1.
Through what channel did e-commerce first evolve?
Correct Answer
A. Online advertising sales
Explanation
E-commerce first evolved through online advertising sales. This channel allowed businesses to promote and sell their products or services online, reaching a wider audience and increasing sales. Online advertising provided a platform for businesses to showcase their offerings and attract customers, leading to the growth of e-commerce as a whole. Internet portals, online book sales, and internet service providers played important roles in the development of e-commerce, but online advertising sales was the first channel through which e-commerce emerged.
2.
Since the dot-com bubble burst of 2001, e-commerce revenues:
Correct Answer
C. Have returned to solid growth
Explanation
The dot-com bubble burst in 2001 resulted in a decline in e-commerce revenues. However, since then, the revenues have shown signs of improvement and have returned to solid growth. This implies that the e-commerce industry has recovered from the impact of the burst and is now experiencing steady and consistent growth.
3.
Which new development is helping expand B2B e-commerce opportunities?
Correct Answer
C. .NET and Web services
Explanation
.NET and Web services are helping expand B2B e-commerce opportunities because they provide a platform for businesses to easily integrate and communicate with each other. With .NET, businesses can develop and deploy web-based applications that can interact with other systems, allowing for seamless collaboration and data exchange. Web services, on the other hand, enable businesses to expose their functionalities as services that can be accessed and utilized by other businesses. This interoperability and connectivity provided by .NET and Web services are crucial in expanding B2B e-commerce opportunities by facilitating efficient and streamlined communication between businesses.
4.
Which of the following traditional solutions enables manufacturers to deal with uncertainties
in the supply chain?
Correct Answer
A. Safety stock
Explanation
Safety stock is a traditional solution that enables manufacturers to deal with uncertainties in the supply chain. Safety stock refers to the extra inventory that is held to mitigate the risk of stockouts caused by uncertainties such as fluctuations in demand, delays in delivery, or production issues. By maintaining safety stock, manufacturers can ensure that they have enough inventory to fulfill customer orders even in unpredictable situations, reducing the risk of stockouts and customer dissatisfaction.
5.
Based on your reading of the chapter, e-commerce is:
Correct Answer
A. Still in a revolutionary pHase.
Explanation
E-commerce is still in a revolutionary phase because, although technology is quickly changing, it is not yet fully accepted by consumers. While much of the driving technology is firmly in place, there is still room for growth and development in the e-commerce industry. This suggests that e-commerce is still evolving and has not reached its full potential or widespread acceptance among consumers.
6.
The quality of ubiquity, as it relates to e-commerce, is illustrated by:
Correct Answer
D. The availability of the Internet everywhere and anytime.
Explanation
The quality of ubiquity in e-commerce refers to the availability of the Internet everywhere and anytime. This means that e-commerce can be accessed and conducted from any location, at any time, as long as there is an internet connection. This availability of the Internet allows for global connectivity and enables businesses to reach a wider audience, expanding their market and facilitating worldwide commerce.
7.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is
called a(n):
Correct Answer
B. Marketspace.
Explanation
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a marketspace. This term refers to the digital realm where buyers and sellers can engage in transactions online, without the limitations of physical locations or time constraints. It encompasses the concept of an online marketplace, but goes beyond it by emphasizing the shift from a physical to a virtual space for conducting business.
8.
In which of the following Internet business models does a merchant create an online digital environment that
enables people with like interests to share information or buy and sell goods?
Correct Answer
A. Community provider
Explanation
A community provider is an Internet business model where a merchant creates an online digital environment that enables people with similar interests to share information or buy and sell goods. This model focuses on building a community of users who can interact and engage with each other, creating a sense of belonging and shared interests. The merchant facilitates the exchange of information and goods within this community, providing a platform for users to connect and transact.
9.
Which of the following is not a recent development in e-commerce?
