Business Quiz: Are You Ready To Be A Marketer?

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| By SchlenkerJ
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SchlenkerJ
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Quizzes Created: 6 | Total Attempts: 5,989
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  • 1/20 Questions

    Britanny knows her products inside and out.  She knows all their features and is able to explain them in terms of benefits for specific customers.  Which characteristic of a successful salesperson does Britanny display?

    • Self-motivation
    • Self-confidence
    • Product knowledge
    • Ethics
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About This Quiz

This Business Quiz tests your readiness for a marketing role by assessing key sales skills. It covers planned and personalized communication, customer satisfaction, and various sales contexts. Ideal for aspiring marketers to evaluate their understanding of effective selling techniques.

Business Quiz: Are You Ready To Be A Marketer? - Quiz

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  • 2. 

    Dave has a sales job selling very expensive cars. Each day, he wears a nice suit and tie to work. Which characteristic of a successful salesperson does Dave display?

    • Communication skills

    • Persistence and patience

    • Personal appearance

    • Education and training

    Correct Answer
    A. Personal appearance
    Explanation
    Dave's display of personal appearance as a successful salesperson is evident through his choice to wear a nice suit and tie to work every day. This indicates that he values presenting himself in a professional and polished manner, which can create a positive impression on potential customers. Personal appearance is crucial in sales as it helps to build trust and credibility, making customers more likely to be receptive to Dave's sales pitch.

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  • 3. 

    Which of the following is an example of a product's being sold directly to the user for ultimate consumption?

    • A person sells bouquets of roses on the side of the road

    • A perfume maker sells perfume to a boutique to sell to its customers

    • A grocer sells powdered sugar to a bakery for its donuts

    • A car dealership sells a van to a plumber for visiting customers' homes

    Correct Answer
    A. A person sells bouquets of roses on the side of the road
    Explanation
    A person selling bouquets of roses on the side of the road directly sells the product (bouquets of roses) to the user (customers) for ultimate consumption. This means that the person is bypassing any intermediaries or middlemen and selling the product directly to the end consumer.

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  • 4. 

    Which of the following is an example of a product's being sold without the use of an intermediary?

    • A tanning salon

    • A construction-supply distributor

    • A car-rental agency

    • A Mary Kay cosmetics party

    Correct Answer
    A. A Mary Kay cosmetics party
    Explanation
    A Mary Kay cosmetics party is an example of a product being sold without the use of an intermediary because it involves direct sales from the Mary Kay consultant to the customers. In this scenario, there is no middleman or intermediary involved in the selling process. The consultant showcases and sells the cosmetics directly to the customers at the party, eliminating the need for any intermediaries such as retailers or distributors.

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  • 5. 

    Stephanie recently rearranged an entire sales presentation for a specific customer. It took some imagination and inventiveness, but it helped her make the sale. Which characteristic of a successful salesperson does Stephanie display?

    • Creativity

    • Education and Training

    • Personal appearance

    • Ethics

    Correct Answer
    A. Creativity
    Explanation
    Stephanie's ability to rearrange the sales presentation for a specific customer demonstrates her creativity. She used her imagination and inventiveness to come up with a new approach that ultimately helped her make the sale. Creativity is an important characteristic of a successful salesperson as it allows them to think outside the box, adapt to different situations, and find unique solutions to meet the needs of their customers.

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  • 6. 

    Which of the following is an intangible product?

    • An allergy shot

    • A box of tissues

    • A yearly checkup

    • A stethoscope

    Correct Answer
    A. A yearly checkup
    Explanation
    A yearly checkup is considered an intangible product because it is a service provided by a healthcare professional rather than a physical item that can be touched or held. Unlike the other options listed, which are tangible products that can be physically possessed or used, a yearly checkup involves a series of medical examinations, tests, and consultations that cannot be physically held or stored. It is a service that is provided to assess an individual's health and provide necessary medical advice or treatment.

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  • 7. 

    Chris doesn't receive a lot of close supervision for his sales work, but he manages his time well and stays on task.  Which characteristic of a successful salesperson does Chris display?

