1.
"Besides you, are there other decision makers that buy apparel?" This is a question that you might ask during what stage of the Sales Call?
Correct Answer
D. Picking the Pitch
Explanation
This question would be asked during the "Picking the Pitch" stage of the sales call. This stage involves identifying and selecting the most appropriate sales pitch or approach to use based on the customer's needs and preferences. By asking if there are other decision makers that buy apparel besides the person you are speaking to, you are trying to gather information about the customer's buying process and who else may be involved in the decision-making. This information can help you tailor your pitch and address any concerns or considerations that may arise from having multiple decision makers involved.
2.
In which stage of the Sales Call should you sell features and benefits, and focus on competitive advantages?
Correct Answer
C. Presenting the Pitch (The Sales Call)
Explanation
During the stage of presenting the pitch in a sales call, it is appropriate to sell features and benefits and focus on competitive advantages. This is the moment when the salesperson has the opportunity to showcase the product or service and highlight its unique selling points. By emphasizing the features and benefits, and highlighting the competitive advantages, the salesperson can effectively persuade the potential customer to make a purchase. This stage is crucial in convincing the customer that the product or service being offered is the best choice for their needs.
3.
It is important to ask only Open Ended questions during the sales process. Closed-Ended questions make the customer shut down and are detrimental in every stage of any sale.
Correct Answer
B. False
Explanation
Closed-ended questions are not always detrimental in every stage of a sale. While open-ended questions allow for more detailed and insightful responses, closed-ended questions can be useful in certain situations. They are effective for gathering specific information, confirming understanding, and guiding the conversation towards a desired direction. Closed-ended questions can also help in qualifying leads and making the sales process more efficient. Therefore, it is not necessary to ask only open-ended questions during the sales process.
4.
While you are in the "Present the Pitch" stage, it is important to ask questions that will help you identify the company decision maker(s)?
Correct Answer
B. False
Explanation
During the "Present the Pitch" stage, the focus is on presenting the pitch to the audience and conveying the information effectively. It is not the appropriate time to ask questions that aim to identify the company decision maker(s). The purpose of this stage is to showcase the product or service and persuade the audience, rather than gathering information about the decision-making process. Therefore, the statement is false.
5.
You are totally prepared for the Sales Call if you have: confirmed meeting logistics, identified decision makers, prepared support collateral/product samples, and reviewed all concessions.
Correct Answer
B. False
Explanation
To be totally prepared for a sales call, it is not enough to just have confirmed meeting logistics, identified decision makers, prepared support collateral/product samples, and reviewed all concessions. There are other important factors to consider such as understanding the customer's needs, researching their industry, and having a clear sales pitch. Therefore, the statement that you are totally prepared for the sales call with just those mentioned factors is false.
6.
During the Pre-Calls, you may have spoken to multiple buyers, it is appropriate to recap these multiple objectives while opening the meeting?
Correct Answer
A. True
Explanation
It is appropriate to recap multiple objectives while opening the meeting because it helps to ensure that all parties involved are on the same page and have a clear understanding of the goals and expectations for the meeting. By summarizing the objectives discussed during the pre-calls, it allows for a smooth transition into the meeting and helps to establish a common understanding among the participants. This can lead to more productive and focused discussions during the meeting.
7.
It is essential to schedule the next appointment during The Closing.
Correct Answer
A. True
Explanation
Scheduling the next appointment during The Closing is essential because it ensures that the customer is committed to returning and continuing the business relationship. It also helps in maintaining a proactive approach towards customer service and ensures that the customer's needs are met in a timely manner. By scheduling the next appointment during The Closing, it also helps in reducing the chances of the customer forgetting or delaying the next visit, thus improving customer satisfaction and loyalty.
8.
Check all that apply. Which question(s) might you ask to help determine which Pitch(es) to introduce during an upcoming Sales Call?
