FSOT Pq - Communication
FSOT Communication Review
Beware of the typos! They're there to keep you on your toes. OK, not really. Just keep an eye out and let me know.
- 1.
The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, that writer must suffer the consequences. Such protection for subjects of stories comes under the auspices of which of the following acts?
- A.
Freedom of Information
- B.
Property Protection
- C.
Offending Effrontery
- D.
Defamation
Correct Answer
D. DefamationExplanation
The question fits the definition of defamation. Freedom of Information allows press access to public documents. Property Protection Act does not exist. Offending effrontery has to do with obscenity.Rate this question:
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- 2.
In some instances, journalists may find that there is a conflict between the 1st Amendment and the 6th Amendment, the latter having to do with
- A.
The right to keep and bear arms
- B.
The right to a speedy public trial
- C.
Privacy
- D.
Copyright
Correct Answer
B. The right to a speedy public trialExplanation
Right to a speedy public trial is the subject of the 6th Amendment and when journalists try to cover trials, there can be sometimes a conflict between freedom of the press and a fair trial. The right to bear arms is the 2nd Amendment. Privacy is a protection not afforded by the constitution and its amendments.Rate this question:
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- 3.
Copyright laws protects
- A.
Literary work
- B.
Musical works, including any accompanying words
- C.
Sound recordings
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Copyright laws protect all of the above mentioned works, including literary works, musical works (including any accompanying words), and sound recordings. These laws provide legal protection to the creators of these works, granting them exclusive rights to reproduce, distribute, and publicly display or perform their creations. By protecting these works, copyright laws encourage creativity and innovation, ensuring that creators are rewarded for their efforts and allowing them to control the use and exploitation of their works.Rate this question:
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- 4.
Johann Gutenberg was known as
- A.
The person who translated the Bible from German to English
- B.
A Shakespearean actor who brought styles of proper pronunciation to common people
- C.
The inventor of moveable type, first producing the Bible
- D.
Editor of the world's first newspaper
Correct Answer
C. The inventor of moveable type, first producing the BibleExplanation
Gutenberg was the inventor of the moveable type, which made possible the printing and multiple copies of written works. The person who translated the Bible from German to English was primarily William Tyndale.Rate this question:
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- 5.
A desktop publisher is
- A.
A writer who has his/her own small printing press
- B.
A computer program that allows a writer to lay out, illustrate, and create different typefaces
- C.
Small printers who specialize in niche markets
- D.
A printer who produces brochures, booklets, and so on, but not books
Correct Answer
B. A computer program that allows a writer to lay out, illustrate, and create different typefacesExplanation
A desktop publisher is a computer program that allows a writer to lay out, illustrate, and create different typefaces. This means that it is a software tool that enables writers to design and format documents, such as brochures or booklets, by arranging text, images, and various fonts. It provides the necessary tools and features for creating visually appealing and professional-looking documents. It is not a writer who owns a small printing press, small printers specializing in niche markets, or a printer that produces brochures but not books.Rate this question:
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- 6.
Most of the daily newspapers in the United States are:
- A.
Morning papers
- B.
Evening papers
- C.
All-day dailies
- D.
Weekend editions
Correct Answer
A. Morning papersExplanation
Morning papers outnumber evening papers 766 to 727. There are fewer evening papers, only 727 compared to 766 morning dailies. All-day dailies are classified as either morning or evening papers, although there may be several editions during the day. Only about 60% of morning and evening dailies have Sunday/weekend editions; but a weekend/Sunday paper is not a daily paper, as was asked in the question.Rate this question:
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- 7.
The largest circulated daily newspaper in the U.S. is:
- A.
USA Today
- B.
The Wall Street Journal
- C.
The New York Times
- D.
The Washington Post
Correct Answer
B. The Wall Street JournalExplanation
The Wall Street Journal has a circulation of nearly 1.8 million. USA Today is second with a circulation of 1.67 million. The New York Times is third, with 1.08 million. The Washington Post is fifth, with 763,000.Rate this question:
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- 8.
A joint operating agreement provides for:
- A.
Competing newspapers to combine their circulation and advertising but leave their editorial functions separate
- B.
Advertising in newspapers working with competitors in setting rates
- C.
