What Is a Leadership Assessment & How to Conduct One for Business Success?

Bad leaders can be a business’s worst nightmare! From a lack of appreciation to workplace toxicity, poor leadership provides plenty of fuel for employee turnover. To avoid such consequences, you need to take special care when choosing people for key leadership roles. This means ensuring your hiring, training, and succession planning processes are flawless and feature effective leadership assessments. 

I’ve been there, and I’ve seen how strategic leadership testing can improve leadership selection and development processes, boost productivity, enhance workplace positivity, and help you achieve your business goals.

This guide discusses everything you need to know about leadership assessments for improved business outcomes.

What Is a Leadership Assessment?

Leadership assessment involves evaluating an individual’s leadership ability or suitability for a particular leadership role using tools such as online scored & personality tests, structured interviews, and employee surveys.

A comprehensive leadership evaluation assesses various characteristics related to leadership, such as:

• Knowledge of what it takes to be a good leader 
• Key leadership skills, such as communication, motivating, planning & decision-making, delegation, etc. 
• Cognitive abilities, such as critical thinking, abstract reasoning, and problem-solving 
• Personality and behavioral traits 
• Domain knowledge
• The individual’s leadership style

You can conduct leadership assessments for various purposes, such as:

• Hiring for leadership and managerial positions
• Implementing effective succession planning
• Conducting leadership development training 
• Helping leaders and managers with self-improvement 

Leadership assessments can help you maintain and grow your business in various ways. Scroll on to the next section to learn how. 

Why Are Leadership Assessment Tests Important?

Leadership assessment tests are vital for organizations to objectively evaluate leadership skills and potential, ensuring fairness and goal alignment. They provide valuable insights into candidates, leading to effective leadership and organizational success.  

Let’s explore the benefits of leadership assessments and how they can optimize your hiring, succession planning, and training processes.

1. Hire Better Leaders

Establishing an effective leadership assessment process lets you make better, more informed decisions when hiring for critical leadership and management positions. 

For example, you can create an online skill test to quickly and easily screen candidates based on how they score on core leadership skills, such as team management, communication, domain knowledge, etc. 

Then, you can follow it up with another test to assess their personality, and finally, conduct a structured interview to bring it all together. This way, you can hire faster while ensuring the selected candidate is the right fit for the role and the company’s work culture. 

2. Identify Employees With Leadership Potential

Promoting existing employees to leadership positions may provide many advantages, such as improved employee loyalty and retention, a smooth leadership transition, and lower expenditure. 

Leadership tests let you create a solid succession plan by providing a streamlined and effective way to identify potential leaders in your organization. You can utilize various online leadership assessment tools to assess leadership potential, including online tests, 360-degree feedback surveys, video interviews, and more. 

3. Deliver Effective Leadership Development Training 

Leadership assessment plays a key role throughout a leadership and management training program. Here’s how:

• Before the training: Assessments help you identify the competencies you need to train potential leaders on. So, conducting a leadership needs assessment before you design a training program lets you tailor the training material to the employee’s requirements. 

Such targeted training sees a better return on investment and helps reduce wasted training costs.   

• During the training: Leadership training courses featuring formative leadership development assessments are more engaging since they provide an interactive learning experience and let learners track their learning progress. 

Plus, online tests during training can also help boost comprehension through instant, question-specific feedback. 

• After the training: You can conduct an organizational leadership assessment immediately after the training to check the effectiveness of your training program and make any necessary adjustments. 

You can also conduct tests shortly after the training as a knowledge refreshment tool. 

4. Help Leaders With Self-Improvement

Whether to get better at managing themselves or others, leaders must regularly engage in self-improvement activities to sharpen their leadership skills. Self leadership assessments can help them in their leadership development journey by enabling them to evaluate their progress easily. 

Besides tracking progress, leaders can also use leadership quizzes to learn new leadership strategies and better understand their leadership styles and preferences. 

💡Pro Tip: You can also help your leaders self-improve by providing them with online training courses that they can take in a self-paced way. 

