1.
Menu copy can be divided into all of the following elements, except:
Correct Answer
B. Prices.
Explanation
Menu copy refers to the written content on a menu that describes the dishes, ingredients, and other relevant information. It helps customers make informed choices about what to order. The elements of menu copy usually include headings, descriptive copy, and supplemental merchandising copy. Headings categorize the different sections of the menu, descriptive copy provides detailed descriptions of the dishes, and supplemental merchandising copy promotes specials or highlights certain items. However, prices are not considered an element of menu copy because they are typically listed separately next to each item.
2.
Which of the following areas is not covered by truth-in-menu laws?
Correct Answer
D. Menu placement.
Explanation
Truth-in-menu laws require restaurants to accurately disclose certain information about the food they serve, such as the grading, geographical origin, and preparation methods. However, menu placement is not typically included in these laws. Menu placement refers to where a particular dish is positioned on the menu, such as being highlighted or placed in a specific section. While menu placement can influence consumer choices, it is not directly related to the accuracy or transparency of the information provided about the food.
3.
Which of the following refers to the style of the menu's printed letters?
Correct Answer
C. Typeface.
Explanation
The question is asking about the style of the menu's printed letters. "Sequence" refers to the order or arrangement of items, not the style of letters. "Placement" refers to the positioning or location of items, not the style of letters. "Format" refers to the overall layout or structure of the menu, not the style of letters. However, "Typeface" refers to the specific design or style of the letters used in the menu, making it the correct answer.
4.
Which of the following statements is false?
Correct Answer
B. Do not translate menu item names that are in a foreign language as it takes away the mystique.
Explanation
The statement "Do not translate menu item names that are in a foreign language as it takes away the mystique" is false. Translating menu item names that are in a foreign language can actually add to the mystique and intrigue of the menu. It can make the menu more accessible and understandable to a wider range of customers. Additionally, translating the names can also prevent any confusion or misinterpretation of the dishes.
5.
Xeres has just designed the first draft of the menu for the hotel’s new coffee shop. He discovers that he doesn’t have enough menu items to fill up the space in the format he had chosen. Which of the following is not a possible solution to his problem?
Correct Answer
B. Trim back some of the descriptive copy.
Explanation
Trimming back some of the descriptive copy is not a possible solution to Xeres' problem because it would involve reducing the amount of text on the menu, which would not help fill up the space in the chosen format. This option would only create more empty space on the menu rather than solving the problem of not having enough menu items.
6.
The name of the restaurant is all the copy the menu cover needs.
Correct Answer
A. T
Explanation
The given statement suggests that the name of the restaurant alone is enough to convey the necessary information on the menu cover. This implies that the name is distinctive and well-known, allowing customers to easily recognize and associate it with the restaurant. By having the name as the main focus on the menu cover, it eliminates the need for additional text or design elements, keeping it simple and straightforward.
7.
Deep purple and red colors on a menu suggest a warm, soothing atmosphere.
Correct Answer
B. F
Explanation
Deep purple and red colors on a menu suggest a bold and vibrant atmosphere, rather than a warm and soothing one.
8.
Blank menu pages are an important part of a menu.
Correct Answer
B. F
Explanation
Blank menu pages are not an important part of a menu. Menu pages are typically designed to display the available food and drink options, along with prices and descriptions. Blank pages would serve no purpose and would be considered unnecessary.
9.
The entire menu needs to be printed on the same kind of paper.
Correct Answer
B. F
Explanation
The statement suggests that the entire menu does not need to be printed on the same kind of paper. This means that different sections of the menu can be printed on different types of paper, such as different colors or textures, to add variety or highlight specific sections.
10.
It is illegal for a menu to make false claims about the geographic origin of a product.
Correct Answer
A. T
Explanation
The statement is true because it is indeed illegal for a menu to make false claims about the geographic origin of a product. This is because false claims about the origin of a product can mislead consumers and potentially result in fraud. To protect consumers and ensure fair business practices, laws and regulations are in place to prevent false advertising and misrepresentation of product origin.