Top 12 Sales Assessment Tools to Assess Sales Competency in 2024

Why do businesses rely on online sales assessment tools?

As someone deeply entrenched in the SaaS industry, I’ve witnessed firsthand how sales assessment tools can be a game-changer when it comes to making hiring decisions, planning for succession, or providing targeted training.

But with numerous options available, choosing the right one for your business can be overwhelming. That’s where I come in.

In this blog post, I have curated a list of 7 top-notch sales assessment tools that can help you easily assess the sales skills, strengths, and weaknesses of job candidates or employees. 

Let’s preview these tools in the table below:

What Are Sales Assessment Tools?

Sales assessment tools are software platforms that measure sales candidates’ skills and abilities. They can help you evaluate how well a candidate can perform the tasks required for a sales role, such as communication, goal-setting, presentation, and research. 

Sales assessment tools can also help you identify the potential and fit of a candidate for your sales team.

There are various types of sales assessment tools, such as online quizzes, video interviews, sales scorecards, and formal tests.

Read More: Sales Assessment Guide: Hire & Train Smarter to Build Winning Sales Teams

Best Sales Assessment Tools

1. ProProfs Quiz Maker – Best for Creating Secure Quizzes & Assessments With AI or Templates

ProProfs Quiz Maker is a powerful and easy-to-use online sales assessment tool that allows you to create and administer assessments in seconds. 

I love its AI quiz generator that instantly generates sales assessment tests based on criteria such as industry, role, level, and topic. You can also customize the difficulty, duration, and scoring of the assessments. 

Besides, you can choose from 100,000+ ready-to-use quizzes or create a sales assessment quiz from scratch using 15+ question types, including multiple-choice, checkbox fill-in-the-blanks, matching, audio/video-response, etc.

One of my favorite features of the tool is its ability to create personality quizzes that provide insights into an individual’s communication style, adaptability, and interpersonal skills. You can also create scored quizzes with ease. 

What you will like:

• 100+ assessment security settings with proctoring and cheating prevention.
• Detailed reports and analytics on the performance and progress of your sales team.
• Automated grading and scoring to get instant results & feedback
• Professional branding and white labeling of sales assessments with your logo, colors, and messaging.
• Easy integration of multimedia elements, such as images, videos, and audio clips.
• Customizable quiz certificates to motivate learners and add a competitive element.
• Get 24/7 customer service support via phone, chat, email, and YouTube videos.

What you may not like:

• The free version contains ads. 
• It doesn’t offer a dark mode option.

Price: Forever FREE for short quizzes and all essential features. Paid starts at $19.99/month.

2. iMocha – Best for Pre-Employment Testing

(Image Source: iMocha)

iMocha is a comprehensive sales assessment platform that helps you streamline your hiring process by providing reliable and valid pre-employment tests for sales roles. 

I created a few sales quizzes, and I liked their features, which help you evaluate candidates on various competencies, such as sales aptitude, negotiation, communication, sales personality traits, etc. You can also benchmark your sales candidates against industry standards and best practices.

iMocha also has a library of 2,000+ pre-built assessment tests, including personality, cognitive & aptitude tests.

What you will like:

• Easy integration with Applicant Tracking System (ATS), Human Resource Management System (HRMS), and other tools to automate your hiring workflow.
• Ensure the quality and fairness of your pre-employment tests with proctoring, cheating prevention, and anti-plagiarism features.
• The software is available in 8 languages, making it ideal for businesses with international sales teams.
• You can enhance your pre-employment tests with simulations, scenarios, and case studies.
• iMocha offers a dedicated manager to help ensure assessments are carried out effectively.

What you may not like:

• Some ready-made skill tests are outdated or irrelevant for sales roles.
• You need to upgrade to a higher plan to access advanced features, such as video interviews, coding tests, and custom branding.

Price: Starts at $50/user/year. 

3. TestDome – Best for Role-Specific Assessments

(Image Source: TestDome)

TestDome is one of the best sales assessment platforms to measure quiz takers’ sales competency with respect to the specific roles and responsibilities they are expected to perform. 

You can evaluate your sales team on various domains, such as sales strategy, sales management, sales operations, sales analytics, etc. You can also create your own role-specific tests based on your job descriptions and requirements.

I like its comprehensive reporting and analytics features, which also include performance metrics and benchmarking. 

Not just this, it also offers several pre-built templates for evaluations that can save time when tests need to go live.