You can create your online leadership courses quickly and easily using a learning management system, such as ProProfs Training Maker, that comes with professionally designed, ready-to-use, and customizable courses on leadership and management. 

Watch: How to Create an Online Course

5. Create Productive Teams

Leadership is central to team development and success. Leaders help bond the team, resolve conflict, provide direction, and inspire team members to strive for excellence. 

Leadership assessments help you create stronger and more effective teams by enabling you to improve the leadership in your organization. 

How to Lead Successful Teams | Training Course Introduction

6. Create a More Positive Work Environment

Effective and empathetic leaders can help create a positive organizational culture that fosters open communication and boosts employee engagement, productivity, and creativity. On the other hand, poor leadership is the biggest driver of workplace toxicity. 

Image Source

Leadership assessment enables you to accurately assess personality traits and ensure that you hire or promote positive and empathetic people committed to promoting positivity and eliminating toxicity in your organization. 

In doing so, leadership tests can also drastically bring down employee turnover since workplace toxicity is the number one reason employees leave their jobs (over 10 times more important than dissatisfaction with compensation).

Image Source: sloanreview.mit.edu

7. Achieve Long-Term Organizational Goals

Leaders must be adept at strategic ‘big picture’ planning, effectively implementing a business’ vision and values, fostering innovation, and motivating employees to go above and beyond. This way, your company’s leadership plays a key role in achieving long-term business objectives. 

Conducting leadership assessments for hiring and promotion will ensure that you fill top leadership positions with people who have the skills and temperament required to push your organization toward its goals. 

Those were the various benefits of effective leadership assessment. Now, let’s look at the types of leadership assessments.

Types & Examples of Leadership Assessment Tests

Organizations employ a variety of leadership assessment tests to evaluate the diverse skills and personality traits essential for effective leadership. Here’s a closer look at some common types:

1. Leadership & People Management Test

This leadership skills assessment evaluates a candidate’s skills in managing teams and leading effectively. It measures abilities in areas such as delegating tasks, motivating staff, resolving conflicts, and making strategic decisions. 

This test is crucial for roles where direct leadership and team management are key responsibilities.

2. Big 5 Test

Image Source: simplypsychology.org

Also known as the Five Factor Model or OCEAN, this personality assessment examines five broad personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism. These traits predict behavior in various contexts, including leadership. 

The results can predict a leader’s potential to succeed in their role based on how their personality traits align with the demands of leadership.

3. Communication Skills Test

This test assesses a leader’s ability to communicate effectively and use their communication skills to influence team morale and productivity. 

It looks at various aspects of communication, such as clarity of expression, listening skills, nonverbal communication, and the ability to adapt messaging to different audiences.

Related Read: Communication Assessments: A Guide for Hiring & Training

4. DISC Test

Image Source: discprofile.com

This test categorizes personalities into four primary behavior types: Dominance, Influence, Steadiness, and Compliance (DISC). It provides insights into how individuals react in team environments, their leadership approaches, and their conflict resolution styles. 

Understanding these traits helps organizations place leaders in roles where their natural behavioral tendencies will be most effective.

5. The 16 Types Test

Image Source: 16 personalities

Inspired by the Myers-Briggs Type Indicator, this test divides personalities into 16 different types based on four dichotomies: introversion vs. extroversion, sensing vs. intuition, thinking vs. feeling, and judging vs. perceiving.

It’s used to understand a leader’s preferred way of interacting with the world and making decisions, which can significantly impact their leadership style and effectiveness.

6. Enneagram Test

Image source: integrative9.com/enneagram/

This test identifies which one of the nine distinct personality types best describes an individual. Each type is defined by its core motivations, fears, and interpersonal dynamics. 

The Enneagram is valuable for developing emotional intelligence and self-awareness among leaders, enhancing their ability to manage and relate to others.

