1.
Why are we sending an additional email to all Lawyers (from Yodle Law) prior to their receiving the “Your Account Has Been Launched” email?
Correct Answer
C. To notify them that their website’s content is from a content library and we’ll address any needed changes on their upcoming CSC
Explanation
The additional email is being sent to notify the Lawyers that their website's content is from a content library and any necessary changes will be addressed in their upcoming CSC. This ensures that the Lawyers are aware of the source of their website's content and that any adjustments or modifications will be made during the upcoming CSC.
2.
Which of the following is NOT an objective of our updated Lawyer website setup protocols for MA’s?
Correct Answer
D. Ensuring all site content is representative of the attorney’s practice
Explanation
The objective of the updated Lawyer website setup protocols for MA's is to ensure that all site content is representative of the attorney's practice. This means that the content on the website accurately reflects the services, expertise, and values of the attorney. The other options listed are all objectives that are included in the protocols, such as having content that speaks to solo practice vs. multi-attorney firm, using domain names appropriate for the attorney's practice, including unique selling points (USPs) that are relevant to the attorney's practice, and not displaying potentially inaccurate or misleading payment methods.
3.
Which of the following is NOT one of the recommended CSC Tips for Yodle Law?
Correct Answer
B. Before the CSC, proactively change DUI content to read “DWI” if the client’s practice is in a DWI state
Explanation
The recommended CSC tips for Yodle Law include reviewing the client's current/other website just before the CSC, recommending appropriate USP's based on the client's Practice Areas, reviewing Service Categories to determine cases the client does not handle, noting how the technology works to set expectations, and asking the attorney if they would like to add an Attorney Profile page. However, proactively changing DUI content to read "DWI" if the client's practice is in a DWI state is not one of the recommended tips.
4.
Which of the following is NOT the recommended approach to ensure the attorney’s account is not advertising for cases he/she does not handle?
Correct Answer
C. Ask the client which types of cases they’d like to focus their PPC budget on, and which types of cases they don’t want to advertise for
Explanation
The recommended approach to ensure the attorney's account is not advertising for cases he/she does not handle is to engage in an educated conversation with the client to determine what types of cases his/her practice handles most often, in order to determine whether another or an alternative Service Group should be added. This approach allows for a thorough understanding of the client's practice and helps in targeting the right audience for advertising. Asking the client which types of cases they'd like to focus their PPC budget on and which types of cases they don't want to advertise for may lead to advertising for cases that the attorney does not handle.
5.
For which of the following Objections is this not an appropriate response: “Our sites are consumer-focused, supported by data from thousands of other legal campaigns, and designed to convert visitors into prospective clients… that said, I am happy to make changes that you feel are important”
Correct Answer
D. “I don’t like my domain name”
Explanation
The given response, "I don't like my domain name," is not an appropriate response to the objection because the response provided in the statement addresses the concerns raised by the objection and offers to make changes based on the client's preferences. However, the objection about the domain name is not addressed or acknowledged in the response. Therefore, it is not an appropriate response to that particular objection.
6.
Which of the following is NOT a good strategy on a Lawyer CSC to effectively convey that you are a legal marketing expert?
Correct Answer
F. None of the Above
Explanation
The options provided in the question are all strategies that can effectively convey that you are a legal marketing expert. Therefore, none of the options are NOT a good strategy on a Lawyer CSC to effectively convey that you are a legal marketing expert.
7.
Which consumer bankruptcy law type involves eliminating all debt through liquidation rather than creating a debt payment plan?
Correct Answer
B. Chapter 7
Explanation
Chapter 7 bankruptcy involves the process of liquidation, where a debtor's non-exempt assets are sold to pay off their debts. This type of bankruptcy allows individuals or businesses to eliminate most of their debts, including credit card debt and medical bills, without having to create a debt payment plan. It is the most common form of bankruptcy and is typically used by individuals with limited income and assets.
8.
Which of these types of legal cases are generally paid on a “contingency fee” basis?
Correct Answer
C. Personal Injury Cases
Explanation
Personal injury cases are generally paid on a "contingency fee" basis. This means that the lawyer representing the plaintiff will only receive payment if they are successful in winning the case or obtaining a settlement. The lawyer's fee is typically a percentage of the amount awarded to the plaintiff. This arrangement allows individuals who may not have the financial means to afford legal representation to still pursue their personal injury claims.
9.
The following type of divorce case is generally considered “lower revenue” but completed quickly.
Correct Answer
D. Uncontested Divorce
Explanation
An uncontested divorce is generally considered "lower revenue" but completed quickly because it is a type of divorce where both parties agree on all terms and do not require a trial or extensive legal proceedings. This means that there is no need for extensive negotiations or court involvement, resulting in a faster and less costly process.
10.
With which segments of law is it acceptable to have a banner image that has Lady Liberty or courtroom (because they litigate?
Correct Answer
C. Personal Injury Law and Criminal Law
Explanation
In both personal injury law and criminal law, it is acceptable to have a banner image that features Lady Liberty or a courtroom. Personal injury law deals with cases where individuals have been harmed or injured due to the negligence or intentional actions of others, and criminal law involves cases where individuals have committed crimes. Both areas of law often involve litigation and court proceedings, making it appropriate to use images that symbolize justice and the legal system.