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Hospitality is essential in business because it encourages positive customer feedback. If a company has excellent hospitality, it is more likely to grow. Customers may even be willing to pay more money for better service. Customer service is essential simply because, without it, there would cease to be any customers. With this quiz, you will be provided with a variety of scenarios. Pick the one that best fits. You positively must try this dazzling quiz.
Questions and Answers
1.
What is an example of a housekeeping activity that a gift-shop employee would perform?
A.
Purchasing cleaning supplies
B.
Straightening display areas
C.
Washing store windows
D.
Inspecting fire extinguishers
Correct Answer
B. Straightening display areas
Explanation A gift-shop employee would perform housekeeping activities to ensure the store is clean and organized. Straightening display areas is an example of such an activity, as it involves arranging and tidying up the merchandise on shelves or racks. This helps maintain an appealing and orderly appearance for customers, making it easier for them to browse and find what they are looking for.
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2.
To lower their risk of inhaling the harmful fumes of cleaning chemicals, hotel housekeeping employees might wear protective
A.
Gloves.
B.
Masks.
C.
Nets.
D.
Mouth guards.
Correct Answer
B. Masks.
Explanation Hotel housekeeping employees might wear masks to lower their risk of inhaling the harmful fumes of cleaning chemicals. Masks act as a barrier and protect the respiratory system from inhaling any harmful particles or chemicals present in the air. Gloves may be used to protect the hands from direct contact with the chemicals, but they do not provide any protection against inhaling fumes. Nets and mouth guards are not typically used for this purpose and do not offer the same level of protection as masks.
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3.
To become the general manager of a large hotel, you will probably need to go to
A.
A community college.
B.
Graduate school.
C.
seminars and workshops.
D.
College.
Correct Answer
B. Graduate school.
Explanation To become the general manager of a large hotel, it is likely that you will need to go to graduate school. This is because a general manager position in a large hotel requires advanced knowledge and skills in areas such as hospitality management, business administration, and leadership. Graduate school provides a higher level of education and specialized training that can prepare individuals for the complex responsibilities and challenges of managing a large hotel. Community college, seminars, and workshops may offer valuable learning opportunities, but they may not provide the comprehensive education and qualifications necessary for a general manager role.
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4.
Which of the following is an example of promotion in the hospitality industry:
A.
A resort reservationist asks a guest if s/he would like a beachfront room.
B.
A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons.
C.
A general manager sends hotel employees a memo regarding insurance policy changes.
D.
A guest orders room service at a European bed and breakfast inn.
Correct Answer
B. A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons.
Explanation This answer is correct because it represents a promotional offer made by a hotel to attract guests during slow seasons. By advertising a free breakfast buffet, the hotel is enticing potential guests with an added value and incentive to choose their establishment over others. This type of promotion can help increase occupancy rates and generate more revenue for the hotel during periods of low demand.
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5.
When deciding what products to buy, businesses tend to offer only those products that
A.
Employees prefer.
B.
Vendors recommend.
C.
Customers expect.
D.
Managers suggest.
Correct Answer
C. Customers expect.
Explanation Businesses tend to offer only those products that customers expect because meeting customer expectations is crucial for their success. By offering products that customers expect, businesses can ensure customer satisfaction, loyalty, and repeat purchases. This approach helps businesses understand and cater to the needs and preferences of their target market, leading to increased sales and profitability. It also allows businesses to stay competitive in the market by delivering what customers want, thereby gaining a competitive edge over their rivals.
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6.
What technology should a travel agent use specifically to notify clients of web pages of interest?
A.
E-mail
B.
HTML
C.
Social bookmarks
D.
Search engine optimization
Correct Answer
C. Social bookmarks
Explanation A travel agent should use social bookmarks to notify clients of web pages of interest. Social bookmarks allow users to save and share web pages that they find interesting or useful. By using social bookmarks, a travel agent can curate a list of web pages related to travel destinations, hotels, or activities, and share them with clients. This can help clients easily access and explore relevant information and resources, enhancing their travel planning experience.