7. Business Judgment Skills Test

Focuses on evaluating a leader’s ability to understand complex business situations, analyze information, and make informed decisions. It measures strategic thinking, problem-solving capabilities, and the ability to predict potential outcomes and impacts. 

This test is essential for roles that require making critical business decisions that affect the company’s direction and success.

How to Conduct a Leadership Assessment 

Here are the steps for implementing a successful leadership assessment process in a structured way to enhance your organization’s leadership.

Step 1: Understand the Role

If you’re conducting a leadership effectiveness assessment to find a replacement for a leadership role, you must gain full clarity about that role. Here are the things you must know:

• The leader’s goals and responsibilities
• The activities they’ll perform 
• Their team’s/department’s and superiors’ expectations of them
• The departments that’ll be indirectly affected by their leadership 
• The competencies and personality traits required for the role

Step 2: Test Core Competencies 

Once you’ve analyzed the role and its requirements, you can start with the leadership assessment process. 

First, you must assess candidates on the key leadership abilities needed for the role. Here are some of the top leadership skills you must consider evaluating with your skill test: 

1. Communication: A good leader shares knowledge and information in a clear, concise, and empathetic way using effective verbal and nonverbal communication skills that include the ability to listen actively.

2. Vision & Planning: Creates an effective, shared vision and formulates plans based on it to achieve business objectives 
3. Change management: Can help team members adapt to major organizational changes through systematic planning and implementation 

4. Self-awareness & self-management: Can consciously assess their thoughts and feelings to manage time, tasks, goals, and stress accordingly 
5. Social skills: Builds trust and relationships using effective interpersonal skills

6. Team building: Fosters team spirit and helps team members bond and collaborate 
7. Coaching & mentoring: Helps employees understand the work, the workplace, and themselves 
8. Conflict management: Helps employees in disagreement find common ground using best practices for conflict resolution

9. Creativity & innovation: Builds a culture of innovation that encourages new ideas and unconventional approaches to improve products, processes, and customer experience 
10. Feedback & performance management: Helps employees improve or maintain their performance by giving empathetic and actionable feedback
11. Cognitive abilities: Employs cognitive abilities, such as critical thinking, logical reasoning, and abstract reasoning, to come up with quick and creative solutions to problems and devise strategies for business growth
12. Delegation: Effectively delegates tasks and decisions to streamline day-to-day operations and groom potential successors 
13. Presentation skills: Delivers impactful presentations to comm
14. unicate vision and strategy and motivate subordinates 
15. Influence & Negotiation: Uses influence, persuasion, and negotiation skills to change people’s opinions and convince them to do things that are in everyone’s best interest 

15. Domain expertise: Has the technical competence required to guide subordinates effectively and promote employee well-being 
16. Commitment toward diversity, equity & inclusion: Values and leverages workplace diversity to enhance collaboration and innovation and create a more positive work environment 

17. Safety & compliance knowledge: Promotes a culture of compliance in the organization to minimize risk and ensure employee safety 

Once you’ve identified the required competencies for your leadership role, you can assess candidates or employees on them using online assessment tests. 

Step 3: Assess Personality 

Testing personality traits as part of your leadership assessment offers many benefits, such as:

• It lets you find out if the candidate has the personality and behavioral traits required for leadership 
• Lets you make better hiring decisions by checking for work culture fit
• Ensures role alignment 
• Helps leaders improve their interpersonal skills 

Here are some of the personality traits you must look for in candidates for leadership positions: 

• Honesty & Integrity: Good leaders lead honestly, fairly, and ethically, remain true to their values, and display high levels of conscientiousness 
• Accountability: They take responsibility for their actions and decisions to ensure unhampered productivity 
• Highly positive attitude: Are highly positive and energetic, which lets them accomplish challenging tasks and encourage others to do the same
• Decisiveness: Make critical decisions in a well-informed, unbiased, and timely way using excellent analytical skills 
• Adaptability: Are flexible and resilient, enabling them to easily shift gears when things don’t go as planned
• Extroversion: Have an extroverted personality that helps them engage and motivate employees and build relationships 
• Emotional stability: Can maintain their emotional balance in stressful situations 
• Discipline: Have good self-discipline so they can manage tasks and deadlines effectively and promote a culture of discipline 
• Confidence & assertiveness: Can communicate and act assertively to inspire trust and effectively execute the organization’s vision 
• Emotional intelligence: Understand their feelings and those of others, enabling them to create deep bonds and lead with empathy 
• Learning orientation: Have a strong zeal to learn new skills and increase their knowledge so they can lead better 

