Test Your Knowledge Of Business Bolts AdWords Fundamentals With This Quiz

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Questions: 55 | Attempts: 941 | Updated: Mar 19, 2023

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One of the ways through which businesses expand their brand is through the use of advertisement materials and there are different ways you can do so. The practice exam below is designed to test out your knowledge on business bolts Ad words fundamentals while adding up on it. Give it a shot and see just how much you know. All the best!

Questions and Answers

1.

You can change the location targeting of an ad at the:
- A.
  
  Keyword level
- B.
  
  Campaign level
- C.
  
  Ad group level
- D.
  
  Account level
Correct Answer
B. Campaign level

Explanation
At the campaign level, you have the ability to change the location targeting of an ad. This means that you can specify the specific geographic locations where you want your ad to be shown. By adjusting the location targeting settings at the campaign level, you can ensure that your ad is reaching the right audience in the desired locations. This allows for more precise targeting and can help improve the effectiveness of your ad campaign.

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2.

How often does AdWords run an auction determining the ads to show for any given search?
- A.
  
  Hourly
- B.
  
  Daily
- C.
  
  Whenever that query is searched for
- D.
  
  When you log into your AdWords account
Correct Answer
C. Whenever that query is searched for

Explanation
AdWords runs an auction to determine the ads to show for any given search whenever that query is searched for. This means that each time a user enters a search query, AdWords conducts an auction to determine which ads are most relevant and should be displayed. The frequency of this auction is not fixed to a specific time interval like hourly or daily, but rather occurs in real-time whenever a search query is made.

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3.

What settings work at an AdWords account level?
- A.
  
  CPC bids and keywords
- B.
  
  Email address and billing information
- C.
  
  Daily budget and match types
- D.
  
  Password and CPC bids
Correct Answer
B. Email address and billing information

Explanation
At the AdWords account level, the settings that work include email address and billing information. These settings are crucial for managing and maintaining the AdWords account. The email address is used for communication and account notifications, while the billing information is necessary for payment purposes. These settings are essential for the overall functioning of the AdWords account and ensuring that it is properly managed and funded.

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4.

What purpose do location extensions serve?
- A.
  
  Lower your CPC based on the location of the user
- B.
  
  Help AdWords determine which format of your ad to show users
- C.
  
  To help customers who are nearby find your closest storefront
- D.
  
  Help AdWords determine what language to show your ad in
Correct Answer
C. To help customers who are nearby find your closest storefront

Explanation
Location extensions serve the purpose of helping customers who are nearby find the closest storefront of the advertiser. By including location information in the ad, users who are in close proximity to the advertiser's business can easily locate and visit the physical store. This improves the chances of driving foot traffic and increasing sales for the business.

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5.

Keywords on the Display Network are always considered broad match. That means:
- A.
  
  Your ads will rotate and show the highest performing ad more
- B.
  
  You don't need to select any placements
- C.
  
  You have the best change of increasing your quality score
- D.
  
  You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default
Correct Answer
D. You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default

Explanation
On the Display Network, keywords are always considered broad match, which means that you don't need to include any variations of your keywords like plurals and misspellings. These variations will be added in automatically by default. This helps to ensure that your ads reach a wider audience and increases the chances of your ads being shown to relevant users.

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6.

If a visitor using the Google Spanish search domain changes the interface language setting to English they may see ads in what language?
- A.
  
  Spanish
- B.
  
  English
- C.
  
  All languages
- D.
  
  None of the above
Correct Answer
B. English

Explanation
If a visitor using the Google Spanish search domain changes the interface language setting to English, they may see ads in English. This is because changing the interface language setting to English would override the default language settings of the Google Spanish search domain, causing the ads to be displayed in English instead of Spanish.

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7.

What is a benefit of using AdWords?
- A.
  
  Gain a higher position in the organic search results
- B.
  
  Bid for placement in the paid ad results
- C.
  
  View competitors bids
- D.
  
  See how your customers navigate your website
Correct Answer
B. Bid for placement in the paid ad results

Explanation
A benefit of using AdWords is the ability to bid for placement in the paid ad results. This means that businesses can compete for top positions in search engine results pages by bidding on relevant keywords. By doing so, they can increase their visibility and reach a larger audience, potentially leading to more clicks, conversions, and overall business growth.

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8.

What is the maximum CPC bid?
- A.
  
  The amount you need to pay to outbid your competition
- B.
  
  The highest amount you will pay for each click on one of your ads
- C.
  
  The actual amount you pay each time a visitor clicks on one of your ads
- D.
  