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7.
Which of the following is an example of a service provided by the hospitality industry:
A.
Electronic room keys
B.
Restaurant meals
C.
Airline tickets
D.
Valet parking
Correct Answer
D. Valet parking
Explanation Valet parking is an example of a service provided by the hospitality industry. This service involves parking and retrieving guests' vehicles, usually at hotels or restaurants. It adds convenience and luxury to the guest experience, allowing them to easily access their vehicles without the hassle of finding parking spaces or walking long distances. Valet parking is commonly offered by upscale hotels, resorts, and fine dining establishments, enhancing the overall customer satisfaction and providing a personalized touch to the hospitality experience.
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8.
The Treetop Resort and Spa wants to increase its web site's visibility on major search engines such as AOL and Google. Which of the following strategies is most likely to optimize the resort's ranking on the search engines:
A.
Widespread HTML code
B.
Extensive use of JavaScript
C.
Detailed, accurate site map
D.
Web site age and longevity
Correct Answer
C. Detailed, accurate site map
Explanation A detailed, accurate site map is most likely to optimize the resort's ranking on search engines because it helps search engine crawlers navigate and understand the website's structure and content. This allows search engines to index the site more effectively, making it easier for users to find the website when searching for relevant keywords. Additionally, a site map also enhances the user experience by providing an organized overview of the website's pages, making it easier for visitors to navigate and find the information they are looking for.
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9.
An up-and-coming international hotel chain invited a popular syndicated television talk show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) __________ in its word-of-mouth marketing campaign.
A.
Infomercial host
B.
Advertising agent
C.
Fact-finding personality
D.
Influencer
Correct Answer
D. Influencer
Explanation The correct answer is "influencer". In this scenario, the hotel chain is inviting the talk show host to stay at their hotel and share her experiences with her audience and blog readers. By doing so, she will be influencing her viewers and readers to consider staying at the hotel, effectively acting as an influencer in the hotel chain's word-of-mouth marketing campaign.
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10.
An account manager for a large national travel company is responsible for proofing print ads that will coincide with the company's Super Bowl ads. What type of proof should the account manager request?
A.
Velox
B.
Black-and-white laser
C.
Blue lines
D.
Press
Correct Answer
D. Press
Explanation The account manager should request a press proof. Press proofs are used to verify the final print quality before mass production. Since the print ads will coincide with the company's Super Bowl ads, it is crucial to ensure that the colors, images, and overall design are accurately represented in the final printed materials. Press proofs allow the account manager to review and approve the final print version before it goes into production.
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11.
You handle your restaurant's public-relations activities. Which of the following issues would be most appropriate for the restaurant to address:
A.
Buying new uniforms for Little League players
B.
Buying books for adults who are learning to read
C.
Feeding the homeless
D.
Feeding late-night airport arrivals who don't know where to get food
Correct Answer
C. Feeding the homeless
Explanation Feeding the homeless would be the most appropriate issue for the restaurant to address as it aligns with the core values of social responsibility and community outreach. By addressing this issue, the restaurant can make a positive impact on the lives of those in need, while also improving its public image and reputation. Additionally, it can help build strong relationships with the local community and potentially attract more customers who appreciate businesses that give back.
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12.
The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?
A.
Staff the store with the same salespeople who worked last year.
B.
Determine whether anything needs to be ordered.
C.
Make sure advertisements appeared in the newspaper.
D.
Confirm that red items have been displayed.
Correct Answer
D. Confirm that red items have been displayed.
Explanation To ensure that the department is prepared for the special promotion on Valentine's Day, it is important to confirm that red items have been displayed. This is because red is often associated with Valentine's Day and is a popular color choice for decorations and products during this time. By confirming that red items have been displayed, the store can create a festive and attractive environment for customers, increasing the chances of sales and customer satisfaction.
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13.
To track how customers respond to advertisements, many marketers use __________ measures.
A.
