1.
The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
Correct Answer(s)
A. The service representative completes a task
C. A customer changes the call context
E. A customer responds to an offer
Explanation
The Next-Best-Action recommendation for a customer is re-evaluated when the service representative completes a task because completing a task may provide new information or insights that could affect the recommendation. Additionally, a customer changing the call context can also trigger a re-evaluation as it may indicate a shift in their needs or preferences. Lastly, a customer responding to an offer can lead to a re-evaluation as their response may indicate a change in their interests or priorities.
2.
What type of information is used by the Customer Decision Hub to determine the Next-Best-Action recommendations? (Choose Two)
Correct Answer(s)
A. Customer profile.
B. Call context.
Explanation
The Customer Decision Hub uses the customer profile and call context to determine the Next-Best-Action recommendations. The customer profile provides information about the customer's preferences, past interactions, and behavior, which helps in understanding their needs and preferences. The call context includes real-time information about the customer's current situation, such as the reason for the call, their mood, and any previous interactions during the call. By considering both the customer profile and call context, the Customer Decision Hub can generate personalized and relevant recommendations for the next best action to be taken.
3.
In an organization, many propositions are applicable to various business issues.
What do you think is the best way to organize your propositions (Select two)?
Correct Answer(s)
C. Into a three level hierarchy: Business issue -> Group -> Proposition
D. Into any hierarchical structure that meets the business needs
Explanation
The default proposition organisation hierarchy that ships with Pega Decision Management is: Business issue -> Group -> Proposition
The default proposition organisation hierarchy is: Business issue -> Group -> Proposition. This hierarchy can be customized to have a more generic structure, such as Area -> Group -> Sub Group -> Proposition.
4.
Another decision component is the Results component. Each strategy always contains one of this component which defines the output of the decision strategy
How many propositions do you think this strategy will output?
Correct Answer
C. 2
Explanation
The Results component of a decision strategy defines the output of the strategy. Since the question states that each strategy always contains one Results component, it can be inferred that this particular strategy will output 2 propositions.
5.
U+, wants the Price of all offered Propositions to be dynamic. If the Customer value is higher than 60 he/she will get a 10% discount.
Correct Answer
A. Set the value of the Price based on Customer Value
Explanation
The correct answer is to set the value of the price based on the customer value. This means that the price of the propositions will vary depending on the customer's value. If the customer value is higher than 60, they will receive a 10% discount on the price. This approach allows for dynamic pricing, where the price can be adjusted to match the customer's value and provide discounts if necessary.
6.
U+, a telecom company, would like to offer the most profitable proposition to is customers.
Profit is calculated based on Price and Cost proposition properties.
How would you enhance this strategy to meet the new requirement?
Correct Answer
A. Add a new decision component
Explanation
To meet the new requirement of offering the most profitable proposition to its customers, adding a new decision component would be the best strategy. This new component can consider factors such as customer preferences, market trends, and competitor analysis to determine the most profitable proposition. By incorporating this additional decision-making element, U+ can ensure that their offerings are tailored to maximize profit while also meeting customer needs and staying competitive in the market.
7.
What does the Results component of the strategy contain?
- iPhone (Price: 150; Cost: 100)
- Galaxy (Price: 250; Cost: 150)
- Xperia (Price: 250; Cost: 100)
Correct Answer
C.
Explanation
The Results component of the strategy contains the list of smartphones with their respective prices and costs. It provides information about the iPhone, Galaxy, and Xperia smartphones, including their prices and costs.
8.
What does the Results component of the strategy contain?
- iPhone (Price: 150; Cost: 100)
- Galaxy (Price: 250; Cost: 150)
- Xperia (Price: 250; Cost: 100)
Correct Answer
B.
Explanation
The Results component of the strategy contains the information about the different smartphones and their respective prices and costs. It provides a comparison of the iPhone, Galaxy, and Xperia models, showing their prices and costs.
9.
