SEO Test #1 - The Basics | Attempts: 3863

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| By Tiffany DaSilva

Tiffany DaSilva, SEO

Tiffany, an SEO expert with 18+ years of experience and a 6-year tenure as an instructor at McMaster University, is also the founder of flowjo.co when not working with clients.

Quizzes Created: 1 | Total Attempts: 3,863

Questions: 11 | Attempts: 3,863 | Updated: Mar 22, 2023

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Search Engine Optimisation (or SEO) is the process of affecting a website or web page’s visibility in a web search engine’s results – to improve page views and garner more traffic. Do you know how it works?

Questions and Answers

1.

What is SEO?
- A.
  
  A way to increase traffic on your website
- B.
  
  A process to improve the visibility of your website on search engines
- C.
  
  A Coding Language
- D.
  
  Something Extremely Offensive
Correct Answer
B. A process to improve the visibility of your website on search engines

Explanation
While SEO does ultimately increase traffic to your site, it might take time.. therefore it is the process of improving visibility to your website via search engines.

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3
0
2.

What is the "secret recipe" for turning websites into search results?
- A.
  
  Keywords
- B.
  
  Meta Tags
- C.
  
  Algorithm
- D.
  
  Search Engines
Correct Answer
C. Algorithm

Explanation
According to the video, the algorithm analyzes a website based on its "secret recipe" and ranks it into search results.

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1
0
3.

The video says that the key to higher rankings is making sure your site has all the necessary ingredients for a search engine "recipe" - What does the "ingredients" represent?
- A.
  
  Search Terms
- B.
  
  Search Engine Optimization
- C.
  
  Algorithm
- D.
  
  Links
Correct Answer
B. Search Engine Optimization

Explanation
The special ingredients represent Search Engine Optimization (SEO) - that make up Words, Titles, Links, Words in Links and Reputation.

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2
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4.

What are some of the ingredients in a search algorithm?
- A.
  
  Keywords, Titles, Links, Words in Links, Reputation
- B.
  
  Titles, Links, Word Stuffing, Social Media, Traffic
- C.
  
  Keywords, Links, Search Engines, Search Results
- D.
  
  Keywords, Anchor Text, Brown Sugar, Flour
Correct Answer
A. Keywords, Titles, Links, Words in Links, Reputation

Explanation
According to the Video, Words Matter, Titles Matter, Links Matter, Words in Links and Reputation Matters.

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1
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5.

How do Search Engines Deal with Linking Schemes (like paying for people to link to your website?)
- A.
  
  Search Engines have a list of disapproved Sites that they keep handy
- B.
  
  Search Engines can track your payments to Bad Sites
- C.
  
  Search Engines don't deal with linking schemes - it's common practice.
- D.
  
  Links from more trustworthy sites have more weight.
Correct Answer
D. Links from more trustworthy sites have more weight.

Explanation
Search Engines like Google and Bing are not able to track every website that pays for links, nor are they able to track your payments. While linking schemes are sometimes considered common practice, search engines do try to deal with them by giving more weight (or authority) to links from more trustworthy sites.

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1
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6.

If I wanted to recommend a site on my website that sold pizza in Toronto, what is the best phrase to use to link to that pizza place?
- A.
  
  Best Pizza In Toronto
- B.
  
  Pizza Place
- C.
  
  Restaurant Toronto
- D.
  
  Click Here
Correct Answer
A. Best Pizza In Toronto

Explanation
While Pizza Place and restaurant Toronto are valid options - they won't help you to fully optimize the link. "Best pizza in Toronto", on the other hand, is something people would actually look up in a search Engine. Click Here doesn't really help anyone.

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7.

What does a site need to be considered a Reputable Site?
- A.
  
  Consistent and Engaging Content
- B.
  
  Fresh Content
- C.
  
  Growing Numbers of Quality Links
- D.
  
  All of the Above
Correct Answer
D. All of the Above

Explanation
All of these answers account for Reputation in the eyes of search engines.

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8.

What search engine accounts for 64.4% of the searches conducted?

Correct Answer
Google

Explanation
Google makes up most search engine traffic with 64.4% of searches conducted, Yahoo is next with 17.7% and Bing is 11.8% according to the 2010 comScore survey.

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4 0
9.

60% of all internet users use search engines daily
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
60% of all users check their email - while 49% use a search engine

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1
10.

What position on a search engine would you be to be getting approx. 11.94% of their traffic?
- A.
  
  First
- B.
  
  Second
- C.
  
  Third
- D.
  
  Bottom
Correct Answer
B. Second

Explanation
The first position on a search engine accounts for 42.25% of all click-through traffic, the third position recieves around 8.4% leaving the second position with 11.94%

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11.

On Google, the phrase or string of words you type into to get your search results is known as a query.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
A query is the phrase or string of words you type into a search engine to find the webaite you're after.

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Current Version
Mar 22, 2023

Quiz Edited by
ProProfs Editorial Team
Jan 25, 2012

Quiz Created by
Tiffany DaSilva

SEO Test #1 - The Basics

What is SEO?

What is the "secret recipe" for turning websites into search results?

The video says that the key to higher rankings is making sure your site has all the necessary ingredients for a search engine "recipe" - What does the "ingredients" represent?

What are some of the ingredients in a search algorithm?

How do Search Engines Deal with Linking Schemes (like paying for people to link to your website?)

If I wanted to recommend a site on my website that sold pizza in Toronto, what is the best phrase to use to link to that pizza place?

What does a site need to be considered a Reputable Site?

What search engine accounts for 64.4% of the searches conducted?

60% of all internet users use search engines daily

What position on a search engine would you be to be getting approx. 11.94% of their traffic?

On Google, the phrase or string of words you type into to get your search results is known as a query.