1.
In which stage of the Sales Call should you sell features and benefits, and focus on competitive advantages?
Correct Answer
C. Present Products & Services
Explanation
In the stage of presenting products and services during a sales call, it is the appropriate time to sell features and benefits and emphasize competitive advantages. This stage allows the salesperson to showcase the unique aspects and advantages of their offerings, highlighting how they can meet the customer's needs and outperform competitors. By focusing on features, benefits, and competitive advantages at this stage, the salesperson can effectively persuade the customer and increase the likelihood of closing the sale.
2.
Check all that apply. Which question(s) might you ask to help determine which Pitch(es) to introduce during an upcoming Sales Call?
Correct Answer(s)
B. "Who is our major competition?"
D. "What are your 2 top apparel styles?"
Explanation
The question "Who is our major competition?" would help determine which Pitch(es) to introduce during an upcoming Sales Call because understanding the competition is crucial in positioning and differentiating the product or service being offered. Knowing the major competitors would allow the salesperson to tailor their pitch to highlight the unique selling points and advantages of their product compared to the competition.
The question "What are your 2 top apparel styles?" would also help determine which Pitch(es) to introduce during an upcoming Sales Call because it would provide insights into the customer's preferences and needs. By knowing the customer's top apparel styles, the salesperson can customize their pitch to showcase products that align with the customer's preferences, increasing the chances of making a successful sale.
3.
What are some activities that you complete during The Post-Call?
Correct Answer(s)
A. Send a thank you message.
D. Agree on action items with your sales partner.
Explanation
During the post-call, it is important to send a thank you message to show appreciation for the time and attention given by the decision makers. This helps to maintain a positive relationship and leaves a lasting impression. Additionally, it is crucial to agree on action items with the sales partner to ensure that both parties are aligned and aware of the next steps to be taken. This helps to keep the sales process moving forward and ensures effective collaboration between team members.
4.
If the customer is requesting a quote, you are most likely in which Opportunity Stage?
Correct Answer
A. Infancy to Developing
Explanation
If the customer is requesting a quote, it indicates that they are in the early stages of the buying process and are still exploring their options. Therefore, the most likely Opportunity Stage in this scenario would be "Infancy to Developing." At this stage, the customer is gathering information and considering different options, but they have not yet made a decision or progressed further into the sales process.
5.
Successful "Customer Closes" are dependent on a series of successful "Opportunity Closes".
Correct Answer
A. True
Explanation
The statement suggests that in order for a customer to make a purchase or close a deal, there must first be a successful opportunity close. This means that the initial step of closing an opportunity or securing a potential sale is crucial in eventually closing a deal with the customer. Without successfully closing the opportunity, it is unlikely that the customer will proceed to make a purchase. Therefore, the statement is true.
6.
A "Champion" Customer might forgive an occasional service deficiency?
Correct Answer
A. True
Explanation
A "Champion" Customer is someone who is extremely loyal to a brand and has a strong emotional connection with it. They are likely to have a long-term relationship with the brand and are willing to overlook occasional service deficiencies because of their loyalty. This means that even if there is a minor issue with the service, the Champion Customer is more likely to forgive and continue supporting the brand. Therefore, the statement "A 'Champion' Customer might forgive an occasional service deficiency" is true.
7.
How can a salesperson avoid the "Perceived Needs" trap?
Correct Answer
B. They should not attempt to predict or assume what the customer needs are.
Explanation
To avoid the "Perceived Needs" trap, a salesperson should not try to guess or assume what the customer needs are. Instead, they should focus on analyzing the customer's business thoroughly and providing recommendations on how to improve it. By understanding the customer's specific needs and offering tailored solutions, the salesperson can avoid making assumptions and better meet the customer's expectations.
8.
It's likely that a salesperson can improve sales growth the most by spending more time in which Opportunity Stage?
Correct Answer
A. Infancy
Explanation
A salesperson can improve sales growth the most by spending more time in the Infancy stage. This is because the Infancy stage refers to the early phase of the sales process, where the salesperson identifies potential customers and builds initial relationships. By investing more time in this stage, the salesperson can effectively nurture leads, establish trust, and lay the foundation for future sales success.
9.
A good salesperson uses Impact Questions to do what?
Correct Answer
D. All of the above
Explanation
A good salesperson uses Impact Questions to uncover explicit needs, convert implied needs to statements of value, and advance the sale toward the close. Impact Questions are designed to have a significant impact on the customer by provoking thought and helping the salesperson understand the customer's needs and motivations. By asking impactful questions, the salesperson can uncover explicit needs, address any implied needs, and demonstrate the value of their product or service. Ultimately, this helps to advance the sale and move closer to closing the deal.
