1.
A complaining customer is:
Correct Answer
D. Always the customer
Explanation
The correct answer is "Always the customer." This means that regardless of the situation or the validity of their complaint, the customer should always be treated with respect and their concerns should be addressed. It emphasizes the importance of prioritizing customer satisfaction and maintaining good customer relations.
2.
Customers who complain want...
Correct Answer
B. To be heard and have their experience validated
Explanation
When customers complain, they usually want to be heard and have their experience validated. This means that they want their concerns and grievances to be acknowledged and taken seriously by the company. They want to feel that their feedback is valued and that the company is willing to address their issues. This helps in building trust and loyalty with the customers, as they feel that their opinions matter and that the company cares about their satisfaction.
3.
Customer Care is:
Correct Answer
D. A pHilosopHy where the customer is cared for by a company--the entire time they're customers
Explanation
Customer Care is a philosophy where the company takes responsibility for caring for the customer throughout their entire customer journey. It goes beyond just providing good customer service and aims to create a positive and personalized experience for the customer. This philosophy involves understanding and meeting customer needs, resolving issues promptly, and building long-term relationships with customers. The company prioritizes customer satisfaction and strives to exceed expectations in order to retain customer loyalty and enhance the overall customer experience.
4.
For a company to be considered customer service-oriented:
Correct Answer
D. Customer Service must be addressed by all departments
Explanation
In order for a company to be considered customer service-oriented, it is necessary for customer service to be addressed by all departments. This means that every department within the company must prioritize and focus on providing excellent customer service. This ensures that customer satisfaction is a top priority throughout the organization and that all employees understand the importance of meeting customer needs and expectations. By addressing customer service in all departments, the company demonstrates a commitment to delivering high-quality service to its customers.
5.
Customer Service culture is:
Correct Answer
D. An environment where customer service reflects the thinking of the entire company
Explanation
The correct answer is "An environment where customer service reflects the thinking of the entire company". This answer accurately describes customer service culture as an environment where the mindset and values of the entire company are reflected in the way they provide customer service. It suggests that customer service is not just a department or a task, but a holistic approach that permeates throughout the organization.
6.
Which of the follwing is NOT a primary area of accountability for a Retail Manager?
Correct Answer
A. Research and long-term planning of the merchandise that will be sold in the store
Explanation
The primary areas of accountability for a Retail Manager include selling and service standards, ensuring customers receive the right products at the right time, training employees, and ensuring the sales floor is recovered and safety standards are in place. Research and long-term planning of merchandise is not a primary area of accountability for a Retail Manager as this task is typically handled by other departments such as merchandising or buying.
7.
There are basic exceptions that most customers have regardless of where they shop, and--expectations that differ according to the type of store.
Correct Answer
A. Convenience
Explanation
Convenience is a basic expectation that most customers have, regardless of where they shop. Customers generally want to have a smooth, quick, and hassle-free shopping experience. This expectation may include factors such as store location, ease of access, availability of products, or user-friendly online platforms.
8.
As a Retail Manager, you influence the shopping experience by leading by example. Which of the following is NOT an example of how to lead sales Associates?
Correct Answer
A. Keep sales Associates informed of all your concerns about the store's sales trends
Explanation
Keeping sales associates informed of all your concerns about the store's sales trends is actually an example of how to lead sales associates. This helps in keeping the team informed and engaged, and allows them to understand the current situation and work towards improving sales.
9.
Successful retail organizations are recognizing that customer loyalty is a key factor in their success. What does customer loyalty mean to a retail business?
Correct Answer
C. Repeat business from loyal customer's increases a retailer's sales and profit because shoppers buy more often, recommend the retailer to others, and pay more for goods and services
Explanation
Customer loyalty means that customers consistently choose to do business with a particular retailer over its competitors. This loyalty is valuable to a retail business because loyal customers tend to spend more time when making a purchase, increasing their value to the retailer. Additionally, customer loyalty reduces the need for extensive advertising as loyal customers often recommend the retailer to others. Moreover, repeat business from loyal customers leads to increased sales and profit for the retailer because these customers buy more frequently and are willing to pay more for goods and services.
10.
What is the best way for a Retail Manger to increase productivity and sales growth?
Correct Answer
A. Effectively selecting, training, coaching and retaining the best Sales Associates
Explanation
The best way for a Retail Manager to increase productivity and sales growth is by effectively selecting, training, coaching, and retaining the best Sales Associates. This is because having well-trained and motivated sales associates will lead to better customer service, increased sales, and improved productivity. By investing in the development and retention of skilled sales associates, the manager can create a strong sales team that is capable of driving sales growth.
