1.
Which of these is NOT a term used in models of science communication?
Correct Answer
B. Decimation
Explanation
Decimation is not a term used in models of science communication. The other three options - Deficit, Dialogue, and Dissemination - are commonly used terms in science communication models. Deficit refers to the idea that public lack knowledge and understanding of science, Dialogue emphasizes the importance of two-way communication between scientists and the public, and Dissemination refers to the process of sharing scientific information with the public. However, Decimation does not have a direct connection to science communication models and is therefore the correct answer.
2.
What are the acronyms PUS and PEST used to refer to?
Correct Answer
C. ‘Public Understanding of Science’ and ‘Public Engagement with Science and Technology’
Explanation
The acronyms PUS and PEST are used to refer to 'Public Understanding of Science' and 'Public Engagement with Science and Technology'. These terms are commonly used in the field of science communication to describe the efforts made to educate and involve the public in scientific knowledge and advancements. The correct answer option accurately represents the meaning of these acronyms.
3.
Which of these is NOT discussed by Steven Shapin in his history of science and the public?
Correct Answer
A. Artisanal skills have been central to professionalised science throughout its history.
Explanation
It's true that artisanal skills - for instance of the technicians who helped the scientists of the Royal Society - are central to science. But Shapin doesn't specifically discuss this.
4.
In what way can public resistance to technoscience be likened to bodily pain?
Correct Answer
B. It signals that something is wrong, and directs attention to a nascent problem or controversy.
Explanation
Public resistance to technoscience can be likened to bodily pain because it serves as a signal that something is wrong and draws attention to a potential problem or controversy. Similar to how physical pain alerts us to potential harm or injury, public resistance highlights concerns or issues surrounding the use of technology and science. It serves as a warning sign that prompts further investigation and discussion, allowing society to address and potentially rectify any emerging problems or controversies related to technoscience.
5.
Which of these is NOT a deliberative method explicitly mentioned in the course so far?
Correct Answer
B. Deliberative polling
Explanation
Deliberative polling is a method used in public participation, but rather rarely in the context of science.
6.
How sensitive was Weber’s gravity antenna?
Correct Answer
C. Light from a small flashgun would send the recording trace off scale
Explanation
The sensitivity of Weber's gravity antenna can be inferred from the fact that even a small flashgun light would cause the recording trace to go off scale. This suggests that the instrument is highly sensitive to external stimuli, and even a relatively low-intensity light source can have a significant impact on its readings.
7.
Which of these were not on the list of reasons scientists provided for choosing sides in the gravity wave controversy?
Correct Answer
B. The scientist’s marital status
Explanation
The scientist's marital status was not on the list of reasons scientists provided for choosing sides in the gravity wave controversy. The other options listed, such as nationality, psychological approach to experiments, and the size and prestige of the scientist's university of origin, were mentioned as potential factors that could influence scientists' positions in the controversy. However, marital status was not considered as a relevant factor in this context.
8.
How often did microorganisms grow in apparent sterile solutions before the exposure to atmospheric air in Pasteur’s 1861 experiments?
Correct Answer
D. In about 90% of the cases
Explanation
In Pasteur's 1861 experiments, microorganisms grew in apparent sterile solutions before the exposure to atmospheric air in about 90% of the cases. This suggests that there were existing microorganisms present in the supposedly sterile solutions, contradicting the idea of spontaneous generation. Pasteur's experiments provided evidence for the theory of biogenesis, which states that living organisms can only arise from pre-existing living organisms.
9.
Which of these reasons were given by Pasteur for not publishing data that contradicted his hypothesis?
Correct Answer
A. The consequences of the results were too grave
Explanation
Pasteur did not publish data that contradicted his hypothesis because the consequences of the results were too grave. This suggests that the findings could have had significant negative implications or consequences that Pasteur did not want to be responsible for. By not publishing the data, Pasteur may have been trying to avoid any potential harm or backlash that could have resulted from the contradicting results.
10.
How much money had the American tobacco industry spent on biomedical research by the mid 1980’s?
