10 Quiz Examples & Ideas to Create an Engaging Quiz for Marketing

Quizzes have an uncanny ability to pull people in. One moment, you’re casually scrolling, and the next, you’re determined to find out which coffee type best represents your personality. But beyond the fun, quiz examples like these are also powerful tools for businesses. 

They grab attention, encourage social sharing, and—when done strategically—can generate leads or even boost sales.

The best part? Quizzes don’t feel like marketing. They’re interactive, personal, and, most importantly, worth the click. Whether you’re looking to entertain, educate, or subtly introduce a product, there’s a quiz format that fits.

To give you some inspiration, we’ve rounded up 10 standout quiz examples that businesses have used to capture attention, grow their audience, and drive results. 

• Do You Have a Good Work-Life Balance?

Some days, you’re thriving. Other days, it feels like your inbox is staging a coup against your sanity. This quiz helps people figure out where they actually stand on the work-life balance scale—are they in control, barely hanging on, or running on fumes?

For HR teams, wellness brands, and career coaches, this quiz example isn’t just a fun distraction—it’s a tool for change. The results offer actionable insights, and businesses can use them to recommend time management courses, burnout recovery programs, or stress-relief tools. It’s an effortless way to capture leads while genuinely helping people regain control over their schedules.

How to Generate Leads With Lead Quizzes Easily

• Which “Friends” Character Are You?

Image source: BuzzFeed

People love discovering which fictional character matches their personality—it’s like a weird, unspoken rule of the internet. This Friends-themed quiz took that concept and turned it into a viral moment, with thousands of people proudly sharing whether they’re a Monica, Chandler, or Joey.

For entertainment brands, this interactive quiz example is a masterclass in audience engagement. You can tie quizzes like this to a product launch (e.g., themed merchandise), use them to drive traffic, or even pair them with personalized content recommendations. 

The key? Tap into a shared cultural moment that people already love—that’s what makes these quizzes irresistible.

• What Endless Shrimp Flavor Are You?

Image source: Red Lobster 

Yes, someone at Red Lobster woke up one day and said, “Let’s make a shrimp personality quiz.” And guess what? It went viral—with over 167,000 likes and 7,800 shares on Facebook. It’s proof that even the most random topics can catch fire if they’re done right.

This quiz example works because it’s unexpected, playful, and shareable. Restaurants, food brands, and meal subscription services can use similar quizzes to introduce new menu items, highlight promotions, or just spark engagement. 

Takeaway: Sometimes, the best marketing doesn’t feel like marketing at all. It feels like fun.

Watch: How to Easily Create a Viral Facebook Quiz

• Do You Have Good Nutrition?

For fitness brands, nutritionists, and health-focused businesses, this quiz example is a perfect way to educate while engaging. At the end, businesses can recommend meal plans, supplements, or coaching programs tailored to the user’s responses. It’s the difference between just telling people to “eat healthier” and actually guiding them toward real solutions based on their own habits.

• Find Your “Rich Life” Quiz

Image source: iwillteachyoutoberich.com

Money habits are deeply personal, and that’s exactly why this quiz from Ramit Sethi works so well. Instead of lecturing people about saving and investing, it guides them through self-discovery—helping them understand whether they’re natural savers, carefree spenders, or somewhere in between.

For financial advisors, budgeting apps, and wealth-building brands, interactive quiz examples like this are an incredible way to attract leads. The results aren’t generic—they feel tailored to each person’s mindset, making them far more likely to take action. 

Whether it’s downloading a free budgeting tool or signing up for a financial coaching program, the next step feels natural instead of forced.

• What’s Your Brain Type?

Image source: BrainMD Health

Ever wonder why some people thrive in chaos while others need everything color-coded? This quiz from BrainMD helps people understand how their brain works—whether they’re logical thinkers, creative dreamers, or somewhere in between.

But here’s where this quiz game example gets smart: BrainMD doesn’t just give results—they recommend products based on your brain type. Whether it’s brain-boosting supplements, focus-enhancing vitamins, or cognitive training, the next step feels personal. 

Health and wellness brands can take a page from this strategy—turn self-discovery into sales by making the results feel hyper-relevant to each quiz taker.

• Assess Your Online Marketing Strategy 

Marketing is full of moving parts—SEO, social media, email campaigns, paid ads. It’s easy to wonder if you’re doing enough or focusing on the right things. 

This quiz example helps businesses evaluate their current strategy by identifying strengths and uncovering areas that need improvement. It covers everything from audience engagement to conversion tactics, offering insights that are both practical and actionable.

For marketing agencies, consultants, and SaaS platforms, this is an opportunity to guide potential clients toward the right solutions. Whether it’s suggesting tools, refining messaging, or improving ad performance, the quiz naturally connects users with relevant resources. By providing value first, businesses can build trust while creating a direct path to deeper engagement, education, or services.

Watch: How to Create a Personality Quiz

• Do You Need Car Insurance?

Insurance isn’t the most exciting topic—until you realize you might be underinsured. This quiz guides users through key questions about their current coverage, driving habits, and potential risks, making it easier to understand if they’re fully protected or taking unnecessary risks.

For insurance brokers and providers, this quiz example is a brilliant way to generate leads. Instead of bombarding people with policy jargon, a quiz like this simplifies the decision-making process and nudges users toward getting a free quote. And when you help someone realize they might need better coverage? They’re way more likely to take action.

• What Is the Best Beard Style for You?

Not all beards are created equal. This quiz helps men figure out which beard style best suits their face shape, personality, and lifestyle—whether they’re rocking the rugged lumberjack look or keeping things neat and professional.

For barbershops, grooming brands, and men’s lifestyle retailers, this quiz example is a fantastic way to promote products without sounding salesy. Pairing the quiz with trimmers, beard oils, and styling guides makes the next step feel natural. It’s not just “Hey, buy this!”—it’s “Hey, based on your results, this would look amazing on you.” That’s a subtle but powerful marketing shift.

• What’s Your Brand’s Irresistible “It Factor”?

Image source: ERIKAHOLMES.COM

Branding isn’t just about logos and color palettes—it’s about personality, presence, and the unique energy that sets you apart. This quiz, created by copywriter Erika Holmes, helps business owners uncover their brand’s “It Factor” by matching them with a celebrity archetype.

For coaches, marketers, and branding experts, this quiz example is a brilliant way to engage potential clients. Instead of offering generic branding advice, the quiz delivers personalized insights that make the results feel meaningful. 

From there, businesses can suggest brand strategy sessions, copywriting services, or marketing resources—all positioned as the natural next step. It’s fun, shareable, and ridiculously effective.

Create Quizzes Your Audience Will Love 

A great quiz does more than just entertain—it pulls people in, keeps them engaged, and makes interactions feel effortless. Whether it’s helping someone discover something new, test their knowledge, or make a decision, quizzes turn passive audiences into active participants. The best ones create a sense of curiosity that keeps people coming back.

If you want to build something as engaging as any quiz example out there, ProProfs Quiz Maker has everything you need. With customizable templates, AI quiz generation, 20+ question types, customizable lead forms, and easy sharing options, you can design quizzes that captivate and convert. Start creating today and see how quizzes can transform audience engagement.

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