1.
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2.
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3.
RCPA is…
Correct Answer
B. Retail Chemist Prescription Audit
Explanation
RCPA stands for Retail Chemist Prescription Audit, which involves the process of auditing and analyzing prescriptions in a retail pharmacy setting. This helps to track and evaluate the prescription patterns, sales trends, and medication availability in the retail pharmacy. It provides valuable insights into the market demand for different medications and helps in optimizing inventory management and sales strategies.
4.
RCPA should be done
Correct Answer
A. Before Dr.call
Explanation
The correct answer is "Before Dr.call" because RCPA stands for Routine Complete Physical Assessment, which is a comprehensive examination of a patient's physical health. It is important to perform this assessment before the doctor's call in order to gather all the necessary information about the patient's condition and be prepared for the consultation. Performing RCPA after the doctor's call or at the end of the day may result in missing important details or delaying the necessary medical interventions.
5.
RCPA should start with
Correct Answer
A. Rapport building
Explanation
Rapport building should be the starting point for RCPA because it helps establish a positive and trusting relationship between the RCPA and the person they are working with. Building rapport involves creating a connection, showing empathy, and actively listening to the person's needs and concerns. This foundation of rapport is essential for effective communication, understanding the person's situation, and providing appropriate and personalized services. It sets the tone for a collaborative and respectful partnership between the RCPA and the person, leading to better outcomes in the overall service delivery process.
6.
During RCPA we should ask for
Correct Answer
D. Both A & B
Explanation
During RCPA (Retail Chemist Prescription Audit), it is important to ask for both the number of prescriptions of our brand and the number of prescriptions of the competitor brand. This information helps in understanding the market share and popularity of our brand compared to the competitor brand. Additionally, asking for the pack and price of the competitor brand allows us to analyze the pricing strategy and competitiveness of our product in the market. Therefore, both A (No. of Rx of our Brand) and B (No. of Rx of Competitor Brand and Pack n Price of Competitor Brand) are crucial for conducting a comprehensive RCPA.
7.
RCPA is beneficial to know
Correct Answer
D. All of the above
Explanation
The correct answer is "All of the above" because RCPA (Retail Chemist Prescription Audit) is a tool used in pharmaceutical marketing to gather information about doctors' prescription habits. By knowing the prescription habits of doctors, pharmaceutical companies can select the right brand to promote to doctors and plan their sales and marketing strategies accordingly. Therefore, all of the options mentioned (selecting the right brand, knowing the prescription habit of the doctor, and planning the strategy of the call) are beneficial and can be achieved through RCPA.
8.
During Retail call we need to give information to retailer about
Correct Answer
C. Bonus
Explanation
During a retail call, it is important to provide information to the retailer about various aspects of the brands being sold. This includes the mechanism of action of the brands, which refers to how the brands work and their effectiveness. The USP's (Unique Selling Points) of the brands should also be highlighted, as these are the features or benefits that set the brands apart from competitors. Additionally, it is important to discuss any potential side effects of the brands, as this information helps retailers inform customers and ensure their safety. However, the given correct answer is "Bonus", which does not fit into the context of providing information about the brands during a retail call.
9.
RCPA will help to do
Correct Answer
B. Pre-Call Planning
Explanation
RCPA stands for Remote Control and Performance Analyzer, which is a tool used in telecommunication networks to monitor and analyze network performance. In the given options, "Pre-Call Planning" is the correct answer because RCPA can be used to plan and optimize network resources before a call is made, ensuring efficient call setup and quality. It does not involve post-call analysis or day planning, so options "Post-call analysis" and "Day planning" are incorrect.
10.
What do you do in Servicing while doing Retailing
Correct Answer
B. Ask for Non moving brands / Near Expiry brands
Explanation
In servicing while doing retailing, it is important to ask for non-moving brands or near expiry brands. This is because these products may not be selling well or have a limited shelf life, and it is necessary to address these issues in order to optimize sales and inventory management. By asking for non-moving or near expiry brands, retailers can identify and take appropriate actions such as offering discounts or promotions to encourage sales or removing them from the shelves to prevent waste.
11.
During Retail Call POB can ensure
Correct Answer
D. All of the above
Explanation
During a Retail Call, POB (Point of Buying) can ensure the availability of brands, availability of new products, and the booking of over-the-counter (OTC) brands. This means that POB can help ensure that the desired brands are in stock, that any new products are available for purchase, and that OTC brands can be booked for future sales. Overall, POB plays a crucial role in ensuring the availability and accessibility of various products during a retail call.
12.
We should attempt to do POB in every Chemist Call
Correct Answer
A. True
Explanation
It is important to attempt to do POB (Process of Business) in every Chemist Call because it helps in understanding and improving the overall business process. By analyzing the process, identifying areas of improvement, and implementing changes, the chemist call can become more effective and efficient. This can lead to better customer satisfaction, increased sales, and improved profitability. Therefore, it is advisable to always attempt to do POB in every chemist call.
13.