Exposure
B.
Processing
C.
Market-share
D.
Communication effects
Correct Answer
B. Processing
Explanation To track how customers respond to advertisements, marketers use processing measures. Processing measures refer to the evaluation and understanding of the information conveyed in the advertisements by the customers. These measures help marketers gauge the effectiveness of their advertisements in terms of how well they are processed and understood by the target audience. By analyzing processing measures, marketers can assess the impact of their advertisements on consumer behavior and make informed decisions regarding their advertising strategies.
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14.
When Maddie checked in at the Happy Airline ticket counter for her five-hour economy-class flight to California, the customer service agent explained that hot meals and complimentary cocktails would only be served to business-class and first-class passengers. For that reason, the Happy Airline agent suggested that Maddie pay a small fee to move from economy-class to business-class for the flight. This is an example of
A.
A trade-in allowance.
B.
Affiliate marketing.
C.
Comparison shopping.
D.
Up-selling.
Correct Answer
D. Up-selling.
Explanation The correct answer is up-selling. Up-selling is a sales technique where a customer is encouraged to purchase a more expensive or upgraded version of a product or service. In this case, the Happy Airline agent is suggesting that Maddie pay a small fee to upgrade from economy-class to business-class, which offers hot meals and complimentary cocktails. This is an example of up-selling because the agent is trying to convince Maddie to spend more money on a higher class ticket.
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15.
To celebrate the end of high school and the beginning of college, Frankie is planning to spend three months backpacking through Europe. Frankie wants to see a lot of sites and do a lot of things, but he doesn't have much cash to spend. Given his financial situation, what type of lodging property would you recommend to Frankie for his trip?
A.
Timeshare resort
B.
Extended-stay hotel
C.
Destination resort
D.
Sleeping room or hostel
Correct Answer
D. Sleeping room or hostel
Explanation Given Frankie's limited budget, the most suitable lodging option for him would be a sleeping room or hostel. Hostels offer affordable accommodations and are popular among backpackers and budget travelers. They provide dormitory-style rooms with shared facilities such as bathrooms and kitchens, allowing Frankie to save money on accommodation costs. Additionally, hostels often have communal spaces where travelers can socialize and exchange travel tips, enhancing the overall experience of his trip.
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16.
An accounts-receivable employee monitors delinquent accounts by placing them into three folders—30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?
A.
Name
B.
Invoice number
C.
Location
D.
Time
Correct Answer
D. Time
Explanation The employee has organized the information based on the time period that the accounts are past due. They have created three folders for accounts that are 30 days, 60 days, and 90 days past due. This allows them to easily track and monitor the delinquent accounts based on how long they have been overdue.
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17.
Which of the following factors impacts the price of hospitality and tourism products:
A.
Seasonality
B.
Tangibility
C.
Fragility
D.
Inelasticity
Correct Answer
A. Seasonality
Explanation Seasonality is a factor that impacts the price of hospitality and tourism products. This refers to the variation in demand and pricing based on different seasons throughout the year. During peak seasons, such as holidays or summer vacations, the demand for hospitality and tourism products increases, leading to higher prices. On the other hand, during off-peak seasons, the demand decreases, resulting in lower prices. This fluctuation in demand and pricing based on seasons is a significant factor that influences the price of hospitality and tourism products.
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18.
If trends indicate that more people are booking airline flights to ocular destinations, it is likely that
A.
Tour attendance will decline.
B.
lodging occupancy rates will increase.
C.
The unemployment rate will increase.
D.
Consumer spending will decline.
Correct Answer
B. lodging occupancy rates will increase.
Explanation If trends indicate that more people are booking airline flights to ocular destinations, it is likely that lodging occupancy rates will increase. This is because an increase in airline bookings suggests that more people are traveling to these destinations, and they will need accommodation during their stay. As a result, the demand for lodging will rise, leading to an increase in occupancy rates.
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19.
When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
A.
The strength of the relationship of the two data sets is the same.
B.
