SMO And TNW: Social Media Test! Trivia Quiz

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  • 1/25 Questions

    ________ was a project that Mark Zuckerberg created at Harvard that was like an early "hot or not." It crashed the university servers and almost got him expelled. 

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About This Quiz

The SMO and Tnw social media test below is perfect for giving you an idea of Midterm Exam for Fall 12 Comm 285 Social Media Optimization & the New Web may be set up. Do you feel like you have adequately prepared for them? Well, do take up the quiz below and get to find out for sure. All the best!

SMO And TNW: Social Media Test! Trivia Quiz - Quiz

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  • 2. 

    __________ is the author of the book, The Tipping Point

    Explanation
    Malcolm Gladwell is the author of the book "The Tipping Point." This answer is correct because Malcolm Gladwell is a well-known author and journalist who wrote the book, which explores the concept of how ideas and trends become viral and reach a tipping point. His expertise in social psychology and his ability to present complex ideas in an accessible way make him a credible source for this book.

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  • 3. 

    Cameron and Tyler Winklevoss, aka the Winklevi, are still suing Facebook and Mark Zuckerberg because they have not yet been paid a dime for the site concept that they claim Zuckerberg stole from them while at Harvard. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement is false. Cameron and Tyler Winklevoss, also known as the Winklevi, did sue Facebook and Mark Zuckerberg in the past, claiming that Zuckerberg stole their site concept while at Harvard. However, they eventually settled the lawsuit in 2008 for $65 million in cash and stock. Therefore, they were indeed paid for the site concept and are no longer suing Facebook or Mark Zuckerberg.

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  • 4. 

    _________ co-founded Napster while still an undergrad and later became the president of Facebook, offering much valuable advice to Mark Zuckerberg on how to structure the company in order to not lose control. 

    Correct Answer
    Sean Parker
    Explanation
    Sean Parker is the correct answer because he co-founded Napster while still an undergraduate student and later became the president of Facebook. As the president of Facebook, he provided valuable advice to Mark Zuckerberg on how to structure the company in a way that would prevent him from losing control.

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  • 5. 

    A famous "sticky" idea we discussed in class is the story of the "kidney heist," where the guy gets seduced at a bar then wakes up in a bathtub missing a kidney. This form of sticky idea is called a/an _________. 

    Correct Answer
    urban legend
    Explanation
    The correct answer is "urban legend." This refers to a type of story or myth that is passed down through oral tradition, often involving shocking or bizarre events. Urban legends are known for their ability to stick in people's minds and spread quickly through word of mouth or modern technology. The story of the kidney heist is a classic example of an urban legend, as it involves a shocking and memorable event that captures people's attention and is often shared as a cautionary tale.

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  • 6. 

    Reddit is sometimes called "the front page of the _______"

    Correct Answer
    Internet
    Explanation
    Reddit is often referred to as "the front page of the internet" because it is a popular online platform where users can share and discuss various topics, news, and content from all over the internet. It serves as a hub for users to discover and engage with a wide range of information and communities, making it a central and influential platform in the online world.

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  • 7. 

    Seth Godin, in Tribes, says you need ______ true fans to start a movement

    Correct Answer
    1000
    1,000
    thousand
    a thousand
    one thousand
    Explanation
    In Seth Godin's book "Tribes," he mentions that to initiate a movement, an individual needs a certain number of devoted followers. This number is referred to as "true fans." The correct answer options all represent the same numerical value, which is 1000.

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  • 8. 

    Facebook has around ______ users. 

    Correct Answer
    1,000,000,000
    Explanation
    Facebook has around 1,000,000,000 users. This is the correct answer because it states the exact number of users on Facebook.

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  • 9. 

    GameTrailers is owned by __________. 

    Correct Answer
    MTV
    Explanation
    GameTrailers is owned by MTV. This means that MTV is the parent company or owner of GameTrailers.

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  • 10. 

    _____________ was Mark Zuckerber's roomate at Harvard and the original investor in Facebook, providing $1,000 of seed capital in 2004. 

    Correct Answer
    Eduardo Saverin
    Explanation
    Eduardo Saverin was Mark Zuckerberg's roommate at Harvard and the original investor in Facebook, providing $1,000 of seed capital in 2004.

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  • 11. 

    Reddit is a news ______ whereby users can vote content up or down. 