What you will like:

• Invite quiz candidates to take the role-specific assessments via email, link, or QR code.
• Easy integration with ATS, HRMS, and other tools to streamline your hiring and development process.
• Comprehensive reporting features with grading, anti-cheating, and multi-user accounts.
• Bi-lingual question support and API access for integration with applicant tracking systems
• Real-world problem-solving questions that test candidates’ ability to manage dissatisfied customers, create Excel charts for sales data, write SQL queries for client information, and understand basic code issues (for technical sales roles)

What you may not like:

• It has very limited customization options for the templates it offers.
• There is no option to randomize the test questions.

Price: Starts at $20/candidate for 5 candidates. 

4. Mettl – Best for Third-Party Integrations

(Image Source: Mettl)

Mettl is a versatile sales assessment tool that specializes in third-party integrations, making it an excellent choice for organizations looking to streamline their hiring process. 

This tool integrates seamlessly with popular applicant tracking systems, such as Greenhouse and Workday, ensuring a smooth flow of data and candidate information. 

Not only this, Mettl ensures compatibility with your existing HR systems, optimizing the sales assessment process and reducing administrative effort.

You can create and administer customizable sales assessments that align with specific sales roles and requirements.

What you will like:

• A huge library of 2000+ tests to measure the cognitive, technical, behavioral, and domain skills of candidates and employees
• Offers predictive analytics to help managers use data analysis and modeling to forecast future sales outcomes and make informed hiring decisions
• Ensure your sales assessments’ security and integrity with proctoring, cheating prevention, and data encryption features.
• Employs artificial intelligence to analyze sales competencies, assess speech, verify identity, and evaluate coding knowledge (for technical sales roles) 
• Targeted training based on individual strengths and weaknesses identified through assessments.

What you may not like:

• Though online training is available, it involves a learning curve.
• The introductory offer is only available for specific projects.

Price: Custom pricing

5. TestGorilla – Best for Mobile Assessments

(Image Source: Smart Recruiters Marketplace)

TestGorilla is a popular sales assessment software that is optimized for mobile devices, such as smartphones and tablets. You can enable your sales candidates and employees to take the sales assessments anytime and anywhere, using their preferred device and browser. 

I like its large and growing test library, which covers various skills, such as cognitive ability, programming, software, personality, language, and more.

The platform also contains simulation questions that replicate real-life job situations and video response questions that assess candidates’ communication skills and personality.

What you will like:

• Offers 150+ standardized tests to assess candidates’ technical, behavioral, and cognitive skills
• Allows multiple users in an organization to have their own TestGorilla account and assign tests accordingly 
• Uses artificial intelligence with the option to add the “text response” factor for a more effective evaluation
• Robust cheating prevention system, which includes taking webcam screenshots, monitoring IP addresses, disabling copy-paste, detecting full-screen mode, and imposing time limits
• Integrates easily with various third-party tools such as Workable, Greenhouse, Lever, SmartRecruiters, Recruitee, BreezyHR, Bullhorn, JazzHR, and Zapier

What you may not like:

• The tool is not as customizable as some alternatives.
• If candidates use an older version of the web browser or mobile phone browser, they may experience performance issues.

Price: Starts at $499/month.

Read: Top 7 TestGorilla Alternatives in 2024

6. MeritTrac – Best for Secure Assessments

(Image Source: MeritTrac)

When it comes to assessment security, I find MeritTrac as one of the best sales assessment tools. 

The assessments on the platform are secure and tamper-proof thanks to advanced functionalities, such as biometric authentication, remote proctoring, encryption, watermarking, etc. 

You can prevent unauthorized access, cheating, copying, or sharing of your sales assessments and ensure the credibility and validity of results.

It also supports AI models that streamline sales assessment by analyzing candidate responses to identify patterns and provide actionable insights into their performance. No wonder it’s a popular assessment tool for end-to-end exam delivery.

What you will like:

• Offers a range of assessment types, such as cognitive, communication, behavioral, and domain knowledge, to measure candidates’ skills and abilities.
• Access comprehensive reports and analytics on your sales team’s knowledge and skills.
• Supports multiple question formats, such as multiple-choice, descriptive, simulation, and video-based, to create engaging and practical tests.
• Has a user management system, which allows administrators to control access, assign roles, and track user activity.

What you may not like:

• Limited choices of pre-built assessments.
• The starting plan lacks reporting and large-scale analytics features.

