Retail Management Quiz With Answers
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How much information do you have about retail management? Let's test your knowledge of retail management with this interactive quiz. So, get prepared to answer the questions. Wishing you the best of luck!
- 1.
A trading entity such as a marketing tool or method, a product or group of products, or simply a trade brand is called ____________.
- A.
Franchise
- B.
Franchisee
- C.
Franchisor
Correct Answer
A. FranchiseExplanation
A trading entity that includes a marketing tool or method, a product or group of products, or a trade brand is referred to as a franchise.Rate this question:
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- 2.
The party that established (manages) the franchise is known as ___________.
- A.
Franchisor
- B.
Franchisee
- C.
Franchise
Correct Answer
A. FranchisorExplanation
The party that establishes and manages the franchise is known as the franchisor. They are responsible for developing and maintaining the business model, providing support and training to franchisees, and granting them the right to operate under their established brand and business system. The franchisor typically has control over key aspects of the franchise, such as marketing, product development, and overall strategy.Rate this question:
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- 3.
What do we call a large box in which products for sale are kept on the shop floor?
- A.
Bin/Display Bin
- B.
Bricks and mortar store
- C.
Buying Power
- D.
Catchment
Correct Answer
A. Bin/Display BinExplanation
A large box in which products for sale are kept on the shop floor is commonly referred to as a bin or a display bin. This is where the merchandise is organized and displayed for customers to easily access and purchase. The term "bin" is often used in retail settings to describe these storage containers, while "display bin" emphasizes their function as a means of showcasing products to attract customers.Rate this question:
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- 4.
Name the shop that is in a building as opposed to an internet shopping site, a street market stall, party sales, van sales or door-to-door sales.
- A.
Bin/Display Bin
- B.
Bricks and mortar store
- C.
Buying Power
- D.
Catchment
Correct Answer
B. Bricks and mortar storeExplanation
The correct answer is "Bricks and mortar store." This term refers to a physical retail shop that is located in a building, as opposed to an online store or other forms of sales such as street market stalls, party sales, van sales, or door-to-door sales. The term "bricks and mortar" emphasizes the physical presence of the store and distinguishes it from virtual or temporary sales platforms.Rate this question:
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- 5.
The ability to negotiate favorable terms due to the proposition of high volume purchases? is called ___________.
- A.
Bin/Display Bin
- B.
Bricks and mortar store
- C.
Buying Power
- D.
Catchment
Correct Answer
C. Buying PowerExplanation
Buying power refers to the ability of a buyer to negotiate favorable terms, such as lower prices or better conditions, due to the proposition of high volume purchases. This means that the buyer has the leverage to demand better deals from suppliers because they have the potential to make significant purchases. With buying power, the buyer can secure more advantageous terms and maximize their benefits from the transaction.Rate this question:
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- 6.
The area from where the majority of a shop's customers are located is known as _____________.
- A.
Bin/Display Bin
- B.
Bricks and mortar store
- C.
Buying Power
- D.
Catchment
Correct Answer
D. CatchmentExplanation
The area from where the majority of a shop's customers are located is known as the catchment area. This term refers to the geographical region or demographic group that a business targets and relies on for its customer base. It is important for businesses to understand their catchment area in order to effectively market and cater to the needs of their target customers.Rate this question:
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- 7.
The planning and execution of product distribution is called ______________.
- A.
Profit
- B.
One-stop-shop
- C.
Logistics
- D.
Merchandising
Correct Answer
C. LogisticsExplanation
Logistics refers to the process of planning and executing the distribution of products. It involves coordinating various activities such as transportation, warehousing, inventory management, and order fulfillment to ensure that products are delivered efficiently and on time. Logistics plays a crucial role in supply chain management and helps businesses optimize their operations and meet customer demands effectively.Rate this question:
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- 8.
You assist a customer in the computer department and see a potential for a big sale; however, don't want to overwhelm your customer or lose his trust. How should you proceed?
- A.
Determine his immediate and long-term needs, create a purchase plan, and supply him with your contact information as well as contact information for the computer help desk.
- B.
Recommend your most simple model for ease in spite of the fact it is your worst performing model.
- C.
Suggest he enroll in a computer class at the local senior center before making a purchase.
- D.
Talk clearly and slowly, explaining the function of each component of your most expensive model.
Correct Answer
A. Determine his immediate and long-term needs, create a purchase plan, and supply him with your contact information as well as contact information for the computer help desk.Explanation
The correct answer is to determine the customer's immediate and long-term needs, create a purchase plan, and supply them with contact information for both yourself and the computer help desk. This approach ensures that you understand the customer's requirements, provide them with appropriate options, and offer ongoing support and assistance. By doing so, you can build trust with the customer and ensure that they are satisfied with their purchase, without overwhelming them or neglecting their needs.Rate this question:
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- 9.
When the customer gives a buying signal, what should the sales associate do?
- A.
Determine if the customer needs anything else.
- B.
Turn the customer over to a more seasoned sales associate.
- C.
Wait to see if the customer wants anything else.
- D.
Close the sale before the customer changes his mind.
Correct Answer
D. Close the sale before the customer changes his mind.Explanation
When a customer gives a buying signal, it indicates that they are interested in making a purchase. In this situation, the sales associate should take advantage of the customer's readiness to buy and close the sale promptly. This is important because customers may change their mind if there are delays or if they are given more time to think about the purchase. By closing the sale quickly, the sales associate increases the likelihood of completing the transaction successfully.Rate this question:
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- 10.
Which of the following is an indicator that the customer is ready for a sale?
- A.
The customer decides to make a call to check on shirt sizes with her husband.
- B.
The customer approaches the counter and reaches for her purse.
- C.