U+, a telecom company, always offers the proposition with the highest profit to its customers. They have observed that the proposition presented are not relevant to many customers. Acceptance rate (Acceptance rate is the ratio of the number of propositions accepted to total number of propositions offered. A high acceptance rate for a propositions means that many customers accept it.) (and therefore profit) is going down. How can U+ resolve this situation?
Correct Answer
D. Select proposition that balances business objective with customer needs
Explanation
U+ can resolve the situation by selecting propositions that balance their business objectives with the needs of their customers. This means considering both the profitability of the proposition for the company and its relevance to the customers. By offering propositions that align with the customers' needs, U+ can increase the acceptance rate and ultimately maximize their profit. This approach ensures that the propositions are not only profitable but also valuable and attractive to the customers, leading to higher acceptance rates and overall business success.
10.
This is the decision strategy U+ currently uses to select the proposition with the highest profit.
How would you enhance this strategy to balance customer needs with business objectives?
Correct Answer
C. Both: and a new component and change the prioritization expression
Explanation
To enhance the strategy to balance customer needs with business objectives, adding a new decision component to determine customer interest would allow for a better understanding of what customers value. This component could consider factors such as customer feedback, preferences, and market research to gauge customer interest accurately. Additionally, changing the prioritization formula would help in incorporating customer needs into the decision-making process. By assigning weights or scores to customer-centric factors, the strategy can be adjusted to give more importance to propositions that align with customer needs while still considering profitability.
11.
Assume a different strategy designer received the same assignment but he reversed the Adaptive Model with the Set Property component. As a result, he built the following decision strategy:
Which of the following statements do you think it is true?
Correct Answer
C. This solution is correct. Strategy will result in the same output.
Explanation
The given solution is correct because reversing the Adaptive Model with the Set Property component does not affect the output of the strategy. The order in which these components are placed does not change the computation of profit or propensity. Therefore, the strategy will still result in the same output regardless of the order of these components.
12.
U+, a telecom company, wants customers with high churn risk to receive a retention offer (Churn is when customers leave an organization, usually for a competitor).
How do you change the following strategy to meet this requirement?
Correct Answer
C. Use a decision component that can access and run a predictive model from within the strategy, in real-time.
Explanation
The given correct answer suggests using a decision component that can access and run a predictive model from within the strategy in real-time. This means that instead of running the strategy in batch mode for high churn risk customers, the strategy will be able to detect high churn risk customers in real-time and make retention offers immediately. By accessing and running the predictive model in real-time, U+ can proactively identify customers at risk of leaving and offer them retention incentives promptly, increasing the chances of retaining them.
13.
How does a predictive model help in proactive retention?
Correct Answer
B. The model predicts a customer's churn risk, which can be used in the strategy to select a suitable retention offer
Explanation
A predictive model helps in proactive retention by predicting a customer's churn risk. This information can then be used to develop a strategy for selecting a suitable retention offer. By understanding which customers are at a higher risk of leaving, the company can tailor their offers and incentives to effectively retain those customers. This allows for a more proactive approach to customer retention, as the company can take action before the customer actually decides to leave.
14.
Select the strategy pattern that will choose a proposition based on the output of a predictive model.
Correct Answer
B.
Explanation
The correct answer is the Decision Strategy Pattern. This pattern allows for the selection of a proposition based on the output of a predictive model. It involves using a set of predefined rules or conditions to determine the appropriate proposition to choose. This pattern is commonly used in decision-making processes where the outcome is based on the prediction of a model.
15.
What does a churn predictive model need to predict the propensity of customer churn?
Correct Answer
B. Customer properties
Explanation
A churn predictive model needs customer properties to predict the propensity of customer churn. Customer properties refer to the characteristics and behavior of the customers, such as demographics, purchase history, engagement level, and customer satisfaction. By analyzing these customer properties, the model can identify patterns and indicators that suggest a higher likelihood of churn. This information can then be used to develop strategies and interventions to prevent or reduce customer churn.
16.
U+, a high street bank, wants to offer a new credit card to all their customers who are currently studying.
