Social Media Monitoring - Bob Tripathi - Smbt14

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| By Bobtripathi
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Bobtripathi
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Quizzes Created: 32 | Total Attempts: 12,562
| Attempts: 95
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  • 1/10 Questions

    One way you can reduce social media noise when it comes to monitoring your brand is to _____________ ?

    • Conduct keyword research
    • Choosing keywords wisely
    • Narrowing down your keyword list
    • All of the above
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About This Quiz

This quiz, titled 'Social Media Monitoring - Bob Tripathi - SMBT14', assesses knowledge on managing social media interactions, including reputation management, noise reduction, and crisis handling. It's crucial for professionals in digital marketing and public relations.

Social Media Monitoring - Bob Tripathi - Smbt14 - Quiz

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  • 2. 

    Google Alerts is a type of Social Media Management tool.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Google alerts are simply alerts and can be leveraged as a monitoring tool only and not as a social media management tool.

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  • 3. 

    One recommended way to close the response loop after the customer issue has been resolved is to ____________ 

    • Send a thank you card!

    • Close the response chain on the platform it originated from

    • Send a personalized email to the customer

    • None of the above

    Correct Answer
    A. Close the response chain on the platform it originated from
    Explanation
    It is recommended that after a customer complaint is resolved go back to the same platform from where the complaint originated from. This way others can see your response and that as a company you care about your customers.

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  • 4. 

    In social media conversation prism, a site like StumbleUpon is considered as ________________ ?

    • A blog site

    • A social network site

    • A social bookmarking site

    • All of the above

    Correct Answer
    A. A social bookmarking site
    Explanation
    Stumbleupon is a social bookmarking site where users can rate, share, and store article links from across the web. www.stumbleupon.com

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  • 5. 

    Responding to a negative comment on a community forum can be termed as ________________ ?

    • Online Reputation Monitoring

    • Online Reputation Management

    • Social Media Monitoring

    • None of the above

    Correct Answer
    A. Online Reputation Management
    Explanation
    Reputation management comes after you analyze the results that come from reputation monitoring the next step is to go out and respond to individual comments or blog posts related to your company.

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  • 6. 

    One of the following is NOT a Online Reputation Management best practice: 

    • Addressing the issue directly on your site

    • Encourage actual customers to leave real reviews about your company

    • Do not leave rebuttal

    • Create positive content around your brand

    Correct Answer
    A. Do not leave rebuttal
    Explanation
    There were five online reputation management best practices recommended and leaving a short rebuttal is one of them. A rebuttal helps you to explain your side of the story when a customer complaints.

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  • 7. 

    The art of social media is ___________ your positives for a far wider reach.

    Correct Answer
    amplifying
    Explanation
    The art of social media involves enhancing or increasing the visibility and impact of your positive aspects or messages to reach a larger audience. By amplifying your positives, you are effectively broadcasting your strengths, achievements, or positive content to a wider group of people through social media platforms. This can help in building a strong online presence, increasing brand awareness, and engaging with a larger community of followers or potential customers.

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  • 8. 

    Social Media Managers need to create a special ___________ process to deal with irate social media community members.

    Correct Answer
    crisis management
    Explanation
    As explained during the presentation, social media managers need to create a special crisis management process to deal with irate social media community members.

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  • 9. 

    One of the ways to diffuse a current crisis with an irate customer is to................

    • Reach out to the customer through Twitter

    • Reach out to the customer within 12 hours

    • Invite them to your blog or controlled site

    • All of the above

    Correct Answer
    A. Invite them to your blog or controlled site
    Explanation
    best way is to invite them to your own platforms or controlled site as opposed to a public blog

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  • 10. 

    What is Social Media Sentiment Analysis?

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  • Current Version
  • Jan 19, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 27, 2013
    Quiz Created by
    Bobtripathi
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