Marketing And Sales Evaluation Quiz: Trivia!

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| By Harriet Vilane

Harriet Vilane

Community Contributor

Quizzes Created: 1 | Total Attempts: 257

Questions: 20 | Attempts: 257 | Updated: Mar 14, 2023

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Questions and Answers

1.

Which of the following is a simple definition of marketing?
- A.
  
  Analysing customer’s wants/needs
- B.
  
  Analysing customer’s wants/needs and directing efforts to meet expectations
- C.
  
  Establishing a positive relationship with your customers
Correct Answer
B. Analysing customer’s wants/needs and directing efforts to meet expectations

Explanation
Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.

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2.

Which of the following are a statement of the philosophy and fundamental nature of your business?
- A.
  
  Plan of action
- B.
  
  Mission statement
- C.
  
  Market segment
- D.
  
  Business objectives
Correct Answer
B. Mission statement

Explanation
A mission statement answers, "What business are you in?" and, "Who do we serve?"

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3.

Which of the following is not a type of secondary market research?
- A.
  
  Statistics organisations (like the Census Bureau)
- B.
  
  Courtesy calls
- C.
  
  Trade journals and periodicals
- D.
  
  Competitor Publication
Correct Answer
B. Courtesy calls

Explanation
A courtesy call is considered a primary research because you are dealing directly with the customer.

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4.

You have to advertise to get business.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Can you think of a small café that never advertises but always seems busy?

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5.

Entering your company in a fundraising event is a positive thing to do.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
It will help your employees bond, give your business a public face, and help a worthy cause.

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6.

Developing the right price for your product is one of the easiest things to do.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.

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7.

A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
SWOT analysis should be conducted on a regular schedule. Being aware of your surroundings will help you flourish.

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8.

Advertising is a one-shot deal.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Repetition and consistency makes an advertisement memorable.

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9.

Which of the following is a way to increase your business?
- A.
  
  Increase the number of clients you have
- B.
  
  Increase the average size of sale per client
- C.
  
  Increase the number of times clients return and buy again
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
These are ultimately the only three ways to increase your business.

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10.

Which of the following is not a level of human need as defined by Abraham Maslow?
- A.
  
  Esteem needs
- B.
  
  Safety needs
- C.
  
  Technology needs
- D.
  
  Physiological needs
Correct Answer
C. Technology needs

Explanation
Technology is not defined as a human need.

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11.

The specific actions, decisions, and resources required to implement your marketing plan are examples of:
- A.
  
  A tactic
- B.
  
  A strategy
- C.
  
  An objective
- D.
  
  A mission statement
Correct Answer
A. A tactic

Explanation
This is the definition of a tactic.

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12.

If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Too many words are hard to absorb and you will quickly lose your audience.

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13.

A concrete, measurable target you want to achieve is called:
- A.
  
  A tactic
- B.
  
  A strategy
- C.
  
  An objective
- D.
  
  A mission statement
Correct Answer
C. An objective

Explanation
This is a definition of an objective.

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14.

The term networking, in respect to sales and marketing, refers to:
- A.
  
  Exchanging business cards, finding common ground, and meeting new people
- B.
  
  Installing a new computer system to better support your customers
- C.
  
  Both of the above
Correct Answer
A. Exchanging business cards, finding common ground, and meeting new people

Explanation
Networking enables you to meet people to help one another in business.

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15.

Which of the following techniques can be used to conduct research with your customers?
- A.
  
  A. Focus groups
- B.
  
  B. Courtesy calls
- C.
  
  C. One-on-one interviews
- D.
  
  D. All of the above
Correct Answer
D. D. All of the above

Explanation
These are the ways you can interact with your customers and find out their wants and needs.

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16.

Which of the following items should not be used in a brochure?
- A.
  
  Colour
- B.
  
  Lots of words
- C.
  
  Good quality paper
- D.
  
  Professional photos
Correct Answer
B. Lots of words

Explanation
Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.

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17.

Satisfied customers should not be included in a marketing campaign.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Satisfied customer testimonials are a powerful sales tool.

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18.

Your guarantee should be made upfront and you should mean it.
- A.
  
  A. True
- B.
  
  B. False
Correct Answer
A. A. True

Explanation
Breaking a promise is one of the worst things a business can do.

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19.

Good marketing is all about emphasizing the advantages you have over other companies.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Good marketing is all about what you offer your customers and how it will change their lives for the better.

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20.

You have to talk to your customers in order to be successful with a marketing plan.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
You can only provide effective solutions if you know what the real issues are.

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Current Version
Mar 14, 2023

Quiz Edited by
ProProfs Editorial Team
Apr 30, 2014

Quiz Created by
Harriet Vilane

Marketing And Sales evaluation Quiz: Trivia!

Which of the following is a simple definition of marketing?

Which of the following are a statement of the philosophy and fundamental nature of your business?

Which of the following is not a type of secondary market research?

You have to advertise to get business.

Entering your company in a fundraising event is a positive thing to do.

Developing the right price for your product is one of the easiest things to do.

A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.

Advertising is a one-shot deal.

Which of the following is a way to increase your business?

Which of the following is not a level of human need as defined by Abraham Maslow?

The specific actions, decisions, and resources required to implement your marketing plan are examples of:

If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.

A concrete, measurable target you want to achieve is called:

The term networking, in respect to sales and marketing, refers to:

Which of the following techniques can be used to conduct research with your customers?

Which of the following items should not be used in a brochure?

Satisfied customers should not be included in a marketing campaign.

Your guarantee should be made upfront and you should mean it.

Good marketing is all about emphasizing the advantages you have over other companies.

You have to talk to your customers in order to be successful with a marketing plan.