  The amount you need to spend to gain a top ad placement
Correct Answer
B. The highest amount you will pay for each click on one of your ads

Explanation
The maximum CPC bid refers to the highest amount you are willing to pay for each click on one of your ads. This bid determines the maximum amount you will be charged when a visitor clicks on your ad. It is not necessarily the actual amount you will pay for each click, as the actual cost may be lower depending on factors such as the bidding competition and ad rank. However, the maximum CPC bid sets a limit on the amount you are willing to spend for each click.

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9.

How is ad rank determined on the Google Search Network?
- A.
  
  Your maximum CPC multiplied by your quality score
- B.
  
  How popular your website is
- C.
  
  Your CTR divided by your quality score
- D.
  
  The amount you're willing to spend per click
Correct Answer
A. Your maximum CPC multiplied by your quality score

Explanation
Ad rank on the Google Search Network is determined by multiplying your maximum cost-per-click (CPC) bid with your quality score. The maximum CPC bid represents the highest amount you are willing to pay for a click on your ad, while the quality score is a measure of the relevance and quality of your ad and landing page. By multiplying these two factors, Google determines the ad rank, which determines the position of your ad on the search results page.

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10.

Your AdWords account will have an opportunities tab located on the main navigation menu. What is this tab for?
- A.
  
  Access tools that will show you the performance of your campaigns
- B.
  
  Edit ad groups and keywords to maximize your CTR
- C.
  
  Download the tables with your performance metrics as reports
- D.
  
  To help you improve your campaign's performance by finding bid, budget, and keyword ideas
Correct Answer
D. To help you improve your campaign's performance by finding bid, budget, and keyword ideas

Explanation
The opportunities tab in your AdWords account is designed to assist you in enhancing your campaign's performance. It provides bid, budget, and keyword ideas that can help you optimize your campaigns. By utilizing the tools available in this tab, you can identify areas for improvement and implement strategies to increase the effectiveness of your campaigns.

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11.

What is a managed placement on the display network?
- A.
  
  You are guaranteed placement on the best performing sites
- B.
  
  You can choose specific sites and webpages where your ads may appear
- C.
  
  Your ads are shown on top sites for your market on pages related to your keywords
- D.
  
  The best sites are chosen for placement by AdWords
Correct Answer
B. You can choose specific sites and webpages where your ads may appear

Explanation
A managed placement on the display network refers to the ability to choose specific sites and webpages where your ads may appear. This means that advertisers have control over where their ads are displayed, allowing them to target specific websites or webpages that align with their target audience or marketing objectives. This level of control ensures that ads are shown in relevant contexts, increasing the likelihood of reaching the right audience and maximizing advertising effectiveness.

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12.

Ad groups allow advertisers to:
- A.
  
  Create ads that will show on different websites
- B.
  
  Help increase the chances that the ads in that ad group are approved
- C.
  
  Use phrase match keywords to increase your quality score
- D.
  
  Create ads that are relevant for a tightly themed group of keywords
Correct Answer
D. Create ads that are relevant for a tightly themed group of keywords

Explanation
Ad groups allow advertisers to create ads that are relevant for a tightly themed group of keywords. This means that advertisers can organize their ads and keywords into specific groups based on a common theme or topic. By doing so, they can ensure that their ads are highly relevant to the keywords they are targeting, increasing the chances of attracting the right audience and improving the overall performance of their advertising campaigns.

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13.

If you want your AdWords ads to run as quickly as possible any given day until the daily budget has been reached which delivery option should you choose?
- A.
  
  Standard
- B.
  
  Accelerated
- C.
  
  Automatic
- D.
  
  Manual
Correct Answer
B. Accelerated

Explanation
Choosing the "accelerated" delivery option for AdWords ads means that the ads will be shown as quickly as possible throughout the day until the daily budget is exhausted. This option is suitable for advertisers who want to maximize their ad exposure and reach their audience quickly. It is especially useful for time-sensitive promotions or limited-time offers. By choosing this option, the ads will be shown more frequently, potentially resulting in a faster depletion of the daily budget.

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14.

Why would you want to use location targeting?
- A.
  
  To use the remarketing feature
- B.
  
  To use different interface language settings
- C.
  
  To target users in different countries or cities
- D.
  
  To add placements in a specific country
Correct Answer
C. To target users in different countries or cities

Explanation
Location targeting allows advertisers to focus their advertising efforts on specific geographic locations, such as countries or cities. By using location targeting, advertisers can ensure that their ads are seen by users in the desired locations, helping them reach their target audience more effectively. This feature is particularly useful for businesses that have specific target markets in different countries or cities, allowing them to tailor their ads and messaging to those specific locations.