Correct Answer(s)
B. "Who is our major competition?"
D. "What are your 2 top apparel styles?"
Explanation
The question "Who is our major competition?" is relevant because understanding the competition can help determine which pitch to introduce during the sales call. Knowing the competition allows the salesperson to highlight the unique selling points and advantages of their product or service compared to competitors.
The question "What are your 2 top apparel styles?" is also relevant because it helps the salesperson understand the customer's preferences and needs. This information can guide them in tailoring their pitch to showcase the apparel styles that are most likely to resonate with the customer, increasing the chances of making a successful sale.
9.
Check all that apply.
What are some activities that you complete during The Post-Call?
Correct Answer(s)
A. Send a thank you message.
D. Agree on action items with your sales partner.
Explanation
During The Post-Call, it is important to send a thank you message to show appreciation to the customer for their time and engagement. Additionally, it is crucial to agree on action items with your sales partner to ensure that any follow-up tasks or next steps are clearly defined and assigned.
10.
Check all that apply. How should a Sales Rep. determine which Pitches they will use during an upcoming Sales Call?
Correct Answer(s)
A. Review information from CanDo.
B. Ask open and closed ended questions during the Pre-Call.
C. Present some preliminary Pitches during the Pre-Call.
D. Introduce a new product or service "teaser".
Explanation
A Sales Rep should determine which Pitches they will use during an upcoming Sales Call by reviewing information from CanDo, asking open and closed ended questions during the Pre-Call, presenting some preliminary Pitches during the Pre-Call, and introducing a new product or service "teaser".
11.
If the customer is requesting a quote, you are most likely in which Opportunity Stage?
Correct Answer
A. Infancy to Developing
Explanation
If the customer is requesting a quote, it indicates that they are still in the early stages of the sales process. They are exploring their options and gathering information, which aligns with the Infancy to Developing stage of the Opportunity. At this stage, the customer is not yet fully committed and is still evaluating different solutions.
12.
Successful "Customer Closes" are dependent on a series of successful "Opportunity Closes".
Correct Answer
A. True
Explanation
The statement suggests that in order for a customer to successfully close a deal, there must be a series of successful opportunity closures leading up to it. This implies that the process of closing a sale involves multiple stages, starting from identifying and qualifying potential opportunities and progressing towards finalizing the deal with the customer. Therefore, the statement is true as it highlights the interdependence between opportunity closures and customer closures in achieving sales success.
13.
A "Champion" Customer might forgive an occasional service deficiency?
Correct Answer
A. True
Explanation
A "Champion" customer refers to a highly loyal and satisfied customer who is likely to continue doing business with a company and advocate for its products or services. This type of customer is more forgiving and understanding of occasional service deficiencies because they have a strong emotional connection and trust in the company. They believe that the company will rectify the issue and continue to provide excellent service overall. Therefore, it is true that a "Champion" customer might forgive an occasional service deficiency.
14.
How can a salesperson avoid the "Perceived Needs" trap?
Correct Answer
B. They should not attempt to predict or assume what the customer needs are.
Explanation
A salesperson can avoid the "Perceived Needs" trap by not trying to predict or assume what the customer needs are. Instead, they should focus on analyzing the customer's business thoroughly and identifying their "Ghost Needs" early on. By understanding the customer's actual needs and providing tailored solutions based on their specific situation, the salesperson can avoid falling into the trap of assuming what the customer needs and potentially missing out on opportunities for a successful sale.
15.
It's likely that a salesperson can improve sales growth the most by spending more time in which Opportunity Stage?
Correct Answer
A. Infancy
Explanation
The Infancy stage is the most likely opportunity stage where a salesperson can improve sales growth the most. This stage represents the early phase of the sales process, where the potential customer has just become aware of the product or service. By investing more time in this stage, the salesperson can effectively educate and persuade the customer, establish a strong foundation for the relationship, and increase the chances of closing the sale successfully.
16.
A good salesperson uses Impact Questions to do what?