10.
Who are they? They likely represent over 1/2 of the wholesale market, they may purchase from us only when they need to, and we have not established total credibility with them yet?
Correct Answer
B. "Prospect" Customers
Explanation
The given description suggests that these customers are not yet fully committed to purchasing from us and we have not yet gained their complete trust. They likely represent a significant portion of the wholesale market and may only buy from us on an as-needed basis. These characteristics align with "Prospect" Customers, who are potential customers that we are still in the process of developing a relationship with.
11.
Check all that apply. Which question(s) is an example of a "Benefit" Question(s)?
Correct Answer(s)
A. With a less than 1% error rate, would you agree I'm probably the safest supplier for this important order?
D. I have a solution with a lower total cost, so you'll make more margin. Can we move forward?
Explanation
The first question is an example of a "Benefit" question because it highlights the benefit of having a supplier with a less than 1% error rate, implying that the customer would be safer in choosing this supplier. The second question is not a "Benefit" question as it focuses on the potential negative impact of a delayed shipment, rather than highlighting any specific benefit. The third question is not a "Benefit" question either, as it asks about the challenges the customer is facing rather than presenting any potential benefits. The fourth question is a "Benefit" question because it emphasizes the benefit of a lower total cost and increased margin for the customer.
12.
Check all that apply.
A good example of a Closing Question might be?
Correct Answer
B. Can I be the primary source on your next order?
Explanation
This question is a good example of a closing question because it directly asks for a commitment from the customer. By asking if the salesperson can be the primary source on the customer's next order, it is a clear indication that the salesperson is seeking to establish a long-term partnership with the customer. This question helps to gauge the customer's interest and willingness to continue doing business with the salesperson.
13.
Which type of customer are you most likely to extend commercial support (i.e., credit) to take to the next level
Correct Answer
A. Customer
Explanation
The correct answer is "Customer" because customers are already established clients who have a history of purchasing products or services from the company. They have proven their reliability and trustworthiness by making regular payments, which makes them the most likely candidates to be extended commercial support or credit. Prospects are potential customers who have shown interest but have not yet made a purchase, while champions are individuals who advocate for the company but may not necessarily be customers themselves. Therefore, the most logical choice for extending commercial support would be existing customers.
14.
In which Opportunity Stage would this customer request/opportunity be?
"I am totally sunk if I do not deliver these goods. I need to place an order today for 5 oz. black tees! When can I get them?"
Correct Answer
C. Mature
Explanation
Based on the given statement, "I am totally sunk if I do not deliver these goods. I need to place an order today for 5 oz. black tees! When can I get them?", it can be inferred that the customer has a clear intention to make a purchase and is in the final stage of the buying process. Therefore, the opportunity stage for this customer request/opportunity would be considered as "Mature".
15.
In the "Developing" Opportunity Stage, your customer would be providing what to their end-user?
Correct Answer
C. A final quote
Explanation
In the "Developing" Opportunity Stage, the customer would be providing a final quote to their end-user. This indicates that the customer has progressed in the sales process and has gathered all the necessary information to provide a final pricing estimate to their potential customer. This quote is likely to include all the details and costs associated with the product or service being offered.
16.
As a general rule, when times get tough which category of sales tends to suffer the least?
Correct Answer
B. Teamwear
Explanation
During tough times, the category of sales that tends to suffer the least is teamwear. This is because teamwear is often associated with sports and athletic activities, which are considered essential by many people even during difficult times. People may still participate in sports and need teamwear for their activities, regardless of the economic situation. On the other hand, retail and exclusive retail may experience a decline in sales as people prioritize their spending and cut back on non-essential purchases.
17.
Fill in the blanks.
_________________is a brand that is concerned with meeting the needs of the everyday athlete, while ________________________is a 100 year old brand dedicated to helping athletes perform at the highest level.
Correct Answer
B. New Balance/Russell Athletics
Explanation
New Balance is a brand that is concerned with meeting the needs of the everyday athlete, while Russell Athletics is a 100 year old brand dedicated to helping athletes perform at the highest level.
18.
Use the Innovative, New Products Pitch to...
Correct Answer
E. A and C
Explanation
The correct answer is A and C because the Innovative, New Products Pitch provides a way for customers to refresh their end-users' interest in top selling, existing styles, which is mentioned in option A. Additionally, it also helps break into new accounts and/or convert hard-good sales into Broder sales, which is mentioned in option C. Therefore, both options A and C are correct explanations for the given answer.
19.
Check all that apply.
When might it make the most sense to use the Innovative, New Product Pitch?
