1.
I should be converting _______ out of every 10 IKP appointments into installations.
Explanation
The statement suggests that out of every 10 IKP appointments, the person should convert 7 of them into installations. This means that the person's goal or target is to successfully convert 70% of the appointments into installations.
2.
The most effective selling techniques are usually manipulative.
Correct Answer
B. False
Explanation
This statement is incorrect. The most effective selling techniques are not necessarily manipulative. In fact, ethical and transparent selling techniques tend to be more effective in building trust and long-term relationships with customers. Manipulative techniques may lead to short-term gains, but they can damage the reputation of the seller and harm customer relationships in the long run. Effective selling techniques focus on understanding customer needs, providing value, and building mutually beneficial partnerships.
3.
Most people make the decision to buy because of the price.
Correct Answer
B. False
Explanation
The statement suggests that the majority of people base their buying decisions solely on price. However, this is not entirely true as there are various other factors that influence purchasing decisions, such as quality, brand reputation, personal preferences, and individual needs. While price can be a significant factor, it is not the sole determinant for most people when making a buying decision.
4.
Which of the following will most effectively increase your conversion rate?
Correct Answer
B. Communicating value
Explanation
Communicating value is the most effective way to increase conversion rates because it focuses on highlighting the benefits and unique selling points of a product or service. By effectively communicating the value, customers are more likely to understand how the product or service can meet their needs and solve their problems, making them more inclined to make a purchase. This approach helps build trust and credibility, which can ultimately lead to higher conversion rates. Showing multiple plan options, offering discounts, or claiming exclusivity may also be effective strategies, but they may not necessarily communicate the value of the product or service as effectively.
5.
Which of the following is NOT one of Traemand's 7 Value Statements?
Correct Answer
D. Traemand is the cheapest option.
6.
What is the purpose of writing a Mission Statement?
Correct Answer(s)
B. To provide focus and direction
C. To articulate your core values
E. To provide framework and purpose
F. To define your service and commitment to others
Explanation
A mission statement serves several purposes in a business. It provides focus and direction by outlining the goals and objectives of the organization. It articulates the core values of the company, which helps guide decision-making and behavior. It also provides a framework and purpose for the business, giving employees a clear understanding of the company's mission and how their work contributes to it. Additionally, a mission statement defines the service and commitment of the company to its customers and stakeholders, communicating what sets it apart from competitors.
7.
If your customer has a price objection, they are telling you that you haven't communicated sufficient value.
Correct Answer
A. True
Explanation
When a customer raises a price objection, it means they believe that the product or service being offered does not justify the cost. This suggests that the salesperson has not effectively communicated the value of the product or service to the customer. If the customer understood the value, they would not have a price objection. Therefore, the statement "If your customer has a price objection, they are telling you that you haven't communicated sufficient value" is true.
8.
Mission Statements should answer which of the following questions?
Correct Answer(s)
A. What do you do?
C. Who you do it for?
E. How do you do it?
F. What value(s) you bring?
Explanation
Mission statements should answer the questions of "What do you do?", "How do you do it?", "Who do you do it for?", and "What value(s) do you bring?". These questions help to define the purpose and goals of an organization or business. By providing clear and concise answers to these questions, a mission statement can effectively communicate the core values and objectives of the entity. The other questions listed, such as "Where do you do it?", "How much do you charge?", and "How did you get started?" are not typically addressed in a mission statement.
9.
The most important part of an IKP is:
Correct Answer
C. Getting an installation contract
Explanation
The most important part of an IKP is getting an installation contract. This suggests that the main objective of an IKP is to secure a contract for installation, which implies that the IKP is a plan or strategy aimed at acquiring installation projects. The other options, such as generating a great plan, finishing in 4 hours, and uploading documents to MKWS, may be important aspects of an IKP, but the ultimate goal is to obtain an installation contract.
10.
Questions that help uncover customers' true buying motives can usually be answered with a yes or no.
Correct Answer
B. False
Explanation
Questions that help uncover customers' true buying motives cannot usually be answered with a simple yes or no. These types of questions require more open-ended responses and encourage customers to provide detailed information about their needs, preferences, and motivations. By asking open-ended questions, salespeople can gather valuable insights that can help them tailor their approach and offer the most relevant solutions to meet customers' needs.
11.
Which of the following are techniques to help build rapport?
Correct Answer(s)
A. Mirroring
C. Repeating information back
D. Finding common interests or values
E. Being in agreement
Explanation
Mirroring is a technique where you subtly imitate the other person's body language, gestures, and speech patterns to create a sense of familiarity and connection. Repeating information back shows active listening and understanding, which helps to establish trust and rapport. Finding common interests or values allows for shared experiences and a sense of similarity. Being in agreement with the other person's ideas or opinions helps to create a positive and harmonious atmosphere. Sending an email, on the other hand, is not a technique to build rapport as it lacks the personal interaction and non-verbal cues that are essential for rapport building.
12.
Effective selling is:
Correct Answer
A. Largely invisible
Explanation
Effective selling is largely invisible because it focuses on building relationships and providing value to customers rather than using aggressive tactics or relying solely on advertising campaigns. It involves understanding the needs and preferences of customers and tailoring the sales approach accordingly. By being subtle and non-intrusive, effective selling aims to create a positive experience for customers, leading to repeat business and word-of-mouth recommendations. This approach emphasizes the long-term success of the sales process rather than short-term gains.
13.
Wearing your IKEA name badge is optional.
Correct Answer
B. False
Explanation
The statement suggests that wearing an IKEA name badge is optional. However, the correct answer is False, indicating that it is not optional. This implies that wearing the IKEA name badge is mandatory or required.
14.
The IKP begins:
Correct Answer
C. When the appointment appears on your calendar.
Explanation
The IKP, which stands for "Initial Key Point," refers to the starting point of a process or action. In this case, the question is asking about the beginning of the IKP. Out of the given options, the most logical choice for the start of the IKP is when the appointment appears on your calendar. This indicates that the appointment has been scheduled and is ready to be attended to, making it the appropriate starting point for the IKP.
15.
Qualities of a great salesperson include:
Correct Answer(s)
A. Authenticity
B. The ability to ask deep and probing questions
E. Great listening skills
F. A desire to help others
Explanation
A great salesperson needs to be authentic, meaning they are genuine and sincere in their interactions with customers. They should also have the ability to ask deep and probing questions to understand the needs and preferences of the customer better. Great listening skills are essential for a salesperson to actively listen and understand the customer's requirements. Lastly, a desire to help others is crucial as it shows empathy and a genuine interest in assisting customers rather than just making a sale.