Correct Answer
C. The music recording industry is disrupted as music creation and distribution become decentralized.
Explanation
The given answer states that the disruption of the music recording industry as music creation and distribution become decentralized is not a recent development in e-commerce. This implies that the disruption of the music industry has been happening for a while and is not a recent trend in e-commerce.
10.
How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
Correct Answer
A. Ties between customer and businesses are being rethought.
Explanation
The internet and e-commerce are causing severe disruption to the existing advertising business model because the ties between customers and businesses are being rethought. This means that traditional methods of advertising, such as print ads and TV commercials, are becoming less effective as more people turn to the internet for information and shopping. With the rise of online advertising, businesses are now able to directly target and engage with their customers in a more personalized and interactive way. This shift in customer-business relationships is forcing advertisers to adapt their strategies and find new ways to reach and connect with their target audience.
11.
Which of the following is not one of the unique features of e-commerce technology?
Correct Answer
B. Transparency
Explanation
Transparency is one of the unique features of e-commerce technology. It refers to the ability of customers to easily access and verify information about products, sellers, and transactions. This feature allows customers to make informed decisions and builds trust in online transactions. Information density refers to the amount and quality of information available to customers, richness refers to the ability to provide detailed and interactive product information, and social technology refers to the integration of social media and networking features into e-commerce platforms.
12.
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes
which dimension of e-commerce technology?
Correct Answer
D. Interactivity
Explanation
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual refers to the dimension of interactivity in e-commerce technology. Interactivity allows for two-way communication between the consumer and the website or platform, enabling personalized and customized experiences based on the individual's preferences and needs. This dimension enhances user engagement and satisfaction by promoting active participation and responsiveness in the online shopping process.
13.
The integration of video, audio, and text marketing messages into a single marketing message and consumer
experience describes which dimension of e-commerce technology?
Correct Answer
B. Personalization/customization
Explanation
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience indicates personalization/customization in e-commerce technology. This dimension focuses on tailoring the marketing message and consumer experience to meet the specific needs and preferences of individual customers. By incorporating different types of media and messaging, companies can create a more personalized and customized experience for their customers, enhancing engagement and satisfaction.
14.
The effort required to locate a suitable product is called:
Correct Answer
B. Search costs.
Explanation
The effort required to locate a suitable product is referred to as search costs. This term encompasses the time and resources spent by consumers in searching for and evaluating different options before making a purchase decision. Price discrimination refers to the practice of charging different prices to different customers based on their willingness to pay. Menu costs are the expenses incurred by firms in changing their prices, such as printing new menus or updating price tags. Shopping costs, on the other hand, do not accurately describe the effort of finding a suitable product.
15.
The lowered costs of information storage, processing, and communication, along with the improvement of data
quality, has resulted in which unique quality of e-commerce?
Correct Answer
A. Information density
Explanation
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in the unique quality of e-commerce known as information density. This refers to the vast amount of information that can be stored, processed, and communicated digitally, allowing e-commerce platforms to provide customers with detailed product information, reviews, comparisons, and other relevant data. This high information density enhances the overall shopping experience and helps customers make informed decisions.
16.
Information density refers to the:
Correct Answer
C. Total amount and quantity of information available to all market participants.
Explanation
The correct answer is "total amount and quantity of information available to all market participants." Information density refers to the extent of information that is available to all participants in a market. It encompasses the total amount and quantity of information that is accessible to everyone involved, allowing for a more informed decision-making process. This concept is crucial in ensuring transparency and fairness within a market, as it enables all participants to have access to the same level of information, reducing information asymmetry.
17.
Selling the same goods to different targeted groups at different prices is called:
Correct Answer
D. Price discrimination.
Explanation
Price discrimination refers to the practice of selling the same goods or services to different groups of customers at different prices. This strategy allows businesses to maximize their profits by charging higher prices to customers who are willing to pay more, while offering lower prices to those who are more price-sensitive. By segmenting the market and tailoring prices to specific customer groups, businesses can capture additional revenue and increase their overall profitability. Therefore, the correct answer is price discrimination.