Legislation that allows for multiple-owner, large newspaper chains
- D.
An agreement that all newspapers in a chain may be printed from the same press.
Correct Answer
A. Competing newspapers to combine their circulation and advertising but leave their editorial functions separateExplanation
A is the definition of a joint operating agreement. Other choices are bogus and have no specific terms identified with the choice.Rate this question:
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- 9.
Muckrakers were
- A.
Artists who used the media to depict dirty (that is, sexually suggestive) material
- B.
American journalists, novelists and critics, who, in the early 1900s attempted to expose the abuses of business and the corruption of politics
- C.
Journalists who downplay sensationalism
- D.
Companies that own a number of newspapers around the country
Correct Answer
B. American journalists, novelists and critics, who, in the early 1900s attempted to expose the abuses of business and the corruption of politicsExplanation
Muckrakers were American journalists, novelists, and critics who emerged in the early 1900s. They aimed to uncover and reveal the wrongdoings and corruption present in business and politics. These individuals used various forms of media to shed light on societal issues and hold those in power accountable for their actions. By exposing abuses and corruption, muckrakers played a significant role in initiating reforms and bringing about social change during that time period.Rate this question:
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- 10.
Tabloid newspapers are those that:
- A.
Are always sensational, with a de-emphasis on current news and events
- B.
Have a printing format that uses pages that are about half the size of a traditional newspaper page
- C.
Are sold only on newsstands, not by subscription
- D.
Are published in English, but not generally found in the United States
Correct Answer
B. Have a printing format that uses pages that are about half the size of a traditional newspaper pageExplanation
Answer B connotes the origin of the word tabloid, although many tabloid newspapers have come to be associated with sensationalism and include many photographs. Answer A is not necessarily true because many tabloids carry extensive news of current events.Rate this question:
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- 11.
Since the middle of the 20th century, the number of cities with more than one daily newspaper has
- A.
Increased
- B.
Decreased
- C.
Stayed the same
- D.
Cannot be determined
Correct Answer
B. DecreasedExplanation
The number of cities with dailies has actually decreased since the middle of the 20th century, from 181 to 33.Rate this question:
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- 12.
Of all types of magazines, the one with the most rapid growth (1989-2000) is:
- A.
Health
- B.
Women's magazines
- C.
Environment and ecology
- D.
Comics
Correct Answer
D. ComicsExplanation
Comics grew from 299 titles during that time period. While the other choices all had growth, none grew as fast as comics. Health magazines grew by 266 titles. Women's magazines grew by 221 titles. Environment and ecology magazines grew by 260 titles.Rate this question:
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- 13.
The top U.S. circulated magazine is:
- A.
Modern Maturity
- B.
Reader's Digest
- C.
TV Guide
- D.
Time
Correct Answer
A. Modern MaturityExplanation
Modern Maturity is largest, with a circulation of over 20 million. Reader's Digest is second with 12.5 million. TV Guide is third with 10 million. Time is tenth with just over 4 million.Rate this question:
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- 14.
In advertising, CPM is:
- A.
Creative promotion and marketing
- B.
Circulation, production, and marketing
- C.
Cost per thousand
- D.
Chief promotion manager
Correct Answer
C. Cost per thousandExplanation
Cost per thousand is the basic measurement of advertising efficiency; m = 1,000.Rate this question:
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- 15.
The basis of the recording industry today, the phonograph was invented by
- A.
Lee DeForest
- B.
G. Marconi
- C.
Thomas A. Edison
- D.
Al Jolson
Correct Answer
C. Thomas A. EdisonExplanation
Edison is the inventor of the phonograph. DeForest experimented with both voiced transmissions and the use of various frequencies, including those which are now part of the FM band. Marconi first transmitted signals with successful reception and later conducted successful trans-Atlantic tests. Al Jolson was a vaudeville actor who performed in blackface, eventually appearing in the first sound motion picture.Rate this question:
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- 16.
This type of radio transmission broadcasts on the frequency of 550 to 1700 kilohertz:
- A.
AM radio
- B.
FM radio
- C.
Short-wave radio
- D.
