Smc Lawyer Certification Quiz
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The SMC Lawyer Certification Quiz assesses knowledge on legal marketing protocols, focusing on email communication, website setup, and client interaction strategies for lawyers. It tests understanding of practical applications in legal marketing and client management.
- 1.
Why are we sending an additional email to all Lawyers (from Yodle Law) prior to their receiving the “Your Account Has Been Launched” email?
- A.
To tell them more about the Yodle Law marketing team
- B.
To reset expectations on lead ranges (especially in the first month)
- C.
To notify them that their website’s content is from a content library and we’ll address any needed changes on their upcoming CSC
- D.
To explain to them everything they’re getting with Yodle Law
- E.
None of the above
Correct Answer
C. To notify them that their website’s content is from a content library and we’ll address any needed changes on their upcoming CSCExplanation
The additional email is being sent to notify the Lawyers that their website's content is from a content library and any necessary changes will be addressed in their upcoming CSC. This ensures that the Lawyers are aware of the source of their website's content and that any adjustments or modifications will be made during the upcoming CSC.Rate this question:
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- 2.
Which of the following is NOT an objective of our updated Lawyer website setup protocols for MA’s?
- A.
Content that properly speaks to solo practice vs. multi-attorney firm
- B.
Domain names appropriate for the attorney’s practice
- C.
USP’s that are appropriate for the attorney’s practice
- D.
Ensuring all site content is representative of the attorney’s practice
- E.
Not showing [potentially inaccurate/misrepresentative] payment methods
- F.
None of the Above
Correct Answer
D. Ensuring all site content is representative of the attorney’s practiceExplanation
The objective of the updated Lawyer website setup protocols for MA's is to ensure that all site content is representative of the attorney's practice. This means that the content on the website accurately reflects the services, expertise, and values of the attorney. The other options listed are all objectives that are included in the protocols, such as having content that speaks to solo practice vs. multi-attorney firm, using domain names appropriate for the attorney's practice, including unique selling points (USPs) that are relevant to the attorney's practice, and not displaying potentially inaccurate or misleading payment methods.Rate this question:
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- 3.
Which of the following is NOT one of the recommended CSC Tips for Yodle Law?
- A.
Review the client’s current/other website just before the CSC
- B.
Before the CSC, proactively change DUI content to read “DWI” if the client’s practice is in a DWI state
- C.
Recommend appropriate USP’s based on your knowledge of the client’s Practice Areas
- D.
Review Service Categories (when appropriate) to determine cases the client does not accept/handle
- E.
Note how our technology works to properly set month 1 expectations
- F.
Ask the attorney if they would like you to add an Attorney Profile (/About Us) page
- G.
None of the above
Correct Answer
B. Before the CSC, proactively change DUI content to read “DWI” if the client’s practice is in a DWI stateExplanation
The recommended CSC tips for Yodle Law include reviewing the client's current/other website just before the CSC, recommending appropriate USP's based on the client's Practice Areas, reviewing Service Categories to determine cases the client does not handle, noting how the technology works to set expectations, and asking the attorney if they would like to add an Attorney Profile page. However, proactively changing DUI content to read "DWI" if the client's practice is in a DWI state is not one of the recommended tips.Rate this question:
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- 4.
Which of the following is NOT the recommended approach to ensure the attorney’s account is not advertising for cases he/she does not handle?
- A.
Review the client’s previous/other website pre-CSC to learn more about his/her practice
- B.
Ask the client what types of cases they do not handle and (when appropriate) read through the Service Categories to determine which should be deselected
- C.
Ask the client which types of cases they’d like to focus their PPC budget on, and which types of cases they don’t want to advertise for
- D.
Engage in an educated conversation with the client to determine what types of cases his/her practice handle most often to determine whether another or an alternative Service Group should be added
- E.
None of the Above
Correct Answer
C. Ask the client which types of cases they’d like to focus their PPC budget on, and which types of cases they don’t want to advertise forExplanation
The recommended approach to ensure the attorney's account is not advertising for cases he/she does not handle is to engage in an educated conversation with the client to determine what types of cases his/her practice handles most often, in order to determine whether another or an alternative Service Group should be added. This approach allows for a thorough understanding of the client's practice and helps in targeting the right audience for advertising. Asking the client which types of cases they'd like to focus their PPC budget on and which types of cases they don't want to advertise for may lead to advertising for cases that the attorney does not handle.Rate this question:
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- 5.