18.
Information ________ exists when one party in a transaction has more information that is important for the
transaction than the other party.
Correct Answer
B. Asymmetry
Explanation
Information asymmetry refers to a situation where one party involved in a transaction possesses more important information than the other party. This can occur in various scenarios, such as when a seller has more knowledge about the quality or condition of a product than the buyer. It can also happen in financial transactions, where one party has access to non-public information that can significantly impact the outcome of the transaction. Information asymmetry can lead to an imbalance of power and potentially unfair outcomes in transactions.
19.
The cost to a merchant of changing the price of a product is called a ________ cost.
Correct Answer
C. Menu
Explanation
The cost to a merchant of changing the price of a product is called a menu cost. This refers to the expenses incurred by a business when it updates or alters the prices of its products or services. Menu costs can include the cost of designing and printing new menus, updating online price listings, and training staff on the new pricing structure. It is called a menu cost because it originally referred to the cost of changing prices on a physical menu in a restaurant, but it has since been expanded to include any costs associated with changing prices in any type of business.
20.
Varying a product's price according to the supply situation of the seller is called ________ pricing.
Correct Answer
C. Dynamic
Explanation
Dynamic pricing refers to the practice of adjusting the price of a product based on the supply situation of the seller. This means that the price of the product can change in real-time depending on factors such as demand, competition, and inventory levels. By implementing dynamic pricing, sellers can optimize their revenue and maximize profits by charging higher prices when demand is high and lower prices when demand is low. This pricing strategy allows businesses to be more flexible and responsive to market conditions, ensuring that they are able to effectively manage their supply and demand dynamics.
21.
Compared to digital markets, traditional markets have:
Correct Answer
D. Higher transaction costs.
Explanation
Traditional markets have higher transaction costs compared to digital markets. This is because traditional markets involve physical locations, such as stores or marketplaces, where buyers and sellers have to physically visit to conduct transactions. This incurs additional costs such as transportation expenses, time spent traveling, and potential fees associated with handling cash or checks. On the other hand, digital markets allow for transactions to be conducted online, eliminating the need for physical presence and reducing transaction costs.
22.
Reducing the business process layers in a distribution channel is called:
Correct Answer
A. Disintermediation.
Explanation
Disintermediation refers to the process of eliminating intermediaries or middlemen in a distribution channel. It involves reducing the number of layers or steps involved in the business process, allowing products or services to be delivered directly from the producer to the end consumer. This can result in cost savings, increased efficiency, and improved customer experience. BPR (Business Process Reengineering) is a different concept that focuses on redesigning and improving existing business processes. Market segmentation and network effects are unrelated to reducing business process layers in a distribution channel.
23.
Digital goods are goods that are:
Correct Answer
C. Delivered digitally.
Explanation
Digital goods are goods that are delivered digitally, meaning they are not physically transported or shipped. Instead, they are transferred electronically through digital networks such as the internet. This can include various types of products such as e-books, music, software, and online courses. The key characteristic of digital goods is that they can be accessed and used directly through digital devices without the need for physical delivery.
24.
Compared to traditional goods, digital goods have:
Correct Answer
A. Greater pricing flexibility.
Explanation
Digital goods have greater pricing flexibility compared to traditional goods because they do not require physical production or distribution. Digital goods can be easily replicated and distributed at a very low cost, allowing sellers to adjust prices more easily and frequently. This flexibility is not possible with traditional goods, which involve higher production and inventory costs, as well as the need for physical distribution channels. Therefore, the correct answer is greater pricing flexibility.
25.
Compared to traditional markets, digital markets have:
Correct Answer
A. Lower distributed delivery costs.
Explanation
Digital markets have lower distributed delivery costs compared to traditional markets. This is because digital products can be delivered electronically, eliminating the need for physical transportation and distribution. Unlike traditional markets, where physical products need to be shipped and stored, digital markets can deliver products instantly and at a lower cost. This allows digital markets to reach a wider audience and offer their products at a lower price.