Citizens band radio
Correct Answer
A. AM radioExplanation
This is the frequency of AM radio. FM is 88 - 108 (MHz). Short wave is 5.0-26.1 MHz. Citizens band (CB) is 29.96 - 27.41 MHz.Rate this question:
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- 17.
This company was a patent trust formed in 1919, which required parties interested in setting up a broadcast operation to pay money for the rights to do so.
- A.
General Electric (GE)
- B.
Radio Corporation of America (RCA)
- C.
Emerson
- D.
Columbia Broadcasting System (CBS)
Correct Answer
B. Radio Corporation of America (RCA)Explanation
RCA was just such a trust. GE was the manufacturing arm and was broken up by the courts from RCA. Emerson was also an early manufacturer of radios. CBS was a radio network which offered programming to links of radio stations.Rate this question:
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- 18.
This act gave the Secretary of Commerce the right to issue licenses to parties interested in radio broadcasting and to decide which radio frequencies should be used for which types of services:
- A.
Radio Act of 1912
- B.
Radio Act of 1927
- C.
Communications Act of 1934
- D.
Radio-Telephone Act of 1952
Correct Answer
A. Radio Act of 1912Explanation
The Radio Act of 1912 is correct. The Radio Act of 1927 set up the Federal Radio Commission. The Communications Act of 1934 set up the Federal Communications Commission.Rate this question:
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- 19.
O & O Stations are those
- A.
Without sanction to operate by the FCC
- B.
Operated by companies with public stock offerings
- C.
Interconnected together, coast to coast, with the same network
- D.
Owned and operated by a network that provides a regular schedule of programming
Correct Answer
D. Owned and operated by a network that provides a regular schedule of programmingExplanation
O & O means owned and operated by a network. O & O stations do have sanction by the FCC to operate. Companies with public stock have nothing to do with being O & O.Rate this question:
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- 20.
Which U.S. president used radio to provide fireside chats to reassure citizens in hard times?
- A.
Herbert Hoover
- B.
Franklin D. Roosevelt
- C.
Harry S. Truman
- D.
Dwight D. Eisenhower
Correct Answer
B. Franklin D. RooseveltExplanation
Franklin D. Roosevelt used radio with what he called fireside chats, reassuring Americans during the great depression and mobilizing them to fight Japan and Germany during World War II. Hoover was president earlier and was the Secretary of Commerce who licensed the radio stations before there was a government agency to do so. Harry S. Truman was the president who succeeded Roosevelt. Eisenhower was president after Truman; neither or the latter two were known for fireside chats.Rate this question:
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- 21.
This term describes an activity in which promotion personnel pay money to radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent:
- A.
Networking
- B.
Conglomerating
- C.
Payola
- D.
Musicjacking
Correct Answer
C. PayolaExplanation
The term payola is what's defined in the question; it became illegal in the late 1950s. Networking is the stringing of stations together for programming purposes. Conglomerating is the concentration of stations ownership. Musicjacking is bogus.Rate this question:
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- 22.
Clear Channel and Infinity are the names of two organizations that:
- A.
Broadcast international shortwave ratio
- B.
Are television networks
- C.
Are large radio networks-conglomerates
- D.
Are record companies
Correct Answer
C. Are large radio networks-conglomeratesExplanation
These two companies are the two largest radio networks, each with several hundred stations.Rate this question:
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- 23.
The radio format most common, or used by the largest number of stations today is
- A.
Country
- B.
News and news talk
- C.
Adult contemporary
- D.
Religious
Correct Answer
A. CountryExplanation
Country music format is the most common, with over 2,000 stations using that format. News and talk is used by just under 1,000 stations. Adult contemporary stations number 743. Religious stations number 714.Rate this question:
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- 24.
About 80% of radio listening occurs where?
- A.
Individual, portable personal radios
- B.
At the office or workplace
- C.
In cars and vehicles on the road
- D.
In home stereo systems
Correct Answer
C. In cars and vehicles on the roadExplanation
80% of radio listening occurs in cars and on-road vehicles.Rate this question:
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- 25.
In music technology, the format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played is:
- A.
CD
- B.
MP3
- C.
Napster
- D.
