The title of this module is "Steps to Closing", and you may be expecting lots of tips on how to make the final leap from politely making a coffee to asking if the customer if they would like to make a purchase. It may surprise you then to see that the steps to closing include how to speak to the See morecustomer from the start.
It develops trust with the customer which is the key to selling
Because we are there to help and advise on all kinds of products
It keeps the customer at a professional distance which is always best
It is important to talk longer to show off your knowledge
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Just start making coffee whether they ask for one or not
Use a “transitional” statement to keep the flow going
Keep asking “open” questions until the customer asks for a coffee
Go through the trilogy in a set order until all the information has been delivered
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That the feature matches the “need” of the customer
That every feature of the trilogy are covered
That the feature has an individual “benefit” to the customer
Talking about all the features is crucial to show that you are an “expert” on Nespresso
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That you are a great communicator
That your knowledge levels are high
That you have indicated you have listened
That you are professional in your presentation
That Nespresso does what the customer needs it to do
That Nespresso is product aimed just at them
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2 or 3
1 or 2
5 or 6
More than 7
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An accepted proposition
A considered proposition
An assumptive proposition
An alternative proposition
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