Price: Custom pricing.

7. eSkill – Best for Video Assessments 

(Image Source: Software Advice)

If you’re looking to conduct video-based sales assessments, eSkill is an excellent option.

I like its smart video assessment features, such as adding video clips to questions, accepting video responses, and providing video feedback. With these features, you can easily assess sales candidates’ and employees’ communication, presentation, and interpersonal skills, as well as their personality.

It has a library of 800+ pre-built assessments and allows you to customize tests by adding your own questions or choosing from various available ones.

One of the best things about this tool is its ability to offer customized suggestions for enhancing candidate interviews. 

It does this by analyzing interview data, identifying patterns of successful outcomes, and providing tailored recommendations for interviewers to improve their questioning techniques and candidate evaluations.

What you will like:

• Customizable online test center that makes it easy to promote the brand and enhances the candidate experience.
• Offers 24/7 customer support and a dedicated Client Success Manager.
• The assessments can be sent and accessed remotely, making it a flexible option. 
• The tool ensures hiring processes comply with EEOC and other regulations and have a perfect compliance record. 
• You can invite your sales candidates and employees to take the assessments via email, link, or QR code.

What you may not like:

• The reports don’t offer a lot of detail into individual candidate strengths and weaknesses.
• The free version has limited features.

Price: It has a pay-per-score package starting from $850.

8. Vervoe – Best for AI-Powered Skill Assessments

Image Source: vervoe.com

Vervoe is an advanced sales assessment tool designed to transform the hiring process by focusing on real skills rather than resumes. With Vervoe, you can screen candidates without relying on CVs, allowing you to evaluate job-specific skills like ticket handling or creative writing, along with essential soft skills such as communication and cultural fit. 

The platform offers a library of over 300 scientifically validated assessments, or you can create your own using the AI-powered builder. 

When I first explored Vervoe, I noticed how its AI-driven ranking system quickly highlights top candidates, making it easier to focus on the right talent. Vervoe’s AI ranks candidates based on their performance, ensuring that you only move forward with the best talent for your team.

What you’ll like:

• AI-driven grading and ranking of candidates based on performance.
• Customizable assessments tailored to specific sales roles and tasks.
• Realistic scenario-based testing to evaluate practical sales skills.
• Video response features for assessing communication and interpersonal abilities.
• Automated workflows that save time and ensure consistency in evaluations.

What you may not like:

• Limited pre-built templates compared to other tools
• Limited integrations 

Pricing: 

Starts at $300 for 10 candidates. A free plan with limited assessments is also available.

9. Caliper – Best for Predictive Hiring and Development

Image Source: calipercorp.com

Caliper is a comprehensive sales assessment tool that excels in predictive hiring and employee development. It uses scientifically validated personality assessments and cognitive tests to help you understand a candidate’s potential beyond just their resume. 

This tool provides deep insights into traits like problem-solving, decision-making, and interpersonal skills, making it easier to identify candidates who are not only a good fit for the role but also align with your company’s culture. 

A colleague of mine shared how Caliper’s assessments helped them make a more confident hiring decision by revealing strengths and development areas they hadn’t initially considered. 

Caliper’s detailed reports offer actionable recommendations for both hiring and ongoing development, ensuring that your sales team continues to grow and improve over time.

What you’ll like:

• Comprehensive personality assessments that predict sales performance and cultural fit.
• Cognitive assessments that measure problem-solving, decision-making, and critical thinking skills.
• Data-driven insights that help in both hiring and ongoing employee development.
• Customizable reports that offer actionable recommendations for improving sales team performance.
• Strong focus on long-term employee development, not just initial hiring.

What you may not like:

• The Caliper test can be expensive for organizations, especially at scale.
• The assessment process can be time-consuming for both candidates and employers.

Pricing: 

Approx. $200-$300 per candidate 

10. SalesDNA by MTD – Best for Assessing Sales Objection Handling

Image Source: mtdsalestraining.com

SalesDNA is an exceptional tool for those looking to evaluate specific sales competencies with a high degree of accuracy. This free assessment, offered by MTD Training Specialists, focuses on 64 key sales skills, making it a valuable resource for assessing intermediate to advanced sales candidates. 

What I find particularly useful is how it quickly zeroes in on critical skills, such as identifying buying signals and handling objections—areas where experienced sales professionals excel. 

