Wondering what is your chooser/buyer personality?
20-35
36-45
46+
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Online
In store
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A.     When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of
B.     I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status
C.      I often consult with others, before making my final purchase decisions, and weigh up the pros and cons
D.     I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts
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A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them
B. When considering a product, sustainability is a very important factor when choosing between products
C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products
D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands
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Not important
Important
Very important
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100% online research
Majority online research but some offline
Equally online and offline
Majority offline research but some offline too
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Never, I make my own decisions
Yes I always do
Sometimes
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Yes
Never
Sometimes
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Male
Female
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