Reputation Management - MBA Group B | Attempts: 180

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| By Cmh_mba

Cmh_mba

Community Contributor

Quizzes Created: 2 | Total Attempts: 314

Questions: 6 | Attempts: 180 | Updated: Mar 19, 2023

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Short quiz in preparation for the upcoming seminar.

Questions and Answers

1.

Online Customer Reviews can help improve search engine results for the business website.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Online reviews that link to your site or are tagged with your brand can help boost visibility in search engines, if done correctly.

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1
0
2.

Should a business post ALL reviews on their website - positive + negative? Yes, why... No, Why not.....
3.

What percentage of customers are influenced by management responses to online reviews?
- A.
  
  50%
- B.
  
  60+ %
- C.
  
  70+ %
- D.
  
  80+ %
Correct Answer
C. 70+ %

Explanation
Slide 37 on Tnooz Slideshare

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4.

Why did the Dave Carroll group make the video?
- A.
  
  They didn't want to fill out an online form
- B.
  
  They have a great sense of fun
- C.
  
  United Airlines sponsored them
- D.
  
  They could not get satisfaction through regular customer service channels
Correct Answer
D. They could not get satisfaction through regular customer service channels

Explanation
They spent a year trying to get reimbursed, got frustrated and made the video - which has had over 11 million views.

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5.

Why was the guitar reimbursement so important to these guys?
6.

Please put your school related email address here

Correct Answer
Your non-personal email address

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Current Version
Mar 19, 2023

Quiz Edited by
ProProfs Editorial Team
Nov 14, 2011

Quiz Created by
Cmh_mba

Reputation Management - MBA Group B

Online Customer Reviews can help improve search engine results for the business website.

Should a business post ALL reviews on their website - positive + negative? Yes, why... No, Why not.....

What percentage of customers are influenced by management responses to online reviews?

Why did the Dave Carroll group make the video?

Why was the guitar reimbursement so important to these guys?

Please put your school related email address here