With businesses seeking alternative strategies for brand awareness and consideration, online quizzes have emerged as a powerful marketing medium. Quizzes are undoubtedly contributing majorly to many brand success stories today. However, quiz marketing only works if you come up with a quiz idea that is right for your business and then implement it for maximum...

Employees are the backbone of your organization, and their overall performance matters a lot in the long run. However, keeping track of your employee’s performance and achievement can be a tricky and extensive task, but employee assessments can help you do that. Provided that you plan and execute them accurately.  But why do employee assessments...

IQ or intelligence quotient is a metric that is often used to evaluate someone’s psychological abilities to decide their eligibility for a specific program.   However, the existence and the use of not just IQ quizzes but all quizzes have long been debated.  But the quizzes are here to stay.  In fact, IQ quizzes are one...

Since online shopping and eCommerce have gained prominence, people have gained access to more products than ever at their fingertips.  But what if you’re not sure what to buy? This phenomenon is quite natural and called ‘Overchoice’ or ‘Choice overload,’ where people find it extremely difficult to decide when they have too many options.  That’s...

What comes to your mind when you think of a quiz? “A question followed by four answer options.” In other words- ‘a multiple-choice question,’ right? Well, that’s natural when the majority of quizzes available on the web are multiple-choice. But, there’s another type of quiz that can be equally fun and a right measure of...

When the former American automobile giant Oldsmobile met an ill fate because it ignored the need for innovation, it was a nod to the need for effective team assessment.  Those in charge of innovation at Oldsmobile turned a blind eye to fuel efficiency, made no amendments to design, and ultimately failed to innovate.  It paints...

You’ve heard about quizzes, you’ve heard about personality quizzes, but have you heard about Snapchat quizzes?  On October 5, 2021, all of Facebook’s apps, including Instagram, WhatsApp, and Messenger, went down for more than five hours.  When I couldn’t find any other way to keep myself entertained during those hours, I turned to Snapchat!  And...

Finding the best skill assessment tools can be as difficult as finding the right candidates.  You can’t risk spending on a tool that doesn’t give accurate results. Well, because that defeats the purpose of using it in the first place.  So, to pick the right tool, you have to visit various websites, watch a hundred...

In the cutthroat world of recruitment and talent acquisition, where every decision matters, conducting pre-employment assessment tests emerges as a crucial and game-changing step. These tests are valuable in ensuring your company doesn’t have to pay the price for a bad hire. Did you know a bad hire can cost companies as much as $240,000?...