26.
Which of the following Internet business models does Amazon.com use?
Correct Answer
D. E-tailer
Explanation
Amazon.com uses the e-tailer business model. As an e-tailer, Amazon.com primarily operates as an online retailer, selling a wide range of products to customers worldwide. It provides a platform for sellers to list and sell their products, while also offering its own products through its online marketplace. Amazon.com focuses on delivering a seamless shopping experience, with features like customer reviews, personalized recommendations, and fast shipping options. Additionally, it offers various services like Amazon Prime, which provides additional benefits to its customers, further enhancing its e-tailer model.
27.
Which of the following businesses utilizes the content provider Internet business model?
Correct Answer
C. CNN.com
Explanation
CNN.com utilizes the content provider Internet business model. As a news organization, CNN.com primarily focuses on creating and delivering content to its audience. They generate revenue through advertising, subscriptions, and partnerships, relying on their content to attract and engage users. Unlike e-commerce platforms like Amazon.com and eBay.com, which primarily facilitate transactions, and Motocross.com, which focuses on a specific niche market, CNN.com's main business model revolves around providing news and information to its users.
28.
Transaction brokers:
Correct Answer
B. Save users money and time by processing online sales transactions.
Explanation
Transaction brokers save users money and time by processing online sales transactions. This means that they facilitate the buying and selling process for users, making it more convenient and efficient. By handling the transaction process, they eliminate the need for users to spend time and effort in finding sellers, negotiating prices, and completing the purchase. Additionally, they may also offer cost-saving opportunities such as discounts or deals, further helping users save money. Overall, transaction brokers play a crucial role in simplifying and streamlining online sales, benefiting users by saving them both time and money.
29.
Market creators:
Correct Answer
B. Provide a digital environment where buyers and sellers can establish prices for products.
Explanation
Market creators provide a digital environment where buyers and sellers can establish prices for products. This means that they create online platforms or marketplaces where individuals or businesses can come together to buy and sell products. These platforms allow buyers to set their desired prices and sellers to list their products with their desired prices. By providing this digital environment, market creators facilitate the process of establishing prices for products, making it easier for buyers and sellers to connect and engage in transactions.
30.
Which of the following best illustrates the sales revenue model?
Correct Answer
D. Apple accepts micropayments for single music track downloads.
31.
Which of the following best illustrates the transaction fee revenue model?
Correct Answer
A. EBay receives a small fee from a seller if a seller is successful in selling an item.
Explanation
The transaction fee revenue model is best illustrated by eBay receiving a small fee from a seller if the seller is successful in selling an item. This means that eBay earns revenue by charging a fee for each successful transaction that occurs on their platform. This model is commonly used by online marketplaces where a fee is charged based on the value of the transaction.
32.
In a phenomenon called ________, some argue that large numbers of people can make better decisions about a
wide range of topics or products than a single person or even a small committee of experts
Correct Answer
A. The wisdom of crowds
Explanation
The phenomenon described in the question is known as "the wisdom of crowds." This concept suggests that a large group of people can collectively make better decisions than an individual or a small group of experts. The idea is that the diverse knowledge, perspectives, and opinions within a crowd can lead to more accurate and insightful outcomes. This concept has been applied in various fields, such as market predictions, problem-solving, and decision-making processes.
33.
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an
example of:
Correct Answer
D. Crowdsourcing
Explanation
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of crowdsourcing. Crowdsourcing is the practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, typically through an online platform. In this case, Netflix is inviting the public to contribute their ideas and solutions to improve their movie recommendation system, harnessing the collective intelligence of a diverse group of individuals.
34.
