Advertising Quiz 4

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As you continue the journey towards being a result oriented marketer you should ensure you know all there is about advertising. This 4th quiz is designed to test your understanding on sales promotion so far. Give it a try and share your score in the comment section. All the best!

Questions and Answers

1.

Why is sales promotion important to advertisers?
- A.
  
  Stimulates short term demand
- B.
  
  Encourages brand switching
- C.
  
  Encourages trial usage
- D.
  
  Obtain virtually immediate, measurable results
- E.
  
  All of the above
Correct Answer
E. All of the above
2.

What does sales promotion do?
- A.
  
  Makes people wanna buy your product
- B.
  
  Encourages brand loyalty
- C.
  
  Sets your product apart from your competitors
- D.
  
  Stimulates long term demand
Correct Answer
C. Sets your product apart from your competitors
3.

What are the risks of sales promotion?
- A.
  
  Creates a price orientation
- B.
  
  Borrows from future sales
- C.
  
  Alienates customers
- D.
  
  Time, expense and legality
- E.
  
  All of the above
Correct Answer
E. All of the above
4.

What is NOT a technique of sales promotion?
- A.
  
  Coupons
- B.
  
  Billboards
- C.
  
  Rebates
- D.
  
  Contests and sweepstakes
- E.
  
  Price off deals
Correct Answer
B. Billboards
5.

Which is NOT a type of POP?
- A.
  
  Window and door signs
- B.
  
  Motion display
- C.
  
  Counter-shelf units
- D.
  
  Dump bin
- E.
  
  All are types of POP
Correct Answer
E. All are types of POP
6.

What does targeting allow the advertiser to deliver to their target audience whenever and wherever they are in the buying process?
- A.
  
  Sales promotion
- B.
  
  Relevant messages, more precisely
- C.
  
  Point of purchases
- D.
  
  Synergy
Correct Answer
B. Relevant messages, more precisely

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Current Version
Mar 18, 2022

Quiz Edited by
ProProfs Editorial Team
Apr 20, 2009

Quiz Created by
Kcarter052

Advertising Quiz 4

Why is sales promotion important to advertisers?

What does sales promotion do?

What are the risks of sales promotion?

What is NOT a technique of sales promotion?

Which is NOT a type of POP?

What does targeting allow the advertiser to deliver to their target audience whenever and wherever they are in the buying process?