Correct Answer(s)
A. To convert hard good sales to apparel sales
B. To impress customers with the sheer number of new styles
D. To counteract the perception that Broder isn't as innovative as it used to be
Explanation
The Innovative, New Product Pitch might make the most sense to use in the following situations: to convert hard good sales to apparel sales, to impress customers with the sheer number of new styles, and to counteract the perception that Broder isn't as innovative as it used to be.
20.
Ashworth, Russell Athletic, and econscious are all examples of what category?
Correct Answer
C. Exclusive Retail
Explanation
Ashworth, Russell Athletic, and econscious are all examples of the category "Exclusive Retail" because they are brands that offer products exclusively through their own retail outlets or online stores. These brands do not sell their products through other retailers, making them exclusive to their own channels.
21.
Which brand offers the highest technical performance and the highest worldwide brand recognition?
Correct Answer
B. Adidas Golf
Explanation
Adidas Golf offers the highest technical performance and the highest worldwide brand recognition. This is because Adidas is a well-established and renowned brand in the sports industry, known for its high-quality products and innovative technologies. Adidas Golf specifically focuses on providing golfers with top-notch performance gear, including apparel, footwear, and accessories. Their products are trusted and preferred by professional golfers around the world, contributing to their high brand recognition.
22.
Which Pitch might you use if the customer needs an option for higher margin sales?
Correct Answer
C. Fashion Forward
Explanation
Fashion Forward might be the pitch to use if the customer needs an option for higher margin sales because it implies that the products being sold are trendy and fashionable. This suggests that they may be priced higher and therefore have a higher profit margin. Fruit of the Loom and Jerzees are both well-known brands, but they may not necessarily convey the same sense of fashion and higher margins as Fashion Forward. Therefore, Fashion Forward is the most suitable option for this specific customer need.
23.
All fashion inventory is available to all Broder customers in what time frame?
Correct Answer
C. 1 to 2 day delivery zone for all customers
Explanation
The correct answer is 1 to 2 day delivery zone for all customers. This means that regardless of the location of the customer, the fashion inventory will be delivered within a time frame of 1 to 2 days.
24.
Fill in the blanks.
Harriton offers __________ quality at __________pricing.
Correct Answer
D. Retail,Trade
Explanation
Harriton offers retail quality at trade pricing. This means that Harriton provides products with the same level of quality as those found in retail stores, but at a lower price typically associated with trade or wholesale purchases. This suggests that Harriton is able to offer competitive prices to customers while still maintaining a high standard of quality in their products.
25.
Which brand delivers the least expensive micro-fiber fleece in the market?
Correct Answer
C. Harriton
Explanation
Harriton delivers the least expensive micro-fiber fleece in the market.
26.
What does C-TPAT stand for?
Correct Answer
B. Customs-Trade Partnership Against Terrorism
Explanation
C-TPAT stands for Customs-Trade Partnership Against Terrorism. This program was established by the US Customs and Border Protection (CBP) to strengthen the security of global supply chains. It involves a voluntary partnership between the CBP and businesses involved in international trade, aiming to ensure the integrity and security of their supply chains, while also facilitating legitimate trade. The program focuses on implementing security measures to prevent terrorism-related activities, such as smuggling of weapons or illegal substances, within the supply chain.
27.
How much additional will it cost your customer to add on embroidery supplies to an apparel order?
Correct Answer
D. No additional shipping charge
Explanation
The correct answer is that there will be no additional shipping charge to add on embroidery supplies to an apparel order. This means that the customer will not have to pay any extra fees for shipping the embroidery supplies along with their apparel order.
28.
Complete the following sentence.
By purchasing Broder’s private label thread, customers can save...
Correct Answer
C. Approximately 30% savings compared to brand name comparisons
Explanation
By purchasing Broder's private label thread, customers can save approximately 30% compared to brand name comparisons. This indicates that the private label thread is priced more competitively than the brand name options, offering customers a significant cost advantage.
29.
Check all that apply.
The following Pitch(es) can be presented in a Good, Better, Best fashion.
Correct Answer(s)
A. Fashion Forward
B. Teamwear Pitch
D. Brand Pitch
Explanation
The pitches that can be presented in a Good, Better, Best fashion are Fashion Forward, Teamwear Pitch, and Brand Pitch. These pitches can be categorized based on their level of effectiveness or quality, with "Good" being the lowest level and "Best" being the highest. The Fashion Forward pitch emphasizes the latest trends and styles in fashion, making it a strong choice for presenting products that appeal to fashion-conscious consumers. The Teamwear Pitch focuses on promoting team apparel and gear, catering to sports teams or organizations. The Brand Pitch highlights the unique qualities and values of a particular brand, making it a compelling choice for showcasing the brand's identity and reputation.
