1.
What is the primary focus of behavioral science?
Correct Answer
A. Human behavior
Explanation
Behavioral science primarily focuses on the study of human behavior. It explores the interactions between individuals and their environments, both social and physical. By examining patterns in behavior, researchers aim to understand how individuals make decisions, react to changes, and influence and are influenced by others. This field integrates elements from psychology, sociology, anthropology, and economics to provide a comprehensive understanding of human actions.
2.
Which theory explains how behavior is learned through rewards and punishments?
Correct Answer
B. Operant conditioning
Explanation
Operant conditioning is a learning theory first described by B.F. Skinner, which posits that behaviors are shaped by their consequences. Positive reinforcements or negative punishments influence the likelihood of a behavior's recurrence. For example, a reward following an action increases the chance that the action will happen again, while a punishment decreases its occurrence, thereby conditioning the behavior based on its outcomes.
3.
What does the term 'cognitive dissonance' refer to?
Correct Answer
B. Conflict between beliefs and actions
Explanation
Cognitive dissonance refers to the mental discomfort experienced when a person holds two or more contradictory beliefs, ideas, or values, or is confronted by new information that conflicts with existing beliefs, values, or norms. This psychological stress leads individuals to change their beliefs, justify or rationalize their behavior, or alter their actions to reduce the discomfort and achieve internal consistency.
4.
Which method is typically used in behavioral science to study human interactions?
Correct Answer
D. All of the above
Explanation
Behavioral scientists use a variety of methods to study human interactions, with experiments, case studies, and surveys being the most common. Experiments allow for controlled investigation of causal relationships, case studies provide in-depth analysis of individual or group behavior, and surveys can capture a wide range of data across large populations. Each method offers unique insights, making them collectively essential for a comprehensive understanding of behavioral dynamics.
5.
What is the halo effect in behavioral science?
Correct Answer
B. The impact of overall impression on specific traits judgment
Explanation
The halo effect is a cognitive bias in which an observer's overall impression of a person influences how they feel and think about that person's character. Essentially, if someone likes one aspect of something, they'll have a positive predisposition toward everything about it. For example, attractive individuals are often judged as more sociable, successful, and intelligent, demonstrating how one trait can influence broader perceptions.
6.
Which psychologist is best known for the hierarchy of needs?
Correct Answer
C. Abraham Maslow
Explanation
Abraham Maslow is renowned for creating the hierarchy of needs, a psychological theory that ranks human needs in a pyramid structure from most to least necessary. Starting from the bottom, these needs range from basic (such as food and safety) to more complex (such as self-esteem and self-actualization). Maslow's theory suggests that higher needs can only be pursued once the foundational needs are satisfied.
7.
What behavioral science concept explains the influence of others on our behavior?
Correct Answer
B. Peer pressure
Explanation
Peer pressure is a concept in behavioral science that describes how an individual's behavior is influenced by their peers. It can lead to changes in attitudes, values, and behaviors to conform to group norms. Peer pressure is a powerful social force that can affect decisions and behaviors significantly, especially in adolescents and young adults, often dictating choices in potentially harmful or beneficial ways.
8.
In behavioral science, what is the term for the adjustment of behavior based on past experiences?
Correct Answer
B. Adaptation
Explanation
Adaptation in behavioral science refers to the process by which an individual adjusts their behavior in response to their environment. This can be due to learning from past experiences, which shapes future responses to similar stimuli. Adaptation helps individuals improve their chances of success and survival by optimizing their responses to external challenges and opportunities, making it a fundamental aspect of evolutionary psychology.
9.
What is meant by 'social proof' in behavioral science?
Correct Answer
B. Copying behaviors to fit into a group
Explanation
Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to undertake behavior in a given situation. It is driven by the assumption that surrounding people possess more knowledge about the situation. This can be seen in behaviors like following trends, where individuals feel validated and secure when their actions align with those of a larger group.
10.
Which is a key factor in developing resilience according to behavioral science?
Correct Answer
B. Emotional support
Explanation
Emotional support is a key factor in developing resilience, which refers to the ability to recover from setbacks, adapt to change, and keep going in the face of adversity. Having a reliable social support network can help individuals manage stress and reduce the psychological and physiological burdens of stressful events. Supportive relationships encourage positive coping strategies and provide a sense of belonging and self-worth, all of which bolster resilience.