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15.

What will happen when you set the ad rotation option to optimize?
- A.
  
  If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.
- B.
  
  If you have more than one display URL for each ad, AdWords will automatically show the most relevant display URL more often.
- C.
  
  All the ads within an ad group will rotate evenly.
- D.
  
  Your ads will optimize for a higher CTR automatically.
Correct Answer
A. If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.

Explanation
When you set the ad rotation option to optimize, AdWords will automatically show the better performing ad more often if you have more than one ad in an ad group. This means that the ad that is generating more clicks or conversions will be displayed more frequently, increasing the chances of getting better results from your advertising campaign. This optimization helps to improve the overall performance and effectiveness of your ads.

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16.

How does automatic CPC bidding work?
- A.
  
  AdWords will generate as many targeted clicks as possible with no regards for a budget
- B.
  
  Every time a viewer searches for a keyword you've bid on, AdWords will make sure your ad is the highest positioned ad
- C.
  
  AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible
- D.
  
  AdWords will set your bid so that your ad always gets the position you specified.
Correct Answer
C. AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible

Explanation
Automatic CPC bidding in AdWords works by automatically setting bids based on the daily budget. The goal is to generate as many clicks as possible within the set budget. This means that AdWords will adjust the bids to ensure that the ad gets as much visibility as possible and receives clicks from the targeted audience. The system takes into account the budget limitations while maximizing the number of clicks.

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17.

What does it mean when a campaign is pending in AdWords?
- A.
  
  It is inactive, but scheduled to begin at a future date
- B.
  
  It is inactive due to being past its scheduled end date
- C.
  
  It is inactive due to manual pausing of the campaign
- D.
  
  It is inactive and under review
Correct Answer
A. It is inactive, but scheduled to begin at a future date

Explanation
When a campaign is pending in AdWords, it means that it is currently inactive but has been scheduled to start at a future date. This could be because the advertiser has set a specific start date for the campaign to begin running. The campaign is not currently active and is awaiting the designated start date to become active and start displaying ads.

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18.

What do you have control of at the ad group level?
- A.
  
  Location settings
- B.
  
  Language settings
- C.
  
  Daily budget
- D.
  
  Ad text
Correct Answer
D. Ad text

Explanation
At the ad group level, you have control over the ad text. This means that you can create and edit the text that appears in your ads within the specific ad group. Ad text is crucial as it directly influences the message and content that potential customers see when they come across your ads. By having control over the ad text at the ad group level, you can tailor your messaging to better align with the specific keywords and audience you are targeting within that ad group.

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19.

How should you structure your ad groups?
- A.
  
  By geographic targeting
- B.
  
  By CPC
- C.
  
  By common keyword themes
- D.
  
  By daily budgets
Correct Answer
C. By common keyword themes

Explanation
To structure your ad groups, it is recommended to organize them by common keyword themes. This approach allows you to group keywords that are closely related and relevant to each other. By doing so, you can create targeted and focused ad campaigns that are more likely to resonate with your target audience. It also helps in optimizing your ad relevance and quality score, leading to better ad performance and higher click-through rates.

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20.

What can you do to achieve the top position in the paid search results?
- A.
  
  Lower your daily budget and lower your CPC
- B.
  
  Improve your quality score and increase your CPC
- C.
  
  Improve your quality score and lower your CPC
- D.
  
  Lower your daily budget and lower your CPC
Correct Answer
B. Improve your quality score and increase your CPC

Explanation
To achieve the top position in the paid search results, you need to improve your quality score and increase your CPC. Quality score is a measure of the relevance and quality of your ads, keywords, and landing pages. By improving your quality score, you increase the likelihood of your ads being shown in top positions. Increasing your CPC (Cost Per Click) allows you to bid higher for those top positions, increasing your chances of securing them. This combination of improving quality score and increasing CPC helps you achieve the top position in paid search results.

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21.

If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
- A.
  
  Iphone display cover
- B.
  
  Iphone cover
- C.
  
  Iphone cases
- D.
  
  Cell phones
Correct Answer(s)
A. IpHone display cover
B. IpHone cover
C. IpHone cases

Explanation
The ad would be eligible to show up on keyword searches for "iphone display cover," "iphone cover," and "iphone cases." These are all relevant keywords that match the broad match type keyword "iphone display cover." However, the ad would not be eligible to show up on the keyword search for "cell phones" as it is not directly related to the keyword "iphone display cover."