No relationship exists with the -1 correlation.
C.
The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.
D.
The strength of the relationship of the -1 correlation is less than that of the +1 correlation.
Correct Answer
A. The strength of the relationship of the two data sets is the same.
Explanation The correlation coefficient measures the strength and direction of the relationship between two variables. A correlation of +1 indicates a perfect positive linear relationship, where as one variable increases, the other also increases in a linear fashion. On the other hand, a correlation of -1 indicates a perfect negative linear relationship, where as one variable increases, the other decreases in a linear fashion. In this case, the hotel manager found that one data set had a correlation of +1 and the other had a correlation of -1. Since both correlations are perfect, the strength of the relationship in both data sets is the same.
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20.
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
A.
Different backgrounds in each slide
B.
Pictures
C.
Concise information
D.
Animated backgrounds
Correct Answer
D. Animated backgrounds
Explanation Animated backgrounds should be incorporated into a visual presentation for young professionals because they add a dynamic and engaging element to the presentation. Young professionals are often accustomed to visually stimulating content, and animated backgrounds can help capture their attention and maintain their interest throughout the presentation. Additionally, animated backgrounds can enhance the overall aesthetic appeal of the presentation, making it more visually appealing and memorable for the audience.
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21.
A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to
A.
Order appropriate newspapers.
B.
Advertise in specific areas.
C.
Serve regional menu items.
D.
provide local travel brochures.
Correct Answer
B. Advertise in specific areas.
Explanation Hotels keep guest-history records that tell them the geographic locations of the majority of their guests in order to advertise in specific areas. By knowing where their guests are coming from, hotels can target their advertising efforts towards those specific regions. This allows them to reach potential guests who are more likely to be interested in their services and increases the chances of attracting new customers.
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22.
The Coleman Company sells its own brand of tents, coolers, grills, and sleeping bags. This is an example of
A.
Product positioning.
B.
Monopolizing the outdoor market.
C.
Product extensions.
D.
Upselling,
Correct Answer
C. Product extensions.
Explanation The Coleman Company sells a range of outdoor products under its own brand, including tents, coolers, grills, and sleeping bags. This demonstrates product extensions, where a company expands its product line by offering related products to cater to the needs and preferences of its target market. By offering a variety of outdoor products, Coleman is able to meet the diverse needs of customers who are looking for different outdoor equipment. This strategy allows the company to leverage its brand reputation and customer loyalty to increase sales and market share.
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23.
To protect a business from natural risks, the business should purchase __________ insurance.
A.
Crime
B.
Life
C.
Property
D.
Health
Correct Answer
C. Property
Explanation To protect a business from natural risks, purchasing property insurance is essential. Property insurance provides coverage for physical assets such as buildings, equipment, and inventory. This type of insurance helps businesses recover financially in case of damage or loss caused by natural disasters like fires, floods, earthquakes, or storms. It ensures that the business can repair or replace damaged property and continue its operations. Crime insurance protects against criminal activities, life insurance provides coverage for individuals' lives, and health insurance covers medical expenses, but they do not specifically address natural risks to business property.
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24.
Which of the following is available to all people around the world who have access to a computer that has connectivity:
A.
Intranet
B.
Internet.
C.
Extranet.
D.
Broadband.
Correct Answer
B. Internet.
Explanation The correct answer is Internet because it is a global network that is accessible to anyone with a computer and internet connectivity. It allows people from all over the world to connect, communicate, and access information and resources online. Intranet, extranet, and broadband are not available to all people globally as they are more specific and limited in their accessibility.
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25.
Changing attitudes about family roles is an example of a shift in
A.
Demographics.
B.
Society and culture.
C.
The economy.
D.
Competition.
Correct Answer
B. Society and culture.
Explanation Changing attitudes about family roles is an example of a shift in society and culture. This is because societal and cultural norms and values play a significant role in shaping people's perceptions and behaviors regarding family roles. As these norms and values evolve over time, attitudes towards family roles also change. This can include shifts in gender roles, expectations of parenting, division of household labor, and the definition of family itself. Therefore, the changing attitudes about family roles reflect a broader transformation in society and culture.
