.
Gaining Commitment
Needs Assessment
Building Trust
Closing the Deal
Presenting the Solution
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Respond to each concern with a Groupon fueled solution
Tell them whats best for the success of the business
Ask questions, Listen and take notes
Using the tools developed by Groupon like the ROI Worksheet and the Capacity Calculator
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It gets them to agree to something by acknowledging that you know whats best for their business
It allows the merchant to focus and participate in the conversation
It gives them solutions to problems with out having to ask many questions
It prevents any future objections
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You can develop scripted answers to all objections before making the call
It allows you to controll the conversation
You can carry the objections to your DSM without spilling
It allows you to focus on the appropiate response to the real source of the objection
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Questions specific to Groupon's ability to help address the individual merchants challenges
Detailed questions that establish your dominance of the conversation
Leading questions that help the merchant understand Groupon's competitive framework
Questions that move the direction of the conversation towards a Rate Confirmation
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Prior Negative Experience
General No Interest
Financial/Profit
Competitive Framing
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Refocus, Pivot, Answer, Agree
Acknowledge, Pivot, Revisit, Check for Agreement
Listen, Refute, Pivot
Acknowledge and Listen, Refocus, Answer, Check for Agreement
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Helping the audience see the situation from a different or new point-of-view
Providing the merchant with the information needed to disregard their previous conclusions
Acknowledging that you are wrong and pivot
Effortlessly pivoting from an objection to avoid confrontation
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True
False
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