EBay is an example of:
Correct Answer
A. C2C e-commerce.
Explanation
eBay is an example of C2C e-commerce because it provides a platform for individuals (consumers) to sell products directly to other individuals (consumers). It facilitates the exchange of goods and services between these parties, without the involvement of a business or a middleman. Users can create listings, set prices, and interact with potential buyers or sellers. This model allows for a wide range of products to be bought and sold, making eBay a prominent player in the C2C e-commerce market.
35.
Selling products and services directly to individual consumers via the Internet best describes:
Correct Answer
D. B2C e-commerce.
Explanation
B2C e-commerce refers to the practice of selling products and services directly to individual consumers via the Internet. This means that businesses are targeting end consumers and not other businesses. In B2C e-commerce, companies typically have their own online platforms or websites where consumers can browse and purchase products or services. This differs from B2B e-commerce, which involves businesses selling products or services to other businesses, and C2C e-commerce, which involves consumers selling products or services directly to other consumers. M-commerce, on the other hand, refers to the practice of conducting commercial transactions using mobile devices.
36.
Consumers selling goods and services electronically to other consumers best describes:
Correct Answer
B. C2C e-commerce.
Explanation
C2C e-commerce refers to consumers selling goods and services directly to other consumers through electronic platforms. This eliminates the need for intermediaries and allows individuals to engage in online transactions with each other. It involves platforms such as online marketplaces and classified websites where individuals can list and sell their products or services to other consumers. This form of e-commerce empowers individuals to become sellers and buyers, creating a peer-to-peer marketplace.
37.
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the
individual is referred to as:
Correct Answer
B. Behavioral targeting.
Explanation
Behavioral targeting refers to the practice of exposing individuals to ads that are selected and tailored based on their recorded and analyzed online behavior. This technique allows advertisers to target specific individuals with relevant ads, increasing the chances of engagement and conversion. It involves tracking user behavior, such as the websites they visit, the products they search for, and the content they consume, in order to create personalized advertising experiences. This approach aims to deliver more relevant and effective ads to individuals, ultimately improving the effectiveness of advertising campaigns.
38.
Which of the following was the leading advertising format in 2009?
Correct Answer
D. Search engine
Explanation
In 2009, the leading advertising format was search engine. This is because search engines, like Google, were gaining popularity and becoming the primary way for people to find information online. Advertisers recognized the potential of reaching a large audience through search engine advertising, as it allowed them to target specific keywords and appear prominently in search results. Additionally, search engine advertising offered a more measurable and trackable ROI compared to other formats like display ads, e-mail, and classifieds.
39.
Which of the following statements about B2B commerce is not true?
Correct Answer
B. B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
Explanation
B2B e-commerce represents approximately three-quarters of the overall B2B marketplace. This statement is not true because B2B e-commerce actually represents a smaller portion of the overall B2B marketplace. While B2B e-commerce is significant, it does not make up three-quarters of the entire B2B marketplace.
40.
Goods that are involved in the actual production process are referred to as:
Correct Answer
B. Direct goods.
Explanation
Direct goods are goods that are directly involved in the production process. These goods are used to create the final product and are essential for the production process. Raw materials, on the other hand, refer to the basic materials that are used to make the product. Purchasing goods and indirect goods are not directly involved in the production process and are not essential for creating the final product. Therefore, the correct answer is direct goods.
41.
Which of the following statements about m-commerce is not true?
Correct Answer
D. In 2009, the top-grossing category of m-commerce was e-book sales.
42.
The system functionalities of an e-commerce site are best described as the:
Correct Answer
B. Information systems capabilities wanted.
Explanation
The system functionalities of an e-commerce site refer to the specific capabilities and features that are desired in the information systems used by the site. These functionalities are not just general capabilities, but rather the specific capabilities related to information systems that are wanted in order to effectively run the e-commerce site. Therefore, the answer "information systems capabilities wanted" best describes the system functionalities of an e-commerce site.
43.