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26.
Which of the following is one of the rights of customers in the travel and tourism industry:
A.
To be reminded that foreign travel is often dangerous
B.
To be asked if they want to buy trip insurance
C.
To be informed about a destination's social conditions
D.
To be told about a competitor's refund policy
Correct Answer
C. To be informed about a destination's social conditions
Explanation Customers in the travel and tourism industry have the right to be informed about a destination's social conditions. This means that they should be provided with accurate and relevant information regarding the social environment of the destination they are planning to visit. This includes information about the local culture, customs, traditions, and any social or political issues that may affect their travel experience. By being informed about the destination's social conditions, customers can make informed decisions and be better prepared for their trip.
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27.
Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline ticket sales. Now, though, most of Kathy's clients purchase their tickets online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of
A.
Disintermediation.
B.
Discrepancy of assortment.
C.
Bulk-breaking.
D.
Exclusive distribution.
Correct Answer
A. Disintermediation.
Explanation Disintermediation refers to the process where intermediaries, such as travel agencies, are bypassed as customers directly purchase products or services from suppliers. In this case, Kathy's clients are purchasing airline tickets online instead of from her travel agency, resulting in a decline in her revenue. This shift in consumer behavior, where clients can purchase tickets directly from airlines or online travel agencies, is an example of disintermediation.
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28.
You are more likely to achieve your goals if they are
A.
Long term.
B.
Based on needs only.
C.
Written down.
D.
Short term.
Correct Answer
C. Written down.
Explanation Having your goals written down increases the likelihood of achieving them because it helps to clarify and solidify your intentions. When you write down your goals, you are forced to think about them in detail, which enhances your commitment and motivation towards achieving them. Additionally, written goals serve as a constant reminder of what you are working towards, helping you stay focused and accountable.
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29.
The Majestic Resort and Conference Center sent an online survey to former guests to obtain feedback about their satisfaction levels with the facility and its services. What type of information did the resort collect?
A.
Secondary
B.
Supportive
C.
Preparatory
D.
Primary
Correct Answer
D. Primary
Explanation The resort collected primary information through the online survey. Primary information refers to data that is collected directly from the original source, in this case, the former guests of the resort. This type of information is firsthand and specific to the research objective, making it valuable for understanding the guests' satisfaction levels with the facility and its services.
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30.
Determine the percentage of international visitors for a tourist destination's peak season if the total market is 750,500, and the number of domestic tourists who visit the destination during peak season is 562,875.
A.
30%
B.
25%
C.
20%
D.
15%
Correct Answer
B. 25%
Explanation The correct answer is 25%. To determine the percentage of international visitors, we need to subtract the number of domestic tourists from the total market and then divide that by the total market. In this case, the number of international visitors would be 750,500 - 562,875 = 187,625. Dividing this by the total market of 750,500 and multiplying by 100 gives us 25%. Therefore, 25% of the total market consists of international visitors.
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31.
Does the hospitality and tourism industry offer career opportunities for entrepreneurs?
A.
No. Businesses in the hospitality and tourism industry are too large for start-up businesses.
B.
No. Businesses in the hospitality and tourism industry are franchises.
C.
Yes. Businesses in the hospitality and tourism industry can start small and expand.
D.
Yes. Businesses in the hospitality and tourism industry are started with state funding.
Correct Answer
C. Yes. Businesses in the hospitality and tourism industry can start small and expand.
Explanation The correct answer is "Yes. Businesses in the hospitality and tourism industry can start small and expand." This answer suggests that the hospitality and tourism industry does offer career opportunities for entrepreneurs because businesses in this industry have the potential to start small and grow over time. This implies that entrepreneurs can enter the industry with a small business and gradually expand their operations as they gain experience and success.
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32.
Which of the following is a factor that cruise lines consider when deciding when to buy new linens and towels:
A.
