1.
Google Adsense can be said to be essentially the?
Correct Answer
A. The method of embedding paid contextual ads in your website
Explanation
Google Adsense is a method of embedding paid contextual ads in your website. It allows website owners to generate revenue by displaying relevant advertisements that are targeted to the content of their website. This means that the ads displayed on the website are more likely to be of interest to the visitors, increasing the chances of them clicking on the ads and generating income for the website owner. Google Adsense provides a platform for website owners to easily manage and monetize their website through the placement of these paid contextual ads.
2.
Contextual ads can be defined as which of the following?
Correct Answer
B. Website advertisements that have relevannce to the website or article.
Explanation
Contextual ads are website advertisements that are specifically targeted and relevant to the content of the website or article where they are displayed. These ads are designed to match the interests and preferences of the users who are viewing the content, increasing the likelihood of engagement and conversion. By analyzing the keywords, themes, and context of the webpage, contextual advertising platforms can deliver ads that are more likely to resonate with the audience and drive desired actions. This relevancy helps to improve the user experience and the effectiveness of the advertising campaign.
3.
AdSense uses which two methods in measuring the activity and displaying by the adverts before paying websites ?
Correct Answer
B. CPM and CPC
Explanation
AdSense uses CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) methods to measure the activity and display of adverts before paying websites. CPM refers to the cost an advertiser pays for every thousand ad impressions, while CPC refers to the cost an advertiser pays for each click on their ad. These methods allow AdSense to track and monetize the performance of ads on websites, ensuring that advertisers only pay for actual impressions and clicks.
4.
The acronym CPM stands for?
Correct Answer
C. Cost per thousand impressions
Explanation
CPM stands for Cost per thousand impressions. It is a common term used in the advertising industry to measure the cost-effectiveness of an ad campaign. The term "impressions" refers to the number of times an ad is displayed or viewed by potential customers. CPM is calculated by dividing the total cost of the ad campaign by the number of impressions (in thousands). It helps advertisers understand the cost they are paying to reach a thousand potential customers, making it easier to compare the costs of different advertising channels or campaigns.
5.
How do you prevent adverts from competitor websites from appearing in AdSense ads on your web pages?
Correct Answer
B. Use the Competitive Ad Filter
Explanation
The correct answer is to use the Competitive Ad Filter. This feature allows you to block specific ads or entire advertiser domains from appearing on your web pages. By using this filter, you can prevent ads from competitor websites from being displayed in your AdSense ads, ensuring that only relevant and non-competitive ads are shown to your audience.
6.
Which payment method does AdSense NOT offer?
Correct Answer
B. PayPal
Explanation
AdSense does not offer PayPal as a payment method.
7.
One of the most important principles of successfully using AdSense on your web page or blog is to optimize its position for the best results. What is the most effective way of positioning AdSense code on your web page?
Correct Answer
A. Use CSS
Explanation
Using CSS to position AdSense code on a web page is the most effective way. CSS allows for more flexibility and control over the layout and positioning of elements on a web page. It allows the AdSense code to be placed in specific locations, such as within a div or a specific section of the page, without interfering with the overall design and structure. This ensures that the ads are seamlessly integrated into the content and are more likely to be noticed and clicked on by users.
8.
AdSense code script pasted into your website is written in which computer script?
Correct Answer
A. Javascript
Explanation
The AdSense code script pasted into a website is written in JavaScript. JavaScript is a programming language commonly used for adding interactivity and dynamic content to web pages. In the case of AdSense, JavaScript is used to display targeted ads on the website based on the user's browsing history and preferences.
9.
Which of the following mediums cannot be served by AdSense adverts for websites?
Correct Answer
C. Facebook
Explanation
AdSense adverts for websites can be served on websites, RSS feeds, and newsletters. However, Facebook is not a medium that can be served by AdSense adverts for websites.
10.
What is “placement targeting"?
Correct Answer
D. A system of running adverts following a successful bid
Explanation
Placement targeting refers to a system of running advertisements after a successful bid. It involves selecting specific websites, apps, or other digital platforms where the ads will be displayed. This method allows advertisers to choose the most relevant and effective placements for their ads, ensuring that they reach their target audience in the right context. By bidding and winning the placement, advertisers can secure the opportunity to display their ads in the desired locations, maximizing their visibility and potential for engagement.