The customer continues searching through the tie rack for a complimentary tie.
- D.
The customer asks the sales associate for the price of a shirt.
Correct Answer
B. The customer approaches the counter and reaches for her purse.Explanation
The customer approaching the counter and reaching for her purse indicates that she is ready to make a purchase. This action suggests that she has made a decision and is prepared to pay for the item.Rate this question:
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- 11.
When discussing with an associate how to handle an upset and dissatisfied customer, it is BEST to:
- A.
Coach the associate to get a manager as quickly as possible.
- B.
Coach the associate to diffuse the customer's anger first and find out why she is upset.
- C.
Coach the associate to allow the customer to vent her anger.
- D.
Coach the associate to inform the customer to stop being angry.
Correct Answer
B. Coach the associate to diffuse the customer's anger first and find out why she is upset.Explanation
When dealing with an upset and dissatisfied customer, it is important to first diffuse their anger and find out the reason behind their dissatisfaction. This approach allows the associate to address the customer's concerns effectively and provide a solution that meets their needs. Simply getting a manager or asking the customer to stop being angry may not address the underlying issue and may further escalate the situation. Therefore, coaching the associate to diffuse the customer's anger and understand their concerns is the best approach in handling such situations.Rate this question:
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- 12.
Successful retail organizations are recognizing that customer loyalty is a key factor in their success. What does customer loyalty mean to a retail business?
- A.
Loyal customers spend more time when making a purchase and that increases their value to the retailer.
- B.
Customer loyalty decreases the amount of advertising a retailer must do to be competitive.
- C.
Customer loyalty increases employee satisfaction and loyalty.
- D.
Repeat business from loyal customer's increases a retailer's sales and profit because shoppers buy more often, recommend the retailer to others, and pay more for goods and services.
Correct Answer
D. Repeat business from loyal customer's increases a retailer's sales and profit because shoppers buy more often, recommend the retailer to others, and pay more for goods and services.Explanation
Customer loyalty means that customers frequently return to a retailer to make purchases. This is beneficial for the retailer because loyal customers tend to spend more time when making a purchase, increasing their value to the retailer. Additionally, loyal customers decrease the amount of advertising the retailer must do to be competitive. Customer loyalty also has a positive impact on employee satisfaction and loyalty. Ultimately, repeat business from loyal customers increases a retailer's sales and profit because these customers buy more often, recommend the retailer to others, and are willing to pay more for goods and services.Rate this question:
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- 13.
Which of the following is NOT a primary area of accountability for a Retail Manager?
- A.
Research and long-term planning of the merchandise that will be sold in the store.
- B.
Selling and service standards to ensure customers are satisfied.
- C.
Ensuring that customers receive the right products at the right time and that they are displayed appropriately.
- D.
Training employees to prepare them with product knowledge, selling and service skills.
- E.
Making sure the sales floor is recovered, damaged goods are returned, and safety and loss prevention standards are in place.
Correct Answer
A. Research and long-term planning of the merchandise that will be sold in the store.Explanation
The primary areas of accountability for a Retail Manager include selling and service standards, ensuring customers receive the right products at the right time and that they are displayed appropriately, training employees, and ensuring the sales floor is recovered and safety and loss prevention standards are in place. Research and long-term planning of merchandise is not a primary area of accountability for a Retail Manager.Rate this question:
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- 14.
Listed below are several factors that affect the success of a retail business. Which of the following selections best describes internal factors, which a Retail Manager can influence?
- A.
Product availability, shopping atmosphere, customer service
- B.
Pricing, product placement, customers.
- C.
Customers, branding, product availability.
- D.
Advertisement, Customers, Place & Price
Correct Answer
A. Product availability, shopping atmospHere, customer serviceExplanation
Internal factors are those that are within the control of the retail manager. Product availability refers to the ability of the retail business to maintain a sufficient stock of products that customers desire. Shopping atmosphere refers to the overall ambiance and environment of the store, including factors such as store layout, cleanliness, and visual merchandising. Customer service refers to the level of assistance and support provided to customers during their shopping experience. Therefore, the selection "Product availability, shopping atmosphere, customer service" best describes the internal factors that a Retail Manager can influence.Rate this question:
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- 15.
The party that sells goods and services within the framework of the franchise is known as ___________.
- A.
Franchisee
- B.
Franchisor
- C.
Franchise
Correct Answer
A. FranchiseeExplanation
The party that sells goods and services within the framework of the franchise is known as the franchisee. The franchisee is the individual or company that purchases the rights to operate a business using the established brand, trademarks, and business model of the franchisor. They are responsible for running the day-to-day operations of the business and paying fees or royalties to the franchisor in exchange for the support and guidance provided.Rate this question:
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- 16.
As a Retail Manager, you influence the shopping experience by leading by example. Which of the following is NOT an example of how to lead Associates?
- A.
Keep Associates informed of all your concerns about the store's sales trends.
- B.
Be energetic and enthusiastic with others.
- C.
Demonstrate a genuine welcoming attitude toward every customer every day, and be passionate about customer service.
- D.
Know the service standards for your store and meet them consistently.
Correct Answer
A. Keep Associates informed of all your concerns about the store's sales trends.Explanation
Keeping Associates informed of all your concerns about the store's sales trends is not an example of how to lead Associates because it may create unnecessary stress and anxiety among the team. It is important to address concerns and provide feedback, but constantly sharing concerns about sales trends may demotivate the Associates and hinder their performance. Instead, a good leader should focus on being energetic, enthusiastic, welcoming, and passionate about customer service, as well as meeting the service standards consistently.Rate this question:
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Current Version
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Sep 08, 2023Quiz Edited by
ProProfs Editorial Team -
Sep 14, 2009Quiz Created by
Vijaynegi
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