30.
It would be accurate to say which of the following statements regarding Harriton?
Correct Answer
C. Over 90% inventory availability, next day to most markets
Explanation
The correct answer is "Over 90% inventory availability, next day to most markets." This statement implies that Harriton has a high inventory availability rate, with over 90% of their products being readily available. Additionally, they are able to deliver these products to most markets within the next day. This suggests that Harriton is efficient in managing their inventory and distribution, which can be beneficial for customers who require quick delivery.
31.
Because of the narrow, defined nature of the Corporate Responsibility Pitch, it is not necessary to do a Pre-Call to identify relevant product categories and styles?
Correct Answer
B. False
Explanation
A Pre-Call is necessary to identify relevant product categories and styles even in a narrow and defined Corporate Responsibility Pitch. This is because understanding the specific needs and preferences of the target audience is crucial for tailoring the pitch effectively. By conducting a Pre-Call, the presenter can gather information about the potential clients' interests, concerns, and requirements, allowing them to align their pitch accordingly and increase the chances of success. Therefore, the statement is false as a Pre-Call is still essential in this context.
32.
How many colors of private label thread does Broder carry?
Correct Answer
B. Over 120
Explanation
Broder carries over 120 colors of private label thread.
33.
Broder shortage rate is less than what number?
Correct Answer
A. .05%
Explanation
The correct answer is .05%. This means that the Broder shortage rate is less than .05%.
34.
Check all that apply.
Which statement(s) accurately describe(s) our call centers.
Correct Answer(s)
B. Fewer than 1% of incoming calls are abandoned.
C. Average speed to answer is less than 16 seconds
Explanation
The given correct answer states that "Fewer than 1% of incoming calls are abandoned" and "Average speed to answer is less than 16 seconds". This means that the call centers have a very low rate of abandoned calls, indicating good customer service, and they prioritize answering calls quickly, with an average speed of less than 16 seconds.
35.
Check all that apply.
Which statement(s) accurately describe the Broder website.
Correct Answer(s)
B. Free, simple online returns
C. Online payments and account history available
D. Ability to order Augusta Sportswear through our online drop ship program
Explanation
The Broder website offers free and simple online returns, allows for online payments and access to account history, and provides the ability to order Augusta Sportswear through their online drop ship program.
36.
Credit Applications have a _____________ turn-around time.
Correct Answer(s)
24 hour
twenty-four hour
24 hours
twenty-four hours
one day
1 day
twenty four hour
twenty four hours
24 hr.
24 hr
twenty four hr.
twenty four hr
Explanation
Credit Applications have a quick turnaround time, usually within 24 hours or one day.
37.
Because Broder manages all credit lines, terms, and collections through a reputable third party, sales reps. and sales managers are able to stay more neutral when working on credit terms with a potential or existing customer.
Correct Answer
B. False
Explanation
The explanation for the given answer "False" is that the statement mentions that Broder manages all credit lines, terms, and collections through a reputable third party. However, this does not necessarily mean that sales reps and sales managers are able to stay more neutral when working on credit terms with customers. The involvement of a third party does not guarantee neutrality, as the sales reps and managers may still have their own biases or incentives. Therefore, the statement is not necessarily true.
38.
What does EDI stand for?
Correct Answer
D. Electronic Data Interchange
Explanation
EDI stands for Electronic Data Interchange. It is a system that allows for the electronic exchange of business documents between different companies. Instead of using paper-based methods, EDI enables the transfer of data in a standardized format, making it more efficient and accurate. This technology has revolutionized the way businesses communicate and conduct transactions, improving speed, reducing costs, and minimizing errors.
39.
Check all that apply.
Which statements accurately describe Broder's EDI process?
Correct Answer(s)
A. Customer receives inventory data into their order data management system.
B. Broder receives orders through FTP or WEB Protocol.
D. After Broder processes an EDI order, we send and acknowledgement and shipment confirmation to the customer.
Explanation
Broder's EDI process involves the customer receiving inventory data into their order data management system. Broder receives orders from the customer through FTP or WEB Protocol. After processing an EDI order, Broder sends an acknowledgement and shipment confirmation to the customer.
40.
Never use Grommeted Samples as a customer leave-behind.
Correct Answer
B. False
Explanation
Using grommeted samples as a customer leave-behind is not recommended. Grommets are metal or plastic rings inserted into fabric or other materials to reinforce or protect holes. They can be sharp and potentially hazardous if mishandled. Leaving grommeted samples with customers could pose a safety risk, especially if they have children or pets. It is better to provide safer and more user-friendly samples that do not have any sharp or potentially dangerous components.