Correct Answer
D. All of the above
Explanation
A good salesperson uses Impact Questions to uncover explicit needs, convert implied needs to statements of value, and advance the sale toward the close. Impact Questions help in understanding the customer's needs and pain points, which allows the salesperson to tailor their pitch and demonstrate the value of their product or service. By asking impactful questions, the salesperson can uncover both explicit and implied needs, and then effectively address them to move the sale forward and ultimately close the deal.
17.
Who are they? They likely represent over 1/2 of the wholesale market, they may purchase from us only when they need to, and we have not established total credibility with them yet?
Correct Answer
B. "Prospect" Customers
Explanation
Prospect customers are the most suitable explanation for the given statement. The description provided matches the characteristics of prospect customers. They likely represent a significant portion of the wholesale market, indicating that they have the potential to become valuable customers. The fact that they may purchase from us only when they need to suggests that they are still evaluating our credibility and have not yet established a strong relationship with us. Therefore, "Prospect" Customers is the best fit for this scenario.
18.
Check all that apply. Which question(s) is an example of a "Benefit" Question(s)?
Correct Answer(s)
A. With a less than 1% error rate, would you agree I'm probably the safest supplier for this important order?
D. I have a solution with a lower total cost, so you'll make more margin. Can we move forward?
Explanation
The first question, "With a less than 1% error rate, would you agree I'm probably the safest supplier for this important order?" is an example of a "Benefit" question because it highlights the benefit of the supplier's low error rate, implying that the customer would be safer choosing them. The fourth question, "I have a solution with a lower total cost, so you'll make more margin. Can we move forward?" is also an example of a "Benefit" question because it emphasizes the benefit of the lower total cost solution, suggesting that the customer would be able to make more profit.
19.
Check all that apply.
A good example of a Closing Question might be?
Correct Answer
B. Can I be the primary source on your next order?
Explanation
The question "Can I be the primary source on your next order?" is a good example of a closing question because it directly asks for the customer's commitment to continue doing business with the supplier. It is a clear and concise question that requires a definitive answer, making it effective in closing a sales conversation.
20.
Which type of customer are you most likely to extend commercial support (i.e., credit) to take to the next level
Correct Answer
A. Customer
Explanation
The correct answer is "Customer" because they are already established clients who have shown a willingness to purchase products or services. Extending commercial support to customers can help build stronger relationships, increase loyalty, and potentially lead to higher sales and revenue.
21.
In which Opportunity Stage would this customer request/opportunity be?
"I am totally sunk if I do not deliver these goods. I need to place an order today for 5 oz. black tees! When can I get them?"
Correct Answer
C. Mature
Explanation
Based on the customer's statement, "I am totally sunk if I do not deliver these goods," it suggests that the customer has a pressing need and urgency for the product. Additionally, the customer is already aware of the specific product they need (5 oz. black tees) and is ready to place an order. These factors indicate that the customer request/opportunity is in the mature stage, where the customer is actively looking to make a purchase.
22.
In the "Developing" Opportunity Stage, your customer would be providing what to their end-user?
Correct Answer
C. A final quote
Explanation
In the "Developing" Opportunity Stage, the customer would be providing a final quote to their end-user. This indicates that the customer has progressed in the sales process and has gathered all the necessary information to provide a final pricing estimate to the end-user. This quote is likely to be more detailed and accurate compared to a preliminary quote, as it takes into account all the factors and requirements discussed during the development stage. Providing a final quote demonstrates the customer's commitment and readiness to move forward with the sales process.
23.
As a general rule, when times get tough which category of sales tends to suffer the least?
Correct Answer
B. Teamwear
Explanation
During tough times, the category of sales that tends to suffer the least is teamwear. This can be attributed to the fact that teamwear is often associated with sports and recreational activities, which tend to be less affected by economic downturns. While retail and exclusive retail may experience a decline in sales due to reduced consumer spending, teamwear sales may remain relatively stable as people continue to participate in sports and support their favorite teams.
24.
Fill in the blanks.