For your leadership assessment, you can use popular personality tests such as DISC (Dominance, Influence, Steadiness, & Compliance), Myers–Briggs Type Indicator (MBTI), Enneagram, Big Five, etc.

Or, you can create your own personality test with online assessment software.

Watch: How to Create a Personality Assessment

❗ Important Note: 

While personality tests are an effective way to ensure role & culture fit, you must ensure your personality assessment is consistent with a business necessity and relevant to the role. Also, you mustn’t use personality assessments as the sole hiring or succession criteria or even as a screening tool. 

Step 4: Conduct Structured Interviews

In a structured interview, you ask all the candidates the same leadership assessment questions, enabling you to compare them easily. You can conduct structured interviews to understand candidates’ skills, knowledge, and personality. 

They are especially useful for assessing confidence, speaking skills, and nonverbal communication elements, such as body language, facial expressions, and eye contact.

You can conduct structured interviews for leadership assessment in different ways, such as:

• face to face
• via video conferencing platforms, such as Google Meet, Zoom, etc.
• Using video interview questions 

Among these methods, video questions offer the most flexibility since they let you easily interview candidates or employees from any time zone. 

Related Read: 15 Best Video Interview Questions to Ask Candidates

Watch: How to Create a Video Interview Quiz

Step 5: Collect 360-degree Feedback 

Feedback from an employee’s subordinates, peers, and superiors can help you better understand their leadership style and capabilities. 360-degree feedback can also help potential leaders improve their leadership capabilities so they are ready when the time comes to assume the new responsibility. 

You can easily collect 360-degree employee feedback for your employee leadership assessment by creating and sharing a survey using online survey software, such as ProProfs Survey Maker, that offers ready-to-use employee survey templates and lets you ask survey questions in 20+ formats. 

Watch: How to Create an Online Survey

Step 6: Assess Leadership Style 

If you’re conducting a leadership assessment for succession planning, you must assess the leadership style of your potential successors. Knowing their leadership style can help your future leaders reinforce their unique leadership qualities and become authentic leaders. 

Step 7: Provide Constructive Feedback 

Whether you’re assessing job candidates or existing employees, you must provide them with honest and clear feedback once you’re done with the assessment. You must explain to the people who didn’t get shortlisted why they weren’t a good fit.

This would mean a positive recruitment experience for the candidates, which can improve their brand image. Meanwhile, existing employees can use personalized feedback to work on their leadership abilities, so they’ll be eligible for leadership roles in the future.

So, that was the process for conducting a leadership assessment. As you can see, online skill and personality tests play a central role in the assessment process. So, let’s quickly look at how you can create online tests using an online assessment tool. 

How to Create Online Tests for Leadership Assessment 

Here’s the process for creating online leadership tests in five easy steps.

Step 1: Pick a readymade test or start from scratch

Step 2: Create questions, generate them with AI, or import them from a question library

Watch: How to Create a Quiz Using Question Bank & Templates

https://www.youtube.com/watch?v=NLRNfjUZc3M

Step 3: Set up scoring/personality mapping

• Assign scores to questions and answer options for skill/knowledge tests 
• Map answer options to personality outcomes for personality tests 

Step 4: Configure security, proctoring, and other settings

Step 5: Customize your test and add your logo

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Check out our ultimate guide for an in-depth look at the creation process for online assessment tests.