41.
Broder's standard freight policy is free shipping at $150 excluding whites and sale.
Correct Answer
A. True
Explanation
The statement is true because Broder's standard freight policy offers free shipping for orders that reach a minimum of $150, with the exception of white items and sale items. This means that customers who meet the minimum order requirement will not have to pay for shipping, except for white items and sale items which may have different shipping terms.
42.
Check all that apply.
Which are common examples of a competitor's "better freight deal?"
Correct Answer(s)
B. FF over $200 including whites and sales
C. FF over $150 including whites and sales
Explanation
The correct answer is FF over $200 including whites and sales and FF over $150 including whites and sales. These options indicate that a competitor offers a freight deal that is better than the given criteria of FF over $150 excluding whites and sales. The inclusion of whites and sales in the competitor's freight deal makes it more advantageous for the customer.
43.
Broder is not the lowest advertised priced distributor in the market.
Correct Answer
A. True
Explanation
The statement implies that Broder is not the distributor with the lowest advertised prices in the market. Therefore, the correct answer is "True" because it confirms that Broder is indeed not the lowest priced distributor in the market.
44.
When trying to win the business, knowing our competitions' everyday price on the G200 allows us to determine what their price is on virtually every other major style.
Correct Answer
A. True
Explanation
Knowing our competitions' everyday price on the G200 allows us to determine what their price is on virtually every other major style. This statement suggests that if we are aware of the price our competitors offer for the G200, we can use that information to estimate their prices for other similar products. This knowledge can be valuable when trying to win business as it allows us to strategically price our own products and potentially offer better deals to customers.
45.
Which statement best represents the core message of Broder's Performance Pledge:
Correct Answer
B. Our customer commitment to keep core styles in stock 365 days of the year.
Explanation
The core message of Broder's Performance Pledge is their commitment to keeping core styles in stock all year round. This means that they prioritize having a consistent supply of their most popular styles available for their customers. This message emphasizes their dedication to meeting their customers' needs and ensuring that they have access to the products they want at any time.
46.
When Pitching Broder's Competitive Freight offers, be sure to mention that, because of the strategic location of the Broder DC's, we are able to provide next day deliver to over what percentage of the US?
Correct Answer
B. 94%
Explanation
Because of the strategic location of the Broder DC's, they are able to provide next day delivery to 94% of the US.
47.
Check all that apply.
If a customer is getting a better deal on freight by a competitor, it could mean the following:
Correct Answer(s)
A. The competitor is SanMar.
B. The total revenue that this customer is spending with the competition is very large.
C. The competition is not offering other incentives
D. Their threshold for Free Freight is lower than Broder's
Explanation
The correct answer options suggest that if a customer is getting a better deal on freight by a competitor, it could mean that the competitor is SanMar, the total revenue that this customer is spending with the competition is very large, the competition is not offering other incentives, and their threshold for Free Freight is lower than Broder's.
48.
Check all that apply.
Top performing Salespeople have key strengths that largely fit into the following categories:
Correct Answer(s)
B. They possess a strong desire and ability to control their time and their priorities.
C. They have high rates of execution against planned goals.
Explanation
The top performing Salespeople possess a strong desire and ability to control their time and priorities, as well as having high rates of execution against planned goals. This means that they are able to effectively manage their time and prioritize tasks, ensuring that they focus on the most important activities that will lead to achieving their goals. Additionally, their ability to execute against planned goals means that they are able to take action and follow through on their commitments, consistently achieving the targets they set for themselves.
49.
According to the Broder How We Work Module, ideally, whose responsibility is it to train a customer on the company websites?
Correct Answer
B. Outside Sales Rep.
Explanation
According to the Broder How We Work Module, the responsibility of training a customer on the company websites ideally falls on the Outside Sales Rep. This implies that the Outside Sales Rep should have the knowledge and skills to effectively guide and educate customers on using the company websites. It suggests that the Outside Sales Rep should be well-versed in the technical aspects of the websites and be able to provide comprehensive training to customers.
50.
It is never really necessary to memorize company performance data relating to accuracy, fulfillment, and service.
Correct Answer
B. False
Explanation
Memorizing company performance data relating to accuracy, fulfillment, and service is necessary. This information helps individuals make informed decisions and evaluate the performance of a company. By knowing these metrics, one can assess the reliability and quality of a company's products or services. It also allows for comparisons between different companies, aiding in making the best choices. Therefore, memorizing such data is essential for informed decision-making and assessing company performance.