9 Best Quiz Funnel Software for Effective Marketing in 2024

What’s the role of quiz tools in marketing?

Well, most marketers now use quiz funnel software to understand the requirements of potential customers better and even get their details. Further, such a tool can prove effective for marketing needs as well.

But which one of the quiz funnel tools has the best features?

Being a part of the marketing industry for the past decade, I did some research, and here is a list of quiz tools that can assist you in every step of the funnel.

Apart from my personal experience, it contains insights from my industry peers and reviews from the top websites.

Here’s a preview of these tools:

Best Quiz Funnel Software

1. ProProfs Quiz Maker  – Best for easily creating secure quizzes & assessments with AI or templates

ProProfs Quiz Maker is a popular quiz funnel software with an AI quiz maker that helps you create marketing quizzes in seconds.

You can also use 100+ professionally designed quiz templates or the question library with over 1,000,000 ready-to-use questions to create a quiz from scratch. I really like its customizable lead forms, which enable you to collect quiz-takers’ information, such as name, email, phone or any other information you need.

This data can be used further in email and social media marketing campaigns.

What You Will Like:

• Easy integration of quizzes with marketing tools such as Mailchimp, HubSpot, Salesforce, etc., to capture and nurture leads.
• White-labeled quizzes with your personalized logo, colors, fonts, and themes.
• Customized certificates post quiz completion, which can be shared on the website or social media platforms.
• Variety of question types, including multiple-choice, true/false, fill-in-the-blank, and more, to diversify the quiz content.
• Robust analytics and reporting features that provide insights into user engagement, completion rates, and performance.
• Integration with popular social media platforms to allow users to share their quiz results.
• Social share buttons can be added to the results page to boost the shareability of your quiz.

What You May Not Like:

• The free version offers public quizzes
• No dark UI mode available

Price: Forever FREE for short quizzes and all essential features. Paid starts at $19.99/month.

Related Read:How to Create a Quiz Using AI

Watch: How to Create an Online Quiz in Under 5 Mins

2. LeadQuizzes – Best for Generating Quality Leads

LeadQuizzes is already quite popular in the market.

This is one of the best quiz funnel software that has 75+ templates for different types of quizzes, surveys, and forms that you can customize and publish quickly.

I like its ability to capture leads during quizzes. You can use the lead form after all the questions of a quiz just before the results. This lead form includes email addresses, names, and other details relevant to the business. You can also use an exit-intent popup to get such details.

You can also integrate it with popular customer relationship management (CRM) tools to manage and nurture leads effectively.

What You Will Like:

• Drag & drop quiz builder for engaging and interactive quizzes and surveys with various question types, logic jumps, and outcomes.
• Conditional logic feature that allows questions based on the respondent’s previous answers.
• Lead scoring functionality helps prioritize leads based on their engagement with the quizzes.
• Easy integration with email marketing tools to automate follow-up sequences and create targeted email campaigns. 
• A/B testing feature that enables users to experiment with different quiz variations in lead generation.

What You May Not Like:

• Does not allow elements like videos, testimonials, or media badges.
• Limited analytics that do not provide much insight into quiz performance.

Price: Starts at $37/month. Billed annually.

3. Outgrow– Best for Marketing Surveys

Outgrow rates high on several review websites, and even my peers recommend this.

It allows you to create engaging and interactive online quizzes within minutes with no coding requirements, and you can use them for marketing surveys on your social media page, as an embed on your website, or as a popup to reach your audience wherever they are.

One of the most interesting features is Outgrow’s powerful funnel analytics to identify patterns and drop-off points so you can increase your conversion rates.

The tool contains fully customizable lead generation forms to collect valuable information from the respondents.

What You Will Like:

• Branching logic, conditional messaging, and multiple results to make your quizzes more personalized and engaging.
• Allows you to send marketing emails with personalized text right from its development studio.
• Various question types (multiple-choice, open-ended, rating scales, etc.) to gather diverse and detailed responses from survey participants.
• Implements robust security measures to protect user and respondent data.
• Generate personalized results and recommendations to provide valuable insights, product recommendations, or promotional offers.

What You May Not Like:

• Does not allow editing quizzes in WordPress.
• Customer support and tutorial videos are not adequate.

Price: Starts at $14/month. Billed annually.

4. Riddle– Best for Collaborative Quizzes

If you are looking for quiz funnel software with marketing features, I can suggest Riddle.

Having gained a lot of popularity as a marketing tool, it facilitates collaboration among team members when creating quizzes, allowing for seamless integration of ideas and content.

You can collect leads and data from quiz takers with a built-in lead form or integrate it with your favorite email marketing tool.

Besides, I like its real-time collaboration features, such as live editing and instant updates, to get enhanced quiz outcomes.

