RTB Demand Management Test
Questions and Answers
- 1.
Which DSP participate in mulit-bid response?
- A.
Turn
- B.
Media Math
- C.
Brandscreen
- D.
Lucid
Correct Answer
C. BrandscreenExplanation
Brandscreen is the DSP that participates in multi-bid response.Rate this question:
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- 2.
What is OpenRTB?
- 3.
How many data centers do we have? Where are they located?
- 4.
What is the DSP Operational Dashboard? Who should use it?
- 5.
What is out timeout threshold?
- A.
150ms
- B.
100ms
- C.
200ms
- D.
50ms
Correct Answer
B. 100msExplanation
The timeout threshold refers to the maximum amount of time that a system or application will wait for a response before considering it as a timeout. In this case, the correct answer is 100ms, indicating that if a response takes longer than 100ms to be received, it will be considered as a timeout. This suggests that the system or application expects relatively quick responses and has a low tolerance for delays.Rate this question:
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- 6.
For the below auctions, determine the winning DSP and what they get charged (assume tech fee=10% and DPF is turned off) Auction 1: DSP A bids $3/DSP B bids $1/Site price floor $2 Auction 2: DSP A bids $3/DSP B bids $1/Site price floor $.90
- 7.
What does “Accepted Bid Responses” mean?
- 8.
What is the Controls tab? Name all 4 tabs and define what they mean.
- 9.
Define the following:
- First Right of Refusal
- Preferred Access
- Private Access
- 10.
What is the difference between 1st look and 1st right of refusal?
- 11.
What is a seat ID? What is a buyer ID?
- 12.
What is a deal ID?
- 13.
How would you answer this question: “How much additional QPS can I get?”
- 14.
If a DSP's timeout rate is above___% you should reach out to your DSP
Correct Answer
4Explanation
If a DSP's timeout rate is above 4%, it suggests that there is a high percentage of requests that are not being responded to within the specified time limit. This could indicate issues with the DSP's performance or capacity to handle incoming requests. To address this problem, it is recommended to reach out to the DSP for troubleshooting and potential improvements in their system.Rate this question:
- 15.
A DSP asks why they are only winning 5% of the time at a $3 CPM for a 1st Right deal. What is a report you can run in microstrategy to investigate this?
- 16.
On average, how much RTB spend do we see per day?
- A.
300-350k
- B.
400-450k
- C.
350-400k
- D.
250-300k
Correct Answer
C. 350-400kExplanation
The correct answer is 350-400k. This suggests that on average, we observe a daily spend of between 350,000 and 400,000 units of currency in the context of RTB (Real-Time Bidding).Rate this question:
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- 17.
What is NOT a field in the bid request?
- A.
Ip address
- B.
Ad size
- C.
Floor CPM
- D.
Site name
- E.
Site ID
Correct Answer
C. Floor CPMExplanation
The field that is NOT a part of the bid request is the "floor CPM." The bid request typically includes information such as the IP address, ad size, site name, and site ID. The floor CPM refers to the minimum price that an advertiser is willing to pay for an ad impression, but it is not a field included in the bid request.Rate this question:
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- 18.
What does “advertiser_id=2” mean?
- A.
Broken advertiser name/url
- B.
Unknown advertiser
- C.
Blocked advertiser
- D.
Whitelisted advertiser
Correct Answer
B. Unknown advertiserExplanation
The term "advertiser_id=2" refers to an unidentified advertiser. This means that the advertiser's name or URL is not provided or known. It could be a new or unrecognized advertiser, hence classified as an unknown advertiser.Rate this question:
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- 19.
How would you explain Dynamic Price Floors (DPF) to a DSP?
- 20.
What is REVV Creative Control and how does it affect your DSP?
- 21.
What DSP does NOT support buyer ID?
- A.
Appnexus
- B.
DataXu
- C.
Turn
Correct Answer
B. DataXuExplanation
DataXu does not support buyer ID. This means that when using DataXu as a DSP (Demand Side Platform), buyers cannot utilize buyer ID functionality. Buyer ID is a feature that allows advertisers to track and identify specific buyers or users across different platforms and devices. However, DataXu does not provide this capability, unlike Appnexus and Turn, which do support buyer ID.Rate this question:
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- 22.
What DSP does NOT support deal ID?
- A.
Turn
- B.
Invite
- C.
Appnexus
- D.
Media Math
Correct Answer
C. AppnexusExplanation
Appnexus is the correct answer because it is a demand-side platform (DSP) that does not support deal ID. A deal ID is a unique identifier for programmatic advertising deals between buyers and sellers, allowing them to transact specific inventory at pre-negotiated terms. While Turn, Invite, and Media Math are all DSPs that support deal ID, Appnexus does not offer this feature.Rate this question:
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- 23.
What is a private marketplace?
- 24.
What are two things you would point out during a QBR to a DSP with the following rankings: Q4 2011 Rank (top 15): Win Rate 13.49% 10 eCPM $0.62 8 Gross Revenue $6,059,935.70 3 Impressions 8,794,053,211 4 Bid Requests 217,121,737,063 1 Valid Bid Responses (% rate) 10.02% 7 No Bid Responses (% rate) 66.11% 8 Blocked Bid Responses (% rate) 11.83% 4 Timeout Responses (% rate) 5.43% 11 Error Responses (% rate) 0.14% 5
- 25.
What fields are available in the ad engine logs?
- A.
Account_id
- B.
Duration
- C.
Network_id
- D.
Rtb_seat_id
- E.
Rtb_second_price
- F.
Bid
- G.
