Marketing And Brand Research Quiz! Trivia

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  • 1/20 Questions

    What type of market research is a survey?

    • Primary Research
    • Secondary Research
    • Desk research
    • Lab research
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About This Quiz


What do you understand about marketing and branding? Do you think you can pass this quiz? Advertising is not a brand. Advertising is one way of communicating a brand's story, but advertising in itself cannot create, preserve, or build a brand. Repetition of the company’s message establishes a familiarity with the brand presented. Advertising is essential to companies trying to direct consumer behavior. Take this quiz and learn more about marketing and branding.

Marketing And Brand Research Quiz! Trivia - Quiz

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  • 2. 

    What is the name of the mobile company which was acquired by Sony?

    • Nokia

    • Erricson

    • DoCoMo

    • CellOne

    Correct Answer
    A. Erricson
    Explanation
    Sony acquired the mobile company Ericsson in 2012.

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  • 3. 

    What is the purpose of carrying out market research?

    • To find out what customers' expectations are

    • To provide employment opportunities for the researchers

    • To alert customers to new products

    • To sell the new products direct to customers

    Correct Answer
    A. To find out what customers' expectations are
    Explanation
    The purpose of carrying out market research is to find out what customers' expectations are. Market research helps businesses understand their target audience, their needs, preferences, and expectations. By conducting market research, companies can gather valuable insights that can be used to develop and improve products, services, and marketing strategies. This information allows businesses to align their offerings with customer expectations, resulting in better customer satisfaction and increased sales.

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  • 4. 

    A disadvantage of carrying out field research is ...

    • That is not timely

    • That the researchers often cheat

    • That it can be expensive and time-consuming to collect

    • That the information is usually unreliable

    Correct Answer
    A. That it can be expensive and time-consuming to collect
    Explanation
    Field research involves collecting data and information directly from the field or real-world settings. This method can be expensive and time-consuming as it requires researchers to travel to the location, set up equipment, and spend a significant amount of time collecting data. Additionally, field research may involve recruiting participants, conducting interviews or observations, and analyzing the collected data. All of these processes can be resource-intensive and may require a substantial investment of time and money. Therefore, the correct answer is that field research can be expensive and time-consuming to collect.

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  • 5. 

    Cerelac is the brand of which companies baby foods?

    • Kellogs

    • Nestle

    • Johnson n Johnson

    • HLL

    Correct Answer
    A. Nestle
    Explanation
    Cerelac is a brand of baby foods that is owned by Nestle. Nestle is a well-known multinational food and beverage company that produces a wide range of products, including baby foods. Therefore, it is logical to conclude that Nestle is the company behind the Cerelac brand.

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  • 6. 

    Louie Philippe is the brand name of a

    • Shirt

    • Paper

    • Car

    • Luggage ware

    Correct Answer
    A. Shirt
    Explanation
    Louie Philippe is a well-known brand name in the fashion industry, specifically for shirts. They are known for their high-quality and stylish shirts that cater to a sophisticated and fashionable clientele. The brand has gained a reputation for its attention to detail, craftsmanship, and use of premium fabrics. Therefore, it is clear that Louie Philippe is associated with shirts rather than paper, car, or luggage ware.

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  • 7. 

    What is meant by desk research?

    • Doing field research

    • Research about different desk sizes

    • Doing secondary research

    • Doing primary research

    Correct Answer
    A. Doing secondary research
    Explanation
    Desk research refers to the process of gathering information and data by analyzing existing sources such as books, journals, reports, and online databases. It involves conducting research without directly interacting with the subjects or collecting new data. This method is often used to gain a comprehensive understanding of a topic or to gather background information before conducting primary research. Therefore, the correct answer is doing secondary research.

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  • 8. 

    Which is the number 2 tea company in the world?

    • Tetley Tea

    • Starbucks Tea

    • 3 roses Tea

    • Star dust tea

    Correct Answer
    A. Tetley Tea
    Explanation
    Tetley Tea is the correct answer because it is recognized as the second-largest tea company globally. This implies that it holds a significant market share and has a strong presence in the tea industry. The other options, Starbucks Tea, 3 roses Tea, and Star dust tea, are not as prominent or widely known as Tetley Tea.

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  • 9. 

    Carrier is a leading name in the field of

    • Air Cooling

    • Air Conditioning

    • Refregiration

    • Icing

    Correct Answer
    A. Air Conditioning
    Explanation
    The correct answer is Air Conditioning. This is because Carrier is a leading name in the field of air conditioning, which involves cooling and dehumidifying indoor air for thermal comfort. Air cooling, refrigeration, and icing are all related to the process of air conditioning, but air conditioning encompasses a broader range of applications and technologies.

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  • 10. 

    Market research should be carried out ...

