Take The Questions On Mobile Marketing!

True. If you’ve installed Google Analytics on your website, simply select the “mobile” advanced segment to view information about the visitors who accessed your website via mobile.

False. There are absolutely advertisements within mobile Apps and you can either choose to include Apps if you’re advertising with Google Adwords or choose not to include your ads in mobile apps. Either way, it’s important to understand this opportunity, as apps are a large part of the mobile landscape.

It’s typically square black dots on a square white background, and its rise in the marketing world has been meteoric. Still, many people see these funny-looking images and still don’t know what they are. Every mobile marketer should be familiar with 2D, or Quick-response (QR) codes and how to use them.

True. Keywords work the same way on mobile as they do elsewhere, so using the same keywords is a great place to start. You can then tweak which keywords you’re using as you see which keywords are working for mobile.

: One column, preferably with a limited amount of text in total. Make all your email one column for easy reading on a mobile device.

It’s Vine. While it may not seem like 6 seconds is long enough to make anything of value, Vine’s 40 million users as of August 2013 prove otherwise. Especially valuable for the short-attention span mobile user, Vine is a mobile app marketers need to be aware of.

Mobile-only sites are a good idea in certain situations, such as when you have a specific use case for them or when you are just dipping your toe into using the mobile web. But they present problems, such as limited utility, content sprawl and duplicate content, so they are not necessarily a best practice.

It’s true and it’s perfectly legal in the US. As more people carrying mobile devices with GPS, this practice is bound to increase in the coming years.

Buttons are good, and clickable text can work too. What’s most important is that anything clickable should be separated from everything else to make it easy for the mobile user to accurately click it with a finger.

Fluid layouts are based on designing with grids. For example, use a 16-column grid for a laptop, a 12-column grid for a tablet, or a 4-column grid for a smartphone. Fluid layouts are one of the three components of responsive design.

A unique phone number is the way to track how many calls you’re getting from a certain ad. The estimate of 2% is completely fictitious, and asking your callers is nowhere near as reliable as setting up a unique phone number.

All of the above are true about searches conducted on a mobile device. It’s important for the mobile marketer to understand the motivations and characteristics of the mobile searcher in order to most effectively meet their needs.

It’s a subdomain. While commonly used today, many professionals recommend against it, mainly for SEO reasons.

It’s called geofencing and can be an extremely effective marketing tactic.

CSS, cascading style sheets, are the way to render your website differently for the mobile user. You’ll want to create at least 3 style sheets, one each for a desktap/laptop, a mobile device, and a tablet. CSS works by detecting what device a user is accessing from, and then redirecting that user to a certain style sheet. What CSS does is to specify a priority scheme that determines which style rules apply. Inline CSS, however, should not be used for mobile, as it overrides all other external CSS directions. Inline CSS is rarely used today, so it’s likely that it won’t even be a consideration.

The spot most likely to be seen and clicked on a mobile device is the bottom middle, most easily reachable with the user’s thumb. This impacts mobile design, as you should place your big button with a specific call to action in that spot for optimal performance