When should we do Pre call planning
Correct Answer
B. Before the Dr call
Explanation
Pre-call planning should be done before the doctor's call. This allows the person making the call to gather all the necessary information and prepare for the conversation with the doctor. By doing pre-call planning in advance, the caller can have a clear understanding of the purpose of the call, the desired outcome, and any specific points or questions they want to address. This preparation ensures that the call is productive and efficient, maximizing the chances of achieving the desired results.
14.
Pre Call Planning helps in
Correct Answer
D. All of the above
Explanation
Pre Call Planning helps in all of the above mentioned aspects. It aids in strategy execution by allowing the salesperson to plan and prepare for the call, ensuring that they have a clear objective and understanding of the customer's needs. It also contributes to effective promotion of brands by enabling the salesperson to tailor their message and value proposition to align with the customer's interests and preferences. Additionally, pre call planning helps in planning the opening statement, which is crucial for making a positive first impression and capturing the customer's attention. Therefore, all of the given options are valid reasons why pre call planning is important.
15.
Why Pre call Planning
Correct Answer
D. All of the above
Explanation
Pre-call planning is important for several reasons. Firstly, it helps in setting clear objectives for the call, ensuring that the conversation is focused and productive. Secondly, it allows for effective communication by providing a structure and direction to the conversation. Lastly, pre-call planning helps in conducting an effective doctor call within a limited time frame, such as 3 minutes. Therefore, all of the given options are valid reasons for why pre-call planning is necessary.
16.
Where should we do pre call planning
Correct Answer
B. Outside Dr’s Clinic/ Chamber
Explanation
Pre call planning should be done outside the doctor's clinic or chamber. This is because it allows the individual to gather their thoughts, review any necessary information or documents, and prepare for the upcoming call. Doing pre call planning in a quiet and private space outside the clinic ensures that there are no distractions or interruptions, allowing for better focus and preparation. Additionally, it allows the individual to maintain confidentiality and privacy, as discussing sensitive information in a public setting like the chemist counter or at home may not be appropriate.
17.
Pre Call planning helps in Planning Specific objective of the call like
Correct Answer
D. All of the above
Explanation
Pre-call planning is a crucial step in sales that involves setting specific objectives for a call. These objectives can include retaining brands, increasing the number of prescriptions, and converting doctors to prescribe a particular brand. By planning ahead and identifying these objectives, sales representatives can tailor their approach and strategies during the call to achieve these goals. Therefore, the correct answer is "All of the above" as pre-call planning helps in achieving all of these specific objectives.
18.
What is the average time to prepare pre call planning.
Correct Answer
A. 1-2 Minutes
Explanation
The average time to prepare pre-call planning is 1-2 minutes. This suggests that it does not require a significant amount of time to plan for a sales call or meeting. It is important for sales professionals to be efficient in their planning process to ensure they are well-prepared and can maximize their effectiveness during the call. By spending a few minutes to plan ahead, salespeople can gather key information about the prospect, set objectives for the call, and strategize on how to approach the conversation.
19.
One important data compulsorily required to do Pre call planning is
Correct Answer
B. RCPA data
Explanation
Pre-call planning refers to the process of gathering relevant information and preparing for a sales call or meeting with a client. RCPA data, which stands for Retail Chemist Prescription Audit data, is an important piece of information required for pre-call planning. This data provides insights into the prescriptions written by doctors and the sales of pharmaceutical products in retail pharmacies. By analyzing RCPA data, sales representatives can identify potential customers, understand their needs, and tailor their sales pitch accordingly. Therefore, RCPA data is a crucial component of pre-call planning.
20.
After planning of the call is done we should do
Correct Answer
A. Bag setting
Explanation
After planning the call, the next step should be bag setting. This refers to preparing the necessary materials and resources that will be needed during the call, such as documents, samples, or equipment. Bag setting ensures that everything is organized and easily accessible, allowing for a smooth and efficient call. Personal grooming is important but not directly related to the call itself. RCPA and None are not relevant or appropriate actions to take after planning the call.
21.
During joint field work with AM pre call planning is required to
Correct Answer
B. To do Synchronized Call
Explanation
The correct answer is "To do Synchronized Call". During joint field work with AM, pre-call planning is required in order to synchronize the calls between the team members. This ensures that all team members are on the same page and have a clear understanding of the objectives and strategies for the call. It also helps in coordinating the efforts and maximizing the impact of the call by utilizing the expertise of each team member effectively.
22.
RCPA data during Pre call planning will also help to
Correct Answer
D. All the above
Explanation
RCPA data during Pre call planning will help in deciding the number of prescriptions to demand, as it provides information on the current prescribing trends and patterns. It will also help in identifying the points to be communicated against competitor brands, as RCPA data can reveal the strengths and weaknesses of competitor products. Additionally, RCPA data can be used to prepare for objection handling, as it allows the sales representative to anticipate potential objections and develop strategies to address them. Therefore, all of the given options can be achieved through the use of RCPA data during Pre call planning.