Do you know enough about Mystery Shopping or still need to cover a lot of ground? Take this quiz to see how acquainted you are with Mystery Shopping/ Market Research.
Audio & video,telephone,online and face to face.
Online, at home, telephone and video.
Desk research, online , video and telephone.
All the above
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Doing field research, doing secondary research
Research about different desk sizes
True, Correct and honest
Doing primary research
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To find out customers' expectations
To provide Research information.
To expose customers to new products
To sell new products directly to customers
Never
When making a purchase.
At the end of a Mystery Shop.
Anytime. The timing of market research is not important.
Visit the correct location.
Pay attention to employees
Confidentiality.
All of the above.
Staff members should not be identified.
Taped-recored conversations should not be provided to the client organization.
Mystery Shoppers should be made aware that their identification could be revealed if the telephone receiver had caller ID.
The time taken with a staff or employee member should be a normal transaction in the relevant market.
None of the above
The use of individuals trained/briefed to experience and measure compliance or any customer service process, by acting as a potential Customer.
The system of finding the correct answers to our objectives
Market Intelligence
All of the above
None of the above
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A full refund upon submission of receipt.
Negotiate the price they are willing to get payed.
No payment
All of the above.
None of the above.
Understand different items to be displayed at Point of Sale
An individual research agency, organization, department or division which carries out or act as a consultant on a mystery shopping project.
Develop new products and price structure to evaluate how your product can perform better against competitors
All of the above.
None of the above.
Understand different items to be displayed at Point of Sale
Estimate of market potential and make predictions about future environmental conditions
Develop new products and price structure to evaluate how your product can perform better against competitors
Accuracy, Reliability, Anonymity and Review
All the above
Field Agents must not make false claims about their skills and experience or about those of their organizations.
Field Agents must ensure the security of all research records in their possession.
Field Agents must not weather knowingly or negligently act in any way, which could bring discredit on the marketing research profession or lead to a loss of public confidence in it.
All of the above
True
False
True
False
True
False
True
False
Proper placement of point of purchase materials, store traffic patterns.
Consumer product placement
Price Checks
All the Above
True
False
True
False
True
False
True
False
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