Do you know enough about Mystery Shopping or still need to cover a lot of ground? Take this quiz to see how acquainted you are with Mystery Shopping/ Market Research.
Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them cohesively.
Explanation
Market research is the action or activity of gathering information about consumers' needs and preferences.
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.