For which of the following Objections is this not an appropriate response: “Our sites are consumer-focused, supported by data from thousands of other legal campaigns, and designed to convert visitors into prospective clients… that said, I am happy to make changes that you feel are important”
- A.
“The site content is too general /salesy”
- B.
“Why are my Practice Areas listed as ‘Our Services’ on my website”
- C.
“I don’t like the Images used on my website”
- D.
“I don’t like my domain name”
- E.
None of the Above
Correct Answer
D. “I don’t like my domain name”Explanation
The given response, "I don't like my domain name," is not an appropriate response to the objection because the response provided in the statement addresses the concerns raised by the objection and offers to make changes based on the client's preferences. However, the objection about the domain name is not addressed or acknowledged in the response. Therefore, it is not an appropriate response to that particular objection.Rate this question:
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- 6.
Which of the following is NOT a good strategy on a Lawyer CSC to effectively convey that you are a legal marketing expert?
- A.
You are calling from Yodle Law, not Yodle
- B.
You allude to other lawyer clients you have worked with throughout the CSC to demonstrate experience working with [many] other lawyers
- C.
You name-drop associations that your other clients are members of during the ‘Associations’ portion of the CSC
- D.
You recommend USP’s that your other lawyer clients in those Practice Areas have used
- E.
You read through Service Categories (when appropriate) to determine which cases the client does not handle
- F.
None of the Above
Correct Answer
F. None of the AboveExplanation
The options provided in the question are all strategies that can effectively convey that you are a legal marketing expert. Therefore, none of the options are NOT a good strategy on a Lawyer CSC to effectively convey that you are a legal marketing expert.Rate this question:
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- 7.
Which consumer bankruptcy law type involves eliminating all debt through liquidation rather than creating a debt payment plan?
- A.
Chapter 13
- B.
Chapter 7
- C.
Chapter 11
- D.
Chapter 9
Correct Answer
B. Chapter 7Explanation
Chapter 7 bankruptcy involves the process of liquidation, where a debtor's non-exempt assets are sold to pay off their debts. This type of bankruptcy allows individuals or businesses to eliminate most of their debts, including credit card debt and medical bills, without having to create a debt payment plan. It is the most common form of bankruptcy and is typically used by individuals with limited income and assets.Rate this question:
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- 8.
Which of these types of legal cases are generally paid on a “contingency fee” basis?
- A.
Expungement Cases
- B.
Drug Crime Cases
- C.
Personal Injury Cases
- D.
DUI Cases
Correct Answer
C. Personal Injury CasesExplanation
Personal injury cases are generally paid on a "contingency fee" basis. This means that the lawyer representing the plaintiff will only receive payment if they are successful in winning the case or obtaining a settlement. The lawyer's fee is typically a percentage of the amount awarded to the plaintiff. This arrangement allows individuals who may not have the financial means to afford legal representation to still pursue their personal injury claims.Rate this question:
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- 9.
The following type of divorce case is generally considered “lower revenue” but completed quickly.
- A.
No Contested Divorce
- B.
Contested Divorce
- C.
Alimony Divorce
- D.
Uncontested Divorce
Correct Answer
D. Uncontested DivorceExplanation
An uncontested divorce is generally considered "lower revenue" but completed quickly because it is a type of divorce where both parties agree on all terms and do not require a trial or extensive legal proceedings. This means that there is no need for extensive negotiations or court involvement, resulting in a faster and less costly process.Rate this question:
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- 10.
With which segments of law is it acceptable to have a banner image that has Lady Liberty or courtroom (because they litigate?
- A.
Bankruptcy Law and Personal Injury Law
- B.
Criminal Law and Family Law
- C.
Personal Injury Law and Criminal Law
- D.
Bankruptcy Law and Family Law
Correct Answer
C. Personal Injury Law and Criminal LawExplanation
In both personal injury law and criminal law, it is acceptable to have a banner image that features Lady Liberty or a courtroom. Personal injury law deals with cases where individuals have been harmed or injured due to the negligence or intentional actions of others, and criminal law involves cases where individuals have committed crimes. Both areas of law often involve litigation and court proceedings, making it appropriate to use images that symbolize justice and the legal system.Rate this question:
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Current Version
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Oct 25, 2023Quiz Edited by
ProProfs Editorial Team -
Jun 11, 2012Quiz Created by
YodleTraining