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22.

If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
- A.
  
  Iphone cover
- B.
  
  Iphone cases
- C.
  
  Iphone display cover
- D.
  
  Cell phones
Correct Answer
C. IpHone display cover

Explanation
The ad would be eligible to show up on searches for "iphone cover" and "iphone display cover" because these searches include the keyword "iphone display cover" in them. However, the ad would not be eligible to show up on searches for "iphone cases" or "cell phones" as these searches do not include the exact keyword.

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0
1
23.

What happens when you add in negative keywords to an ad group?
- A.
  
  The ads will be bolded in your ad text
- B.
  
  Your maximum CPC will decrease
- C.
  
  The ad will not show when the negative keywords are in the user's search query
- D.
  
  Your ads will not show when they appear in another ad group within your account
Correct Answer
C. The ad will not show when the negative keywords are in the user's search query

Explanation
When negative keywords are added to an ad group, the ad will not be shown when those negative keywords are included in the user's search query. This means that the ad will not appear to users who are searching for terms that are deemed irrelevant or undesirable based on the negative keywords specified. Adding negative keywords helps to refine and target the ad campaign, ensuring that the ads are only shown to users who are more likely to be interested in the product or service being advertised.

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24.

The addition of negative keywords to an ad group may increase:
- A.
  
  The number of impressions your ads receive
- B.
  
  The number of placements in the Display Network
- C.
  
  The actual CPC of the ad
- D.
  
  The CTR of your ads
Correct Answer
D. The CTR of your ads

Explanation
Adding negative keywords to an ad group can increase the CTR (Click-Through Rate) of your ads. Negative keywords help to prevent your ads from showing for irrelevant searches, which means that your ads will only be displayed to users who are more likely to be interested in your product or service. By eliminating irrelevant impressions, the CTR of your ads is likely to increase as they will be shown to a more targeted audience, resulting in higher engagement and click-through rates.

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25.

If you want to increase your CTR, what can you do to help lower irrelevant impressions?
- A.
  
  Fix your landing pages to more closely match your ad's text
- B.
  
  Add negative keywords to an ad group
- C.
  
  Add more placements to your ad groups
- D.
  
  Change your display URL
Correct Answer
B. Add negative keywords to an ad group

Explanation
Adding negative keywords to an ad group can help lower irrelevant impressions and increase the click-through rate (CTR). Negative keywords are terms that you specify to prevent your ads from showing when those terms are included in a search query. By adding negative keywords, you can ensure that your ads are not displayed to users who are searching for irrelevant or unrelated terms, thereby reducing the number of irrelevant impressions and improving the chances of attracting more relevant clicks.

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1
0
26.

What is the impact of creating a new ad group for the Display Network with both keywords and placements?
- A.
  
  The ads will run on specific sites only on webpages that are relevant to the keywords selected
- B.
  
  The ads will run on all the sites chosen for that group
- C.
  
  The ads will run anywhere there is a keyword match
- D.
  
  The ads will run on google search results pages when user's search for the keywords in the ad group
Correct Answer
A. The ads will run on specific sites only on webpages that are relevant to the keywords selected

Explanation
Creating a new ad group for the Display Network with both keywords and placements allows the ads to run on specific sites that are relevant to the selected keywords. This means that the ads will only be displayed on webpages that are related to the keywords chosen, ensuring better targeting and relevance for the ads.

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27.

What type of bidding can you use for image ads on the Display Network?
- A.
  
  CPM only
- B.
  
  CPC only
- C.
  
  CPM and/or CPC
- D.
  
  CPA only
Correct Answer
C. CPM and/or CPC

Explanation
CPM and/or CPC bidding can be used for image ads on the Display Network. CPM (Cost Per Thousand Impressions) allows advertisers to pay for every 1,000 times their ad is shown, while CPC (Cost Per Click) allows advertisers to pay for each click their ad receives. This means that advertisers have the flexibility to choose the bidding strategy that aligns with their goals and budget. They can opt for CPM if they want to maximize ad visibility and brand awareness, or choose CPC if they want to focus on driving traffic and conversions.

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28.

Why wouldn't the CPM option be available for a campaign?
- A.
  
  The campaign is only opted into the Display Network
- B.
  
  The campaign has never used CPM pricing before
- C.
  
  The campaign budget is too low
- D.
  
