The Effects Of Advertising

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| By AngLK

AngLK

Community Contributor

Quizzes Created: 2 | Total Attempts: 287

Questions: 10 | Attempts: 159 | Updated: Feb 3, 2023

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Questions and Answers

1.

This refers to the storage of a fleeting visual stimulus, presented for a brief period.
- A.
  
  Floating memory
- B.
  
  Iconic memory
- C.
  
  Milliseconds memory
- D.
  
  Subliminal memory
Correct Answer
B. Iconic memory

Explanation
Iconic memory refers to the storage of a fleeting visual stimulus, presented for a brief period. It is a type of sensory memory that allows us to retain visual information for a short time after the stimulus has disappeared. This memory system is believed to have a capacity of holding a large amount of visual information for a very brief duration, typically around 250 milliseconds. Iconic memory plays a crucial role in our ability to perceive and process visual stimuli in our environment.

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2.

One criticism of the classic information-processing model is _____
- A.
  
  It is ambiguous
- B.
  
  It works only for adults
- C.
  
  The interpretative element is missing
- D.
  
  It assumes consumers are rational
Correct Answer
C. The interpretative element is missing

Explanation
The classic information-processing model is criticized for missing the interpretative element. This means that it fails to acknowledge the role of individual interpretation and subjective understanding in the processing of information. The model assumes a linear and rational approach to information processing, disregarding the fact that consumers may have different interpretations and biases that can influence their decision-making. This criticism highlights the need to consider the subjective and personal aspects of information processing in order to have a more comprehensive understanding of consumer behavior.

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3.

This advertising approach uses technical product information for persuasion.
- A.
  
  Hard Sell
- B.
  
  Soft Sell
- C.
  
  Personal Sell
- D.
  
  Priming Sell
Correct Answer
A. Hard Sell

Explanation
Hard Sell is an advertising approach that focuses on providing technical product information to persuade customers. This approach typically involves using strong and direct language, emphasizing product features and benefits, and creating a sense of urgency to encourage immediate purchase. It is aimed at convincing customers through facts, statistics, and logical arguments rather than relying on emotional appeals.

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4.

Consumers who are more self conscious tend to have more favourable attitudes towards soft-sell ads.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Consumers who are more self-conscious are likely to have more favorable attitudes towards soft-sell ads because soft-sell ads typically appeal to individuals who prefer a more subtle and persuasive approach. Soft-sell ads focus on building relationships, providing information, and creating a positive image of the product or brand, rather than using aggressive sales tactics. Consumers who are more self-conscious may appreciate this approach as it aligns with their desire for a less intrusive and more authentic advertising experience. Therefore, the statement is true.

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5.

The use of celebrities in advertisements is known as _____
- A.
  
  Parasocial Interaction
- B.
  
  Product placement
- C.
  
  Product endorsement
- D.
  
  Factual Advertising
Correct Answer
C. Product endorsement

Explanation
Product endorsement refers to the use of celebrities or well-known personalities to promote or recommend a product or service. These individuals lend their credibility and influence to the brand, increasing its visibility and potentially attracting more customers. By associating themselves with the product, celebrities create a positive image and generate consumer trust, leading to increased sales and brand recognition. This marketing strategy capitalizes on the popularity and influence of celebrities to persuade consumers to purchase the endorsed product.

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6.

The use of celebrities in advertisements may overwhelm the product message.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The use of celebrities in advertisements may overwhelm the product message because the focus of the advertisement tends to shift towards the celebrity rather than the actual product. Consumers may become more interested in the celebrity and their association with the brand rather than the features or benefits of the product itself. This can lead to a lack of understanding or awareness about the product's qualities, potentially reducing its effectiveness in conveying the intended message to the target audience.

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7.

This is the stage whereby children are most vulnerable to TV advertising and tend to throw tantrum if they do not get the products that they want.
- A.
  
  0 to 2 years old
- B.
  
  2 to 5 years old
- C.
  
  5 to 8 years old
- D.
  
  9 to 12 years old
Correct Answer
B. 2 to 5 years old

Explanation
During the stage of 2 to 5 years old, children are most vulnerable to TV advertising and may throw tantrums if they are unable to get the products they desire. This is because children in this age range are highly influenced by what they see on television and may not yet have developed the ability to understand and regulate their emotions effectively. They may also have limited understanding of advertising tactics and may believe that they need certain products to be happy or fit in with their peers.

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8.

Modern day children occupy a different position in the family regarding decision making, even though they demand only children's products.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Modern day children do not necessarily occupy a different position in the family regarding decision making, even if they only demand children's products. This statement implies that children have a significant say in family decisions, which may not always be the case. While children's preferences may be taken into consideration, ultimately, parents or other adult family members usually have the final say in decision making. Therefore, the given statement is false.

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9.

The social impact of advertising includes objectification of women.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The social impact of advertising often involves the objectification of women. This means that women are often portrayed as objects or sexualized in advertisements, which can contribute to harmful stereotypes and perpetuate gender inequality. This portrayal can lead to negative consequences such as low self-esteem, body image issues, and the reinforcement of harmful societal norms. Therefore, it is true that the objectification of women is a social impact of advertising.

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10.

Which of the following programme genre has been linked with low recall of advertising materials?
- A.
  
  News
- B.
  
  Variety
- C.
  
  Drama
- D.
  
  Comedy
Correct Answer
D. Comedy

Explanation
Comedy has been linked with low recall of advertising materials because when people are watching comedy shows, they are more focused on being entertained and laughing rather than paying attention to the advertisements. Comedy shows often have fast-paced and humorous content that can distract viewers from the advertisements, resulting in lower recall.

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Current Version
Feb 03, 2023

Quiz Edited by
ProProfs Editorial Team
Nov 18, 2016

Quiz Created by
AngLK

The Effects Of Advertising

This refers to the storage of a fleeting visual stimulus, presented for a brief period.

One criticism of the classic information-processing model is _____

This advertising approach uses technical product information for persuasion.

Consumers who are more self conscious tend to have more favourable attitudes towards soft-sell ads.

The use of celebrities in advertisements is known as _____

The use of celebrities in advertisements may overwhelm the product message.

This is the stage whereby children are most vulnerable to TV advertising and tend to throw tantrum if they do not get the products that they want.

Modern day children occupy a different position in the family regarding decision making, even though they demand only children's products.

The social impact of advertising includes objectification of women.

Which of the following programme genre has been linked with low recall of advertising materials?