    • Market research should not be carried out

    • According to the market status

    • After the product has been launched, to see whether customers like it

    • The timing of market research is not important

    Correct Answer
    A. After the product has been launched, to see whether customers like it
    Explanation
    Market research should be carried out after the product has been launched to see whether customers like it because this allows businesses to gather feedback and insights from actual customers who have used the product. By conducting market research at this stage, businesses can identify any issues or areas for improvement, understand customer preferences and satisfaction levels, and make informed decisions on how to enhance the product or adjust marketing strategies. This helps businesses to align their offerings with customer needs and preferences, ultimately leading to better customer satisfaction and market success.

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  • 11. 

    How was the brand name Titan formed?

    • Titan was a name obtained from ancient titan warriors

    • Titan was a name obtained from Mount Titan

    • Titan was a name coined from the first letters of the promoters – Tata Industries and Tamil Nadu government!

    • Titan was obtained from the ship Titanic

    Correct Answer
    A. Titan was a name coined from the first letters of the promoters – Tata Industries and Tamil Nadu government!
    Explanation
    The brand name Titan was formed by combining the first letters of the promoters - Tata Industries and Tamil Nadu government.

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  • 12. 

    Which very popular beer brand in Europe is almost black in color?

    • Haywards 5000

    • Guinness

    • Budweiser

    • Kingfisher

    Correct Answer
    A. Guinness
    Explanation
    Guinness is a very popular beer brand in Europe that is almost black in color.

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  • 13. 

    Which company makes Dettol, the world's No 1antiseptic brand?

    • Reckitt Benckiser

    • Johnson & Johnson

    • Provon

    • Savlon

    Correct Answer
    A. Reckitt Benckiser
    Explanation
    Dettol, the world's No 1 antiseptic brand, is made by Reckitt Benckiser.

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  • 14. 

    Which companies mobile phones are marketed with the slogan - Big inside. Small Outside

    • Nokia

    • Sony

    • Samsung

    • Motorola

    Correct Answer
    A. Samsung
    Explanation
    The correct answer is Samsung because Samsung has marketed their mobile phones with the slogan "Big inside. Small Outside." This slogan emphasizes the fact that Samsung phones have powerful features and capabilities packed into a compact and sleek design.

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  • 15. 

    Which car gives you - Fun on the Run

    • Alto

    • Icon

    • Lancer

    • City

    Correct Answer
    A. Alto
    Explanation
    The correct answer is Alto because it is known for its compact size and nimble handling, making it fun to drive in urban areas with limited space. It is also a popular choice among young drivers and first-time car owners who are looking for an affordable and efficient vehicle that can easily navigate through city traffic. Overall, the Alto offers a fun and enjoyable driving experience, hence it is the car that gives you "Fun on the Run".

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  • 16. 

    Your neighbours will go envy if you own this television

    • LG

    • Samsung

    • Videocon

    • Onida

    Correct Answer
    A. Onida
    Explanation
    Onida is the correct answer because it implies that owning an Onida television will make your neighbors jealous. The statement suggests that Onida televisions are superior or more desirable compared to LG, Samsung, and Videocon televisions.

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  • 17. 

    Colgate Fresh Energy Gel took paste says

    • Talk to Me

    • Rakshana Chakra

    • Fights with germs for long

    • None of these

    Correct Answer
    A. Talk to Me
    Explanation
    The correct answer is "Talk to Me." The given options are different slogans or taglines for Colgate Fresh Energy Gel toothpaste. "Talk to Me" is one of the taglines used by Colgate to promote their product. It suggests that using this toothpaste will give you fresh breath and confidence to engage in conversations with others.

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  • 18. 

    This company is - Applying Thought

    • Infosys

    • Wipro

    • Sun

    • Ernest & Young

    Correct Answer
    A. Wipro
    Explanation
    The correct answer is Wipro because Wipro is the only company mentioned in the options that is known for its tagline "Applying Thought." Infosys, Sun, and Ernst & Young do not have this tagline associated with them. Therefore, Wipro is the most appropriate choice.

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  • 19. 

    Pepsi was initially positioned as a medicine oriented drink.  Which particular condition was it meant for?

    • For a stomach disorder

    • For lung cancer

    • Acidity problem

    • To create appetite

    Correct Answer
    A. For a stomach disorder
    Explanation
    Pepsi was initially positioned as a medicine oriented drink meant for a stomach disorder. This suggests that Pepsi was marketed as a remedy or treatment for a specific stomach ailment, indicating its potential to alleviate symptoms or provide relief for individuals experiencing digestive issues.

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  • 20. 

    Forester is the name of a car manufactured by

    • Ford

    • BMW

    • Chevrolet

    • Mitsubishi

    Correct Answer
    A. Chevrolet
    Explanation
    The correct answer is Chevrolet because Forester is not a car manufactured by Ford, BMW, or Mitsubishi. Chevrolet is the only option left, making it the most likely manufacturer of the Forester car.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 29, 2009
    Quiz Created by
    Sainath
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