  The campaign is only opted into the Search Network
Correct Answer
D. The campaign is only opted into the Search Network

Explanation
The CPM (Cost Per Thousand Impressions) option wouldn't be available for the campaign because it is only opted into the Search Network. CPM pricing is typically used for campaigns on the Display Network, where advertisers pay for every thousand impressions their ads receive. Since the campaign is not opted into the Display Network, the CPM option is not applicable.

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29.

What impact does adding placements to an ad group have on the quality score?
- A.
  
  It improves it enough that the site will gain organic rankings
- B.
  
  It will not impact the quality score for search
- C.
  
  It improves the quality score for search
- D.
  
  It lowers the quality score for search
Correct Answer
B. It will not impact the quality score for search

Explanation
Adding placements to an ad group does not have any impact on the quality score for search. Quality score is determined by factors like ad relevance, expected click-through rate, and landing page experience. Placements refer to specific websites or apps where the ads will be shown, and they do not directly affect the quality score. The quality score is primarily based on the performance and relevance of the ad itself, rather than where it is displayed. Therefore, adding placements to an ad group will not impact the quality score for search.

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30.

If you're focused on direct response which keywords should you delete from a search campaign?
- A.
  
  Those that generate a lot of impressions but few conversions
- B.
  
  Those that generate a lot of clicks along with conversions
- C.
  
  Those with a low CTR
- D.
  
  None of the above
Correct Answer
A. Those that generate a lot of impressions but few conversions

Explanation
You should delete the keywords that generate a lot of impressions but few conversions. This is because impressions indicate that your ads are being shown to a large number of people, but if those impressions are not resulting in conversions (such as purchases or sign-ups), then those keywords are not effectively reaching your target audience and driving the desired response. By deleting these keywords, you can focus your budget and efforts on more relevant and high-converting keywords.

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31.

What is a benefit of MCC?
- A.
  
  To increase quality score of your ads
- B.
  
  A dashboard that gives you summaries of the statistics for all linked accounts
- C.
  
  To link your AdWords account with analytics
- D.
  
  None of the above
Correct Answer
B. A dashboard that gives you summaries of the statistics for all linked accounts

Explanation
The benefit of MCC (My Client Center) is that it provides a dashboard that gives you summaries of the statistics for all linked accounts. This means that you can easily view and analyze the performance of multiple AdWords accounts in one place, making it convenient for managing and monitoring campaigns. It allows for efficient tracking and reporting, saving time and effort compared to accessing individual accounts separately.

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32.

What happens when you enable enhanced cost per click (ECPC)?
- A.
  
  AdWords will bid more aggressively in auctions that are most likely to result in a conversion (up to 20% more)
- B.
  
  AdWords will bid less aggressively in auctions that are most likely to result in high CTRs (up to 20% more)
- C.
  
  AdWords will bid more aggressively in auctions that are most likely to result in a conversion (up to 30% more)
- D.
  
  AdWords will bid more aggressively in auctions that are most likely to result in high CTRs (up to 30% more)
Correct Answer
C. AdWords will bid more aggressively in auctions that are most likely to result in a conversion (up to 30% more)

Explanation
When you enable enhanced cost per click (ECPC), AdWords will bid more aggressively in auctions that are most likely to result in a conversion. This means that AdWords will increase the bid by up to 30% in order to improve the chances of getting conversions. By using ECPC, AdWords aims to optimize bidding strategies and maximize the return on investment by focusing on auctions that have a higher likelihood of generating conversions.

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33.

If your maximum CPC bid is $2 and the closest bid is $1.50 what is your actual CPC provided everything else is equal?
- A.
  
  $2
- B.
  
  $1.99
- C.
  
  $1.50
- D.
  
  $1.51
Correct Answer
D. $1.51

Explanation
If your maximum CPC bid is $2 and the closest bid is $1.50, your actual CPC would be $1.51. This is because in the bidding system, you only pay slightly more than the next highest bid. In this case, since the closest bid is $1.50, you would pay $0.01 more than that, resulting in an actual CPC of $1.51.

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34.

What is the point of a manager defined spend (MDS)?
- A.
  
  To make manual bidding adjustments across a number of MCC accounts
- B.
  
  To control daily budgets across multi-user accounts
- C.
  
  To make managing the account budgets for MCC account users easier
- D.
  
  None of the above
Correct Answer
C. To make managing the account budgets for MCC account users easier

Explanation
A manager defined spend (MDS) is a feature that allows managers to set a specific budget for each MCC (My Client Center) account user. This helps in making the task of managing the account budgets for MCC account users easier. With MDS, managers can easily allocate and control budgets for each user, ensuring that the spending remains within the desired limits. It provides a streamlined approach to managing budgets across multiple accounts, improving efficiency and simplifying the overall budget management process.