DVD
Correct Answer
B. MP3Explanation
MP3 is the correct answer because it is a widely used audio format for compressing sound sequences into small files without significant loss in sound quality. It achieves this by removing certain frequencies that are less audible to the human ear. This compression allows for easier storage and transmission of music files, making MP3 a popular choice for digital music distribution. CD, DVD, and Napster are not formats specifically designed for compressing sound sequences into small files while preserving sound quality.Rate this question:
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- 26.
An example of an agency that exists to make sure that publishers, songwriters, and artists are compensated for their artistry is:
- A.
FCC
- B.
A&R
- C.
ASCAP
- D.
U.S. Copyright Office
Correct Answer
C. ASCAPExplanation
ASCAP (American Society of Composers, Authors, and Publishers) is the only licensing agency that compensates artists.Rate this question:
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- 27.
In the media, as well as other businesses, an organization's control over a product from production through distribution to exhibition is known as:
- A.
Horizontal integration
- B.
Vertical integration
- C.
Conglomeration
- D.
Networking
Correct Answer
B. Vertical integrationExplanation
Vertical integration refers to an organization's control over a product from production through distribution to exhibition. This means that the organization has ownership or control over every stage of the supply chain, allowing them to have a greater degree of control and coordination. This can lead to cost savings, increased efficiency, and the ability to better align the product with the organization's overall strategy. Horizontal integration, on the other hand, refers to the expansion of an organization's activities within the same stage of the supply chain, while conglomeration refers to the diversification of an organization into unrelated industries. Networking, on the other hand, refers to the establishment of connections and relationships with other organizations for mutual benefit.Rate this question:
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- 28.
The licensing of mass media material to outlets on a market-to-market basis is known as:
- A.
Syndication
- B.
Networking
- C.
License lending
- D.
Outlet rating
Correct Answer
A. SyndicationExplanation
Syndication refers to the licensing of mass media material to outlets on a market-to-market basis. This means that the content is sold or distributed to different outlets or platforms for broadcast or publication. It allows media companies to reach a wider audience and generate additional revenue by selling their content to multiple outlets. Networking refers to the establishment of connections or relationships between individuals or organizations. License lending and outlet rating are not relevant to the concept described.Rate this question:
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- 29.
The motion picture rating most common with films released today is:
- A.
G
- B.
PG
- C.
PG-13
- D.
R
Correct Answer
D. RExplanation
R-rated films are the most commonly released. Over one-half of the thousands of films rated since 1968 have received an R rating. Other choices are of a lower proportion, with G and PG films together accounting for one-third.Rate this question:
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- 30.
This person began a television station in Atlanta, but made it a nation-wide superstation by offering it by satellite to cable systems.
- A.
Harold Robbins
- B.
Ted Turner
- C.
Robert Sarnoff
- D.
William Paley
Correct Answer
B. Ted TurnerExplanation
Ted Turner is the correct answer because he started a television station in Atlanta, which later became a nation-wide superstation by offering it through satellite to cable systems. Turner is known for his role in founding CNN, the first 24-hour cable news channel, and for his significant contributions to the cable television industry. He played a crucial role in revolutionizing the way television was distributed and made it accessible to a wider audience through satellite technology.Rate this question:
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- 31.
This person started a fourth TV network to compete with the long-existing three networks of ABC, CBS, and NBC.
- A.
Christ Craft
- B.
Art Linkletter
- C.
Rupert Murdock
- D.
Bill O'Reilly
Correct Answer
C. Rupert MurdockExplanation
Chris Craft is the name of a group of stations. Art Linkletter is the name of an early TV host.Rate this question:
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- 32.
Today, ABC Television is owned by:
- A.
Viacom
- B.
General Electric
- C.
AOL Time Warner
- D.
Disney
Correct Answer
D. DisneyExplanation
Disney Company owns ABC-TV. Viacom owns CBS. General Electric owns NBC. AOL/Time Warner owns HBO as well as a number of magazines.Rate this question:
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- 33.
The Discovery Channel is an example of
- A.
A broadcast station
- B.
A broadcast network
- C.
A cable network
- D.
A superstation
Correct Answer
C. A cable networkExplanation
The Discovery Channel does not broadcast its signal; thus, it is not a broadcast station or a superstation.Rate this question:
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- 34.
The technology that allows a household to receive one hundred or more television signals is
- A.
PBS
- B.
DBS
- C.