Annual rate of consumption
B.
Relationship with vendors
C.
Style of passenger cabin
D.
Preferences of passengers
Correct Answer
A. Annual rate of consumption
Explanation Cruise lines consider the annual rate of consumption when deciding when to buy new linens and towels. This factor is important because it helps them determine how quickly their current inventory will be depleted and when they will need to replenish it. By analyzing the annual rate of consumption, cruise lines can ensure that they have enough linens and towels to meet the demands of their passengers and maintain a high level of customer satisfaction.
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33.
What characteristic of the hospitality and tourism product is described in the following scenario: If an airline sells 150 of 200 seats on an airplane, the airline cannot inventory the seats until the next flight and sell 250 seats.
A.
Perishability
B.
Seasonality
C.
Standardization
D.
Inseparability
Correct Answer
A. Perishability
Explanation Perishability refers to the characteristic of the hospitality and tourism product that states that once a seat on an airplane is not sold for a particular flight, it cannot be stored or sold at a later time. In this scenario, if the airline only sells 150 out of 200 seats, the remaining 50 seats cannot be stored and sold for a future flight. This highlights the perishability of the airline seats, as they have a limited time frame for sale and utilization.
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34.
What type of illustrations often are used to create a sense of realism in advertisements?
A.
Sketches
B.
Diagrams
C.
Photographs
D.
Trademarks
Correct Answer
C. pHotograpHs
Explanation Photographs are often used in advertisements to create a sense of realism. Unlike sketches or diagrams, which are more abstract and stylized, photographs capture real-life objects and scenes, making them appear more authentic and relatable to the audience. Trademarks, on the other hand, are logos or symbols used to represent a brand and are not typically used to create a sense of realism in advertisements.
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35.
When is the best time for a front-desk hotel employee to recommend hospitality services, such as dining and exercise facilities, to a hotel guest:
A.
After posting charges
B.
After posting credits
C.
During check-in
D.
During check-out
Correct Answer
C. During check-in
Explanation During check-in is the best time for a front-desk hotel employee to recommend hospitality services to a hotel guest because it allows the guest to plan their activities and make reservations in advance. By suggesting dining and exercise facilities at this time, the employee can provide the guest with valuable information and enhance their overall experience. Additionally, during check-in, the guest is more likely to be receptive to recommendations as they are in the process of settling into their room and may have questions about nearby amenities.
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36.
In order to obtain positive publicity in the community, a local motor lodge might sponsor a(n)
A.
Employee orientation.
B.
Advertising campaign.
C.
Television show.
D.
Charitable event.
Correct Answer
D. Charitable event.
Explanation A local motor lodge might sponsor a charitable event in order to obtain positive publicity in the community. By supporting a charitable cause, the motor lodge demonstrates its commitment to giving back and supporting the local community, which can enhance its reputation and generate positive word-of-mouth. Additionally, sponsoring a charitable event can help the motor lodge build relationships with community members and organizations, further strengthening its ties to the community and increasing its visibility and positive perception.
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37.
Which of the following items would a travel agency display to promote travel to a Mexican beach destination:
A.
Sailboat model, sunscreen, Eiffel Tower poster, and sombrero
B.
Sunglasses, maracas, poster of Athens, and beach towel
C.
Sunscreen, brochures of the Bahamas, sunglasses, and maracas
D.
Sombrero, poster of Cancun, beach towel, and sunglasses
Correct Answer
D. Sombrero, poster of Cancun, beach towel, and sunglasses
38.
The best type of display for a hotel coffee shop to use to protect freshly baked desserts while still promoting their sales is a(n) __________ display.
A.
Closed
B.
Island
C.
Open
D.
End cap
Correct Answer
A. Closed
Explanation A closed display would be the best type of display for a hotel coffee shop to use in order to protect freshly baked desserts while still promoting their sales. A closed display typically has glass or acrylic panels that enclose the food items, preventing any contamination or tampering while allowing customers to view the desserts. This type of display ensures that the desserts remain fresh and visually appealing, while also maintaining hygiene and food safety standards.