    • Education and Training

    • Self-motivation

    • Self-confidence

    • Product knowledge

    Correct Answer
    A. Self-motivation
    Explanation
    Chris displays the characteristic of self-motivation. Despite not receiving a lot of close supervision, he is able to manage his time well and stay on task. This shows that he is internally driven and motivated to succeed in his sales work. Self-motivation is an important trait for a successful salesperson as it helps them stay focused, set goals, and take initiative in their work without relying on external factors for motivation.

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  • 8. 

    Samantha never uses "strong-arm tactics" or attempts to pressure her customers into making a purchase. Which characteristic of a successful salesperson does Samantha display?

    • Education and training

    • Belief in selling as a service

    • Creativity

    • Personal appearance

    Correct Answer
    A. Belief in selling as a service
    Explanation
    Samantha's display of "belief in selling as a service" is evident in her approach to sales. She does not resort to "strong-arm tactics" or pressure customers into making a purchase. Instead, she focuses on providing value and meeting the needs of her customers. This approach aligns with the belief that selling should be about serving the customer and building long-term relationships rather than simply making a sale. By prioritizing the customer's needs and interests, Samantha demonstrates the characteristic of a successful salesperson who views selling as a service.

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  • 9. 

    Dan makes sure that as he is interacting with customers, he is actively listening so that he can better respond to their questions and objections.  Which characteristic of a successful salesperson does Dan display?

    • Ethics

    • Persistence and patience

    • Communication skills

    • Education and training

    Correct Answer
    A. Communication skills
    Explanation
    Dan displays the characteristic of communication skills. This is evident from the fact that he actively listens to customers in order to better respond to their questions and objections. Effective communication is crucial in sales as it allows the salesperson to understand the customers' needs, address their concerns, and provide appropriate solutions. By actively listening, Dan demonstrates his ability to engage with customers and effectively convey information, ultimately enhancing his sales performance.

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  • 10. 

    Which of the following is a tangible product?

    • Alterations to a shirt

    • Personal-shopping service

    • Dry cleaning

    • A shirt

    Correct Answer
    A. A shirt
    Explanation
    A shirt is a tangible product because it is a physical item that can be touched, seen, and worn. It is a material object that can be bought, sold, and physically possessed by someone. In contrast, alterations to a shirt, personal-shopping service, and dry cleaning are all services rather than tangible products. Services are intangible and involve actions or tasks performed by someone for someone else, while a shirt is a concrete, physical item that can be held and used.

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  • 11. 

    Matt take the time to research his client before he makes a sales presentation. That way, he can tailor the presentation to the specific client.  Which characteristic of a successful salesperson does Matt display?

    • Customer knowledge

    • Product knowledge

    • Presistence and patience

    • Personal appearance

    Correct Answer
    A. Customer knowledge
    Explanation
    Matt displays the characteristic of customer knowledge. By taking the time to research his client before making a sales presentation, he is able to tailor the presentation to the specific client. This shows that he has a good understanding of his customers' needs, preferences, and buying habits, which is essential for a successful salesperson.

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  • 12. 

    Michael is interacting with a customer over the phone. What aspect of selling does this illustrate?                          

    • It should ensure customer satisfaction

    • It is personalized communication

    • It is planned communication

    • It takes place to influence purchase decisions

    Correct Answer
    A. It is personalized communication
    Explanation
    The interaction between Michael and the customer over the phone illustrates personalized communication. This means that Michael is tailoring his communication style and approach to meet the specific needs and preferences of the customer. By engaging in personalized communication, Michael is likely to build a stronger rapport with the customer and increase the chances of satisfying their needs and making a successful sale.

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  • 13. 

    Which of the following is an example of a product's being sold to an organization for use in producing other goods?

    • A retailer sells office furniture to an advertising firm

    • A retailer sells a sewing machine to a professional seamstress

    • A teenager mows his neighbor's lawn for $20

    • A distributor sells hundreds of comics to a comic-book store

    Correct Answer
    A. A retailer sells a sewing machine to a professional seamstress
    Explanation
    The correct answer is A retailer sells a sewing machine to a professional seamstress. This is an example of a product being sold to an organization (the professional seamstress) for use in producing other goods (sewing garments). The sewing machine is a tool that the seamstress will use in her business to create products, making it a product sold for production purposes.

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  • 14. 

    Two retail stores are striving to offer products for the lowest prices and best values in town.  What role of selling in our economy does this illustrate?