_________________is a brand that is concerned with meeting the needs of the everyday athlete, while ________________________is a 100 year old brand dedicated to helping athletes perform at the highest level.
Correct Answer
B. New Balance/Russell Athletics
Explanation
New Balance is a brand that is concerned with meeting the needs of the everyday athlete, while Russell Athletics is a 100 year old brand dedicated to helping athletes perform at the highest level.
25.
Use the Innovative, New Products Pitch to...
Correct Answer
E. A and C
Explanation
The Innovative, New Products Pitch provides a way for customers to refresh their end-users' interest in top selling, existing styles. This means that by introducing new products, customers can attract their end-users to try out different styles and keep their interest alive. Additionally, the pitch can also help break into new accounts and convert hard-good sales into Broder sales, which further expands the customer base and increases sales opportunities. Therefore, the correct answer is A and C.
26.
Check all that apply.
When might it make sense to use the Innovative, New Product Pitch?
Correct Answer(s)
A. To convert hard good sales to apparel sales
B. To impress customers with the sheer number of new styles
D. To counteract the perception that Broder isn't as innovative as it used to be
Explanation
The Innovative, New Product Pitch might make sense in the following situations: to convert hard good sales to apparel sales, to impress customers with the sheer number of new styles, and to counteract the perception that Broder isn't as innovative as it used to be.
27.
Ashworth, Russell Athletic, and econscious are all examples of what category?
Correct Answer
C. Exclusive Retail
Explanation
Ashworth, Russell Athletic, and econscious are all examples of the category known as Exclusive Retail. This category refers to retail stores or brands that offer unique and limited products that are not widely available in other stores. These brands often cater to a specific target market and aim to provide a more exclusive and premium shopping experience for their customers.
28.
Which brand offers the highest technical performance and the highest worldwide brand recognition?
Correct Answer
B. Adidas Golf
Explanation
adidas Golf offers the highest technical performance and the highest worldwide brand recognition. This is because adidas Golf is known for producing high-quality golf equipment and apparel that are designed to enhance performance on the golf course. Additionally, adidas is a globally recognized brand with a strong presence in the sports industry, which contributes to its high brand recognition worldwide.
29.
Which Pitch might you use if the customer needs an option for higher margin sales?
Correct Answer
C. Fashion Forward
Explanation
Fashion Forward might be the pitch to use if the customer needs an option for higher margin sales because it implies that the products being offered are trendy and fashionable, which often allows for higher pricing and profit margins. Fruit of the Loom and Jerzees may not necessarily have the same association with higher margins as they are more commonly known for basic and affordable clothing options. Therefore, Fashion Forward seems to be the most suitable option for this specific customer requirement.
30.
Check all that apply.
You might want to bring the following to a Fashion Forward Pitch.
Correct Answer(s)
A. A sample of a basic T-Shirt
B. A sample of a Bella 50/50 tee
D. Bella coffee table book
Explanation
The items that should be brought to a Fashion Forward Pitch are a sample of a basic T-Shirt, a sample of a Bella 50/50 tee, and a Bella coffee table book. These items are likely important for showcasing the quality and style of the brand's clothing. The basic T-Shirt sample can demonstrate the brand's ability to create simple yet stylish designs, while the Bella 50/50 tee sample can showcase a specific product from the brand's collection. The Bella coffee table book can provide additional visual representation and information about the brand's history, inspiration, and overall aesthetic.
31.
All fashion inventory is available to all Broder customers in what time frame?
Correct Answer
C. 1 to 2 day delivery zone for all customers
Explanation
The correct answer is 1 to 2 day delivery zone for all customers. This means that no matter where the customers are located, they can expect to receive their fashion inventory within a time frame of 1 to 2 days.
32.
Fill in the blanks.
Harriton offers __________ quality at __________pricing.