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39.
Which of the following is an example of a travel agent providing a product extension to customers:
A.
Booking an all-inclusive trip to Mexico
B.
Making reservations with a scheduled airline
C.
Selling a cruise and a city tour before departure
D.
Arranging a motor-coach tour through the mountains
Correct Answer
C. Selling a cruise and a city tour before departure
Explanation Selling a cruise and a city tour before departure is an example of a travel agent providing a product extension to customers. This means that the travel agent is offering additional products or services that enhance the customer's travel experience. In this case, the travel agent is not only selling a cruise but also a city tour, allowing the customers to explore and enjoy the destination even more. This product extension adds value to the customer's trip and provides them with more options and activities to choose from.
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40.
Which of the following is a characteristic of travel and tourism marketing:
A.
Precise
B.
Controllable
C.
Variable
D.
Standard
Correct Answer
C. Variable
Explanation Variable is a characteristic of travel and tourism marketing because the industry is constantly changing and evolving. Factors such as customer preferences, economic conditions, and global events can all impact the demand for travel and tourism services. This means that marketing strategies and tactics need to be adaptable and flexible to accommodate these fluctuations. By recognizing the variable nature of the industry, marketers can better tailor their efforts to meet the changing needs and expectations of travelers.
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41.
An important personality trait in hospitality and tourism is leadership, which is demonstrated by individuals when they
A.
Analyze employee productivity.
B.
Feel what others are feeling.
C.
Plan and organize their work.
D.
Guide the actions of others.
Correct Answer
D. Guide the actions of others.
Explanation Leadership in hospitality and tourism involves guiding the actions of others. This means that individuals in this industry need to be able to effectively influence and direct the behavior of their team members or employees. By providing clear instructions, setting goals, and motivating their team, leaders in hospitality and tourism can ensure that everyone is working towards a common objective and delivering excellent service to guests. Analyzing employee productivity, understanding others' emotions, and planning and organizing work are important skills in this field, but they are not specifically related to leadership.
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42.
Security considerations are important in the travel and tourism industry because tourists are often
A.
Targets of crime.
B.
Looking for trouble.
C.
Prone to injury.
D.
Part of a group.
Correct Answer
A. Targets of crime.
Explanation Security considerations are important in the travel and tourism industry because tourists are often targets of crime. When people are away from their familiar surroundings and in a new environment, they can be vulnerable to various forms of criminal activities such as theft, scams, or assault. Criminals may view tourists as easy targets due to their unfamiliarity with the area, potential language barriers, and the fact that they may be carrying valuable belongings. Therefore, it is crucial for the travel and tourism industry to prioritize security measures to ensure the safety and well-being of their customers.
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43.
What two elements are necessary for effective two-way communication to take place.
A.
Sharing and caring
B.
Telling and informing
C.
Sharing and understanding
D.
Words and meaning
Correct Answer
C. Sharing and understanding
Explanation Effective two-way communication requires both sharing and understanding. Sharing refers to the act of exchanging information, ideas, or thoughts between two parties. This involves actively participating in the conversation and expressing oneself clearly. Understanding, on the other hand, involves actively listening and comprehending the information being shared. It requires paying attention, asking questions for clarification, and interpreting the message accurately. Without both sharing and understanding, communication becomes ineffective as one party may not be able to convey their message effectively, and the other party may not comprehend or misinterpret the information being shared.
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44.
A current trend in the hospitality industry is to build loyal customer relationships and enhance service levels by optimizing the use of
A.
Independent travel agents.
B.
Satellite roving devices.
C.
Internet web sites.
D.
Service rating advisors.