MSO
- D.
ARB
Correct Answer
B. DBSExplanation
This household system is DBS, Direct Broadcast Satellite.Rate this question:
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- 35.
The television technology that allows the display of picture quality similar to that of 35-millimeter movies with sound quality similar to that of a compact disc:
- A.
DBS
- B.
PPV
- C.
Premium Channel
- D.
HDTV
Correct Answer
D. HDTVExplanation
HDTV, high definition television, is what is described in the question.Rate this question:
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- 36.
The electronic technology that generates, stores and processes data in the form of strings or 0s and 1s:
- A.
Digital
- B.
Analog
- C.
High fi
- D.
Pay per view
Correct Answer
A. DigitalExplanation
Digital technology refers to the use of electronic systems that manipulate and process data in the form of binary digits, or 0s and 1s. This technology is widely used in various devices such as computers, smartphones, and digital cameras. It allows for efficient storage, transmission, and manipulation of information, making it the most common and widely adopted form of technology in modern society. Analog technology, on the other hand, uses continuous signals to represent data, while high fi and pay per view are unrelated terms in this context.Rate this question:
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- 37.
In television ratings, this is the measure of the percentage of TV sets in the United States that are tuned to a specific show
- A.
Reach
- B.
Household share
- C.
National rating point
- D.
People rating
Correct Answer
C. National rating pointExplanation
Reach is the percentage of the entire target audience to which a media outlet will circulate. Household share is the percentage of households in which a particular channel was turned on. People rating is the particular demographic category of individuals within each household.Rate this question:
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- 38.
Some of the best TV programs can be seen during sweeps, which is
- A.
When the networks get rid of, or sweep away, their inventory of their best programs.
- B.
When there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company
- C.
When rating trucks go through neighborhoods, sweeping the frequencies to see how many sets are tuned to each channel
- D.
When advertisers sweep their unused revenues to purchase the premium programs of the network
Correct Answer
B. When there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen CompanyExplanation
During sweeps, the networks get rid of their inventory of their best programs. This suggests that sweeps is a time when the networks showcase their top TV programs. The answer choice that aligns with this explanation is "when there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company." This answer choice implies that sweeps is a period when the networks gather data on viewership habits, which would help them determine the popularity and success of their programs.Rate this question:
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- 39.
When a TV network wishes to make a program popular, it may do so by having an already established and popular program air just before it, believing that viewers will keep their sets on the same channel. This is known as
- A.
Hammocking
- B.
Lead-in
- C.
Prime time
- D.
Day-part scheduling
Correct Answer
A. HammockingExplanation
Hammocking is the placement of a new program between two popular ones. Primetime is the evening viewing period (8-11PM), when TV has its largest audience. Day-part scheduling is simply the segment of a day as defined by programmers and marketers.Rate this question:
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- 40.
Placing the same show at the same time, five days a week, giving it some predictability is known as
- A.
Syndication
- B.
Stripping
- C.
Formatting
- D.
Piloting
Correct Answer
B. StrippingExplanation
Stripping refers to the practice of broadcasting the same show at the same time, five days a week, creating a predictable schedule for viewers. This strategy is commonly used in syndication to attract and retain a consistent audience. By airing the show on a regular basis, it increases the chances of viewers tuning in regularly, leading to higher ratings and potential advertising revenue.Rate this question:
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- 41.
In television rating, which one is for mature audiences only?
- A.
TVY7
- B.
TVPG
- C.
TV14
- D.
TVM
Correct Answer
D. TVM -
- 42.
The systematic investigation of the reason people purchase products is known as
- A.
Subliminal persuasion
- B.
Public relations
- C.
Motivational research
- D.
Advertising globalization
Correct Answer
C. Motivational researchExplanation
Motivational research refers to the systematic investigation of the reasons behind people's purchasing decisions. It involves studying consumer behavior, motivations, and preferences to understand why individuals choose to buy certain products. This research helps companies develop effective marketing strategies and tailor their products to meet consumer needs and desires. It delves into the psychological and emotional factors that drive consumer behavior, providing valuable insights for businesses to create successful advertising campaigns and build strong customer relationships.Rate this question:
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- 43.
Which medium accounts for where the most advertising dollars are spent?
