execution

    Correct Answer
    A. Marketing Execution
    Explanation
    After a campaign is approved in MIO, the department that leads the campaign planning and execution with the support of other functions is Marketing Execution. This department is responsible for implementing the strategies and tactics outlined in the campaign plan, ensuring that all elements of the campaign are executed effectively and efficiently. They work closely with other functions within the organization to coordinate resources, track progress, and ensure that the campaign objectives are met.

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  • 15. 

    What is our Total Balance Target for 2014

    • 20,608 bn SEK

    • 19,102 bn SEK

    • 21,899 bn SEK

    Correct Answer
    A. 20,608 bn SEK
    Explanation
    The Total Balance Target for 2014 is 20,608 bn SEK.

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  • 16. 

    Which of the following departments is not part of Marketing Strategy and Analytics (MS&A)?

    • Regional NCM / Regional ECM

    • Marketing Execution

    • Campaign Analytics

    Correct Answer
    A. Marketing Execution
    Explanation
    The department of Marketing Execution is not part of Marketing Strategy and Analytics (MS&A). This can be inferred from the given options, where Regional NCM / Regional ECM and Campaign Analytics are mentioned as departments that are part of MS&A. Therefore, Marketing Execution is the correct answer as it is not included in the MS&A department.

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  • 17. 

    How many employees work within Commercial?

    • About 50

    • About 70

    • About 90

    Correct Answer
    A. About 90
    Explanation
    The correct answer is "About 90." This suggests that there are approximately 90 employees working within the Commercial department.

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  • 18. 

    Do you feel you had the opportunity to ask any qeustions you might have?

    • Yes

    • No

    • Does not want to answer

    Correct Answer(s)
    A. Yes
    A. No
    A. Does not want to answer
    Explanation
    The given answer options are "Yes," "No," and "Does not want to answer." These options cover all possible responses to the question "Do you feel you had the opportunity to ask any questions you might have?" The respondent can choose any of these options based on their personal experience or preference.

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  • 19. 

    Did you find the Commercial Roadshow useful? On a scale from 1-10 where 1 is of no use and 10 is extremely useful

  • 20. 

    Would you find it useful to participate in a similar roadshow on an annual basis? On a scale from 1-10 where 1 is of no use and 10 is extremely useful

  • 21. 

    What learnings did you take away with you from the session?

  • 22. 

    What improvements could we make in a future roadshow?

  • 23. 
    Prizes! You can win cool EnterCard jackets! - ProProfs

    Prizes! You can win cool EnterCard jackets!

Quiz Review Timeline (Updated): Jun 24, 2024 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Jun 24, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 05, 2012
    Quiz Created by
    QuizmasterEnterc
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