11.
When discussing with an Associate how to handle an upset and dissatisfied customer, it is BEST to:
Correct Answer
D. Coach the associate to diffuse the customer's anger first and find out why he/she is upset
Explanation
When handling an upset and dissatisfied customer, it is best to coach the associate to diffuse the customer's anger first and find out why he/she is upset. This approach allows the associate to address the customer's immediate emotions and concerns, showing empathy and understanding. By diffusing the anger, the associate can create a calmer environment for effective communication and problem-solving. Understanding the root cause of the customer's dissatisfaction is crucial in order to provide appropriate solutions and ensure customer satisfaction.
12.
Which of the following is an indicator that the customer is ready for a sale?
Correct Answer
B. The customer approaches the counter and reaches for her purse
Explanation
When a customer approaches the counter and reaches for her purse, it indicates that she is ready to make a purchase. This action suggests that she has found what she wants, has made a decision, and is prepared to pay for the item. Approaching the counter and reaching for her purse shows a clear intention to complete the transaction and is a strong indicator that the customer is ready for a sale.
13.
When the customer gives a "buying signal," what should the sales associate do?
Correct Answer
D. Close the sale before the customer changes his/her mind
Explanation
When a customer gives a "buying signal," it means that they are showing interest and are likely to make a purchase. In this situation, the sales associate should close the sale before the customer changes their mind. This means finalizing the transaction and ensuring that the customer completes the purchase. By doing so, the sales associate capitalizes on the customer's interest and increases the chances of making a successful sale.
14.
When dealing with an angry customer face to face, making no eye contact and looking away will feel better for you and the customer.
Correct Answer
B. False
Explanation
Making no eye contact and looking away when dealing with an angry customer face to face will not feel better for you and the customer. Eye contact is an important aspect of communication, and avoiding it can be perceived as disrespectful or disinterested. Maintaining eye contact shows attentiveness and empathy, which can help in de-escalating the situation and building rapport with the customer. Therefore, the correct answer is False.
15.
Customers trust you more if they have problems with your product or service and receive a speedy resolution, than if they have no problems with your product at all.
Correct Answer
A. True
Explanation
Customers trust you more if they have problems with your product or service and receive a speedy resolution, than if they have no problems with your product at all. This is because when customers encounter an issue and it is resolved quickly and effectively, it demonstrates that the company is responsive, reliable, and cares about customer satisfaction. It builds trust and confidence in the brand, as customers feel reassured that any future problems will also be addressed promptly. On the other hand, if customers never experience any issues, they may not have the opportunity to gauge the company's responsiveness and may not develop the same level of trust.
16.
The most credible advertising is a satisfied customer.
Correct Answer
A. True
Explanation
The statement suggests that the most effective form of advertising is when a customer is satisfied with a product or service and shares their positive experience with others. This is because people are more likely to trust recommendations and reviews from real customers rather than traditional advertising methods. Word-of-mouth advertising from satisfied customers can build trust and credibility for a brand, leading to increased customer loyalty and potential new customers. Therefore, the statement is true.
17.
You're helping a fellow store locate some inventory in their computer system. You are helping them over the phone. He/she is just not getting what you are trying to explain. How much time do you spend explaining it to him/her?
Correct Answer
A. I'd work with him/her as long it takes.
Explanation
The correct answer is "I'd work with him/her as long it takes." This answer shows a willingness to be patient and persistent in helping the person understand. It demonstrates a commitment to providing support and assistance until the issue is resolved, regardless of how much time it may take. This approach is important in ensuring effective communication and problem-solving, especially when assisting someone remotely.
18.
Two inexperienced employees are assigned to work with you on an important project with a tight deadline. How do you feel?
Correct Answer
A. Glad, I like mentoring others
Explanation
This explanation suggests that the person feels glad because they enjoy mentoring others. They see this as an opportunity to guide and support the inexperienced employees, even though the project has a tight deadline.
19.
You are working on the sales floor, when you notice one of your friends stealing. What do you do?
Correct Answer
E. Don't say anything to your friend, contact your Store Manager or Loss Prevention Department immediately and let them handle it.
Explanation
It is important to prioritize the safety and security of the workplace. Confronting the friend directly may escalate the situation and put the job at risk. Instead, it is best to inform the Store Manager or Loss Prevention Department who are trained to handle such situations and can take appropriate actions to address the theft. This ensures that the incident is handled professionally and responsibly.