- A.
The Internet
- B.
Broadcast TV
- C.
Newspapers
- D.
Radio
Correct Answer
B. Broadcast TVExplanation
Broadcast TV, with about $60 billion per year, receives the largest proportion of advertising revenue. The internet accounts for about $5 billion.Rate this question:
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- 44.
Generally, an advertising agency
- A.
Specializes in the creation of ads, but not in their placement in the media.
- B.
Places already produced ads in the media, but does not create them.
- C.
Pays the creator of the ads from media revenues, but neither creates nor places ads.
- D.
Creates advertising and arranges for their placement in media that accept payment for the exhibiting of those ads.
Correct Answer
D. Creates advertising and arranges for their placement in media that accept payment for the exhibiting of those ads.Explanation
Ad agencies generally both create and place advertising.Rate this question:
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- 45.
Psychographic data are those which are
- A.
Used for subliminal persuasion; have to do with influencing the unconscious mind.
- B.
Media material surrounding the advertising.
- C.
Information that links demographic categories to personality characteristics of an audience.
- D.
Advertising that uses pictures and visual stimuli to create recognition.
Correct Answer
C. Information that links demograpHic categories to personality characteristics of an audience.Explanation
Psychographic data refers to information that connects demographic categories, such as age, gender, and income, to the personality characteristics and beliefs of a specific audience. This type of data helps marketers understand the attitudes, values, interests, and lifestyle of their target audience, allowing them to tailor their advertising and messaging to effectively appeal to their customers' preferences and motivations. By analyzing psychographic data, marketers can gain insights into the unconscious mind of their audience and use this information to influence their purchasing decisions and behavior.Rate this question:
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- 46.
An argument consisting of two premises and a conclusion drawn by deductive inference is
- A.
An immediate inference
- B.
A syllogism
- C.
A true premise
- D.
A proposition
Correct Answer
B. A syllogismExplanation
Immediate inference is the ability to describe the activity between personal experiences, data, facts, region of the referent, and related phenomena. A true premise is the fact that may be a premise of a syllogism. A proposition is a plan, proposal, or scheme suggested for acceptance.Rate this question:
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- 47.
Filling a story with details to make something seem very real is
- A.
Induction
- B.
Fiction
- C.
Verisimilitude
- D.
Flashback
Correct Answer
C. VerisimilitudeExplanation
Induction is reasoning leading to a conclusion about all members of a class from examination of only a few members of a class. Fiction comes from the invention of details, rather than true account. Flashback is a reversion to previously depicted events in a story.Rate this question:
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- 48.
To determine or test the truth or accuracy of a claim by comparison, investigation, or reference:
- A.
Verify
- B.
Belie
- C.
Recall
- D.
Disprove
Correct Answer
A. VerifyExplanation
Belie is to tell lies or cover up. Recall is to bring back without regard to verifying its truth. Disprove is to show something as not true or actual.Rate this question:
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- 49.
In preparing a PowerPoint presentation, you discover some material perfectly suited for your use. However, it is marked with ©. This means that
- A.
This material is the property of the U.S. government and may be used without reservation.
- B.
This material has been copied.
- C.
This material has been created by an organization using this mark as its logo.
- D.
This material is copyrighted and its reproduction is protected by law.
Correct Answer
D. This material is copyrighted and its reproduction is protected by law.Explanation
This material is marked with ©, which indicates that it is copyrighted and its reproduction is protected by law.Rate this question:
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- 50.
Phatic communication is
- A.
Communication designed to convince the other party
- B.
Dialog that comes largely from one party
- C.
Communication symbolized by friendly social interest in the people one is with
- D.
Always non-verbal communication
Correct Answer
C. Communication symbolized by friendly social interest in the people one is withExplanation
Phatic communication refers to communication that is symbolized by a friendly social interest in the people one is interacting with. It is a type of communication that focuses on building rapport, maintaining social relationships, and expressing politeness rather than conveying specific information or convincing the other party. This form of communication often involves small talk, pleasantries, and gestures that show interest and concern for the well-being of others. It can be verbal or non-verbal, depending on the context and cultural norms.Rate this question:
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Mar 22, 2023Quiz Edited by
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Sep 30, 2009Quiz Created by
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