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Tips for Creating the Best Leadership Assessment Tests

Creating leadership tests with online testing software is quite straightforward. But you must do a few more things to get the best results. Here they are: 

• Tailor Your Questions to Role Requirements

As mentioned, you must gain clarity regarding your requirements before starting your leadership evaluation process. The same holds for crafting your leadership test questions. Each question in your leadership tests must be relevant to your requirements and leadership assessment parameters.

• Use Various Question Formats

Using various question formats in your leadership tests is a great way to make them more engaging and insightful. You can use multiple-choice, checkbox, true/false, matching, video-response, and more. 

Watch: Types of Questions in Online Assessment

• Add Media to Your Test

Adding media to your leadership assessment tests is another excellent way to make them more interesting. You can add media to your questions in various ways, such as:

• You can add an image to the question statement 
• Add images as answer options 
• Add a video to the test and ask questions based on it 

• Ask Situational Questions

Situational questions can be a great addition to your leadership tests. They’re highly engaging and great for assessing practical knowledge and decision-making skills. 

For your situational questions, you can create a different scenario for each question or create a comprehension-style question where you present a single scenario and ask multiple questions based on it. 

Here’s an example of a situational question for leadership assessment.

• Ask Open-Ended & Video-Response Questions

Besides asking objective questions, you must also ask open-ended questions that let the candidates express themselves freely. This will help you better understand who they are as a person.

Depending on your requirements, you can ask for a text, audio, or video response to your open-ended questions.

Video-response questions can be a particularly great option since they let you check the candidates’ non-verbal communication abilities and are a convenient way for them to answer your questions. 

• Configure Security Settings

Top leadership assessment software tools let you ensure your exam’s credibility using secure settings for privacy and cheating prevention. Here are the settings you must configure:

• Make your tests private and add password protection

• Enable question and answer option shuffling 
• Enable tab-switching prevention 
• Enable remote proctoring 
• Prevent copying and printing of test content 

Besides configuring the above settings, you can also prevent cheating by creating a question pool and using it to automatically present each candidate with a different set of questions.

Watch: How to Configure Your Quiz Settings

• Tag Questions to Analyze Competencies

Question tagging can be very useful if you’re creating a single test to assess candidates on multiple leadership skills. By assigning a tag to each question, you can get a competency-wise breakdown of the overall score in the test report, enabling you to thoroughly and accurately analyze the candidate’s competencies.

• Choose the Right Leadership Assessment Tool

To easily implement all the test-making best practices shared above, you need good assessment software. Here’s what you must look for when deciding on your assessment tool:

• Ease of use 
• Diverse question types
• Automated scoring and grading 
• Privacy and anti-cheating settings 
• Compatibility with mobile devices
• Advanced reporting with statistics
• Ready-to-use resources to create tests quickly 

Watch: How to Choose the Best Assessment Software

Best Leadership Assessment Tools

Before we conclude this post, let’s take a look at three of the top leadership assessment tools. We’ll explore their pros and cons, as well as pricing details.

1. ProProfs Quiz Maker – Best for Creating Secure Quizzes & Assessments With AI or Templates

https://www.youtube.com/watch?v=RP6qHDTDP4w&t=1s

ProProfs Quiz Maker offers a practical solution for evaluating leadership skills and candidate personalities. It provides expert-designed, customizable leadership assessments and also lets you create new assessments using the AI quiz generator. If you’re looking for inspiration, you can also tap into its extensive library of more than a million ready-to-use questions across a wide range of topics.

With 20+ question types—ranging from multiple-choice to video responses—and automated grading, the platform takes the hassle out of the assessment process. Its security features are also solid, with options like proctoring, password protection, tab-switching prevention, and randomized questions to keep your tests secure.

What I appreciate most about ProProfs Quiz Maker is how well it combines an intuitive interface with a robust feature set. Whether you’re a tech novice or an experienced user, you can quickly and easily build a quiz to meet any specific need.