How would you enhance this strategy to ensure that only students are offered the Student Card?
Correct Answer
A. Add a new decision component
Explanation
Adding a new decision component would enhance the strategy to ensure that only students are offered the Student Card. This new component could involve verifying the customer's student status through documentation such as a valid student ID or enrollment certificate. By implementing this additional step, the bank can ensure that only customers who are currently studying are eligible for the Student Card, thereby targeting the intended audience accurately.
17.
Which of the following business requirements should be implemented using the Filter component?
Correct Answer
C. Select propositions with a profit higher than 60$
Explanation
The Filter component should be implemented to select propositions with a profit higher than $60. The Filter component is designed to filter and select specific data based on certain criteria. In this case, the requirement is to select propositions with a profit higher than $60, so the Filter component would be the appropriate choice to filter out and select only those propositions that meet this criteria.
18.
In Filter component, which condition should you use to remove anyone who is 18 or over?
Correct Answer
B. Primary.Age < 18
Explanation
The correct answer is "Primary.Age < 18". This condition will remove anyone who is 18 or over because it checks if the age in the "Primary" field is less than 18. If the age is less than 18, the condition will evaluate to true and the person will be removed. If the age is 18 or over, the condition will evaluate to false and the person will not be removed.
19.
U+, a telecom company, has a contact center to handle incoming customer calls.
U+ wants to offer either a retention (a retention offer is made to customer who intent to leave as an incentive for them to remain) or sales offer (a sales offer is made to motivate the customer to make a purchase) depending on the customer intent. Select the two most appropriate strategies U+ should use to execute on this strategy.
Correct Answer(s)
A. Make a retention offer when the customer calls in to cancel their contract
D. Make an appropriate sales offer if the customer inquires about certain products.
Explanation
The two most appropriate strategies for U+ to execute on this strategy are to make a retention offer when the customer calls in to cancel their contract and to make an appropriate sales offer if the customer inquires about certain products. These strategies are effective because they are tailored to the specific situations in which the offers are made. Offering a retention offer when a customer calls in to cancel their contract shows that U+ values their customers and wants to retain them. Making a sales offer when a customer inquires about certain products shows that U+ is proactive in meeting the customer's needs and providing them with relevant options.
20.
This strategy below contains an error. Examine the strategy carefully.
What do the Results of the strategy contain if the Call reason is: Inquire Xperia?
Correct Answer
C. 1) Galaxy
Explanation
The strategy contains an error because the expected result for the call reason "Inquire Xperia" should be "Xperia" and not "Galaxy". However, the strategy mistakenly lists "Galaxy" as the result for this specific call reason.
21.
Assume the strategy has been corrected.
What does the Result of the strategy contains if the Call reason is: Inquire Nokia?
Correct Answer
C. IpHone
Explanation
The result of the strategy contains "iPhone" if the call reason is "Inquire Nokia". This suggests that the strategy is designed to provide information about different phone models based on the call reason. In this case, the strategy is indicating that there is no offer for Nokia, but there is information available about iPhones.
22.
Assume this is the property panel of the Switch component:
What is the output of the strategy in the Call_intent is "Inquire products"?
Correct Answer
C. No offer
Explanation
The output of the strategy in the Call_intent is "Inquire products" is "No offer".
23.
This is an alternative decision strategy.
Details info -
Does this strategy satisfy the original use case requirements?
Requirements:
Implement a strategy so that it:
1) Select the "Retention Offer" if the customer intent is "Cancel contract"
2) Select the "Sales Offer" if the customer intent is "Inquire products"
3) outputs "No offer" in any other case
Correct Answer
B. No, the strategy sometimes outputs the wrong offer.
Explanation
The given correct answer is "No, the strategy sometimes outputs the wrong offer." This is because the strategy does not always select the correct offer based on the customer intent. It may output the wrong offer in some cases, which means it does not satisfy the original use case requirements.
24.
What can you do to access a proposition's Interaction History?
