A situational analysis (SWOT) focuses on four areas ofyour business: Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). Strengthsand Weaknesses coverinternal issues, and Opportunities andThreats are external or environmental issues. Effective strategic planning requires a carefulanalysis of all four areas. The following SWOT analysis will help you to quantify your currentstrategic position. This is only a partial SWOT analysis
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