1.
Where did the name for the Panda update come from?
Correct Answer
A. A very smart engineer
Explanation
Answer: A.
Google was named after a search engineer at Google named Navneet Panda, who created a machine learning-algorithm that could identify similarities between low quality websites and high quality websites.
2.
The Panda’s diet is primarily what food?
Correct Answer
D. Bamboo
Explanation
Answer: D.
The Panda’s diet is 99% bamboo.
3.
Google’s Penguin update launched in what month?
Correct Answer
D. April 2012
Explanation
Answer: D.
Google’s Penguin update was first launched on April 24, 2012.
4.
Google’s Penguin update is designed to decrease search engine rankings of websites that:
Correct Answer
B. Participate in link schemes
Explanation
Answer is B.
Google created Penguin to decrease the search engine rankings of websites that participate in link-building schemes and link spam. These are generally referred to as Black-Hat SEO Techniques – as opposed to White-Hat SEO techniques, which Google approves.
5.
Penguins live almost exclusively in:
Correct Answer
A. The Southern HemispHere
Explanation
Answer: A
Penguins live almost exclusively in the Southern Hemisphere, especially Antarctica
6.
How do you know if you’ve been hit by Panda or Penguin?
Correct Answer
C. You will see a drop in visits to your site
Explanation
Answer: C.
In most cases, if you are hit by an algorithm update such as Penguin or Panda, you will see a decrease in site visits. Google may also contact you; however, they won’t call, they will provide a message via Webmaster Tools.
7.
Google’s Panda Update launched in what month?
Correct Answer
B. February 2011
Explanation
Answer: B.
Google originally launched Panda in February of 2011, however it did not get widely publicized until later in the year when it was rolled out globally.
8.
Google’s Panda update is focused on devaluing sites which have which of the following attributes:
Correct Answer
C. Web pages with very little content
Explanation
Answer: C.
Google’s Panda Update is focused on lowering the rank of sites with very little content (also known as thin websites) and return higher-quality sites near the top of the search results.
9.
List which one of the following is not a reason that Google continues to make changes to its search engine?
Correct Answer
C. Make life difficult for companies like Top Floor Technologies
Explanation
Answer: C.
According to Matt Cutts, who is Google’s head of Webspam, Google doesn’t hate SEO. In fact, they provide a listing of guidelines on Webmaster Tools to help companies optimize their websites the right way. However, Matt has also said that Google intends on making it more difficult for companies like Top Floor Technologies, who specialize in Search engine Optimization.
10.
What would not be an example of something impacted by Google’s Over-optimization Penalty?
Correct Answer
B. Excessive use of no-follow tags
Explanation
Answer is B.
Google will not penalize you for having too many no-follow tags, which is an HTML tag that protects a website by preventing page authority to be passed to other websites. Google doesn’t care how many no-follow tags your site has.
While Google doesn’t have hard and fast rules on what constitutes over-optimization, it will look for sites that do things (such as stuffing 10 keywords in title tag or unnecessarily repeating keywords) for the explicit purposes of ranking high for a keyword.