1.
What's missing from this reference:
ILARI, A., 2011. Gucci launches fashion ipad app. WWD: Women's Wear Daily. 202 (21).
Correct Answer
D. Page numbers
Explanation
The page numbers should be given at the end of the reference. In this example, it should end with p.15.
2.
What's missing from this reference?
FLYNN, J.L., 2009. Research Methods for the Fashion Industry. Fairchild Publications.
Correct Answer
C. Place of publication
Explanation
Book references should always give the place of publication and publisher name. This should be New York: Fairchild Publications.
3.
What is this a reference for?
HADFIELD, R.B., NICHOLS, E.L, ERNEST, L., 1999. Introduction to Supply Chain Management. Upper Saddle River, NJ: Prentice Hall
Correct Answer
B. Book
Explanation
A reference for a whole book always includes author, date of publication, title, place of publication and publisher. You should also include edition before place of publication if it's a 2nd edition or later.
4.
What type of reference should you use if you're wanting to cite something from Mintel in your document?
Correct Answer
C. Report
Explanation
You may think that you'd reference it as a website, but it's classed as a report.
5.
A list of references is the same as a bibligraphy.
Correct Answer
B. False
Explanation
They are very similar, but it's not quite true. A bibliography is a list of everything that you've read while you've researched something, but references are just the items that you've referred to in the text of your report, essay or dissertation. You can have both, with references listing things you quote from or use in your work, and a bibliography listing other things you've read, but you've not used them in the main text of your document.
6.
Which of these is a journal article?
Correct Answer
C. CHIU-HAN, W., SEIJIN, H., 2011. Store attributes influencing relationship marketing: a , study of department stores. Journal of Fashion Marketing and Management. 15 (3), pp.326-344
Explanation
With a journal article you always have two titles. The other two examples are a tweet, and a market report.
7.
Which of the following is the correct way to cite a book with a single author in-text using Harvard referencing?
Correct Answer
A. (Smith, 2023)
Explanation
In Harvard referencing, in-text citations for a single-author book should include the author's last name followed by the year of publication in parentheses. This concise format allows readers to easily identify the source and locate the full reference in the bibliography.
8.
___________ refers to the information or content from different sources related to the topic.
Correct Answer
B. Literature
Explanation
Literature refers to the information or content from different sources related to the topic. It includes books, articles, journals, and other written materials that provide an in-depth understanding of the subject matter. Literature is often used as a basis for research and analysis, as it offers a comprehensive overview of existing knowledge and insights on a particular topic.
9.
__________ is the process of choosing samples from a population.
Correct Answer
A. Sampling
Explanation
Sampling is the process of choosing samples from a population. This involves selecting a subset of individuals or items from a larger group in order to make inferences or draw conclusions about the entire population. Sampling is an important technique used in research and data analysis, as it allows researchers to study a smaller, more manageable group that represents the larger population of interest. By selecting samples carefully, researchers can ensure that their findings are valid and applicable to the broader population.
10.
Recording, editing, and coding are part of ___________.
Correct Answer
C. Data analysis
Explanation
Recording, editing, and coding are all activities that are typically performed during the process of data analysis. Recording involves capturing the data, editing involves reviewing and refining the data for accuracy and completeness, and coding involves assigning labels or categories to the data for further analysis. Therefore, data analysis is the most appropriate option that encompasses all these activities.