Social media platforms provide an opportunity for customer engagement because they allow businesses to directly interact with their customers through various channels such as comments, direct messages, and live chats. These platforms also enable businesses to share updates, promotions, and content that can generate interest and encourage customers to engage with the brand. Additionally, social media platforms provide a space for customers to share their experiences, feedback, and recommendations, creating a sense of community and allowing for two-way communication between businesses and their customers.

Testing is not a technique in tactical marketing because it is a technique used in strategic marketing. Tactical marketing focuses on implementing and executing specific marketing tactics, such as advertising, promotions, and pricing, to achieve short-term goals. Testing, on the other hand, is typically used in strategic marketing to evaluate and refine overall marketing strategies and plans. It involves conducting experiments, surveys, or market research to gather data and insights that inform future marketing decisions. Therefore, testing is not directly related to the immediate implementation of marketing tactics, making it not a technique in tactical marketing.

The life of tactical marketing revolves around the internet. In today's digital age, the internet has become an essential tool for marketing strategies. It offers a wide range of platforms and channels for businesses to reach their target audience, engage with customers, and promote their products or services. With the internet, businesses can utilize various online marketing techniques such as social media marketing, content marketing, search engine optimization, and email marketing to effectively promote their brand and drive conversions. Therefore, the internet plays a crucial role in the life of tactical marketing.

Human resource development is the odd one out in this list because it does not directly relate to tactical marketing done online. Social media marketing, search engine optimization, and content marketing are all specific strategies used in online marketing to reach and engage with target audiences. Human resource development, on the other hand, is a broader concept that focuses on developing and training employees within an organization. While it is important for overall business success, it is not directly related to the tactical marketing efforts done online.

Product launch precedes tactical marketing because it is the initial step in introducing a new product or service to the market. Before implementing tactical marketing strategies, such as advertising, pricing, and promotion, it is essential to first launch the product and make it available to consumers. This ensures that there is a tangible product or service to market and promote to the target audience. Therefore, product launch is a necessary precursor to tactical marketing activities.

Agile marketing is the form of tactical marketing that focuses on high-value projects. Agile marketing is a strategy that emphasizes flexibility, adaptability, and collaboration in order to quickly respond to changing market conditions and customer needs. It involves breaking down marketing initiatives into smaller, manageable tasks and continuously iterating and improving them based on feedback and data. By prioritizing high-value projects, agile marketing aims to maximize the effectiveness and efficiency of marketing efforts to achieve desired outcomes.

Strategic planning involves making decisions and setting goals to achieve a company's long-term objectives. It typically focuses on factors that directly impact the organization's success, such as the corporation itself, customers, and competition. The community, on the other hand, refers to the larger society or local area in which the company operates. While a company may consider the community in its operations and corporate social responsibility efforts, it is not typically a direct concern of strategic planning, which primarily focuses on internal and market-related factors.

The first requirement for tactical marketing is capital. This refers to the financial resources needed to execute marketing activities such as advertising, promotions, and market research. Without sufficient capital, a company may struggle to implement effective marketing strategies and reach its target audience. Capital is crucial for funding various marketing initiatives and ensuring that the necessary resources are available to support the marketing efforts.

The reward for tactical marketing is conversion. This means that the goal of tactical marketing is to successfully convert potential customers into actual customers. Tactics such as targeted advertising, persuasive messaging, and effective sales techniques are used to encourage customers to make a purchase or take a desired action. Conversion is a key metric in measuring the success of marketing efforts, as it directly impacts the company's revenue and growth.

Engaged traffic refers to visitors who actively interact with a website, spend more time exploring its content, and are more likely to convert into customers or take desired actions. This type of traffic is valuable because engaged visitors have a genuine interest in the website's offerings and are more likely to make a purchase or engage in other desired behaviors. By being actively involved and interested, engaged traffic is more likely to convert compared to other types of traffic such as social media, online, or targeted traffic.