Correct Answer
D. Use the Interaction History component
Explanation
To access a proposition's Interaction History, you can use the Interaction History component. This component is specifically designed to provide access to the Interaction History. It allows you to retrieve and analyze the historical data related to customer interactions. By using this component, you can gain valuable insights into the customer's past interactions, which can help in making informed decisions and personalizing the customer experience.
25.
What is the purpose of the Interaction History component?
Correct Answer
B. To determine if a proposition has been offered before.
Explanation
The purpose of the Interaction History component is to determine if a proposition has been offered before. This component allows the system to track and record all previous interactions with the customer, including any propositions that have been offered. By analyzing the interaction history, the system can determine if a proposition has already been offered to the customer, thus avoiding duplicate offers and improving the overall customer experience.
26.
What is the simplest and most efficient method of retrieving the last 60 days of interaction history?
Correct Answer
D. Update the Interaction History component to fetch the last 60 days.
Explanation
To retrieve the last 60 days of interaction history, the most efficient method is to update the Interaction History component. By modifying the component, it can be configured to fetch the required data within the specified time frame. This eliminates the need to add additional components or filters, streamlining the retrieval process.
27.
Which of the statements can be translated into proposition eligibility rules? Pick three
Correct Answer(s)
A. Credit cards can only be offered to applicants over 18
C. The card has no expiry date
D. The Gold card can only be offered to anyone with an annual income exceeding 100.000
Explanation
The correct answer choices are statements that can be translated into proposition eligibility rules. The first statement, "Credit cards can only be offered to applicants over 18," is an eligibility rule that sets an age requirement for applicants. The second statement, "The card has no expiry date," is a rule regarding the card's expiration policy. The third statement, "The Gold card can only be offered to anyone with an annual income exceeding 100.000," is an eligibility rule based on the applicant's annual income. These three statements establish criteria for who is eligible to receive a credit card and what conditions apply to the card.
28.
You can use customer and proposition properties to evaluate the eligibility. Can you distinguish between customer and proposition properties? (Select all customer properties)
Correct Answer(s)
A. Age
C. Income
Explanation
The customer properties that can be used to evaluate eligibility are age and income. Age is an important factor as it can determine if a customer meets the minimum age requirement for a particular proposition. Income is also crucial as it helps assess the financial capability of a customer to afford the proposition. The other two options, "No Fees" and "No Expiry Date," are proposition properties rather than customer properties.
29.
U+ Bank wants to ensure that the Gold Card offer is presented at most three times to a single customer.
Do you need to change this strategy to implement this requirement?
Correct Answer
B. Yes, add an Aggregation component
Explanation
Adding an Aggregation component would be necessary to implement the requirement of presenting the Gold Card offer at most three times to a single customer. The Aggregation component can be used to keep track of the number of times the offer has been presented to each customer. By setting a condition in the Aggregation component, the offer can be stopped from being presented after it reaches the maximum limit of three times.
30.
U+ Bank is running a credit card promotion. To optimize their profits the want to offer only the credit cards that generate better than average profit (sum of card profits divided by the number of cards). How would you calculate average profit?
Correct Answer
A. Use the Group By component to calculate average profit.
31.
In the Group By component, which function should you use to find out the number of proposition accepted in the last 30 days?
Correct Answer
A. Count
Explanation
The correct answer is "Count" because the Count function is used to calculate the number of occurrences of a specific field or attribute. In this case, it can be used to count the number of proposition accepted in the last 30 days.
32.
U+ Bank wants to target all the customers who have rejected a credit card offer. Which function should you use? To get a full picture check all answers.
Correct Answer
C. TRUE IF ANY
Explanation
The correct answer is "TRUE IF ANY". This function will target all the customers who have rejected a credit card offer. It will return true if any of the customers have rejected the offer, allowing U+ Bank to effectively target this specific group of customers.
33.
