Advertising Quiz: The Ultimate Practice Test

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  • 1/10 Questions

    Fonts on a billboard should be easy to __________.

    • Create
    • Read/see
    • Design
    • Spell
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About This Quiz

Do you know everything about advertising? Take this advertising quiz and test your knowledge. In this quiz, we have a few advertising questions to check your learnings and understanding. If you believe you know everything, you can easily ace this quiz. You just need to pick the correct answers, and we will reveal your scores at the end. All the best! Try to get a perfect score! Do share the quiz with others from the advertising field.

Advertising Quiz: The Ultimate Practice Test - Quiz

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  • 2. 

    This type of advertising technique emphasizes that "normal people" can use their product.

    • Snob Appeal

    • Bandwagon

    • Plain Folk

    • Fun People

    Correct Answer
    A. Plain Folk
    Explanation
    The correct answer is "Plain Folk." This advertising technique emphasizes that "normal people" can use the product. It aims to create a relatable image by showing ordinary individuals using and benefiting from the product, making it more appealing to the general public. This technique is commonly used to build trust and credibility by portraying the product as suitable for everyday people.

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  • 3. 

    This type of advertising technique emphasizes everybody is having a great time.

    • Fun People

    • Comparison

    • Glamour

    • Public Service Announcement

    Correct Answer
    A. Fun People
    Explanation
    This type of advertising technique, Fun People, focuses on portraying that everybody is having a great time. It aims to create a fun and enjoyable atmosphere in the advertisement, showcasing people who are energetic, happy, and engaged in exciting activities. By using this technique, the advertisement aims to attract viewers by associating the product or service with a positive and enjoyable experience.

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  • 4. 

    This advertising technique emphasizes that if you use their product, you will be beautiful.

    • Bandwagon

    • Snob Appeal

    • Glamour

    • Testimonial

    Correct Answer
    A. Glamour
    Explanation
    Glamour is the correct answer because this advertising technique focuses on the idea that using their product will make you beautiful. The word "glamour" itself implies beauty, elegance, and attractiveness, which aligns with the message being conveyed in the advertisement. By associating their product with these desirable qualities, the advertisers aim to attract customers who aspire to be beautiful and glamorous.

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  • 5. 

    Of the following, which is NOT considered a form of advertising media? 

    • Television

    • Radio

    • Telemarketers

    • Newspapers

    Correct Answer
    A. Telemarketers
    Explanation
    Telemarketers are not considered a form of advertising media because they are individuals who directly contact potential customers through phone calls to promote products or services. While television, radio, and newspapers are all traditional forms of advertising media that reach a wide audience, telemarketing involves personal interaction with customers and is not a medium through which advertisements are broadcasted or published.

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  • 6. 

    This technique emphasizes that you'll miss out if you don't use their product.

    • Fun People

    • Bandwagon

    • Testimonial

    • Plain Folk

    Correct Answer
    A. Bandwagon
    Explanation
    Bandwagon is the correct answer because this technique aims to persuade individuals to join a particular group or use a specific product by emphasizing that everyone else is doing it. It creates a sense of belonging and fear of missing out, making people feel compelled to follow the crowd. This technique plays on the human desire to conform and be part of something popular or trendy.

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  • 7. 

    Which of the following is not a way in which the Nielson Corporation collects the data needed to rank the popularity of shows on television?

    • A journal the family keeps of all shows watched.

    • By electrodes hooked up to a person, which monitor their blood pressure, pulse, breathing rate, and a number of times blinked during each program.

    • An electronic box that monitors shows watched.

    • None of the above

    Correct Answer
    A. By electrodes hooked up to a person, which monitor their blood pressure, pulse, breathing rate, and a number of times blinked during each program.
    Explanation
    The Nielson Corporation collects data on the popularity of shows on television through various methods, including journaling the shows watched, using an electronic box to monitor shows watched, and other undisclosed methods. However, they do not collect data by using electrodes hooked up to a person to monitor their physiological responses such as blood pressure, pulse, breathing rate, and blinking during each program.

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  • 8. 

    The make-up of those people who advertisers want to sell to is known as what?

    • Snob appeal

    • Digital activeness

    • Holographic

    • Demographics

    Correct Answer
    A. Demographics
    Explanation
    Demographics refers to the characteristics of a specific group of people that advertisers want to target and sell their products or services to. This includes information such as age, gender, income level, education, occupation, and location. By understanding the demographics of their target audience, advertisers can tailor their marketing strategies and messages to effectively reach and appeal to these specific groups of people.

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  • 9. 

    Which of the following is not a sweep month?

    • November

    • September

    • May

    • February

    Correct Answer
    A. September
    Explanation
    September is not a sweep month because sweep months typically refer to specific periods in which companies or organizations conduct thorough cleaning or auditing processes. While November, May, and February can be considered sweep months, September does not hold the same significance in terms of cleaning or auditing activities.

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  • 10. 

    How many households does a market need minimum to be considered a "major" market?

    • 2,000,000+

    • 100,000 - 1,000,000

    • 250,000+

    • 1,000,000+

    Correct Answer
    A. 1,000,000+
    Explanation
    A market is considered "major" when it has a minimum of 1,000,000 households. This means that the market needs to have at least one million households in order to be classified as a major market.

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  • Current Version
  • Aug 30, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 16, 2008
    Quiz Created by
    Jcrew
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