What You Will Like:

• Easily customizable quizzes with personal branding, images, videos, GIFs, and more.
• Allows creating a quiz marketing funnel and sending personalized follow-up messages to quiz takers.
• Comprehensive analytics and reporting tools to track quiz performance.
• Compatible with different devices and screen sizes to ensure a user-friendly experience.
• Built-in features for sharing quizzes on social media platforms.

What You May Not Like:

• The team plan is expensive compared to other quiz maker tools.
• It does not offer a free plan.

Price: Starts at $59/month. Billed annually.

5. Qzzr-Best for Creating Interactive Polls

I have experienced that polls prove highly effective in marketing campaigns and Qzzr is a quiz funnel software that can help you create interactive polls.

It has a simple and user-friendly interface that lets you build quizzes and polls from scratch or use pre-existing templates. 

Besides, you get a range of customization options for polls. You can customize the appearance of polls, including colors, fonts, and images, to match branding or personal preferences.

The platform also lets you add images, GIFs, and videos to make your quizzes more interactive.

What You Will Like:

• Fully GDPR-compliant and meets the data privacy regulations.
• Real-time analytics and reporting features to track the performance of polls.
• Lets you embed the polls on websites or share them on social media platforms.
• Offers lead generation features, including collection of participant information, such as email addresses, for marketing purposes.
• Scoring and grading features for quizzes to evaluate participants based on their responses.

What You May Not Like:

• Limited tracking and reporting features to measure the impact of quizzes.
• Does not have the option to display different information after each question.

Price: Starts at $24.99/month. Billed annually.

6. Thrive Quiz Builder– Best for Audience Segmentation

Thrive Quiz Builder is a WordPress plugin that allows you to create engaging quizzes for your audience and segment them based on their answers.

I used this for a couple of days, and I really like its dynamic content feature where you can show different results to your quiz takers depending on their answers.

Besides, it lets you create custom results pages based on quiz outcomes for effective segmentation. You can customize the content, call-to-action, or recommendations on these pages to resonate with each audience segment’s particular interests or needs.

What You Will Like:

• Lets you connect your quiz to email marketing platforms and tag your subscribers based on their quiz results.
• A/B testing feature for different elements of your quiz, such as the title, questions, answers, and results.
• Logic-based segmentation, depending on how users answer specific questions to offer different outcomes or results.
• Compatible with other marketing and analytics tools to enhance your marketing segmentation.
• Mobile-friendly quizzes to ensure reaching a broader audience.

What You May Not Like:

• Quite expensive for small and medium-sized businesses.
• There are only a few templates and designs to choose from, and they are not very attractive.

Price: Arrives with the Thrive Suit plan that starts at $149/quarter. 

7. Brandquiz– Best for White-Labeled Quizzes

Personalized quizzes are really effective for marketing, and Brandquiz is one of the best quiz funnel platforms in the process.

It supports white labeling, which means you can remove Brandquiz’s logo and branding from your quizzes and replace it with your own. This way, you can make a quiz that match your website, brand, and style. 

You can also customize the colors, fonts, images, and buttons of your quizzes to make them look more professional and appealing.

I like its customizable templates that help you create quizzes easily with a professional and polished appearance.

What You Will Like:

• Choose from over 60 templates or create your own custom design with a drag-and-drop HTML5 editor.
• Easy integration with popular platforms such as Mailchimp, Zapier, ActiveCampaign, and others.
• Lets you analyze and optimize your content with analytics reports, A/B tests, logic jumps, and notification emails.
• Allows you to embed the quizzes in any website or use a custom domain for your content.
• Security features such as secure data storage, encryption, and compliance with data protection regulations.

What You May Not Like:

• Does not support advanced logic or branching features.
• Poor customer service and does not respond timely to user feedback or complaints.

Price: Starts at $19. Billed annually. 

8. ScoreApp– Best for Third-Party Integrations

ScoreApp is a quiz funnel software that supports a variety of quiz types, such as personality, assessment, lead generation, and feedback quizzes. You can also create composite quizzes that combine multiple quiz types and logic.

But, my favorite feature of the tool is its ability to integrate with various CRM and email marketing software, such as Mailchimp, ActiveCampaign, HubSpot, and more. This helps you automate your lead generation and follow-up process.

In fact, it also supports Zapier integration, which enables you to connect your quizzes with over 2000 other apps and services.

What You Will Like:

• Provides PDF reports that you can customize and brand with your own logo and colors.
• Built-in AI quiz builder that helps you create quiz based on your industry and goals.
• Dynamic results pages so they can change depending on the answers given by the quiz taker.
• Allows you to segment your leads based on quiz results so that you can send targeted email campaigns and marketing messages to your leads.
• Offers in-depth data and reporting on quiz results.

What You May Not Like:

• Does not offer white-labeling, so cannot remove their branding and replace it with your own.
• Requires some time and effort to learn how to use it effectively.

Price: Starts at $39. Billed annually. 

9. Interact Quiz Maker- Best For AI generated quizzes

Interact Quiz Maker is a versatile quiz funnel software designed to help you create engaging marketing quizzes effortlessly.