In a simulation configuration, the data flow rule is used to define the: (Choose One)
Correct Answer
A. Strategy to be used
Explanation
The data flow rule in a simulation configuration is used to define the strategy to be used. This means that it determines the specific approach or plan of action that will be followed in the simulation. The data flow rule helps in guiding the flow of data and information within the simulation, ensuring that the desired strategy is implemented accurately. It helps in defining the steps, rules, and processes that need to be followed for achieving the desired outcomes in the simulation.
34.
Simulation results can be written to: (Choose Two)
Correct Answer(s)
A. Database via Class
D. Visual Business Director
Explanation
The simulation results can be written to a database via a class and to Visual Business Director. Writing the results to a database via a class allows for structured storage and easy retrieval of the data. Visual Business Director is a tool that can be used to visualize and analyze simulation results, making it a suitable option for writing the results. The other options, such as Customer class, Proposition table, and Database via SQL, are not mentioned as viable options for writing the simulation results.
35.
What can we do with Visual Business Director? (Choose One)
Correct Answer
C. A/B test two strategies
Explanation
Visual Business Director allows users to A/B test two strategies. This means that users can compare the performance and effectiveness of two different strategies by running simulations and analyzing the results. This feature helps businesses make data-driven decisions and optimize their strategies based on real-time insights.
36.
Which statement is true when describing a simulation? (Choose One)
Correct Answer
B. A simulation can be re-executed.
Explanation
A simulation can be re-executed means that it can be repeated multiple times with different inputs or parameters to observe and analyze different outcomes. This allows for testing and experimentation to understand the impact of various factors on the simulation results. Re-executing a simulation helps in gaining more insights, making improvements, and validating the accuracy and reliability of the simulation model.
37.
Which is a dimension in Visual Business Director?
Correct Answer
D. Channel
Explanation
In Visual Business Director, "Channel" is a dimension that refers to the different distribution channels used by a business to reach its customers. This dimension helps in analyzing and understanding the effectiveness of various channels in terms of sales, customer reach, and profitability. By analyzing the channel dimension, businesses can make informed decisions about optimizing their distribution strategies and allocating resources to the most effective channels.
38.
Which of the following statement is true regarding the Filter and Prioritization component in a decision strategy? (Choose One)
Correct Answer
A. The Filter component reduces the number of incoming data elements by allowing all rows for which the condition is true.
Explanation
The Filter component in a decision strategy reduces the number of incoming data elements by allowing all rows for which the condition is true. This means that only the data elements that meet the specified condition will be included in the subsequent steps of the decision strategy. The Filter condition is different from the Prioritization expression, which is used for ranking the incoming data. Therefore, the statement that a Prioritization component cannot reduce the number of incoming data elements is not true.
39.
What decision strategy pattern would you use to filter out all propositions having their price higher than the average product price?
Correct Answer
D. Group by - Filter
Explanation
The Group by - Filter decision strategy pattern would be used to filter out all propositions having their price higher than the average product price. This pattern involves grouping the propositions based on a certain property (in this case, price), and then applying a filter to select only those propositions that meet a specific condition (in this case, having a price higher than the average). This allows for the identification and removal of propositions that do not meet the desired criteria.
40.
What are the property types available to a Strategy Designer for building decision strategies? (Choose Two)
Correct Answer(s)
A. Customer data
C. Proposition properties
Explanation
The property types available to a Strategy Designer for building decision strategies are customer data and proposition properties. Customer data refers to the information about the customers that can be used to make decisions, while proposition properties are the attributes of a proposition that can be used in decision-making. These two types of properties provide the necessary data and information for creating effective decision strategies.
41.
In the strategy Sales Account strategy you have used the CLV_Threshold property to ______ (Choose One)
Correct Answer
A. Establish if a customer is eligible for a proposition.
Explanation
The CLV_Threshold property is used in the Sales Account strategy to establish if a customer is eligible for a proposition. This means that the strategy will use the CLV_Threshold value to determine if a customer meets the criteria necessary to be offered a specific proposition. The CLV_Threshold serves as a threshold or cutoff point, and if a customer's CLV_Value exceeds this threshold, they will be considered eligible for the proposition.
42.
