Marketing Concepts Of Product: Quiz!
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According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.' Take this quiz to test your knowledge about marketing concepts of product demand and supply. Let's try it out!
Questions and Answers
- 1.
What are the activities that form a part of the marketing mix?
- A.
Product price production place
- B.
Packaging point price place
- C.
Product price promotion place
Correct Answer
C. Product price promotion placeExplanation
The marketing mix consists of various activities that are essential for successful marketing. These activities include product development and design, determining the appropriate pricing strategy, promoting the product through various marketing channels, and choosing the right distribution channels or places to make the product available to the target customers. Therefore, the answer "product price promotion place" accurately represents the activities that form a part of the marketing mix.Rate this question:
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- 2.
What is a market segment?
- A.
When a group is split into houses!
- B.
When a market is broken down into smaller groups!
- C.
When a market is split for everyone to share!
Correct Answer
B. When a market is broken down into smaller groups!Explanation
A market segment refers to the process of dividing a larger market into smaller groups based on various characteristics such as demographics, behavior, needs, or preferences. This allows businesses to target specific groups of customers with tailored marketing strategies and products that meet their specific needs and preferences. By segmenting the market, businesses can better understand and cater to the diverse needs of different customer groups, ultimately increasing their chances of success in the marketplace.Rate this question:
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- 3.
Is market research expensive?
- A.
Yes
- B.
No
Correct Answer
A. YesExplanation
Market research can be expensive because it involves various costs such as hiring professionals, conducting surveys or focus groups, collecting and analyzing data, and obtaining relevant industry reports. Additionally, market research often requires a significant amount of time and resources to ensure accuracy and reliability of the results. Therefore, businesses need to allocate a budget for market research activities in order to gather valuable insights and make informed decisions.Rate this question:
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- 4.
What are the four processes of a product life cycle?
- A.
Introduction downfall upfall decline
- B.
Introduction growth maturity decline
- C.
Starter growth maturity decline
Correct Answer
B. Introduction growth maturity declineExplanation
The correct answer is "Introduction growth maturity decline". This answer accurately describes the four processes of a product life cycle. The introduction stage is when a product is first launched into the market. It is followed by the growth stage, where the product gains popularity and sales increase. The maturity stage comes next, where the product reaches its peak in terms of sales and market saturation. Finally, the decline stage occurs when the product starts losing market share and sales decline. This sequence represents the typical life cycle of a product from its introduction to its eventual decline.Rate this question:
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- 5.
Why are brand names used?
- A.
So they sound good
- B.
So you can define product
- C.
So you pick priduct with best name
Correct Answer
B. So you can define productExplanation
Brand names are used so that consumers can easily identify and differentiate a particular product or service from others in the market. A brand name helps in defining the unique features, qualities, and benefits of a product, making it easier for consumers to make purchasing decisions. It also helps in creating brand recognition and loyalty among customers, as they associate the brand name with a certain level of quality and trust.Rate this question:
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- 6.
When prices are high is demand usually....
- A.
Less
- B.
More
- C.
Balanced
Correct Answer
A. LessExplanation
When prices are high, demand usually decreases. This is because as prices increase, consumers are less willing or able to pay for the product or service, resulting in a decrease in demand. Higher prices can also lead to consumers seeking alternatives or postponing their purchases, further reducing demand. Therefore, when prices are high, the demand tends to be less.Rate this question:
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- 7.
The lower the price the customer is willing to pay the ______ a business will be willing to supply.
- A.
More
- B.
Less
Correct Answer
B. LessExplanation
The statement suggests that there is an inverse relationship between the price a customer is willing to pay and the willingness of a business to supply. When the customer is willing to pay a lower price, the business will be less willing to supply the product or service. This is because a lower price may not cover the costs of production or generate enough profit for the business. Therefore, the business will be less inclined to supply the product or service at a lower price.Rate this question:
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- 8.
The amount charged for a product?
- A.
Research
- B.
Price
- C.
Demand
Correct Answer
B. PriceExplanation
The correct answer is "price" because when determining the amount charged for a product, the price is the key factor to consider. Price refers to the monetary value assigned to a product or service, taking into account factors such as production costs, competition, and customer demand. It plays a crucial role in determining profitability and market positioning for a product, making it an essential element in pricing strategies.Rate this question:
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- 9.
What is the pricing called when it starts high then goes low.
- A.
Cost plus
- B.
Penetration
- C.
Skimming
Correct Answer
C. SkimmingExplanation
Skimming pricing is a strategy where a product is initially priced high and then gradually reduced over time. This approach is commonly used for innovative or unique products to maximize profits from early adopters who are willing to pay a premium. As the market becomes more saturated or competition increases, the price is lowered to attract a broader customer base. Skimming allows a company to capitalize on the willingness of certain customers to pay a higher price initially, while also gaining market share and increasing sales volume as the price decreases.Rate this question:
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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 20, 2022Quiz Edited by
ProProfs Editorial Team -
Apr 02, 2008Quiz Created by
Natz14181
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