Size_id
Correct Answer(s)
A. Account_id
C. Network_id
D. Rtb_seat_id
E. Rtb_second_price
G. Size_idExplanation
The ad engine logs contain information about various fields such as account_id, network_id, rtb_seat_id, rtb_second_price, and size_id. These fields provide important details related to the ad campaigns, including the account associated with the ad, the network where the ad was displayed, the seat ID for real-time bidding, the second price for real-time bidding, and the size ID of the ad. These fields help in analyzing and optimizing the performance of the ad campaigns.Rate this question:
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- 26.
What fields are available in the bid engine logs?
- A.
Size_id
- B.
Income
- C.
Ip_address
- D.
Bid_id
- E.
Zip_code
Correct Answer(s)
A. Size_id
C. Ip_address
D. Bid_idExplanation
The bid engine logs contain the fields size_id, ip_address, and bid_id. These fields provide information about the size of the bid, the IP address from which the bid was made, and the unique identifier for the bid. Other fields like income and zip_code are not available in the bid engine logs.Rate this question:
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- 27.
Your DSP is expecting to be winning at $3 CPM on Careerbuilder. What is one thing you should ask?
- 28.
Give an example of a situation where you would use microstrategy.
- 29.
Your DSP’s revenue has increased by more than 20% from 2 days ago to yesterday. What is one thing you should look at before reaching out to your DSP?
- 30.
What are attributes in Microstrategy?
- A.
Network
- B.
Advertiser
- C.
Bid count
- D.
Date
- E.
Max bid
- F.
Site
- G.
Zone
Correct Answer(s)
A. Network
B. Advertiser
D. Date
F. Site
G. ZoneExplanation
Attributes in Microstrategy are the characteristics or dimensions that define the data being analyzed. They provide additional context and details to the data and are used to group, filter, and analyze the data in various ways. In this case, the attributes mentioned - network, advertiser, date, site, and zone - are likely the dimensions or characteristics of the data being analyzed in a Microstrategy project. These attributes can be used to segment and analyze the data based on different networks, advertisers, dates, sites, and zones.Rate this question:
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- 31.
What are metrics in Microstrategy?
- A.
Average bid (weighted)
- B.
Account
- C.
Bid rev
- D.
Seat
- E.
Min bid
Correct Answer(s)
A. Average bid (weighted)
C. Bid rev
E. Min bidExplanation
Metrics in Microstrategy are quantitative measurements used to analyze and evaluate data. In this case, the metrics mentioned are average bid (weighted), bid rev, and min bid.
- Average bid (weighted) refers to the average value of bids, taking into account their respective weights or importance.
- Bid rev represents the revenue generated from bids.
- Min bid indicates the minimum value of bids.
These metrics provide insights into the bidding process, allowing users to understand the average value, revenue, and minimum value associated with bids.Rate this question:
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- 32.
What data is NOT available in Microstrategy?
- A.
Bid engine data
- B.
Ad engine data
- C.
Trick question, both AE and BE data is available
Correct Answer
B. Ad engine dataExplanation
The data that is NOT available in Microstrategy is the ad engine data.Rate this question:
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- 33.
What is the Rubicon Playbook?
- 34.
What is REVV Connect?
- 35.
What of the below are benefits to the buyer particpating in private marketplaces?
- A.
Preferential pricing based on spend commitments
- B.
Guaranteed delivery of spend
- C.
Demand floors which allow a buyer access to inventory at a distinct minimum bid price
- D.
Delivery of guaranteed impressions not usually available in the open RTB marketplace, and more even delivery of such impressions
Correct Answer(s)
A. Preferential pricing based on spend commitments
C. Demand floors which allow a buyer access to inventory at a distinct minimum bid price
D. Delivery of guaranteed impressions not usually available in the open RTB marketplace, and more even delivery of such impressionsExplanation
Buyers participating in private marketplaces can benefit from preferential pricing based on their spend commitments. This means that the more a buyer spends, the better pricing they can negotiate. Additionally, private marketplaces offer demand floors, which ensure that buyers have access to inventory at a minimum bid price. This allows buyers to secure inventory at a specific price point. Private marketplaces also provide the opportunity for buyers to receive guaranteed impressions that are not usually available in the open RTB marketplace. This ensures that buyers can reach their desired audience effectively. Furthermore, private marketplaces offer more even delivery of these guaranteed impressions, providing a more balanced distribution over time.Rate this question:
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- 36.
What is the difference between the ad engine (AE) and bid engine (BE)?
- 37.
What kinds of insights should you be providing to your DSP on a regular basis?
- A.
Blocked advertisers by site
- B.
QPS levels
- C.
Sites the DSP isn't spending on
- D.
Sites other DSPs are spending on that your DSP isn't spending as much on
Correct Answer(s)
A. Blocked advertisers by site
C. Sites the DSP isn't spending on
D. Sites other DSPs are spending on that your DSP isn't spending as much onExplanation
The insights that should be provided to the DSP on a regular basis include information about blocked advertisers by site, QPS levels, sites the DSP isn't spending on, and sites other DSPs are spending on that your DSP isn't spending as much on. These insights help the DSP to optimize its advertising strategy, identify potential issues or opportunities, and make informed decisions about where to allocate spending.Rate this question:
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- 38.
Who is the Engineering lead for RTB?
- A.
Brian Kearns
- B.
Sam Tingleff
- C.
Neal Richter
- D.
Steve Hulkower
Correct Answer
B. Sam TingleffExplanation
Sam Tingleff is the Engineering lead for RTB.Rate this question:
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- 39.
What does bid status=took_the_money mean?
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Mar 22, 2023Quiz Edited by
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