Take The Questions On Mobile Marketing!
- 1.
To do right now: Since you can’t choose whether people read your emails on computers or mobile devices, it’s best to optimize all your email for mobile, which means that your emails should contain no more than __________ column(s) of text.
- A.
One
- B.
Two
- C.
Three
Correct Answer
A. OneExplanation
: One column, preferably with a limited amount of text in total. Make all your email one column for easy reading on a mobile device.Rate this question:
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- 2.
Mobile searches, searches conducted on a mobile device, tend to be _____________
- A.
Location-driven
- B.
More urgent and action-oriented
- C.
Longer, more specific, and less thoroughly researched
- D.
All of the Above
Correct Answer
D. All of the AboveExplanation
All of the above are true about searches conducted on a mobile device. It’s important for the mobile marketer to understand the motivations and characteristics of the mobile searcher in order to most effectively meet their needs.Rate this question:
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- 3.
A 2D code, also known as a QR code, is an image that is readable by a mobile device and that translates that code into a link. This obviates the need for the user to type out the url, so is being increasingly used for marketing purposes. What does this code look like?
- A.
It looks like HTML text, programming language for computers.
- B.
It’s an image, so it looks like a photograph.
- C.
Square black dots on a square white background.
- D.
Black lines of varying thicknesses on a white background.
Correct Answer
C. Square black dots on a square white background.Explanation
It’s typically square black dots on a square white background, and its rise in the marketing world has been meteoric. Still, many people see these funny-looking images and still don’t know what they are. Every mobile marketer should be familiar with 2D, or Quick-response (QR) codes and how to use them.Rate this question:
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- 4.
It’s a good idea to use the same keywords for a mobile PPC campaign as you’re using for a regular mobile campaign.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
True. Keywords work the same way on mobile as they do elsewhere, so using the same keywords is a great place to start. You can then tweak which keywords you’re using as you see which keywords are working for mobile.Rate this question:
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- 5.
It is possible for a company to trigger the sending of a text message to someone whose mobile device is detected within a certain physical radius.
- A.
True
- B.
False
- C.
True, but illegal in the United States
Correct Answer
A. TrueExplanation
It’s true and it’s perfectly legal in the US. As more people carrying mobile devices with GPS, this practice is bound to increase in the coming years.Rate this question:
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- 6.
Mobile Ads are currently not supported within Apps, only on the mobile web.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
False. There are absolutely advertisements within mobile Apps and you can either choose to include Apps if you’re advertising with Google Adwords or choose not to include your ads in mobile apps. Either way, it’s important to understand this opportunity, as apps are a large part of the mobile landscape.Rate this question:
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- 7.
This is a new-in-2012 app that allows users to post videos that are 6 seconds long. It’s quite popular and using it for mobile PR can show that your company is on the cutting edge of current technology.
- A.
PitchEngine
- B.
Vine
- C.
Instagram
- D.
TourWrist
Correct Answer
B. VineExplanation
It’s Vine. While it may not seem like 6 seconds is long enough to make anything of value, Vine’s 40 million users as of August 2013 prove otherwise. Especially valuable for the short-attention span mobile user, Vine is a mobile app marketers need to be aware of.Rate this question:
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- 8.
The term that refers to alerting or messaging a prospect’s smartphone when that prospect is within a certain physical space, is called __________________.
- A.
GeoTargeting
- B.
GeoFencing
- C.
Mobile Fencing
- D.
Mobile Tagging
Correct Answer
B. GeoFencingExplanation
It’s called geofencing and can be an extremely effective marketing tactic.Rate this question:
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- 9.
The “God Spot” is the exact spot on a webpage that first draws the user’s attention. On a desktop or laptop computer, that spot is on the top left of the page, whereas on a mobile device that spot is closer to the ____________
- A.
Top left, just like a laptop
- B.
Top Middle
- C.
Center Middle
- D.
Bottom Middle
Correct Answer
D. Bottom MiddleExplanation
The spot most likely to be seen and clicked on a mobile device is the bottom middle, most easily reachable with the user’s thumb. This impacts mobile design, as you should place your big button with a specific call to action in that spot for optimal performanceRate this question:
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- 10.