    Correct Answer
    aggregator
    Explanation
    Reddit is a platform where users can submit and share various types of content, such as news articles, images, and videos. The key feature of Reddit is the ability for users to vote on the content, either up or down, based on their preferences. This voting system helps to determine the popularity and visibility of the content, making Reddit an effective aggregator of news and other types of information.

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  • 12. 

    Gary V endorses ________ as a way to get ahead in social media. This term, taken from MMORPGs like World of Warcraft, implies that you must do a lot of monotonous, reptitive tasks, such as answering hundreds of emails or @ replying every one of your Twitter followers who reaches out to you. 

    Correct Answer
    grinding
    Explanation
    Gary V endorses "grinding" as a way to get ahead in social media. The term "grinding" is taken from MMORPGs like World of Warcraft and refers to the act of doing repetitive and monotonous tasks. In the context of social media, it means putting in the effort to complete tasks such as answering numerous emails or replying to every Twitter follower who reaches out. This implies that by consistently and diligently performing these tasks, one can achieve success and progress in the social media realm.

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  • 13. 

    The various lawsuits surrounding Facebook’s early history—aside from being tantalizing gossip—are of critical interest to scholars of the New Web because of all of the following EXCEPT: 

    • Facebook has grown to handle the user data of over 1 billion people

    • Facebook now does the kind of work typically handled by governments in terms of archiving the records of citizens

    • Facebook is a non-profit organization carefully regulated by the government

    • Facebook has a long history of changing its privacy and user policies without any warning or buy in from its users

    • All of the above

    Correct Answer
    A. Facebook is a non-profit organization carefully regulated by the government
    Explanation
    The various lawsuits surrounding Facebook's early history are of critical interest to scholars of the New Web because they provide insights into the company's growth, handling of user data, and changes in privacy and user policies. However, the statement that Facebook is a non-profit organization carefully regulated by the government is incorrect. Facebook is a for-profit company and while it is subject to certain regulations, it is not regulated in the same way as a non-profit organization.

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  • 14. 

    In his Fora interview, David Kirkpatrick compares Mark Zuckerberg to Bill Gates for the following specific reason

    • Mark Zuckerberg invented poking and Bill Gates invented Windows OS

    • Mark Zuckerberg and Bill Gates both wear open toed sandals to important events, like Davos

    • Mark Zuckerberg and Bill Gates are animated by a vision to change the world rather than the pursuit of money

    • Mark Zuckerberg and Bill Gates were both billionaires before 40 who invested in driverless sports car technology

    • None of the above

    Correct Answer
    A. Mark Zuckerberg and Bill Gates are animated by a vision to change the world rather than the pursuit of money
    Explanation
    The correct answer is that Mark Zuckerberg and Bill Gates are animated by a vision to change the world rather than the pursuit of money. This is evident from their philanthropic efforts and initiatives aimed at improving education, healthcare, and technology access for underprivileged communities. Both Zuckerberg and Gates have expressed a deep commitment to making a positive impact on society through their respective companies and foundations. They prioritize using their wealth and influence to address global challenges rather than solely focusing on personal financial gain.

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  • 15. 

    Ben Mezrich is the author of the Facebook Effect, an authorized journalistic book that takes an in-depth look at Facebook, "the company that is connecting the world." 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Ben Mezrich is not the author of the Facebook Effect. This is a false statement.

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  • 16. 

    All of the following were part of the early founding team of Facebook EXCEPT:

    • Eduardo Saverin

    • Dustin Moskovitz

    • Sean Parker

    • Clay Shirky

    • Chris Hughes

    Correct Answer
    A. Clay Shirky
    Explanation
    Clay Shirky was not part of the early founding team of Facebook. The other options listed - Eduardo Saverin, Dustin Moskovitz, Sean Parker, and Chris Hughes - were all involved in the early stages of Facebook's development and played significant roles in its founding and growth. Clay Shirky is not associated with the founding team of Facebook.

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  • 17. 

    In his Fora interview, David Kirkpatrick takes issue with Facebook’s policies and philosophy because many of its features are Opt In

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The correct answer is False. The explanation for this is that David Kirkpatrick actually takes issue with Facebook's policies and philosophy because many of its features are Opt Out, not Opt In. Opt In means that users have to actively choose to participate in certain features, while Opt Out means that users are automatically enrolled in certain features and have to actively choose to opt out if they don't want to participate.

