Social Media has changed the way the world does business, but good communication foundations are still rooted in kindness, consideration, and good manners. Your online reputation is now intricately woven into how people perceive you both online and offline, so knowing the guidelines of the multi-channel world of Social Media is not optional - it's essential. These 15 questions are a simple self-audit to see if you are equipped for excellence in your online communications.
A picture of your pet
A logo
An avatar (computer generated head)
A picture of you
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Post it and hope people understand the joke
Express clearly that you are joking
Know that sarcasm and humor are part of the Social Media culture- anything goes
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Assume they are looking for some flame-throwing and jump right in to defend your stance
Block them
Take the discussion to a private place
Ignore them
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Use all CAPITAL LETTERS so typing is faster
Never include emoticons - they are childish
Never say things or share information you would not say out loud in public
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Use a pseudonym to protect your identity
Refrain from posting any information about where you are
Be cautious to not reveal personal and private details, especially concerning other people
Don't worry about this - hackers and criminals don't use social media
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Block them
Approve them, what's the harm?
Check to see if there is enough information given to understand why they are connecting then proceed with an approval
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Post a link to the event with a friendly invitation on their timeline
Post a friendly hello on their time-line with a heads-up that you are sending them a private message.
Post a link on my timeline and tag them in the post so it shows up on their timeline too.
Only follow back if you know them
Always follow back
Look at their profile for signs they are for real and not a spammer, then follow back
Don't waste time following others back
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1:2 (50% of posts are promotional)
1:3
1:7 (Only 1 out of 7 posts are self-promotion)
All posts can be promotional - anything else is a waste of time
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Post a fun image and tag lots of "friends" in it
Post flattering photos of people you're with and tag them
Post all the pictures on your cellphone along with comments and tag various people who know these friends
Use the "share" button on other people's pictures and then "Like" that on your own timeline
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Search for key people in your industry and send them invitations to connect
Join groups and after engaging in conversation with someone in the group, send an invitation to connect
Only send invitations to people you have met in person
Send to people you know and also when you meet someone new
B & D
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All the channels have the same policy; it's my account and I can post as often or as little as I like
Facebook is the best place to put 8-10 posts per day
Twitter followers expect no more than 2-3 posts per day
Each channel has a different guideline for an ideal number of posts
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Give credit when quoting someone, but never include links that could take visitors away from my site
Read the comments visitors leave but no response is expected
Use images for added interest; if I find them on someone else's blog it means I can use them too
If I go a long time between blog updates, I should apologize with a reason why I have not posted
None of the above
Use a management platform (ex. Tweetdeck or HootSuite) for efficiency and schedule some - not all- posts in advance
Use automated publishing streams to save time searching for good things to post
Schedule time to read and share relevant content.
Sign up for services that buy followers and grow your influence fast
Check my accounts occasionally to see if there's anything interesting going on
B & E
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Pick one channel and concentrate on being good at one
Set up an account on every channel that becomes available and try to check in with each one at least once a month
Identify at least 3 channels that make sense for your brand and be consistent with those by checking in several times every week
Copy posts and pull images online that fit my brand and re-post them as mine
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