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35.

How will a low quality landing page impact an ad group?
- A.
  
  The keywords will have a higher quality score
- B.
  
  The keywords will have a lower quality score
- C.
  
  The ads will have a low CTR
- D.
  
  The ads will have a high conversion rate
Correct Answer
B. The keywords will have a lower quality score

Explanation
A low-quality landing page will impact an ad group by causing the keywords to have a lower quality score. This is because search engines evaluate the relevance and user experience of landing pages when determining the quality score of keywords. If the landing page is of low quality, it will result in a negative user experience and reduced relevance, leading to a lower quality score for the keywords associated with the ad group.

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36.

If you set a low daily budget (lower than the recommended amount) using the standard delivery method what can you expect?
- A.
  
  Your ads will always show early on in the day, but not later when the budget has run out
- B.
  
  Your ads will never show for the keywords you bid on
- C.
  
  Your quality score will be lowered
- D.
  
  Your ads will not always show when users search on the keywords you bid on
Correct Answer
D. Your ads will not always show when users search on the keywords you bid on

Explanation
Setting a low daily budget using the standard delivery method means that your ads may not always be shown when users search for the keywords you have bid on. This is because with a low budget, your ads may not have enough funds to be displayed for every search query. The standard delivery method spreads out your budget evenly throughout the day, so if the budget runs out early, your ads may not be shown later in the day. However, it does not mean that your ads will never show for the keywords you bid on or that your quality score will be lowered.

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37.

What cannot be used in an AdWords text ad?
- A.
  
  Special characters like question marks
- B.
  
  Missing lines
- C.
  
  Call to action phrases like 'click here' or 'checkout this site'
- D.
  
  None of the above
Correct Answer
C. Call to action pHrases like 'click here' or 'checkout this site'

Explanation
Call to action phrases like 'click here' or 'checkout this site' cannot be used in an AdWords text ad. AdWords text ads are designed to provide relevant information about a product or service, and using call to action phrases can be seen as overly promotional or misleading. Instead, text ads should focus on providing valuable information and enticing the user to click on the ad by highlighting the benefits or unique features of the product or service.

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38.

Which of the following lines of text would not be allowed in an AdWords text ad?
- A.
  
  Ready to get started?
- B.
  
  Fast and easy
- C.
  
  Click here to learn more
- D.
  
  $1 trial
Correct Answer
C. Click here to learn more

Explanation
The line "click here to learn more" would not be allowed in an AdWords text ad because it violates Google's policy on misleading or deceptive content. The use of the phrase "click here" is considered a misleading call-to-action, as it does not provide clear information about what users can expect after clicking the ad. Google encourages advertisers to use descriptive and accurate language in their ads to ensure a positive user experience.

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39.

Which of the following is true?
- A.
  
  Ads can appeal the character limits
- B.
  
  Ads cannot look like email inbox notifications
- C.
  
  Ads cannot have exclamation points
- D.
  
  Ad s can have extra spacing
Correct Answer
B. Ads cannot look like email inbox notifications

Explanation
Ads cannot look like email inbox notifications because it can be misleading and deceptive for users. Ads should have distinct visual elements that clearly differentiate them from other types of content, such as email notifications, to ensure transparency and prevent confusion. This is important to maintain user trust and provide a clear distinction between ads and organic content.

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40.

If you want to use the CPV model, which type of AdWords video advertising would you need to use?
- A.
  
  TrueView video formats
- B.
  
  Any type of Display Network ad
- C.
  
  YouTube video ads
- D.
  
  Videos with a high Quality Score
Correct Answer
A. TrueView video formats

Explanation
The correct answer is TrueView video formats. TrueView is a type of AdWords video advertising that allows advertisers to create and manage video campaigns on YouTube and across the Google Display Network. TrueView ads give viewers the option to skip the ad after a few seconds, making it more user-friendly and cost-effective for advertisers. This format helps advertisers reach their target audience and only pay when viewers choose to watch their ads.

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41.

Which of the following is a best practice to create effective ad text?
- A.
  
  Use a home page for every URL
- B.
  
  Use the same ad text for every ad in the ad campaign
- C.
  
  Use multiple exclamation points to grab attention
- D.
  