Correct Answer
D. Retail,Trade
Explanation
Harriton offers retail quality at trade pricing. This means that Harriton provides products with the same level of quality as those found in retail stores, but at prices typically associated with trade or wholesale purchases. This suggests that Harriton offers competitive pricing options for customers who are looking for high-quality products at affordable prices.
33.
Which brand delivers the least expensive micro-fiber fleece in the market?
Correct Answer
C. Harriton
Explanation
Harriton delivers the least expensive micro-fiber fleece in the market.
34.
What does C-TPAT stand for?
Correct Answer
B. Customs-Trade Partnership Against Terrorism
Explanation
C-TPAT stands for Customs-Trade Partnership Against Terrorism. This program was established by the U.S. Customs and Border Protection to enhance the security of the global supply chain and to prevent terrorism. It is a voluntary program that encourages businesses to collaborate with the government to strengthen supply chain security measures. Through this partnership, companies can receive various benefits, such as reduced inspections and expedited processing, in exchange for implementing and maintaining certain security protocols.
35.
Broder is one of the founding members of the Quality Certification Alliance (QCA)?
Correct Answer
A. True
Explanation
The statement is true because Broder is indeed one of the founding members of the Quality Certification Alliance (QCA). This suggests that Broder played a significant role in the establishment of the QCA, a certification organization that focuses on ensuring product quality and safety in the promotional products industry.
36.
How much additional will it cost your customer to add on embroidery supplies to an apparel order?
Correct Answer
D. No additional shipping charge
Explanation
The correct answer is that there is no additional shipping charge to add on embroidery supplies to an apparel order. This means that the customer will not have to pay any extra fees for shipping the embroidery supplies along with their apparel order.
37.
Complete the following sentence.
By purchasing Broder’s private label thread, customers can save...
Correct Answer
C. Approximately 30% savings compared to brand name comparisons
Explanation
By purchasing Broder's private label thread, customers can save approximately 30% compared to brand name comparisons. This suggests that the private label thread is priced lower than the brand name alternatives, providing a significant cost advantage for customers.
38.
Check all that apply.
The following Pitch(es) can be presented in a Good, Better, Best fashion.
Correct Answer(s)
A. Fashion Forward
B. Teamwear Pitch
D. Brand Pitch
Explanation
The pitches that can be presented in a Good, Better, Best fashion are Fashion Forward, Teamwear Pitch, and Brand Pitch. These pitches can be categorized and presented in a hierarchical manner, with Fashion Forward being the good option, Teamwear Pitch being the better option, and Brand Pitch being the best option. This allows for a clear and structured presentation of the different pitches, showcasing the progression and superiority of each option.
39.
It would be accurate to say which of the following statements regarding Harriton?
Correct Answer
C. Over 90% inventory availability, next day to most markets
Explanation
The given correct answer states that Harriton has over 90% inventory availability and can deliver it the next day to most markets. This implies that Harriton has a strong and efficient supply chain system in place, allowing them to maintain a high level of inventory and fulfill orders quickly. This is a positive attribute for a company as it ensures that customers can receive their desired products promptly, which can lead to customer satisfaction and loyalty.
40.
Because of the narrow, defined nature of the Corporate Responsibility Pitch, it is not necessary to do a Pre-Call to identify relevant product categories and styles?
Correct Answer
B. False
Explanation
A Pre-Call is necessary even for a narrow and defined Corporate Responsibility Pitch because it helps in identifying relevant product categories and styles that align with the pitch. This allows for better preparation and targeting of potential clients or stakeholders who are interested in those specific categories and styles. Therefore, not doing a Pre-Call can result in a missed opportunity to effectively communicate and engage with the right audience.
41.
How many colors of private label thread does Broder carry?
Correct Answer
B. Over 120
Explanation
Broder carries over 120 colors of private label thread. This means that they have a wide variety of thread colors available for customers to choose from. With such a large selection, customers can find the perfect color for their sewing or embroidery projects. Having over 120 colors also indicates that Broder caters to a diverse range of customer preferences and needs.
42.
Fill in the blanks.
