Advertising: Multimedia Strategies Quiz! Trivia

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| By Catherine Halcomb

Catherine Halcomb

Community Contributor

Quizzes Created: 1384 | Total Attempts: 6,198,065

Questions: 10 | Attempts: 2,732 | Updated: Mar 20, 2023

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Advertising: Multimedia Strategies Quiz! Trivia - Quiz

This is an advertising quiz about multimedia strategies. Advertisements are crucial in ensuring business products and services are introduced to prospective buyers. You can choose to advertise different ways, and using multimedia strategies such as videos and songs makes the advertisement catch and easy to remember when one wants the product. Take up this quiz and not only know the different types of strategies but how to ensure they work perfectly.

Questions and Answers

1.

Timing is critical in media planning. Therefore, a general rule to remember is which option?
- A.
  
  More ads = more results and less ads = less results
- B.
  
  More media mx = more variety of media channels only
- C.
  
  More sales = more advertising and less sales = less advertising
- D.
  
  None of the above.
Correct Answer
C. More sales = more advertising and less sales = less advertising

Explanation
Timing is critical in media planning because the success of an advertising campaign can be influenced by when and how frequently ads are shown. The correct answer, "More sales = more advertising and less sales = less advertising," suggests that when a company is experiencing higher sales, it should invest more in advertising to maintain or further increase its sales. Conversely, when sales are declining, it may be wise to reduce advertising spending to align with the lower demand. This approach ensures that advertising efforts are aligned with the company's sales performance and optimizes the use of resources.

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2.

Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?
- A.
  
  Something to invoke action.
- B.
  
  Ability to attract attention.
- C.
  
  Create desire for the product or service.
- D.
  
  All of the above.
- E.
  
  None of the above.
Correct Answer
D. All of the above.

Explanation
A successful advertising campaign should contain all of the above options because each element plays a crucial role in influencing consumer behavior. Something to invoke action encourages individuals to take the desired action, such as making a purchase or visiting a website. The ability to attract attention ensures that the advertisement captures the audience's interest and stands out among competitors. Creating desire for the product or service is essential in motivating consumers to consider and choose the advertised offering. Therefore, all three elements are necessary for a successful campaign.

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3.

For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.
- A.
  
  Advanced Budgeting
- B.
  
  Basic Budgeting
- C.
  
  Media Industry
- D.
  
  None of the above.
Correct Answer
B. Basic Budgeting

Explanation
The given correct answer for this question is "Basic Budgeting". This is because the method described in the question, where small businesses plot their advertising budget on a scale of 1-10 based on the busiest and slowest months, is a simple and straightforward approach to budgeting. It does not involve complex calculations or advanced techniques, making it suitable for businesses that may not have detailed sales data. The term "Basic Budgeting" accurately describes this method of budgeting.

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4.

During a needs analysis meeting, professional salespeople should __________ and ____________
- A.
  
  Ask as many questions they can and sell the latest promotional offering they have.
- B.
  
  Debate with the client on items they don't understand and criticize them for using the competition.
- C.
  
  Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.
- D.
  
  Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.
Correct Answer
C. Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.

Explanation
During a needs analysis meeting, professional salespeople should conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client. This is because the purpose of a needs analysis meeting is to understand the client's requirements, challenges, and goals. By asking relevant questions and actively leading the discussion, salespeople can gather the necessary information to tailor their recommendations and solutions to the specific needs of the client. This approach demonstrates professionalism, understanding, and a commitment to providing the best possible solution for the client.

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5.

Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?
- A.
  
  7
- B.
  
  3
- C.
  
  12
Correct Answer
B. 3

Explanation
The correct answer is 3. Generally speaking, the minimum number of advertising exposures needed to deliver a target audience and achieve desired results is 3. This means that a person needs to be exposed to an advertisement at least three times for it to have a significant impact and effectively reach the intended audience. With fewer exposures, the message may not be fully absorbed or remembered, reducing the effectiveness of the advertising campaign.

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6.

Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?
- A.
  
  (S) Sale (A) Advertising (F) Features (E) Executive Campaigns
- B.
  
  (S) Strategy (A) Ads (F) Fine Tuning (E) Experience
- C.
  
  (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income
Correct Answer
C. (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income

Explanation
The correct answer, (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income, aligns with the statement that ongoing advertising is the only safe advertising in a thin market. In a thin market, there is a limited number of potential customers, hence the need to target a small audience. Additionally, the market is always changing, so advertising strategies need to adapt and be flexible. Frequency of advertising is critical to stay top of mind for the small audience. Finally, in a thin market, every business is competing for disposable income, emphasizing the importance of advertising to capture customers' spending.

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7.

Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The statement suggests that businesses are indeed competing against each other, both locally and online, for the thin market. This means that there is limited demand for the products being offered, and businesses have to vie for the attention and purchases of customers in this competitive landscape. Therefore, the answer is true.

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8.

How you sell is just as important as what you sell.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The statement suggests that the way in which a product or service is sold is equally important as the actual product or service being sold. This means that the sales process, including the approach, communication, and customer experience, greatly impacts the success of selling. It emphasizes the significance of building relationships, understanding customer needs, and providing a positive buying experience, rather than solely focusing on the features or benefits of the product. Ultimately, this approach can lead to customer satisfaction, loyalty, and repeat business.

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9.

The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving their goals.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The statement is true because a well-developed presentation is crucial in closing sales. By effectively demonstrating how your products can help buyers achieve their goals, you are able to show the value and benefits of your offerings. This allows buyers to see the relevance and potential impact on their businesses, increasing the likelihood of a successful sale.

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10.

The sales process does not end at the successful completion of the presentation with a prospect of becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The explanation for the correct answer is that the sales process does not end after a successful presentation because it is important to follow up and track the results of the campaign to determine if it achieved the desired outcome. This shows that there are additional strategies and steps involved in the sales process beyond just making a presentation to a potential customer.

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Current Version
Mar 20, 2023

Quiz Edited by
ProProfs Editorial Team
May 01, 2015

Quiz Created by
Catherine Halcomb

Advertising: Multimedia Strategies Quiz! Trivia

Timing is critical in media planning. Therefore, a general rule to remember is which option?

Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?

For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.

During a needs analysis meeting, professional salespeople should __________ and ____________

Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?

Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?

Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.

How you sell is just as important as what you sell.

The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving their goals.

The sales process does not end at the successful completion of the presentation with a prospect of becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.

During a needs analysis meeting, professional salespeople should and __