Marketing: Internal Marketing Trivia Questions!

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Questions: 10 | Attempts: 2,089 | Updated: Mar 21, 2023

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Marketing: Internal Marketing Trivia Questions! - Quiz

Questions about marketing terms learnt to re-inforce them in student's mind

Questions and Answers

1.

What is the definition of Internal Marketing?
- A.
  
  Advertising inside orginisation
- B.
  
  Sales promotion offering discounts to employees
- C.
  
  Marketing concept aimed at employees at all levels indide the organisation
- D.
  
  Exchanging goods and services with employees
Correct Answer
C. Marketing concept aimed at employees at all levels indide the organisation

Explanation
Internal Marketing refers to a marketing concept that focuses on promoting and marketing the organization's values, goals, and culture to its employees at all levels. It involves treating employees as internal customers and ensuring their satisfaction and engagement. This approach recognizes the importance of employees in delivering quality products and services to external customers. By aligning employees' understanding and commitment to the organization's mission, internal marketing aims to create a positive work environment, enhance employee morale, and ultimately improve customer satisfaction and loyalty.

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2.

Which of the following Components is not included in the internal Marketing Programme
- A.
  
  Creating a service oriented Culture
- B.
  
  Analysing the business environment and identifying a problem
- C.
  
  Developing a recruitment and training scheme
- D.
  
  Informing and communicating with employees
Correct Answer
B. Analysing the business environment and identifying a problem

Explanation
The correct answer is "Analysing the business environment and identifying a problem." This component is not included in the internal marketing program because it focuses on external factors and problem-solving, rather than the internal aspects of creating a service-oriented culture, developing a recruitment and training scheme, and informing and communicating with employees. The internal marketing program is designed to align and engage employees with the organization's goals and values, whereas analyzing the business environment and identifying problems is typically part of the strategic planning process.

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3.

An organisational structure is important because it
- A.
  
  Determines how fast staff can work within the tourism business
- B.
  
  Facilitates the co-ordination of activities and tasks within organisation
- C.
  
  Defines how much money the organisation will make annually
- D.
  
  Presents management with guidelines of decision making
Correct Answer
B. Facilitates the co-ordination of activities and tasks within organisation

Explanation
An organizational structure is important because it facilitates the coordination of activities and tasks within an organization. This means that it helps ensure that different departments and individuals work together efficiently and effectively towards common goals. It provides clarity on reporting lines, roles, and responsibilities, which helps in avoiding duplication of efforts and confusion. A well-defined structure enables smooth communication, collaboration, and decision-making processes, ultimately leading to improved productivity and organizational success.

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4.

Which of these areas is the one within marketing management in an organisation that deals with organisation's employees?
- A.
  
  Strategic Planning Management
- B.
  
  Labour market analysis
- C.
  
  Human resource management
- D.
  
  Situational analysis
Correct Answer
C. Human resource management

Explanation
Human resource management is the area within marketing management that deals with an organization's employees. This involves activities such as hiring, training, and managing the workforce to ensure that the organization has the right people with the right skills in place to achieve its marketing objectives. Human resource management also focuses on employee development, performance management, and creating a positive work environment to enhance employee satisfaction and productivity.

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5.

Which one of the following defines an upside down organisation structure?
- A.
  
  Consumers are placed at the top and management at the bottom of the structure
- B.
  
  Front line staff working in management positions
- C.
  
  Shifting management offices to the ground floor of the organisation
- D.
  
  All of the above
Correct Answer
A. Consumers are placed at the top and management at the bottom of the structure

Explanation
An upside-down organization structure refers to a situation where consumers are given the highest priority and placed at the top of the structure, while management is positioned at the bottom. This means that the organization's focus is on meeting the needs and preferences of the consumers, with management serving as a support system to facilitate this objective. This structure emphasizes customer-centricity and the importance of aligning the organization's goals and strategies with the needs of the consumers.

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6.

True or False, The Hospitality sector has a slow turnover rate of employees,and it is easy to have a service oriented culture
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The statement is false because the hospitality sector typically has a high turnover rate of employees. This is due to various factors such as long working hours, low pay, and high stress levels. Additionally, establishing a service-oriented culture in the hospitality sector can be challenging due to the constant influx of new staff and the need for consistent training and supervision.

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7.

The final step of the internal marketing programme focuses on

Correct Answer
Rewarding and honouring employees

Explanation
The final step of the internal marketing program focuses on rewarding and honoring employees. This step acknowledges the hard work and dedication of the employees, which can help boost their morale and motivation. By rewarding and honoring employees, the company shows appreciation for their efforts and encourages them to continue performing at their best. This can also help create a positive work environment and foster a sense of loyalty and commitment among the employees.

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8.

Which of the following are examples of effective communication with employees?
- A.
  
  A Company Newsletter
- B.
  
  Holding Regular Staff Meetings
- C.
  
  Notice Boards
- D.
  
  Individual Meetings with staff members
- E.
  
  All of the above
Correct Answer
E. All of the above

Explanation
All of the options listed (Company Newsletter, Holding Regular Staff Meetings, Notice Boards, Individual Meetings with staff members) are examples of effective communication with employees. A company newsletter allows for the dissemination of important information to all employees at once. Regular staff meetings provide an opportunity for open dialogue and updates on company matters. Notice boards serve as a visual communication tool for sharing announcements and important messages. Individual meetings with staff members allow for personalized communication and feedback. All of these methods contribute to effective communication within the organization.

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9.

Which one of these is not true regarding staff training of newly appointed employees in toursim industry?
- A.
  
  They Should be informed about other duties
- B.
  
  They do not need any training as they were appointed on the grounds that they possess these attributes
- C.
  
  They should be given a duration of supervised firs hand training
- D.
  
  They should serve some time in every department of the organisation.
Correct Answer
B. They do not need any training as they were appointed on the grounds that they possess these attributes

Explanation
The statement "They do not need any training as they were appointed on the grounds that they possess these attributes" is not true regarding staff training of newly appointed employees in the tourism industry. This answer is incorrect because even if employees possess certain attributes, they still need training to familiarize themselves with the specific duties and responsibilities of their job. Training helps them understand the organization's processes, customer service standards, and other important aspects of their role.

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10.

Marketers mus devise an----------------------- to ensure that employees are both willing and able to deliver first rate service.

Correct Answer
Internal Marketing Programme

Explanation
An internal marketing program is necessary to ensure that employees are both willing and able to deliver first-rate service. This program focuses on promoting the company's values, goals, and service standards to employees, creating a sense of ownership and pride in their work. It involves effective communication, training, and motivation strategies to align employees' attitudes and behaviors with the company's service objectives. By implementing an internal marketing program, marketers can cultivate a positive organizational culture and enhance employee engagement, leading to improved customer satisfaction and loyalty.

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Current Version
Mar 21, 2023

Quiz Edited by
ProProfs Editorial Team
Oct 04, 2011

Quiz Created by
Hector7

Marketing: Internal Marketing Trivia Questions!

What is the definition of Internal Marketing?

Which of the following Components is not included in the internal Marketing Programme

An organisational structure is important because it

Which of these areas is the one within marketing management in an organisation that deals with organisation's employees?

Which one of the following defines an upside down organisation structure?

True or False, The Hospitality sector has a slow turnover rate of employees,and it is easy to have a service oriented culture

The final step of the internal marketing programme focuses on

Which of the following are examples of effective communication with employees?

Which one of these is not true regarding staff training of newly appointed employees in toursim industry?

Marketers mus devise an----------------------- to ensure that employees are both willing and able to deliver first rate service.