A peer mentioned how this tool provided them with a clear snapshot of a candidate’s sales capabilities, even before the interview stage. While not as comprehensive as some premium tools, SalesDNA’s specificity makes it ideal for candidates with at least 1-2 years of experience.

What you’ll like:

• Free assessment focusing on 64 key sales skills.
• Ideal for intermediate to advanced sales professionals.
• Provides quick insights into crucial sales competencies, like handling objections.
• Results are sent directly to the candidate, who can then forward them to you.

What you may not like:

• Not suitable for entry-level candidates or recent graduates.
• The results are sent to the candidate’s email, requiring an extra step to access them.

Pricing: 

Free (no customization options)

11. Salesdrive – Best for Evaluating Sales Motivation and Personality Fit

Image Source: g2.com

SalesDrive’s DriveTest is designed to dig deep into the motivational aspects that drive success in sales. By focusing on traits like competitiveness, the desire for achievement, and a positive mindset, this assessment provides a nuanced understanding of a candidate’s potential. 

A standout feature is its ability to distinguish between “hunters” and “farmers,” offering clarity on whether a candidate is better suited for aggressive prospecting or cultivating existing client relationships. 

I find this differentiation especially valuable when aligning talent with the right role. The test can be easily administered during interviews or remotely, adding flexibility to your hiring process.

What you’ll like:

• An intuitive setup process that requires minimal effort to get started.
• Comprehensive reports that break down specific strengths and areas needing development.
• Swift access to results, enabling timely decision-making.
• Compatibility with various recruitment platforms, ensuring seamless integration with your existing systems.

What you may not like:

• Since the focus is on motivation, pairing this with additional assessments may provide a fuller candidate profile.
• Interpretation of results may require careful attention to align with specific roles.

Pricing: 

Custom pricing

12. SalesGenomix – Best for Role-Specific Sales Performance Prediction

Image Source: salesgenomix.com

SalesGenomix excels at providing data-driven assessments tailored to specific sales roles, such as inbound sales, outbound sales, and account management. The platform uses actuarial science to predict a candidate’s potential success in a given role, making it highly effective for businesses that require precise, role-specific evaluations. 

I find its ability to deliver clear, actionable recommendations particularly useful for making informed hiring decisions. Whether you’re a small business or a large enterprise, SalesGenomix offers flexible solutions to meet your hiring needs.

What you’ll like:

• Customizable assessments for 14 different sales roles
• Data-driven insights that predict candidate success
• Easy-to-interpret results with actionable recommendations
• Flexible options for small businesses and enterprises alike

What you may not like:

• May require additional assessments for a comprehensive view of a candidate’s abilities.
• The cost per candidate might be unsuitable for smaller businesses.

Pricing: 

$249 per candidate for self-service assessments; custom pricing for enterprise solutions.

Evaluation Criteria 

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

• User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
• Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
• Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
• Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
• Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
• Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the writer’s personal experience and the opinions of industry experts. 

Watch: How to Choose the Best Assessment Software

Ready to Pick the Best Sales Assessment Tool?

After a review of the features and pricing of the best sales assessment tools, it’s time to pick the best option.

So, which one of the above sales assessment tools looks the best?

If you’re still confused, let me help you out.

Here, I have picked the three best software from my list above. Let’s see a recap of each:

Option #1: ProProfs Quiz Maker

ProProfs Quiz Maker helps you create quizzes in seconds with its advanced AI quiz maker. You can choose from 15+ question types to create quizzes from scratch or customize a quiz from its vast library of 100,000+ quizzes. ProProfs also offers powerful security and anti-cheating features and detailed AI reporting.   

Option #2: TestDome

TestDome makes it easy to evaluate competency in role-specific responsibilities. You can use it to evaluate sales teams across domains like strategy and analytics or create custom tests. It has excellent reporting features, which include data analysis, performance metrics, and handy pre-built templates for efficient evaluations.

Option #3: Mettl

Mettl is a flexible sales assessment tool that excels in third-party integrations for streamlined hiring. You can connect it with popular applicant tracking systems like Greenhouse and Workday and get comprehensive reports with actionable data. The platform can also connect with existing HR systems to optimize sales assessments and minimize administrative efforts.

So, which one of these sales assessment tools is the best?

Overall, I would advocate ProProfs Quiz Maker as the best sales assessment tool for most requirements. It lets you create assessments quickly and easily and offers robust security, reporting, and automation features.  

FAQs About Sales Assessment Platforms