CLEP Principles Of Marketing Exam

Reviewed by Editorial Team
The ProProfs editorial team is comprised of experienced subject matter experts. They've collectively created over 10,000 quizzes and lessons, serving over 100 million users. Our team includes in-house content moderators and subject matter experts, as well as a global network of rigorously trained contributors. All adhere to our comprehensive editorial guidelines, ensuring the delivery of high-quality content.
Learn about Our Editorial Process
| By Lynn Bradley
L
Lynn Bradley
Community Contributor
Quizzes Created: 319 | Total Attempts: 545,933
| Attempts: 250
Quiz Flashcard
SettingsSettings
Please wait...
  • 1/10 Questions

    The final user of a product is the

    • Marketer
    • Wholesaler
    • Consumer
    • Buyer
Please wait...
About This Quiz

Our quiz guarantees you a quick and smooth test on your knowledge on the principle of marketing which is widely about products, distribution and warehousing. The marketing exams deals with questioning on the fundamentals of marketing, its questions on the new trends of e-marketing, you think you are ready for the exam, why not take the test?

CLEP Principles Of Marketing Exam - Quiz

Quiz Preview

  • 2. 
    The division of the market into distinctive set of buyers, usually based on preference, needs and behavior. - ProProfs

    The division of the market into distinctive set of buyers, usually based on preference, needs and behavior.

    • Mass marketing

    • Market segmentation

    • Distinctive production

    • Mono marketing

    Correct Answer
    A. Market segmentation
    Explanation
    Market segmentation refers to the process of dividing the market into distinct groups of buyers based on their preferences, needs, and behaviors. This allows companies to target specific segments with tailored marketing strategies and offerings, rather than adopting a one-size-fits-all approach. By understanding the unique characteristics and requirements of different segments, companies can better meet the needs of their customers and improve their marketing effectiveness.

    Rate this question:

  • 3. 
    What is the term for buying and selling of goods over the internet. - ProProfs

    What is the term for buying and selling of goods over the internet.

    • Web marketing

    • Internet marketing

    • Electronic commerce

    • Internet shopping

    Correct Answer
    A. Electronic commerce
    Explanation
    Electronic commerce refers to the buying and selling of goods over the internet. It involves conducting business transactions electronically, typically through online platforms or websites. This term encompasses a wide range of activities, including online shopping, online banking, online auctions, and electronic payments. It has revolutionized the way businesses operate and has provided consumers with convenient access to a global marketplace.

    Rate this question:

  • 4. 
    What identifies the brand of a product? - ProProfs

    What identifies the brand of a product?

    • Label

    • Merchandising

    • Advertisement

    • Retailing

    Correct Answer
    A. Label
    Explanation
    A label is what identifies the brand of a product. It is a small piece of material or paper attached to a product that contains important information such as the brand name, logo, and other details specific to that product. Labels are used to differentiate one brand from another and help consumers easily recognize and choose the product they prefer. They play a crucial role in branding and marketing strategies as they create brand awareness and establish brand identity in the minds of consumers.

    Rate this question:

  • 5. 
    Which of these is not a marketing mix? - ProProfs

    Which of these is not a marketing mix?

    • Promotion

    • Price

    • People

    • Place

    Correct Answer
    A. People
    Explanation
    The marketing mix consists of the 4Ps: product, price, promotion, and place. People, on the other hand, refers to the target audience or customers that a company aims to reach and serve. While people are an important aspect of marketing, they are not considered a part of the marketing mix. The marketing mix focuses on the controllable elements that a company can use to influence the demand for its products or services.

    Rate this question:

  • 6. 
    One of this is not a marketing element. - ProProfs

    One of this is not a marketing element.

    • Place

    • Price

    • People

    • FProduct

    Correct Answer
    A. People
    Explanation
    People is not considered a marketing element because it refers to the individuals or target audience that the marketing efforts are directed towards. People are the consumers or potential customers, and they are the ones who interact with the other marketing elements such as the product, price, and place. Therefore, people are not an independent marketing element but rather a crucial factor in the overall marketing strategy.

    Rate this question:

  • 7. 
    A merchandiser - ProProfs

    A merchandiser

    • Protects the goods from harm

    • Creatively displays goods to increase sales

    • Responsible for public relation

    • The middlemen for goods.

    Correct Answer
    A. Creatively displays goods to increase sales
    Explanation
    A merchandiser is responsible for creatively displaying goods to increase sales. This involves using visual merchandising techniques to attract customers' attention and encourage them to make purchases. By strategically arranging products, creating eye-catching displays, and utilizing effective signage and promotional materials, a merchandiser can enhance the overall shopping experience and drive sales. This role requires a combination of creativity, marketing knowledge, and an understanding of consumer behavior.

    Rate this question:

  • 8. 
    The stage of a product which has gained recognition and dominance in a market is called - ProProfs

    The stage of a product which has gained recognition and dominance in a market is called

    • Introduction

    • Decline

    • Maturity

    • Growth

    Correct Answer
    A. Maturity
    Explanation
    Maturity is the stage of a product's life cycle where it has gained recognition and dominance in the market. At this stage, the product has achieved widespread acceptance and its sales and profits stabilize. The market becomes saturated, and competition intensifies. The focus shifts from acquiring new customers to retaining existing ones. Companies often invest in product improvements, cost reduction, and marketing strategies to maintain market share and extend the product's life cycle. This stage is characterized by slower growth compared to the earlier stages but still generates consistent revenue.

    Rate this question:

  • 9. 
    Who sells in units? - ProProfs

    Who sells in units?

    • Wholesalers

    • Retailers

    • Middle men

    • Producers

    Correct Answer
    A. Retailers
    Explanation
    Retailers sell products in units to individual consumers. They are the final link in the distribution chain and typically operate brick-and-mortar stores, online platforms, or both. Unlike wholesalers who sell in bulk to retailers, retailers cater to the end consumers by offering products in smaller quantities that are suitable for individual use. Therefore, the correct answer is retailers.

    Rate this question:

  • 10. 
    The middle men are also called - ProProfs

    The middle men are also called

    • Retailers

    • Wholesalers

    • Middle men

    • Distributors

    Correct Answer
    A. Middle men
    Explanation
    The term "middle men" refers to individuals or companies that operate between the producers or manufacturers of goods and the end consumers. They play a crucial role in the distribution process by purchasing goods from producers and selling them to retailers or directly to consumers. The term "middle men" is a general and inclusive term that encompasses various types of intermediaries, such as wholesalers, distributors, and retailers. Therefore, all the options listed (Retailers, Wholesalers, Middle men, Distributors) can be considered correct answers.

    Rate this question:

Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 05, 2018
    Quiz Created by
    Lynn Bradley
Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.