Advertising Quiz 4
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Why is sales promotion important to advertisers?
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Stimulates short term demand
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Encourages brand switching
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Encourages trial usage
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Obtain virtually immediate, measurable results
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All of the above
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As you continue the journey towards being a result oriented marketer you should ensure you know all there is about advertising. This 4th quiz is designed to test your understanding on sales promotion so far. Give it a try and share your score in the comment section. All the best!
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- 2.
What are the risks of sales promotion?
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Creates a price orientation
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Borrows from future sales
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Alienates customers
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Time, expense and legality
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All of the above
Correct Answer
A. All of the above -
- 3.
Which is NOT a type of POP?
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Window and door signs
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Motion display
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Counter-shelf units
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Dump bin
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All are types of POP
Correct Answer
A. All are types of POP -
- 4.
What is NOT a technique of sales promotion?
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Coupons
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Billboards
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Rebates
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Contests and sweepstakes
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Price off deals
Correct Answer
A. Billboards -
- 5.
What does targeting allow the advertiser to deliver to their target audience whenever and wherever they are in the buying process?
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Sales promotion
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Relevant messages, more precisely
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Point of purchases
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Synergy
Correct Answer
A. Relevant messages, more precisely -
- 6.
What does sales promotion do?
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Makes people wanna buy your product
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Encourages brand loyalty
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Sets your product apart from your competitors
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Stimulates long term demand
Correct Answer
A. Sets your product apart from your competitors -
Quiz Review Timeline (Updated): Mar 18, 2022 +
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Current Version
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Mar 18, 2022Quiz Edited by
ProProfs Editorial Team -
Apr 20, 2009Quiz Created by
Kcarter052
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