You can choose from a wide array of pre-designed quiz templates, build your own using the intuitive drag-and-drop interface, or have a quiz built for you for free using their new AI feature. I particularly appreciate Interact’s advanced lead generation features, which allow you to collect valuable information from quiz-takers, such as name, email, and other custom fields as well as segment leads based on their quiz responses and outcome. 

This data can be seamlessly integrated into your email and social media marketing strategies allowing you to send specific emails and workflows based on your leads needs, goals, and desires. 

What You Will Like:

• InteractAI builds a quiz for you, for free, including quiz questions, logic, and quiz outcomes (or results). 
• Easy integration of quizzes with marketing tools such as Mailchimp, HubSpot, Salesforce, etc., to capture and nurture leads.
• White-labeled quizzes with your personalized logo, colors, fonts, and themes.
• Customized results on post quiz completion, which can be shared on the website or social media platforms.
• Variety of multiple-choice question types to use for engagement, market research, and segmentation.
• Robust analytics and reporting features that provide insights into user engagement, completion rates, and performance.
• Integration with popular social media platforms to allow users to share their quiz results to boost the shareability of your quiz.
• Embeddable within your website, landing pages, blogs, and courses.

What You May Not Like:

• The free version offers 1 quiz, upgrade for access to multiple quizzes 
• No dark UI mode available

Price: Free plan available. Paid plans start at $20/month with annual saving options. All plans include a 14 day free trial.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings- Direct experiences from users, including ratings and feedback from reputable sites such as G2 and Capterra, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
6. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts. 

Ready to Pick the Best Quiz Funnel Software?

After a careful review of the features and pricing of these quiz funnel software, it’s time to pick the best.

Which one of the above tools sounds the best? 

Still confused? Let me make it a bit easier.

I have shortlisted three options from my list above, and here is another view of these:

Option 1: ProProfs Quiz Maker

ProProfs Quiz Maker is a popular quiz funnel tool with an AI quiz builder for quick marketing quizzes. It also has 100+ quiz templates and 1,000,000+ questions to choose from. You can use the customizable lead forms to gather valuable data for email and social media marketing. 

Option 2: LeadQuizzes

LeadQuizzes is another good quiz funnel software with 75+ customizable templates for quizzes, surveys, and forms. It excels in capturing leads strategically, placing forms after questions but before results, or using exit-intent popups. You can collect vital information like email addresses and names and efficiently nurture and manage leads for business growth.

Option 3: ScoreApp

ScoreApp is a versatile tool that supports personality, assessment, lead generation, and feedback quizzes. It can easily integrate with CRMs like Mailchimp, ActiveCampaign, HubSpot, and Zapier for connecting with over 2000 apps. You can automate lead generation and streamline follow-ups effortlessly for a more efficient assessment process.

So, which one of these tools is the best option?

I would advocate ProProfs Quiz Maker for its user-friendly interface and overall ease of creating marketing quizzes. It has an AI quiz generator that helps you create quizzes in seconds and it has excellent customer service support, available 24/7.

Learn More About Quiz Funnel Software

What is a Quiz Funnel?

A quiz funnel, also known as a quiz marketing funnel, is a type of online marketing strategy that involves using quizzes to engage with and qualify leads in a systematic way. 

This approach leverages interactive quizzes to gather information about the audience’s preferences, behaviors, and needs, allowing businesses to tailor their marketing messages and offers more effectively.

Watch: How to Generate Leads With Lead Quizzes Easily

What are the types of quiz funnels?

Some of the major types of quiz funnels are as follows:

• Lead Generation Quiz Funnel: Captures contact information and basic preferences through quizzes for building a lead database.
• Segmentation Quiz Funnel: Categorizes the audience based on specific criteria, enabling targeted marketing efforts.
• Product Recommendation Quiz Funnel: Provides personalized product or service recommendations based on user preferences.
• Educational Quiz Funnel: Offers educational content and positions the business as an authority in the industry.
• Personality Quiz Funnel: Builds a connection by revealing personality traits or preferences through entertaining quizzes.

What are the benefits of using quiz marketing funnels?

Some of the benefits of using quiz marketing funnels are as follows:

• Engagement and Interactivity: Quizzes captivate and involve users more effectively than static content.
• Lead Qualification: Gathers valuable data, helping understand and qualify leads.
• Personalization: Enables tailored experiences, such as customized recommendations and content.
• Segmentation: Divides the audience for more targeted and relevant messaging.
• Conversion Optimization: Increases conversion rates by addressing specific audience needs.
• Brand Building: Creates a personal connection, especially with personality quizzes, contributing to brand identity.
• Data-Driven Marketing: Provides insights for informed marketing strategies and product development.
• Fun and Shareable Content: Fun quizzes are shareable, contributing to organic reach and social media engagement.

Watch: How to Choose the Best Quiz Software