Which of these statements best describes the Next-Best-Action (Choose One)
Correct Answer
C. Next-Best-Action is a unique mechanism of balancing customer needs and business requirements.
Explanation
Next-Best-Action is a unique mechanism of balancing customer needs and business requirements. This statement accurately describes Next-Best-Action as a process that takes into consideration both the customer's needs and the business requirements. It implies that the selection of the best offer is not solely based on either the business needs or the customer's previous buying history, but rather on finding a balance between the two. This approach ensures that the chosen action benefits both the customer and the business.
43.
When does a decisioning implementation process finish? (Choose One)
Correct Answer
C. Never
Explanation
The correct answer is "Never". This means that a decisioning implementation process never truly finishes. Decisioning is an ongoing process that requires continuous monitoring, evaluation, and adjustment based on changing business needs and customer behavior. It is important to regularly review and update the implemented logic to ensure its effectiveness and relevance over time. Therefore, decisioning implementation is a continuous and iterative process rather than a one-time event.
44.
Which of these should come first when implementing a decisioning project? (Choose One)
Correct Answer
C. Issue and Group hierarchy.
Explanation
The correct answer is "Issue and Group hierarchy." When implementing a decisioning project, it is important to first establish the hierarchy of issues and groups. This helps in organizing and categorizing the different problems and their respective solutions. By defining the hierarchy, it becomes easier to prioritize issues and make decisions based on their importance. This step sets the foundation for the decision-making process and ensures a systematic approach to problem-solving.
45.
Which of these statements best describe Prioritization rules in the Next-Best-Action? (Choose One)
Correct Answer
A. Prioritization rules in strategies identify the top proposition for a customer at any given moment.
Explanation
Prioritization rules in the Next-Best-Action strategy are used to identify the top proposition for a customer at any given moment. These rules help determine the most suitable offer or action to present to a customer based on various factors such as their preferences, behavior, and likelihood of acceptance. By using prioritization rules, companies can optimize their customer interactions and increase the chances of delivering the most relevant and valuable proposition to each individual customer.
46.
The hard rules usually: (Choose One)
Correct Answer
D. Determine that the customer is or is not eligible for a particular product
Explanation
The hard rules determine whether or not a customer is eligible for a specific product. These rules establish the criteria that a customer must meet in order to qualify for the product. If the customer meets the requirements outlined in the hard rules, they are considered eligible. If they do not meet the criteria, they are deemed ineligible. The hard rules serve as a decisive factor in determining a customer's eligibility for a particular product.
47.
You use baseline simulations to ____________.
Correct Answer
D. Execute the existing strategies against a sample population
Explanation
Baseline simulations are used to execute the existing strategies against a sample population. This allows for testing and evaluation of the strategies to determine their effectiveness and potential outcomes. By running simulations with a sample population, organizations can gain insights into the performance of their strategies and make informed decisions about their marketing plans.
48.
In Decision Management the definition of a proposition is ____________.
Correct Answer
D. The proposed course of action.
Explanation
In Decision Management, a proposition refers to the proposed course of action. This means that it is a suggestion or recommendation for a specific action to be taken in order to achieve a desired outcome or goal. It is not a bundle, service offer, or product offered, as these options do not accurately capture the concept of a proposition in Decision Management.
49.
In Visual Business Director, when comparing the results of simulations source versus a reference data source, the red colur indicates:
Correct Answer
D. The KPI value in the reference simulation is higher than the value in the source simulation.
Explanation
The red color indicates that the KPI value in the reference simulation is higher than the value in the source simulation.
50.
In order to set-up a ‘1-to-many’ data relationship for the customer class, which of the following steps should you take?
Correct Answer
A. Create a property of type “Page List“ on the customer class.
Explanation
To set up a '1-to-many' data relationship for the customer class, you should create a property of type "Page List" on the customer class. This means that each customer can have multiple pages associated with them, allowing for a one-to-many relationship. This property will store a list of pages related to each customer, enabling easy access and management of the associated data.