Marketing And Sales evaluation Quiz: Trivia!
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This Marketing and Sales Evaluation Quiz assesses understanding of core marketing concepts, including market research, mission statements, and pricing strategies. It's designed to test practical knowledge and aligns with real-world business applications.
- 1.
Which of the following is a simple definition of marketing?
- A.
Analysing customer’s wants/needs
- B.
Analysing customer’s wants/needs and directing efforts to meet expectations
- C.
Establishing a positive relationship with your customers
Correct Answer
B. Analysing customer’s wants/needs and directing efforts to meet expectationsExplanation
Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.Rate this question:
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- 2.
Which of the following are a statement of the philosophy and fundamental nature of your business?
- A.
Plan of action
- B.
Mission statement
- C.
Market segment
- D.
Business objectives
Correct Answer
B. Mission statementExplanation
A mission statement answers, "What business are you in?" and, "Who do we serve?"Rate this question:
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- 3.
Which of the following is not a type of secondary market research?
- A.
Statistics organisations (like the Census Bureau)
- B.
Courtesy calls
- C.
Trade journals and periodicals
- D.
Competitor Publication
Correct Answer
B. Courtesy callsExplanation
A courtesy call is considered a primary research because you are dealing directly with the customer.Rate this question:
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- 4.
You have to advertise to get business.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Can you think of a small café that never advertises but always seems busy?Rate this question:
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- 5.
Entering your company in a fundraising event is a positive thing to do.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It will help your employees bond, give your business a public face, and help a worthy cause.Rate this question:
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- 6.
Developing the right price for your product is one of the easiest things to do.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.Rate this question:
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- 7.
A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
SWOT analysis should be conducted on a regular schedule. Being aware of your surroundings will help you flourish.Rate this question:
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- 8.
Advertising is a one-shot deal.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Repetition and consistency makes an advertisement memorable.Rate this question:
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- 9.
Which of the following is a way to increase your business?
- A.
Increase the number of clients you have
- B.
Increase the average size of sale per client
- C.
Increase the number of times clients return and buy again
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
These are ultimately the only three ways to increase your business.Rate this question:
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- 10.
Which of the following is not a level of human need as defined by Abraham Maslow?
- A.
Esteem needs
- B.
Safety needs
- C.
Technology needs
- D.
Physiological needs
Correct Answer
C. Technology needsExplanation
Technology is not defined as a human need.Rate this question:
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- 11.
The specific actions, decisions, and resources required to implement your marketing plan are examples of:
- A.
A tactic
- B.
A strategy
- C.
An objective
- D.
A mission statement
Correct Answer
A. A tacticExplanation
This is the definition of a tactic.Rate this question:
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- 12.
If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Too many words are hard to absorb and you will quickly lose your audience.Rate this question:
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- 13.
A concrete, measurable target you want to achieve is called:
- A.
A tactic
- B.
A strategy
- C.
An objective
- D.
A mission statement
Correct Answer
C. An objectiveExplanation
This is a definition of an objective.Rate this question:
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- 14.
The term networking, in respect to sales and marketing, refers to:
- A.
Exchanging business cards, finding common ground, and meeting new people
- B.
Installing a new computer system to better support your customers
- C.
Both of the above
Correct Answer
A. Exchanging business cards, finding common ground, and meeting new peopleExplanation
Networking enables you to meet people to help one another in business.Rate this question:
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- 15.
Which of the following techniques can be used to conduct research with your customers?
- A.
A. Focus groups
- B.
B. Courtesy calls
- C.
C. One-on-one interviews
- D.
D. All of the above
Correct Answer
D. D. All of the aboveExplanation
These are the ways you can interact with your customers and find out their wants and needs.Rate this question:
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- 16.
Which of the following items should not be used in a brochure?
- A.
Colour
- B.
Lots of words
- C.
Good quality paper
- D.
Professional photos
Correct Answer
B. Lots of wordsExplanation
Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.Rate this question:
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- 17.
Satisfied customers should not be included in a marketing campaign.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Satisfied customer testimonials are a powerful sales tool.Rate this question:
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- 18.
Your guarantee should be made upfront and you should mean it.
- A.
A. True
- B.
B. False
Correct Answer
A. A. TrueExplanation
Breaking a promise is one of the worst things a business can do.Rate this question:
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- 19.
Good marketing is all about emphasizing the advantages you have over other companies.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Good marketing is all about what you offer your customers and how it will change their lives for the better.Rate this question:
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- 20.
You have to talk to your customers in order to be successful with a marketing plan.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
You can only provide effective solutions if you know what the real issues are.Rate this question:
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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 14, 2023Quiz Edited by
ProProfs Editorial Team -
Apr 30, 2014Quiz Created by
Harriet Vilane
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