All Powerful Effect Theory Of The Media

In the early days of mass media until 1930, it was believed that audiences were passive and homogeneous. This means that they were seen as passive recipients of media messages, rather than actively engaging with the content. Additionally, audiences were believed to be homogeneous, meaning that they were seen as having similar interests, tastes, and preferences. This belief shaped the way media content was created and distributed during that time period.

The two major media effects experienced by an individual are micro and macro. Micro media effects refer to the immediate and direct impact of media on an individual's thoughts, attitudes, and behaviors. These effects are usually short-term and can be observed on an individual level. On the other hand, macro media effects refer to the broader and long-term impact of media on society as a whole. These effects can include changes in cultural norms, political ideologies, and social behavior patterns.

Framing is the correct answer because it refers to the process of selecting and highlighting certain aspects of an issue or event in order to shape the perception and understanding of the audience. By choosing specific angles, perspectives, and language, the media can influence how people interpret and make sense of the news. Framing helps to create a particular narrative or viewpoint, which can impact public opinion and shape the discourse around a topic.

During the early 1900-1930s, television and radio were the major mass media technologies that shaped the all-powerful effect theory. These two mediums had a significant impact on society, as they were able to reach a large audience and influence public opinion. Television brought visual images into people's homes, allowing for a more immersive and persuasive form of communication. Radio, on the other hand, provided a way for information and entertainment to be broadcasted to a widespread audience. Together, television and radio played a crucial role in shaping the all-powerful effect theory during this time period.

Television and video games are considered the major proponents of media violence because they both have a significant influence on individuals, particularly children and adolescents. Television programs often depict violent scenes, which can desensitize viewers and increase aggression. Similarly, video games frequently involve violent actions and graphic content, which can lead to aggressive behavior and desensitization to violence. Both television and video games have been extensively studied and linked to negative effects on individuals' behavior and attitudes towards violence.

The all-powerful effect theory categorizes various behavioral effects, such as desensitization, imitation theory, and disinhibition. However, framing is not included in this categorization. Framing refers to the way information is presented or framed, which can influence people's perception and decision-making. While framing can have an impact on behavior, it is not specifically categorized under the all-powerful effect theory.

The given question asks for an exception among the three major predictors of media effects. Modality, structural properties, and content properties are all considered as predictors of media effects because they influence how media messages are perceived and processed by individuals. However, desensitization is not directly related to predicting media effects. Desensitization refers to a reduced emotional response or sensitivity to a particular stimulus over time, which can be a consequence of exposure to certain media content. While desensitization can be an effect of media exposure, it is not considered a predictor in the same way as the other options mentioned.

Cultivation theory is a sub theory under the All powerful theory of media that analyzes the long-term influence of mass media on people's socio-economic status. This theory suggests that the more time individuals spend consuming media, the more likely they are to perceive the media's depiction of reality as accurate. As a result, their attitudes, beliefs, and behaviors may be shaped by the media's portrayal of social and economic issues, ultimately impacting their socio-economic status.

The Payne Fund studies conducted in the early 1930s challenged the belief that the media had an all-powerful effect on its audience. These studies examined the impact of films on children and concluded that media influence was not as significant as previously thought. The findings of the Payne Fund studies paved the way for further research and theories in mass media, highlighting the need for a more nuanced understanding of media effects.

The scenario that does not indicate Spiral of Silence is the inability to write controversial articles out of fear for a particular government. The Spiral of Silence theory suggests that individuals are less likely to express their opinions if they perceive them to be in the minority, fearing social isolation or backlash. However, the fear of a specific government does not directly relate to this theory, as it focuses more on societal pressure and public opinion.