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  • 18. 

    The Heath Brothers say that successful ideas possess the following characteristics: 

    • Simple. They get at the core of an idea.

    • Unexpected. They grab your attention by surprising you.

    • Gross. They make you sick in order to arrest you.

    • Emotional. They play on your emotional reaction to create deeper impact

    • Monetary. They get you to spend lots of money.

    • Story. They engage people with a narrative.

    • None of the above

    • All of the above

    Correct Answer(s)
    A. Simple. They get at the core of an idea.
    A. Unexpected. They grab your attention by surprising you.
    A. Emotional. They play on your emotional reaction to create deeper impact
    A. Story. They engage people with a narrative.
    Explanation
    Successful ideas possess the characteristics of being simple, unexpected, emotional, and engaging through storytelling. These characteristics allow ideas to effectively communicate and resonate with people, capturing their attention and creating a deeper impact. By getting to the core of an idea, surprising the audience, evoking emotions, and telling a compelling story, successful ideas are able to connect with individuals on a deeper level and leave a lasting impression.

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  • 19. 

    As presented in class, sites you can use to measure your social media influence include: 

    • WhoIsYou?

    • Brand Yourself

    • Hubface

    • Klout

    • TurboSMO

    Correct Answer(s)
    A. Brand Yourself
    A. Klout
    Explanation
    Brand Yourself and Klout are both websites that can be used to measure social media influence. Brand Yourself provides tools and resources to help individuals manage and improve their online presence, including their social media influence. Klout, on the other hand, uses an algorithm to analyze social media activity and assign users a "Klout Score" that represents their influence on various platforms. Both of these sites can be valuable tools for individuals looking to measure and improve their social media influence.

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  • 20. 

    To succeed on social media, Gary V, preaches you need to: 

    • Care

    • Respond to every email

    • Don't think about money

    • Build brand equity

    • Love people

    • Use Twitter more than Facebook

    Correct Answer(s)
    A. Care
    A. Respond to every email
    A. Build brand equity
    A. Love people
    Explanation
    Gary V believes that to succeed on social media, one needs to prioritize caring about others, responding to every email, building brand equity, and loving people. He emphasizes the importance of genuinely caring about your audience and providing value to them. Responding to every email shows attentiveness and a commitment to building relationships. Building brand equity involves creating a strong and recognizable brand that resonates with your audience. Loving people means treating others with kindness and respect, which fosters positive connections and engagement. While Gary V suggests using Twitter more than Facebook, this is not mentioned as a requirement for success on social media.

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  • 21. 

    People aren't following you on Twitter because: 

    • You have no user avatar

    • You have many @ replies to your followers

    • Your updates promote others 15 times for every 1 time you promote yourself/your business

    • All of the above

    Correct Answer
    A. You have no user avatar
    Explanation
    The correct answer is that you have no user avatar. A user avatar is an important aspect of personalizing your Twitter profile and making it more visually appealing. Without a user avatar, your profile may appear incomplete or unprofessional, which could discourage people from following you. Having a user avatar helps to establish your identity and makes it easier for others to recognize and connect with you on the platform.

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  • 22. 

    According to Seth Godin, to create a movement you need to: 

    • Hypnotize consumers with a message flood

    • Get people to promote your cause for you

    • Get people to become true believers

    • Build a community from scratch, like the Beattles did with teenage girls

    • Create change by leading

    • Amass a certain amount of true fans

    • Be a heretic by defying status quo

    Correct Answer(s)
    A. Get people to promote your cause for you
    A. Get people to become true believers
    A. Create change by leading
    A. Amass a certain amount of true fans
    A. Be a heretic by defying status quo
    Explanation
    To create a movement, according to Seth Godin, it is important to get people to promote your cause for you. This means that individuals should be passionate enough about the cause to voluntarily spread the message and recruit others to join. Additionally, it is crucial to get people to become true believers, as they will be the ones who are deeply committed to the cause and will actively participate in driving the movement forward. Creating change by leading is another important aspect, as it requires taking charge and guiding others towards the desired outcome. Amassing a certain amount of true fans is necessary for the movement to gain momentum and support. Lastly, being a heretic by defying the status quo is crucial in order to challenge existing norms and bring about meaningful change.

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  • Current Version
  • Mar 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 13, 2012
    Quiz Created by
    Spencerstriker
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