Correct Answer
C. Internet web sites.
Explanation The correct answer is Internet web sites. In the hospitality industry, one current trend is to use internet web sites to build loyal customer relationships and enhance service levels. Internet web sites provide a platform for customers to book hotels, flights, and other travel services, allowing them to have direct access to information and make informed decisions. These sites also often offer loyalty programs and personalized recommendations, which help in building customer loyalty. Additionally, internet web sites enable hotels and other service providers to gather feedback and ratings from customers, allowing them to improve their services based on customer reviews.
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45.
A growing trend that is influencing the way that many companies do business is the concern for
A.
distributing the wealth.
B.
Protecting the environment.
C.
Monitoring the economy.
D.
Regulating the government.
Correct Answer
B. Protecting the environment.
Explanation The question asks about a growing trend that is influencing the way many companies do business. Out of the given options, protecting the environment is the most relevant and widely recognized trend in the business world. Many companies are now adopting sustainable practices, reducing their carbon footprint, and incorporating eco-friendly initiatives into their operations. This trend is driven by the increasing awareness of environmental issues and the growing consumer demand for environmentally responsible products and services. As a result, protecting the environment has become a significant factor in shaping the business strategies and practices of many companies.
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46.
In the travel and tourism industry, customers' perceptions of value and worth are often associated with
A.
Price.
B.
Profit.
C.
Place.
D.
Promotion.
Correct Answer
A. Price.
Explanation In the travel and tourism industry, customers' perceptions of value and worth are often associated with price. This means that customers tend to evaluate the value and worth of a travel or tourism product or service based on its price. Price plays a significant role in shaping customers' perceptions and expectations. It can influence their decision-making process, as customers may perceive higher-priced options as offering better quality or more desirable features. Therefore, price is closely linked to customers' perceptions and judgments of value and worth in the travel and tourism industry.
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47.
Four Seasons Hotels and Resorts, which prides itself on its extensive collection of art and artifacts, has created a series of audio programs featuring discussions with art experts about works of art found at Four Season Hotels and Resorts around the country. These recordings, available in several different formats, are available for download at the company's web site. Which of the following terms best describes these audio programs:
A.
Podcasts
B.
Social media
C.
Blogs
D.
Ad serving
Correct Answer
A. Podcasts
Explanation The given correct answer for this question is "Podcasts". This term best describes the audio programs created by Four Seasons Hotels and Resorts. Podcasts are digital audio or video files that can be downloaded or streamed online, and they often feature discussions or interviews on specific topics. In this case, the audio programs feature discussions with art experts about works of art found at Four Season Hotels and Resorts.
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48.
Which of the following is an example of a social book marking website:
A.
Del.icio.us
B.
Google
C.
Bing
D.
Facebook
Correct Answer
A. Del.icio.us
Explanation Del.icio.us is an example of a social bookmarking website because it allows users to save and organize bookmarks of web pages. Users can tag bookmarks with keywords, making it easier to search and share them with others. The platform also enables users to discover new content based on the bookmarks of other users with similar interests.
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49.
What type of selling question is the following: "What color of car do you want?"
A.
Open-ended
B.
Assumptive
C.
Impersonal
D.
Interpretive
Correct Answer
A. Open-ended
Explanation The question "What color of car do you want?" is an example of an open-ended selling question. Open-ended questions allow the customer to provide detailed and personalized responses, providing the salesperson with valuable information about the customer's preferences and needs. In this case, the question allows the customer to freely express their desired car color, without limiting their options to a specific set of choices.
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50.
One of the benefits to a hotel of keeping a guest-history file is that the information in the file can help the hotel to
A.
Advertise effectively.
B.
Stay within a budget.
C.
Hire well-trained workers.
D.
Register walk-in guests efficiently.
Correct Answer
A. Advertise effectively.
Explanation Keeping a guest-history file allows a hotel to gather valuable information about their guests' preferences, stay patterns, and previous experiences. This information can be used to create targeted and personalized advertisements that are more likely to resonate with the guests and attract them to the hotel. By understanding their guests' preferences and needs, the hotel can tailor their marketing strategies and campaigns to effectively reach their target audience and promote their services in a more efficient manner.
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