Broder in-stock rates on top selling trade styles, colors, and sizes range from ___________ . The industry average on these same styles is approximately ____________.
Correct Answer
D. Broder 95%-99% / Industry 85%
Explanation
Broder's in-stock rates on top selling trade styles, colors, and sizes range from 95% to 99%. This means that Broder consistently has a high percentage of these popular items readily available for customers to purchase. In comparison, the industry average for these same styles is approximately 85%. This suggests that Broder outperforms the industry average in terms of having a larger inventory of in-demand products in stock.
43.
Broder shortage rate is less than what number?
Correct Answer
A. .05%
Explanation
The correct answer is .05%. This means that the broder shortage rate is less than .05%.
44.
Check all that apply.
Which statement(s) accurately describe(s) our call centers.
Correct Answer(s)
B. Fewer than 1% of incoming calls are abandoned.
C. Average speed to answer is less than 16 seconds
Explanation
The given correct answer states that "Fewer than 1% of incoming calls are abandoned" and "Average speed to answer is less than 16 seconds." This means that the call centers have a very low rate of abandoned calls, with less than 1% of incoming calls being abandoned. Additionally, the average time it takes for a call to be answered is less than 16 seconds, indicating that the call centers prioritize quick response times to ensure efficient customer service.
45.
Check all that apply.
Which statement(s) accurately describe the Broder website.
Correct Answer(s)
B. Free, simple online returns
C. Online payments and account history available
D. Ability to order Augusta Sportswear through our online drop ship program
Explanation
The Broder website offers free, simple online returns, online payments and account history, and the ability to order Augusta Sportswear through their online drop ship program.
46.
Credit Applications have a _____________ turn-around time.
Correct Answer(s)
24 hour
twenty-four hour
24 hours
twenty-four hours
one day
1 day
twenty four hour
twenty four hours
24 hr
24 hr.
Explanation
Credit applications have a 24-hour turnaround time.
47.
Because Broder manages all credit lines, terms, and collections through a reputable third party, sales reps. and sales managers are able to stay more neutral when working on credit terms with a potential or existing customer.
Correct Answer
B. False
Explanation
The given statement suggests that because Broder manages credit lines through a third party, sales reps and managers can remain neutral when negotiating credit terms with customers. However, the answer is false because the statement does not provide any evidence or explanation for how managing credit lines through a third party would lead to neutrality in negotiations.
48.
What does EDI stand for?
Correct Answer
D. Electronic Data Interchange
Explanation
EDI stands for Electronic Data Interchange. It is a system that allows the electronic exchange of business documents between different companies in a standardized format. This enables the seamless transfer of information such as purchase orders, invoices, and shipping notices, eliminating the need for manual data entry and paper-based processes. EDI improves efficiency, accuracy, and speed in business transactions, leading to cost savings and improved customer satisfaction.
49.
Check all that apply.
Which statements accurately describe Broder's EDI process?
Correct Answer(s)
A. Customer receives inventory data into their order data management system.
B. Broder receives orders through FTP or WEB Protocol.
D. After Broder processes an EDI order, we send and acknowledgement and shipment confirmation to the customer.
Explanation
Broder's EDI process includes the following steps: the customer receives inventory data into their order data management system, Broder receives orders through FTP or WEB Protocol, and after Broder processes an EDI order, they send an acknowledgement and shipment confirmation to the customer.
50.
Never use Grommeted Samples as a customer leave-behind.
Correct Answer
B. False
Explanation
Using grommeted samples as a customer leave-behind is not recommended. Grommets are metal rings that are used to reinforce holes in fabric or other materials. These samples are typically used for display purposes, such as in showrooms or trade shows. However, as a customer leave-behind, grommeted samples may not be practical or convenient for the customer to handle or store. They can be bulky and difficult to transport, and the metal grommets may cause damage to other items or surfaces. Therefore, it is more appropriate to provide customers with smaller, more portable samples that are easier for them to keep and reference.