What You’ll Like:

• Automated grading saves time and lets you provide results and feedback instantly.
• Detailed analytics help track performance trends and identify skill gaps in participants.
• Quizzes are mobile-friendly, allowing participants to complete them on any device.
• Multimedia can be incorporated into quizzes, making them more interactive and engaging.
• Timed quizzes offer control over how long participants have to complete each assessment.
• Custom branding options let you personalize quizzes with your own logos, themes, and colors.

What You May Not Like:

• It doesn’t currently offer a dark mode for those who enjoy a low-light interface.
• There’s no downloadable or on-premise version available, so access is limited to the online platform.

Pricing: Forever FREE for short quizzes and all features. Paid plan starts at $9.99/month for longer quizzes, advanced security, and an assessment library.

2. Mettl – Best for Proctored Talent Assessments

Image Source: Mettl

Mettl provides secure leadership assessments using AI-driven proctoring and live monitoring to prevent cheating. This approach tracks candidate behavior in real time, ensuring that assessments accurately reflect their abilities.

I appreciate that Mettl allows organizations to create specific questions tailored to their needs. For example, assessments can focus on competencies like strategic thinking and conflict resolution. Organizations can use various question types, including multiple-choice and scenario-based formats, to simulate real-world challenges leaders may face.

The analytics dashboard offers detailed insights into candidate performance, breaking down scores by specific competencies. I find this feature valuable for identifying strengths, such as effective communication, and weaknesses, like decision-making under pressure. With these features, Mettl enables informed, data-driven decisions in the leadership selection process.

What You’ll Like:

• Mettl’s scalable solutions can support numerous users at once, making it perfect for large organizations.
• It generates detailed analytical reports that provide valuable insights into both individual and group performance.
• A wide range of leadership assessment tools is available, covering diverse needs from coding tests to personality assessments.
• The platform allows for flexible scheduling of assessments, enhancing overall convenience.
• Adaptive testing technology adjusts question difficulty based on the test taker’s performance, offering a personalized assessment experience.

What You May Not Like:

• When a test disconnects due to bad internet or a computer issue, restarting from where it left off isn’t intuitive.
• A high volume of candidates can lead to occasional technical glitches or server issues.

Pricing: Starts at $99 

3. Leadership Circle – Best for 360-Degree Feedback Mechanism

Image Source: Leadership Circle

The Leadership Circle provides a solid approach to leadership development that I find really effective. Its 360-degree feedback process helps leaders gain insights from various perspectives, offering a clearer picture of their strengths and weaknesses. It’s particularly helpful in identifying essential leadership skills that promote success while also addressing reactive behaviors that can be counterproductive.

Organizations that use this framework typically see leaders taking a more thoughtful approach to their roles. It encourages them to evaluate their actions and adjust their strategies, ensuring they are aligned with the company’s goals. This kind of reflection not only boosts individual effectiveness but also enhances how teams work together. 

What You’ll Like:

• Comprehensive reports enhanced with visual aids that make the information easier to grasp and act on
• Flexible questionnaires that can be tailored to meet the unique needs of various organizational environments
• An emphasis on actionable insights, empowering leaders to proactively enhance their performance
• Anonymous feedback encourages open and honest responses, increasing the overall value of the insights provided.
• The tool features a robust benchmarking database for comparing performance against industry standards.

What You May Not Like:

• The detailed reports may require some training to interpret effectively, which could delay immediate understanding.
• Recipients might find the extensive feedback overwhelming, particularly if they’re not accustomed to receiving in-depth evaluations.

Pricing: Custom pricing.

Refine & Redefine Leadership With Online Assessments 

Good leadership plays a vital role in the success of teams and the organization. This makes it crucial to establish an effective process of building and maintaining competent leadership at all levels. Online leadership assessment tests make this seamless by letting you hire, train, and promote in a structured way. 

To get the best results from your assessments, ensure that you choose the right assessment tool for your requirements. ProProfs offers the simplest yet most feature-rich testing platform for leadership assessment. It lets you ask questions in 15+ different ways, configure your tests with 100+ settings, and comes with a huge collection of ready-to-use tests and questions.

Frequently Asked Questions