Italy Chapter: Build, Buy, or Compose: Picking the Best Approach to Your Company CDP

Start

1. Welcome

2. Module 1

1 Overview

1.1 Overview

1.2 What does it mean to “BUILD” CDP

1.2.1 What does it mean to “BUILD” CDP

1.3 What does it mean to “BUY” a CDP

1.3.1 What does it mean to “BUY” a CDP

1.3.2 What does it mean to “BUY” a CDP

1.4 What is Composable CDP

1.4.1 What is Composable CDP

1.5 Summary of key learnings

Quiz: Platforms vs composable systems

Quiz: Match the challenge to the CDP approach

3. Module 2

2.1 Overview

2.2 Data Collection

2.3 Data Ingestion

2.4 Data Cleansing

2.5 Storage & Governance

2.6 Data Matching / ID Resolution

2.7 Data Aggregation

2.8 Data Sharing / Activation

2.9 Data Integration & Orchestration

2.10 Data Analytics & Insights

2.11 Summary & Key Learnings

Quiz: CDP functions

4. Module 3

3.1 Overview

3.2 Cost

3.3 Control, Ownership and Organisational readiness

3.4 Development and Maintenance

3.5 Privacy

3.6 Operational Efficiency

3.7 Summary and Key Learnings

Quiz: Which conditions favor which CDP approach?

5. Module 4

4.1 Decisioning Process

4.2 Evaluation Process

4.3 Final Thoughts

Quiz: Which factors weigh most heavily for each CDP approach?

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