The Ultimate AdWords Extension Quiz

Location extensions show your business address and phone number and a map marker with your ad text. On mobile, they include a link with directions to your business.

Clicks on ads with location extensions cost a standard cost-per-click. You can add multiple addresses by linking your account to Google My Business and targeting your ads around your business addresses.

If an extension is disapproved, you can hover over the bubble in the status column to understand what the problem is and resubmit after it's been corrected. This suggests that when an extension is not approved, there is a specific issue that needs to be addressed, and by hovering over the bubble, you can identify the problem. Once the issue has been fixed, you can resubmit the extension for approval.

This ad uses Sitelinks, Calls and Callouts.

The correct answer is "Just like ads -- tick off the device preference box when building the sitelink." This answer suggests that to make Sitelink extensions specific to mobile, one can select the device preference box while creating the sitelink, similar to how it is done for ads.

From the Ad Extensions tab go to the "View:" drop-down, and choose "Automated extensions report."

Each sitelink within a campaign or ad group must land on a unique URL because sitelinks are additional links that appear below the main ad in a search engine result page. They provide users with more specific landing pages related to their search query. If multiple sitelinks within a campaign or ad group were to lead to the same URL, it would create confusion for users and make it difficult for advertisers to track the performance of each sitelink individually. Therefore, it is necessary for each sitelink to have a unique URL.

The ad displayed below is showing Sitelinks and Structured Snippets as AdWords extensions. Sitelinks are additional links that appear below the main ad text, leading to specific pages on the advertiser's website. Structured Snippets provide additional information about the products or services offered, appearing as a list below the ad text.

If structured snippets are not included within campaigns, Google may automatically include dynamic structured snippets. This means that even if advertisers do not manually add structured snippets to their campaigns, Google will still generate and display dynamic structured snippets based on the content of the landing page.

Google recommends using reviews from the past year that focus on your business in general. Review extensions will not show for ads on the Google Display Network.

By utilizing all available extensions that make sense for your business, you can gain a competitive edge, improve performance and increase CTR. Google announced that extensions factor into ad rank in 2013.

Two callouts are the minimum you must create in order for callouts to appear. Google recommends adding the max number, which is four.

You can opt out using the following forms: https://support.google.com/adwords/contact/dynamic_callouts and https://support.google.com/adwords/contact/dynamic_structured_snippets

You can include sitelinks to your business's LinkedIn, Twitter, Facebook, YouTube Channel and Google+ pages.

This ad displays one manual extension (callouts) and two automatic extensions (seller ratings and consumer ratings). The callout ad extension lets you include additional text with your search ads that highlights specific information about your business's products and services. Seller ratings display ratings for the business as a whole. Consumer ratings are those toward the bottom in gray which highlight industry-specific ratings based on consumer surveys. Sitelinks can either be manual or automatic.

Seller Ratings and Review extensions are free clicks. You pay the the ad click cost if someone clicks on your or sitelinks.

You can only see the area code of the caller, not the full phone number. In addition to conversions, call length and start/end times, you can also view the number of missed calls.

Seller Ratings and Previous Visits are automatically included in your ads. In order for Location Extensions to show, you must link your Google My Business account to your AdWords account. You can add a review extension by quoting someone, using their exact phrase or a paraphrased version of the review, and you must include the source and URL of the source during setup.

Like other extensions, you can schedule start and end dates and see detailed reporting. Adding an app extension does not improve Quality Scores or lower click costs.

Relevancy and good Quality Scores will help with surfacing sitelinks. You can have one sitelink land on the same URL as the ad landing page URL; each sitelink within a campaign or ad group must land on a unique page.

You need a minimum of three snippets for this extension to display with your ad. In addition, the snippets must be closely related to the header your choose. Text policy applies to snippets.