In order to make it easier for links in an email to be clicked using a mobile device, those links should be:
- A.
Clickable text
- B.
Buttons
- C.
Either clickable text or button is fine, as long as it’s separated apart from the rest of the email.
- D.
Neither. Users should not be prompted to click on anything in an email designed for mobile.
Correct Answer
C. Either clickable text or button is fine, as long as it’s separated apart from the rest of the email.Explanation
Buttons are good, and clickable text can work too. What’s most important is that anything clickable should be separated from everything else to make it easy for the mobile user to accurately click it with a finger.Rate this question:
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- 11.
Mobile-only sites, websites completely separate from your regular website that are dedicated exclusively for mobile users, are _____________________.
- A.
Industry standard and a best practice for everyone
- B.
Appropriate in some situations but not all
- C.
Never a good idea
Correct Answer
B. Appropriate in some situations but not allExplanation
Mobile-only sites are a good idea in certain situations, such as when you have a specific use case for them or when you are just dipping your toe into using the mobile web. But they present problems, such as limited utility, content sprawl and duplicate content, so they are not necessarily a best practice.Rate this question:
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- 12.
Google analytics tracks mobile users who visit your website.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
True. If you’ve installed Google Analytics on your website, simply select the “mobile” advanced segment to view information about the visitors who accessed your website via mobile.Rate this question:
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- 13.
Fluid layouts, web designs that are flexible enough to be customized to certain-sized screens, such as laptops vs tablets vs mobile devices, are based on designing with __________ that can adapt to the available screen.
- A.
Pixels
- B.
Grids
- C.
Fonts
- D.
Frameworks
Correct Answer
B. GridsExplanation
Fluid layouts are based on designing with grids. For example, use a 16-column grid for a laptop, a 12-column grid for a tablet, or a 4-column grid for a smartphone. Fluid layouts are one of the three components of responsive design.Rate this question:
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- 14.
When reporting on your mobile PPC campaigns, the Google AdWords report will NOT show you the clicks on the phone number. So how do you work around this to understand how many calls you’ve received from your PPC ads?
- A.
Estimate that an industry-standard 2% of all calls come from PPC ads.
- B.
Use a unique phone number for your PPC ads
- C.
Ask your callers whether they are calling via click-to-call
- D.
All of the Above are valid ways to report calls from PPC ads
Correct Answer
B. Use a unique pHone number for your PPC adsExplanation
A unique phone number is the way to track how many calls you’re getting from a certain ad. The estimate of 2% is completely fictitious, and asking your callers is nowhere near as reliable as setting up a unique phone number.Rate this question:
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- 15.
Instead of creating a duplicate website for mobile, it is preferable to use _____________ so that the version of your website that the user sees will depend on the device that he or she is using.
- A.
Cascading Style Sheets (CSS)
- B.
Inline Cascading Style Sheets (Inline CSS)
- C.
Both of the above, depending on functionality desired
- D.
Neither of the above
Correct Answer
A. Cascading Style Sheets (CSS)Explanation
CSS, cascading style sheets, are the way to render your website differently for the mobile user. You’ll want to create at least 3 style sheets, one each for a desktap/laptop, a mobile device, and a tablet. CSS works by detecting what device a user is accessing from, and then redirecting that user to a certain style sheet. What CSS does is to specify a priority scheme that determines which style rules apply. Inline CSS, however, should not be used for mobile, as it overrides all other external CSS directions. Inline CSS is rarely used today, so it’s likely that it won’t even be a consideration.Rate this question:
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- 16.
If your website is www.onlinemarketinginstitute.org and you create a website for mobile that is part of this website, but with an “m” prefix, such as “m.onlinemarketinginstitute.org”, you’re creating a __________________
- A.
M-site
- B.
Subdomain
- C.
Microsite
- D.
Style Sheet
Correct Answer
B. SubdomainExplanation
It’s a subdomain. While commonly used today, many professionals recommend against it, mainly for SEO reasons.Rate this question:
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Current Version
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Aug 27, 2024Quiz Edited by
ProProfs Editorial Team -
May 20, 2014Quiz Created by
Ingrid Sanders
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