EDI is:
Correct Answer
B. The exchange between two organizations of standard transactions through a network.
Explanation
The correct answer is "the exchange between two organizations of standard transactions through a network." This option accurately describes EDI, which is the process of electronically exchanging standardized business transactions between two organizations. It involves the transmission of data in a structured format, allowing for seamless communication and integration between different systems. EDI enables organizations to automate and streamline their business processes, improving efficiency and reducing errors in transactional data exchange.
44.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery
arrangements is called:
Correct Answer
A. Procurement.
Explanation
Procurement refers to the entire process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements. It involves identifying the needs of the organization, finding suitable suppliers, negotiating contracts, and ensuring timely delivery of the goods or materials. E-procurement, on the other hand, specifically refers to the use of electronic platforms and technology for conducting procurement activities. SCM (Supply Chain Management) is a broader term that encompasses various activities involved in the flow of goods and services from the initial sourcing to the final delivery. Sourcing is a part of the procurement process, specifically focused on identifying and selecting suppliers.
45.
An extranet that links a large firm to its suppliers and other key business partners is called a(n):
Correct Answer
D. Private industrial network.
Explanation
A private industrial network is a type of extranet that connects a large firm to its suppliers and other important business partners. This network allows for secure and efficient communication, collaboration, and sharing of information between the firm and its partners. It is called a private industrial network because it is specifically designed for the needs of the firm and its partners, ensuring a dedicated and controlled network environment. An e-hub, marketspace, and exchange are all related concepts but do not specifically refer to the connection between a large firm and its suppliers and partners.
46.
E-hubs are more ________ than private industrial networks.
Correct Answer
A. Transaction-oriented
Explanation
E-hubs are more transaction-oriented than private industrial networks because they primarily focus on facilitating transactions between multiple parties in a supply chain. E-hubs provide a platform for various organizations to connect, exchange information, and conduct business transactions efficiently. On the other hand, private industrial networks are more focused on collaboration and sharing resources within a specific network of companies. While collaboration is also an aspect of e-hubs, their main emphasis is on facilitating transactions and streamlining supply chain processes.
47.
Net marketplaces:
Correct Answer
B. Are industry owned or operate as independent intermediaries between buyers and sellers.
Explanation
Net marketplaces are platforms that are either industry owned or operated as independent intermediaries between buyers and sellers. These platforms facilitate the coordination of business processes between companies, particularly in supply chain management. Unlike private industrial networks, net marketplaces are more focused on establishing and nurturing relationships between participants. Additionally, net marketplaces are often used for short-term spot purchasing, providing a convenient and efficient way for buyers and sellers to connect and transact.
48.
A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
Correct Answer
A. Exchange.
Explanation
An exchange is a third-party online marketplace that connects multiple buyers and suppliers for spot purchasing. It provides a platform where buyers and suppliers can come together to trade goods or services. Unlike a private exchange, which is exclusive to a specific group or organization, an exchange is open to a wider range of participants. It is also different from a vertical market, which focuses on a specific industry or niche. Therefore, the correct answer is exchange.
49.
Which of the following is not one of the categories of services that are popular for m-commerce?
Correct Answer
D. Retail shopping
Explanation
Retail shopping is not one of the categories of services that are popular for m-commerce. M-commerce refers to the use of mobile devices for conducting various commercial activities, such as making financial transactions, accessing location-based services, and engaging in games and entertainment. While retail shopping can also be conducted through mobile devices, it is not specifically categorized as a popular service for m-commerce.
50.
In the United States, m-commerce:
Correct Answer
B. Is still in its infancy.
Explanation
The correct answer is "is still in its infancy." This means that m-commerce, or mobile commerce, is still in the early stages of development and adoption in the United States. It suggests that although there may be some usage of mobile commerce, it is not yet widely adopted or representing a major fraction of total e-commerce transactions. The phrase "still in its infancy" implies that there is potential for growth and expansion in the future.