    • Promotes competition

    • Affects employment

    • Adds utility

    • Helps customers determine needs

    Correct Answer
    A. Promotes competition
    Explanation
    This answer is correct because when two retail stores strive to offer products for the lowest prices and best values in town, they are engaging in competitive pricing strategies. This competition encourages other stores to also lower their prices and improve the value they offer to customers. Ultimately, this promotes healthy competition in the market, leading to better prices and value for customers.

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  • 15. 

    Amanda is always completely upfront and honest with her customers about product information. Which characteristic of a successful salesperson does Amanda display?

    • Creativity

    • Self-motivation

    • Persistence and patience

    • Ethics

    Correct Answer
    A. Ethics
    Explanation
    Amanda's display of honesty and transparency with her customers about product information indicates that she possesses the characteristic of ethics. Ethics refers to the moral principles and values that guide a person's behavior and decision-making. By being upfront and honest, Amanda demonstrates her commitment to doing what is right and morally correct in her sales interactions, which is an important quality for a successful salesperson.

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  • 16. 

    Jessica has spent a great deal of time practicing and perfecting her sales presentation. What aspect of selling does this illustrate?

    • It should ensure customer satisfaction

    • It is planned communication

    • It is personalized communication

    • It takes place to influence purchase decisions

    Correct Answer
    A. It is planned communication
    Explanation
    This answer suggests that Jessica's sales presentation is not spontaneous but rather carefully thought out and prepared in advance. This demonstrates that it is a planned communication, indicating that Jessica has put in a significant amount of time and effort to create an effective sales pitch.

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  • 17. 

    Josh has been told "No" about 10  times today by potential customers.  He doesn't get discouraged or give up, however.  He's determined to keep looking for ways to make sales. Which characteristic of a successful salesperson does Josh display?

    • Product knowledge

    • Personal appearance

    • Ethics

    • Persistence and patience

    Correct Answer
    A. Persistence and patience
    Explanation
    Josh's display of persistence and patience is the characteristic of a successful salesperson being depicted in this scenario. Despite being told "No" multiple times by potential customers, Josh remains determined and does not get discouraged or give up. This demonstrates his ability to persevere and continue looking for ways to make sales, which are essential qualities for success in sales.

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  • 18. 

    Of the following, which role of selling in our economy helps products to be in "the right place at the right time".

    • Promotes competition

    • Affects employment

    • Adds utility

    • Helps customers determine needs

    Correct Answer
    A. Adds utility
    Explanation
    The role of selling that helps products to be in "the right place at the right time" is adding utility. Adding utility refers to the process of enhancing the value of a product or service by making it more convenient, accessible, or desirable for customers. By effectively selling and distributing products, businesses ensure that they are available to customers when and where they need them, thus meeting their demands and increasing the overall utility of the product.

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  • 19. 

    Ashley is a successful salesperson who has gained  many repeat customers for her business. What aspect of selling does this illustrate? ...

    • It should ensure customer satisfaction

    • It is planned communication

    • It is personalized communication

    • It takes place to influence purchase decisions

    Correct Answer
    A. It should ensure customer satisfaction
    Explanation
    This answer suggests that Ashley's success as a salesperson is attributed to her ability to ensure customer satisfaction. By gaining many repeat customers, it implies that Ashley has provided a positive experience for her customers, meeting their needs and exceeding their expectations. This demonstrates the importance of customer satisfaction in the selling process, as it leads to customer loyalty and repeat business.

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  • 20. 

    Which of the following is an example of a product's being sold to an organization for resale?

    • A retailer sells a small refrigerator to a coffee shop

    • A farmer sells produce to a restaurant

    • A potter sells pottery at a flea market

    • A wholesaler sells candy to a concession stand

    Correct Answer
    A. A wholesaler sells candy to a concession stand
    Explanation
    A wholesaler selling candy to a concession stand is an example of a product being sold to an organization for resale. In this scenario, the wholesaler is selling the candy to the concession stand, which will then sell the candy to its customers. The candy is not being sold directly to the end consumer, but rather to another organization that will resell it. This is a common practice in the business-to-business (B2B) market, where products are often sold to organizations for them to resell to their own customers.

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Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 24, 2012
    Quiz Created by
    SchlenkerJ
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