Correct Answer
C. $100 million
Explanation
The American tobacco industry had spent $100 million on biomedical research by the mid-1980s. This indicates a significant investment in scientific research by the industry during that time period.
11.
What does IMRaD stand for?
Correct Answer
B. Introduction, Methods, Results and Discussion
Explanation
IMRaD stands for Introduction, Methods, Results, and Discussion. This acronym is commonly used in academic and scientific writing to structure research papers or articles. The Introduction section provides background information and states the research problem, the Methods section describes the research methodology and procedures, the Results section presents the findings of the study, and the Discussion section interprets the results and discusses their implications. This structure helps readers to easily understand the research process and findings.
12.
What’s the ultimate goal of The Hero’s Journey?
Correct Answer
A. To bring home an AC/DC t-shirt.
13.
What’s a news hook?
Correct Answer
A. The information which makes the story timely and relevant.
Explanation
A news hook refers to the information that makes a story timely and relevant. It is the aspect of the story that captures the attention of the audience and makes it newsworthy. This could be a recent event, a trending topic, or any other element that adds a sense of urgency or importance to the story. By including a news hook, journalists ensure that their stories are current and engaging to the readers or viewers.
14.
How to use metaphors in writing?
Correct Answer
D. Never use a metapHor which you are used to seeing in print.
Explanation
The given correct answer suggests that one should avoid using metaphors that are commonly seen in print. This is because using cliched or overused metaphors can make the writing appear unoriginal and lack creativity. Instead, writers should strive to come up with unique and fresh metaphors that can effectively convey their intended meaning and engage the readers. By avoiding familiar metaphors, writers can add a sense of novelty and originality to their writing.
15.
What’s a listicle?
Correct Answer
D. All of the above.
Explanation
A listicle is an article on the Internet presented in the form of a numbered or bullet-pointed list. It can cover a wide range of topics and can be informative, entertaining, or both. It is not necessarily comprised mainly of something annoying, and it has no connection to a new kind of abscess spreading among web journalists. Therefore, the correct answer is "All of the above" as it encompasses all the possible explanations for a listicle.
16.
What is the most important issue when it comes to ranking?
Correct Answer
A. Relevance
Explanation
The most important issue when it comes to ranking is relevance. Relevance refers to how closely a webpage or content matches the search query or user's intent. Search engines prioritize relevant content to provide the best user experience. If a webpage is highly relevant to the search query, it is more likely to rank higher in search engine results. Relevance ensures that users find the most accurate and useful information based on their search queries, leading to better search rankings.
17.
What is an Algorithm?
Correct Answer
B. Step by step operation
Explanation
An algorithm is a set of instructions or a step-by-step operation that is followed to solve a problem or perform a task. It is a systematic approach that breaks down a complex problem into smaller, more manageable steps. By following these steps in a specific order, the desired outcome can be achieved. Algorithms are used in various fields such as computer science, mathematics, and problem-solving in general. They provide a structured and organized way of solving problems and are essential in programming and software development.
18.
What is UX?
Correct Answer
C. User experience
Explanation
UX stands for User Experience. It refers to the overall experience that a user has while interacting with a product or service. It includes the user's emotions, attitudes, and perceptions towards the product or service. UX design focuses on creating a seamless and enjoyable experience for users by considering their needs, goals, and preferences. It involves elements such as usability, accessibility, and visual design to enhance the overall user experience.
19.
What is the Bounce rate?
Correct Answer
D. Sessions closed before 10 sec.
Explanation
The bounce rate refers to the percentage of sessions in which a user leaves a website after viewing only one page, without interacting with it or navigating to other pages. This is measured by sessions closed before 10 seconds, indicating that the user did not engage with the content and quickly left the site.
20.
What is most important in Google Analytics?
Correct Answer
C. Analyse
Explanation
In Google Analytics, the most important aspect is the ability to analyze data. This involves examining the various metrics and dimensions provided by the platform to gain insights into website performance, user behavior, and marketing campaigns. By analyzing the data, businesses can make informed decisions, identify areas of improvement, and optimize their strategies to achieve better results.