  Include prices and special offers
Correct Answer
D. Include prices and special offers

Explanation
Including prices and special offers in ad text is a best practice to create effective ad text. This is because including specific pricing information and special offers can attract the attention of potential customers and entice them to click on the ad. It provides them with valuable information upfront, making the ad more relevant and increasing the likelihood of conversions. Additionally, including prices and special offers can help filter out users who may not be interested in the product or service due to price constraints, leading to more qualified leads.

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42.

Why do you need to choose your time zone and currency carefully when you're setting up an AdWords account?
- A.
  
  They're used when figuring out how you should be billed
- B.
  
  Your reports and statistics are not impacted by the time zone you choose
- C.
  
  Time zone impacts the locations where your ads will be shown
- D.
  
  Billing is not impacted by the time zone or currency you choose
Correct Answer
A. They're used when figuring out how you should be billed

Explanation
When setting up an AdWords account, choosing the correct time zone and currency is important because they are used to determine how you should be billed. The time zone affects when your ads will be shown in different locations, allowing you to target specific audiences effectively. Additionally, the currency you choose impacts the billing process, ensuring that you are charged accurately for your advertising expenses. Therefore, selecting the appropriate time zone and currency is crucial for proper billing and effective ad targeting.

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43.

When is quality score evaluated?
- A.
  
  Daily
- B.
  
  Monthly
- C.
  
  When you update your ad
- D.
  
  When a search is done that triggers your ad
Correct Answer
D. When a search is done that triggers your ad

Explanation
Quality score is evaluated when a search is done that triggers your ad. This means that every time a user searches for keywords that are relevant to your ad, the quality score of your ad is evaluated. The quality score is an important factor in determining the ad rank and cost-per-click for your ads. It takes into account various factors such as click-through rate, ad relevance, and landing page experience. By evaluating the quality score when a search is done, search engines ensure that the most relevant and high-quality ads are shown to users.

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44.

What is a characteristic of the standard delivery method?
- A.
  
  Ads are run as quickly as possible during the day until the daily budget has been reached
- B.
  
  Ads may see a higher CTR
- C.
  
  Ads are shown evenly throughout the day
- D.
  
  Ads are shown when viewers are most likely to click on them
Correct Answer
C. Ads are shown evenly throughout the day

Explanation
The characteristic of the standard delivery method is that ads are shown evenly throughout the day. This means that the ads will be distributed evenly across different time periods, ensuring that they have a consistent presence throughout the day. This approach aims to reach a wider audience and maintain a consistent level of visibility for the ads.

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45.

If you reset your AdWords password, which of the following is true?
- A.
  
  All the other google products on that account login will use that new password
- B.
  
  The new password will only impact AdWords, all other google products with that account login will use the old password
- C.
  
  The password will need to be updated on all other google products with that account login
- D.
  
  Your AdWords billing information will need to be updated
Correct Answer
A. All the other google products on that account login will use that new password

Explanation
When you reset your AdWords password, all the other Google products associated with that account login will also use the new password. This means that the new password will be applied across all Google products, ensuring consistent security measures. It eliminates the need to update the password individually for each product and simplifies the process of managing account access.

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46.

If you want to start a new product line and advertise for it with AdWords, what is the recommended course of action?
- A.
  
  Set up an ad group for the product line
- B.
  
  Ad in additional text ads within your already existing ad groups for the product line
- C.
  
  Create a separate campaign for the product line
- D.
  
  Ad in additional keywords within your already existing ad groups for the product line
Correct Answer
C. Create a separate campaign for the product line

Explanation
To effectively promote a new product line with AdWords, it is recommended to create a separate campaign specifically tailored for the product line. This allows for better organization and targeting of the ads, ensuring that the campaign is focused solely on promoting the new product line. By creating a separate campaign, you can set specific budget, bidding strategies, and ad settings that are optimized for the new product line, maximizing its visibility and potential for success.

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47.

What is the keyword tool used for?
- A.
  
  To find the best keywords that will result in the highest CTR
- B.
  
  To find new keywords for your ad campaigns
- C.
  
  To increase your CTR
- D.
  
  To find negative keywords
Correct Answer
B. To find new keywords for your ad campaigns

Explanation
The keyword tool is used to find new keywords for your ad campaigns. This tool helps in identifying relevant and popular keywords that can be targeted in your advertising campaigns to reach a wider audience. By using this tool, advertisers can discover new keywords that they may not have thought of before, allowing them to optimize their campaigns and potentially drive more traffic and conversions.

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48.

By monitoring your campaign's performance, you can:
- A.
  
  Compare your campaign performance to your competitors
- B.
  
  Figure out if your campaigns meet your marketing goals
- C.
  
  Find more keywords to bid on
- D.
  
  Increase your CTR
Correct Answer
B. Figure out if your campaigns meet your marketing goals

Explanation
By monitoring your campaign's performance, you can determine whether your campaigns are meeting your marketing goals. This involves analyzing various metrics such as click-through rates, conversion rates, and overall campaign success. By tracking these metrics, you can identify areas where your campaigns may be falling short and make necessary adjustments to ensure that they align with your marketing objectives.

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49.

If you're located in the US, but you serve customers all over the world, who speak different languages, which targeting option will you need to adjust?
- A.
  
  Language targeting
- B.
  
  Regional targeting
- C.
  
  Maximum CPC
- D.
  
  Demographic targeting
Correct Answer
A. Language targeting

Explanation
If you are located in the US but serve customers worldwide who speak different languages, you will need to adjust the language targeting option. This is because language targeting allows you to target specific languages spoken by your target audience. By adjusting this option, you can ensure that your ads are shown to the relevant audience who speak the language you are targeting, regardless of their location.

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50.

A higher quality score can result in
- A.
  
  Higher costs per click
- B.
  
  Lower ad positions and a higher cost
- C.
  
  Better ad positions with a lower cost
- D.
  
  Fewer clicks on your ad
Correct Answer
C. Better ad positions with a lower cost

Explanation
A higher quality score can result in better ad positions with a lower cost. This means that when a website has a higher quality score, it is considered more relevant and useful to users, and therefore it will be given a higher position in the ad rankings. Additionally, having a higher quality score can also lead to a lower cost per click, as advertisers are rewarded for providing a better user experience. Therefore, a higher quality score can result in better visibility for the ad at a lower cost.

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Current Version
Mar 19, 2023

Quiz Edited by
ProProfs Editorial Team
Jan 24, 2014

Quiz Created by
Lginger

Test Your Knowledge Of Business Bolts AdWords Fundamentals With This Quiz

You can change the location targeting of an ad at the:

How often does AdWords run an auction determining the ads to show for any given search?

What settings work at an AdWords account level?

What purpose do location extensions serve?

Keywords on the Display Network are always considered broad match. That means:

If a visitor using the Google Spanish search domain changes the interface language setting to English they may see ads in what language?

What is a benefit of using AdWords?

What is the maximum CPC bid?

How is ad rank determined on the Google Search Network?

Your AdWords account will have an opportunities tab located on the main navigation menu. What is this tab for?

What is a managed placement on the display network?

Ad groups allow advertisers to:

If you want your AdWords ads to run as quickly as possible any given day until the daily budget has been reached which delivery option should you choose?

Why would you want to use location targeting?

What will happen when you set the ad rotation option to optimize?

How does automatic CPC bidding work?

What does it mean when a campaign is pending in AdWords?

What do you have control of at the ad group level?

How should you structure your ad groups?

What can you do to achieve the top position in the paid search results?

If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:

If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:

What happens when you add in negative keywords to an ad group?

The addition of negative keywords to an ad group may increase:

If you want to increase your CTR, what can you do to help lower irrelevant impressions?

What is the impact of creating a new ad group for the Display Network with both keywords and placements?

What type of bidding can you use for image ads on the Display Network?

Why wouldn't the CPM option be available for a campaign?

What impact does adding placements to an ad group have on the quality score?

If you're focused on direct response which keywords should you delete from a search campaign?

What is a benefit of MCC?

What happens when you enable enhanced cost per click (ECPC)?

If your maximum CPC bid is $2 and the closest bid is $1.50 what is your actual CPC provided everything else is equal?

What is the point of a manager defined spend (MDS)?

How will a low quality landing page impact an ad group?

If you set a low daily budget (lower than the recommended amount) using the standard delivery method what can you expect?

What cannot be used in an AdWords text ad?

Which of the following lines of text would not be allowed in an AdWords text ad?

Which of the following is true?

If you want to use the CPV model, which type of AdWords video advertising would you need to use?

Which of the following is a best practice to create effective ad text?

Why do you need to choose your time zone and currency carefully when you're setting up an AdWords account?

When is quality score evaluated?

What is a characteristic of the standard delivery method?

If you reset your AdWords password, which of the following is true?

If you want to start a new product line and advertise for it with AdWords, what is the recommended course of action?

What is the keyword tool used for?

By monitoring your campaign's performance, you can:

If you're located in the US, but you serve customers all over the world, who speak different languages, which targeting option will you need to adjust?

A higher quality score can result in